CASE STUDY:

Paramount Pictures/Nacho Libre Mobile Marketing Campaign

2006

Paramount Pictures Chose Zingy as their Mobile Marketing Partner

► Providing Zingy with exclusive mobile rights to Paramount Pictures films including The Godfather, Airplane, Clueless and Nacho Libre

Nacho Libre Campaign Objectives

► Drive foot traffic and awareness of movie release on opening day

► Promote movie in an innovative way connecting the Nacho Libre brand to target audience

► Generate incremental revenue for Paramount while generating buzz

Campaign Execution

► Produced original mobile content for Nacho Libre based on the funniest and popular scenes from the film, including voicetones and wallpaper images

► Promoted content both directly with carrier contacts and off-deck via print, online and text messaging

► Offered targeted mobile advertising placements

Secured Premium Placement with Carriers

Developed Print and Online Advertising

Promoted in Zingy Marketing Channels

Managed Mobile Advertising via Zingy Network

In Summary

► By partnering with Zingy, Paramount Pictures created an effective cross media campaign that achieved all marketing objectives

Drove foot traffic Nacho Libre debuted at #2 at the box office and generated over

$80mm worldwide

Created buzz Delivered over 10,000 text messages with opening weekend

reminders

Generated revenue Zingy sold over 20,000 pieces of mobile content