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CASE STUDY - ZU the SorceressJewellery from a Sorceress

CASE STUDY ZU the Sorceress Jewellery from a Sorceresskre8r-project.eu/wp-content/uploads/2019/03/... · of jewellery herself, wears jewellery as part of her outfit, dress or uniform,

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Page 1: CASE STUDY ZU the Sorceress Jewellery from a Sorceresskre8r-project.eu/wp-content/uploads/2019/03/... · of jewellery herself, wears jewellery as part of her outfit, dress or uniform,

CASE STUDY -

ZU the Sorceress– Jewellery

from a Sorceress

Page 2: CASE STUDY ZU the Sorceress Jewellery from a Sorceresskre8r-project.eu/wp-content/uploads/2019/03/... · of jewellery herself, wears jewellery as part of her outfit, dress or uniform,

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JEWELLERY FROM ZU THE SORCERESS

1) Contents

Country of business: Czech Republic Industry / field (architecture, arts and culture, crafts, design and fine art, media, promotion, multimedia, online games, entertainment, press and publishing, music and theatre art, film & TV and radio)

Production of imitation jewellery

Associated activity – production of clothes and accessories, organizing courses and teaching activities (teaching bead craft, English language and ethnic dances)

Goal ZU the Sorceress’ goal is to sell original design jewellery which is handmade of Czech beads and components. Another goal is to run a jewellery production shop and sell jewellery at sales events, consignment sales and through an online shop bearing the trademark ZU the Sorceress – Jewellery from a Sorceress.

Services / products Handmade jewellery of Czech beads and components:

bracelets

necklaces

earrings

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Target customers

A typical customer interested in the products is a middle- to upper class woman between 20 and 50 who:

appreciates original jewellery for special occasions and is not satisfied with the common offer in store chains,

has her own personal style, wants to be unique every day but is not able to make an exceptional piece of jewellery herself,

wears jewellery as part of her outfit, dress or uniform, e.g. flamenco, oriental or tribal dancer, member of Goth, Steampunk, Lolita or Victorian community.

Business model / innovation

Sales methods:

e-shop reaching Czech or even Slovak customers,

direct sale at events such as street markets, city and village festivals, music and dance festivals etc in the

Czech Republic,

consignment sale in craft shops with original goods, salons and art galleries in Šumperk, Jeseník, Zábřeh

na Moravě, Olomouc.

Funding / types of funding

own sources - CZK 0

other sources - cooperation with organization CpKP - up to CZK 10,000 monthly

Income and expenses plan for the first six months of business:

Month 1 2 3 4 5 6

Income (CZK) 4,700 4,000 5,000 9,400 4,700 6,050

Expenses (CZK) 6,200 6,200 6,200 6,700 9,700 9,500

Short case description: How the idea and motivation for establishing the business came, how long it took for the idea to be realized, external environment and influencing factors (e.g. External support programmes, crises, legal changes, geographical location, demand, originality of concept etc.)

Petra loves jewellery and needs a lot of them as a dancer. Because she was not content with the commercial offer she started producing them herself. Later her friends and other dancers noticed and she started producing more and more and this craft has become her passion, expression of her creativity, fantasy and freedom. She

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finds inspiration in traditional Czech, Moravian, Russian, Indian, Persian, American and African jewellery.

2) Impact

Challenges (concerns, perspectives) Most frequently encountered problems when dealing with her customers:

They seek original jewellery for special occasions

They can not make them themselves

They want to stand out and express their individuality How customers are identified (creative techniques used by business PR / marketing strategies).

A typical target customer is a person, most often a woman, who wants to be beautiful and purchase a quality and original piece of jewellery. Social impact (if relevant)

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3) Solution

Lessons learned A female customer purchases original handmade jewellery. She is unique and stands out among others.

Solution Choosing a beautiful and original piece of jewellery matching your personality. Recommendation

Purchasing a quality handmade jewellery piece. Its price may be higher but it is original.

(Length: max 3 pages, including photos) Sources of pictures http://sprava.moons.cz/weby/bec/userfiles/context/image/CarodejkaZU_1.jpg See Business plan for other pictures

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