Stick your name here

Learners will choose a media company, (from a given list) and produce a 1000 word case-study on that company.

Choose from, Disney, Apple, Sony (& SyCo), News Corporation, Google

Start by telling me what media sector it belongs to.

What products it produces (cross-media?)

APPLE

Apple owns this company because seeming in as though it is a Vertical Integrated company, apple control absolutely everything with a range from hardware

production to music on your phone so they have created ITunes and lots more so you can download apps, from them doing this they will earn a large amount of

money because they own everything so all the money goes to one company so this is a huge Advantage. The ownership of this company has not changed because they are still a vertically integrated company so they still own everything. This

company (Apple) still does not own any other company’s because I think that they are fine with the huge money making Apple it self.

This company is organized by vertical integrated and this term means that only this one company has control over Apple. The advantages of vertical integration is that only one company collects all of the money so this known to earn more money than a horizontal

integrated company. But a major disadvantage with a vertically integrated company is that if the company does happen to go bankrupt they will have to pay a major loan to pay back

because this company is worth a lot of money!

This vertical integrated company has many competitors because they have to go up against other vertical integrated company such as Disney so it has quite a major competitor so

sometimes they debate over maybe if we should go over to a horizontal integrated company so they can probably get a better distributer and create better products if they join up with a

hardware production company.

Apple has quite a large range of customers within it’s company because it suits many needs for its target audience so therefore this company may earn much

more money. This shop on the other hand probably has millions of customers per day because they sell good products in there store which is making technology

even bigger as we get further into the future. Although apple is such a large company they still match many need of its target audience if it is based on

demographic profiling based on gender, age, race and lots more. By looking at demographic profiling you can quite easily tell that apple will aim there products

at upper class people because there products are worth a lot of money so they will tend to aim there products at rich people so they can earn more money of things

such as an apple mac which is worth about £1000.

One of the major implications of this company was when Steve Jobs died because they probably would have been a bit confused because without

him there would have been a big change to make because they didn’t know how to create his products exactly. But mainly they will have a

pyramid of high ranked people to see who will take charge next when the major boss retires someone will need to take over to keep the company

going for as long as possible.

Yes! Apple has had a problem because when the IPhone six first came out people discovered that the IPhone six bends not like any other phone so it called quite a lot of confusion

because no other phone has ever done this before so this was quite a bad turning point for Apple, so they could have lost many customers and probably a bit of money because some people would have forced for a refund so they would have

loosed some money at this turning point.

Find at least 6 sources of your info - don’t use wikipediaPlace the list in this order

Surname, first name, title of book, website, date, place it was published, who it was published by

BIBLIOGRAPHY