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Case Study “Using Webcasting to Create
Membership Value”
• Michael Foreman• Association Meetings Industry Expert• 20 years of Experience working in International and UK
Association Sector• Specialisms: • Meetings Strategy • Effective Meetings Management• Association Management• Revenue Diversification and Growth Strategy
The Pain Points
•Associations like all other business are feeling the pinch. •Revenue is squeezed due to budgets being cut. •Sponsorship funds are tightening•Membership fees are frozen or reducing•Declining markets due to competition or decreasing value propositions•Membership Demographics are changing•Need to meet members’ changing expectations and circumstances
Case Study Association Profile
•European •Medical Association•4000 Members Worldwide•Annual International Congress of 9000 Participants•Numerous other Educational Events Annually Ranging in Size •Significant Industry Sponsorship
The Solution PART 1 – Advanced Webcasting
An Advanced webcasting solution for educational purposes• Need for High Resolution• Take into account Language issues• Sophisticated search functionality• Allow for legal permissions and data concerns• Offer CME/CPD opportunity
The Solution PART 2 – The Portal
An Online Library of Educational material including •Post Produced Webcast Content• Webcasted content• Conference Abstracts • Additional e-learning tools such as learning quizzes
and accredited courses•Powerful Search and Build Tool•Discussion Forums•Downloadable App version
EASL WANTED TO TAKE THINGS TO THE NEXT
LEVEL!THEY WANTED TO
GROW THE ASSOCIATION
To do so they issued the following brief to Multilearning to enhance their existing solution to;
•Produce consistently high quality content•Find the best way to reach out to the biggest audience and let them interact with the content in the most efficient way •Develop a search functionality to eliminate time consuming searches and overly complex results
The Solution – PART 3 – Online Education
An Online Library to provide EASL Members with:•An easy to navigate one stop educational search engine very well organized with extensive content•EASL Board selected content available anytime, anywhere•The unique ability to instantly search and organise by topic without typing a single word thanks to a US Patent Pending concept •A genuine scientific tree assessed by liver experts•An enhanced format of online education •The ability to gather CME Credits, interact with Authors, access content on Mobile Apps (impressive level of 30% of users)•And more…
The ResultsClear ROI for the Association
•Increase in Membership Numbers •From 800 in 2005 to 4000 in 2013. When the Liver Tree became a membership benefit membership increased by 450%•Increase in Retention by High Value Proposition for Members•Expanding Global Membership•Generation of Content Preferences•New Sponsorship Opportunities for Industry
Simple Webcast = InformationAdvanced Webcast = Education
Online Educational Portal = Growth
Acknowledgement
www.easl.euwww.multieportal.com
+44 7939 027193 [email protected]
