COMPUTER DRAWINGPhoto Realistic Project

Project Statement

Background:

California Natural Pet Products manufactures high-quality dog and cat food. They believe in using unal-tered, nutrient-rich ingredients with highly controlled cooking methods, and eliminating artificial preserva-tives or additives. A pet’s diet is the biggest variable controlled by the owner and it is a crucial factor to their well-being. California Natural has created some of the healthiest foods you can feed your pet.

Target Audience:

The target audience includes animal lovers and pet owners. This audience is primarily people from the ages 21-65.

Objective:

To encourage pet owners to provide their compan-ions with our high-quality food.

Obstacles:

Creating a dynamic and visualy appealing, photo-realistic, image of a healthy dog.

Key Benefit:

Using a photo-realistic vector based image will at-tract the audience to examine the product close up and encourage them to further investigate the pack-aging.

Tone:

Playful and Cute

Media:

California Natural Packaging

Original Image

Pepe

This is a photograph of my Chihuahua, Pepe. This image was taken last summer at Alki Beach in Seattle, Washington.

Process

Process

Final