CASE STUDY REBRAND: CrossFit Deluge

CASE STUDYREBRAND: CrossFit Deluge

GOALS

Create a new impactful look

Bui ld brand equity

Establ ish brand standards

CHALLENGES

Budget constraints

Licensing Requirements

CHALLENGES

Tight t imel ine

Solut ions needed to br idge the gap

unti l fu l l launch

REBRAND // 5 YEAR LOGO MARK // SUPPORTING COLLATERAL

REBRAND Full brand development process resulting in a comprehensive suite of logo and brand assets ready for implementation.

SPECIAL MARK Celebrating the business’s 5 year anniversary with a special logo for use on branded merchandise and promotions

SCHEDULE CARD The gym’s schedule card proved to be a struggle to manage with ever-changing schedules and staff. With the use of QR codes, the information can be easily updated by the business, and found by the user easily- without a reprint and additional lead time for each update.

WINDOW COVERS A great location off of a main community road provided a great opportunity to maximize the window’s real estate with a branded design implementation while also getting the perk of blocking out some blinding sun for guests with a perforated window cling. Beautiful, useful and impactful.

CLIENT IMPLEMENTATION With a large visual asset library ready for use, the business will take on implementing the visual identity them selves across their platforms including web, social, and their physical location.

PROJECT SCOPE

PREVIOUS BRANDINGLet’s take it back

We support the

GK EAGLESPERSONAL TRAINING

253-370-8872CrossFitDeluge.com

a membership when you mention this ad $20 OFFGe

t

C l a s s S c h e d u l e

5:00- 6:00AM CrossFit






CLOSED

7:30-8:30AM

LID7:30-8:30AM

LID

8:30-9:30AM

Yoga8:30-9:30AM

Yoga

9:45-10:45AM CrossFit





12:00-1:00PM LID

12:00-1:00PM LID

12:00-1:00PM LID

3:00-4:00PM LID

3:00-4:00PM LID

3:00-4:00PM LID

4:00- 5:00PM CrossFit















CROSSFIT YOGA LOW IMPACT DELUGE

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

LID

LIDLow Impact Deluge

Mon/Tues/Thurs 12pm and 3pm

Cost $80 monthly

CrossFit Personal Tues/Thurs 7:30AM Training Punchcard

12 sessions for $150 + plus tax

BUSINESS CHALLENGES STATED

There were many versions and renditions of the logo over the years. This created

implementation struggles. The logo ended up only being available in a small

JPEG format requiring it to be used on an all black background at all times

Postcard

Before

Updated posctcard features

an emphasis on branding and clear

messaging after removing the

details like weekly schedule and

replacing that information with the

use of a QR code link. Easier to

manage for business as well.

NEW BRANDING

INITIAL CONCEPTS PRESENTED

Strong mark, useful and impactful.

ELEMENTS TO BE INCLUDED

Through discovery, there were a few key elements the Owners wanted to

maintain or add in to their new logo and mark.

Business Monogram Letters, Font style, Mountain nod to geographic location,

previous logo’s colors, and the year opened.

NEW BRANDINGStrong mark, applicable and impactful.

CONCEPTS

After the initial presentation, the final direction was selected and we moved

into refining this direction with a careful mix of the Owner’s preferences and the

Designer’s recommendations to finalize a new logo to continue growing their

business with that also retains some of the previous logo’s equity.

Var iat ions

Final Responsive Logo

Logo variat ions with tagl ine, year and anniversary markStrong mark, applicable and impactful.

We had a problem with how we could

display our current logo due to the

complexity of i t . Br ight ly Branded

was able to create a s imple, yet

unique logo that would help us brand

our business not only on social media,

but on all of our items that we use our

logos on such as business cards, schedule

cards, banners and stickers.

How has your new brand impacted

your business?

In just a short t ime we have received

great feedback! We are receiving

more inquir ies and business with our

new brand. I can’t wait to see how

we continue to grow.

www.Bright lyBranded.com

[email protected]

Christ ine KroenertOwner, CrossFit Deluge

RESULTS

Documents

CASE STUDY REBRAND: CrossFit Deluge