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CASE STUDY PANERA.

BY. FANERICK G. KAWATU, SE

SUMMARY

The Panera Bread legac !egan "n #$%# a& A' B(n Pa"n C(., Inc. F('nded ! )('"& Kane and R(n

Sha"ch, *he c(+an r(&ered al(ng *he ea&* c(a&* (- *he Un"*ed S*a*e& and "n*erna*"(nall

*hr('gh('* *he #$%& and #$$& and !eca+e *he d(+"nan* (era*(r /"*h"n *he !a0er1ca-e ca*eg(r.

In #$$2, A' B(n Pa"n C(., Inc. 'rcha&ed Sa"n* )('"& Bread C(+an, a cha"n (- 3 !a0er1ca-e&

l(ca*ed "n *he S*. )('"& area.

The c(+an *hen +anaged a c(+rehen&"4e re1&*ag"ng (- Sa"n* )('"& Bread C(. Be*/een #$$2 and

#$$5 a4erage 'n"* 4(l'+e& "ncrea&ed ! 567. Ul*"+a*el *he c(nce*8& na+e /a& changed *( Panera

Bread. B #$$5, "* /a& clear *ha* Panera Bread had *he (*en*"al *( !ec(+e (ne (- *he lead"ng !rand&

"n *he na*"(n. In (rder -(r Panera Bread *( reach "*& (*en*"al, "* /('ld re9'"re all (- *he c(+an8&

-"nanc"al and +anage+en* re&('rce&.

In Ma #$$$, all (- A' B(n Pa"n C(., Inc.8& !'&"ne&& 'n"*& /ere &(ld, /"*h *he e:ce*"(n (- Panera

Bread, and *he c(+an /a& rena+ed Panera Bread. S"nce *h(&e *ran&ac*"(n& /ere c(+le*ed, *he

c(+an8& &*(c0 ha& gr(/n *h"r*een1-(ld and (4er ;# !"ll"(n "n &hareh(lder 4al'e ha& !een crea*ed.

Panera Bread ha& !een rec(gn"

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SWHT ANA)YSIS

S*reng*h

#. Panera Bread +er'a0an &alah &a*' dar" # -a&*e&*1gr(/"ng cha"n& /"*h &ale& (4er ;3 +"ll"(n

"n 3#

3. Panera Bread adalah er'&ahaan ang !erd"r" +elal'" +erger an*ara A' B(n Pa"n C(. dan S*.

)('"& Bread C(. &eh"ngga +enad"0anna &e!'ah '&aha ang +aan

2. T(da Panera Ba0er1Ca-e& r(d'ce a+(ng *he h"ghe& a4erage re*a"l 'n"* 4(l'+e& (- an

c(nce* ('*&"de (- ca&'al d"n"ng

. A& (- Dece+!er 32 *he c(+an had (4er @3 !a0er1ca-e& /"*h a4erage 'n"* 4(l'+e& (-

;#.%6 +"ll"(n. I* "& ran0ed a& (ne (- *he *( gr(/*h c(+an"e& "n *he -((d &er4"ce "nd'&*r

6. Panera Bread !a0e& +(re -re&h !read each da *han an (*her !a0er1ca- (era*"(n "n *he

'n"*ed &*a*e&

@. The C(+an reg'larl re4"e/& "*& r(d'c* (--er"ng& *( en&'re "* "& &a*"&-"ng chang"ng

c'&*(+er re-erence&

5. Panera "& *he -"r&* na*"(nal cha"n *( *a0e &'!&*an*"al &*e& -(r/ard "n +ee*"ng gr(/"ng c'&*(+er

de+and -(r h"gh1&eed "n*erne* acce&& /"*h('* charg"ng -(r *he &er4"ce

%. In Dece+!er 32 Panera Bread and "0"ng C'l"nar ar*& Cen*er& ann('nced *he /ere

*ea+"ng ' *( (--er +(n*hl cla&&e& (n h(/ *( reare -re&h !a0ed !read& a* h(+e.

$. The c(+an ha& al&( de4el(ed a d('gh -(r -'nd& r(gra+ *ha* all(/& n(nr(-"* gr('& *(

&ell &ec"al c('(n& -(r Panera Bread r(d'c*& and 0ee *he r(ceed& -(r *he"r ca'&e&

#. The Manage+en* *ea+ "& -"lled /"*h "nd"4"d'al& /"*h a grea* deal (- -((d e:er"ence

##. A& (- Dece+!er 3%, 32, *he c(+an /a& /(r0"ng /"*h /"*h 23 -ranch"&ee gr('&, had 3$

-ranch"&ed !a0er1ca-e& (en, and had c(++"*+en*& *( (en $ add"*"(nal -ranch"&ed !a0er1ca-e&

#3. Indeenden* d"&*r"!'*(r& are '&ed *( d"&*r"!'*e &/ee* g((d& r(d'c*& and (*her +a*er"al& *( *he

!a0er1ca-e&. Th"& all(/ Panera *( el"+"na*ean "n4e&*+en* "n d"&*r"!'*"(n &&*e+ and -(c'& (n "*&

re*a"l (era*"(n&

Wea0ne&&

#. Panera Bread C(+an *"da0 +e+"l"0" 4ar"an r(d'0 en"& Hrgan"c -((dl(/1car!, ang &aa*

"n" *engah d"ge+ar" +a&ara0a*, &e!aga"+ana erge&eran *ren 0(n&'+&" +a0anan 0e en"& >eal*h

-((d

H(r*'n"*

#. Me+"l"0" &eg+en r(d'0 ang +enga0(+(d"r &elera +a&ara0a* '+'+, a0n" Bread dan

0'l"ner, &eh"ngga !er(*en&" +era+!ah a&ar &ecara gl(!al

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3. Se!aga" -a&*1ca&'al re&*a'ran*, Panera +a+' +ena/a! 0een'han +a&ara0a* a0an -a&* -((d

2. C(n&'+er& are &h(/"ng an "ncrea&ed "n*ere&* "n +(re heal*h-'l -((d&

. A!('* hal- (- #%1*( 21ear1(ld&, /h( rere&en* 25 ercen* (- -a&*1-((d c'&*(+er&, are al&(

ea*"ng a* -a&*1ca&'al cha"n&

6. In *he &r"ng (- 32, Panera /a& ran0ed a& *he *(1er-(r+"ngc(+an "n &*andard and ((r&

&+all Ca

@. In *he &a+e ear Panera rece"4ed -(r *he &ec(nd c(n&ec'*"4e ear, *( ran0"ng "n *he JCh("ce

and Cha"n&L a/ard& &(n&(red ! Re&*a'ran* and In&*"*'*"(n& +aga

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3. Mer'!ah &een'hna &eg+en r(d'0, dar" ened"a Fa&* Ca&'al Pr(d'c*0e >eal*h-'l (rgan"c

-((d&, dala+ rang0a +ene&'a"0an dengan *ren 0e"ng"nan c(n&'+er

Ad4an*age&

Sel'r'h r(d'0 ang d"*a/ar0an, &e&'a" dengan *ren a&ar, &eh"ngga d"a&*"0an er'&ahaan had"r

dengan ena/aran ac*'al

D"&ad4an*age&

Aa!"la d"0e+'d"an har" *erad" er'!ahan de+(grah"c*ren 0e"ng"nan c(n&'+er, +a0a er'&ahaan

har'& 0e+!al" +ene&'a"0an r(d'0na, dengan !"aa ang !e&ar dan d"0ha/a*"r0an *"da0 a0an

+enc"*a0an !rand l(al*

RECHMMENDATIHNS

Dala+ rang0a +ena/a! *ren a&ar a0an +a0anan (rgan"c dan l(/1car!, +a0a Panera Bread har'&

&egera +ere&(n 0eadaan "n", aalag" 0el(+(0 +a0anan -a&* -((d &eer*" McD(nald, KFC e*c. *elah+ena/a!na dengan 0e+a&an 4ar"an r(d'0 !ar' dengan *e+a heal*h -((d. Hleh 0arena "*'

d"re0(+enda&"0an 'n*'0 +ela0'0an ac*"(n er*a+aO Panera Bread C(+an har'& +e+erl'a&

&eg+en r(d'0na, +ene&'a"0an dengan *ren &elera +a&ara0a* a0an +a0anan (rgan"c, &eh"ngga

+a+' +ena/a! 0e!'*'han c(n&'+er&. Dengan had"rna 4ar"an r(d'0 (rgan"c ang &e&'a" *ren

a&ar, +a0a Panera Bread a0an 0e+!al" 0(+e*"*"-, *ana har'& +er'!ah 0e&el'r'han en"&

r(d'0na, &eh"ngga er'&ahaan *"da0 0eh"langan "den*"*a& dan C(n&'+er )(al* ang *elah

*er!ang'n &e!el'+na

ACTIHN P)AN

#. R"&e* dan (!&er4a&" a&ar &er*a c(+e*"*(r ang ada, 'n*'0 +ene*'0an r(d'0 aa ang +a+'

!er&a"ng dan d"*er"+a a&ar

3. Menen*'0an /a0*' ang *ea* 'n*'0 +el'nc'r0an r(d'0 *er&e!'*, agar +a+' +enar"0

erha*"an a&ar, *ana adana !a"ng1!aang r(d'0 la"n

2. Pr(&e& enen*'an na+a r(d'0 adalah hal 0ec"l na+'n !erda+a0 +a&"4. Hleh 0arenana, har'&

d"!er" erha*"an e:*ra d"dala+ +ene*'0an na+a r(d'0 ang +enar"0

. Men"a0an &&*e+ r(+(&" ang !a"0 agar &'aa r(d'0 !ar' *er&(&"al"&a&" dengan !a"0d"a&ar, !er0a"*an dengan 0ele!"han dan 0e'ngg'lan ang d"+"l"0"na

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6. Secara !er0ala +ela0'0an &'r4e e4al'a&" dar" er-(r+ance r(d'0 !ar' *er&e!'*, &e!aga" !ahan

"n-(r+a&" ada enge+!anganna

&hg-ha-hg&hgd&h