Case Study of Kashmiri Handicrafts

8/4/2019 Case Study of Kashmiri Handicrafts

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Prepared By:-

Rohit Kumar

R RajeshZubair Bin Sarwar

Amit Kumar Tiwari


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Contents Environment

Business environment and its types

Geographical environment

Case study-Kashmiri Handicrafts

Heritage of Kashmir

Geographical indications & Article 22(TRIPS Agreement) Problems Faced

Conclusion


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Environment

The surroundings of aphysical system that mayinteract with the systemby exchanging mass,

energy, or otherproperties.


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Business

EnvironmentBusiness Environment maybe defined as a set of

conditions Social, Legal,Economical, Political orInstitutional that are

uncontrollable in nature andaffects the functioning of

organization.


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Types Of BusinessEnvironment

Geographical Environment

Economic Environment

Political EnvironmentSociological Environment

Technological Environment International Environment

Natural Environment


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Geographical Environment

It is that part of the terrestrial

natural environment that has

been to some extent alteredby human beings and whichat the present moment is

directly connected with the lifeand production activity of

society


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Heritage Of Kashmir

Kashmir is home to numerousarticrafts in which Pashmina shawl,Amlikar Shawl, Papier Mache,

Khatambandh, Namdha, Kaleen areworth mentioning

Crafts play a significant role in the

economic growth of the state

The state annually exports handicraftsworth Rs. 786 Crores


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PashminaShawl

Pashmina shawlis a textile madefrom a fine type ofcashmere wooland costs around10,000 eachshawl


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AmlikarShawl

It s a combination oftwo differenttraditional

activities1)Pashmina plain

shawl

2)Fine needle craftcalled Sozani


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KhatamBandh

Art of ceilingmaking by fittingsmall pieces ofwood into eachother ingeometricalpatterns


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PapierMache

Art of makingdecorations from lightweight products likepaper pulp and

further embellishedwith hand painting oftraditional designs


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KaleenThese are thehand knottedcarpets madefrom silk.It is

weaved used acoded languageknown as Taleem


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Namdha

It is traditionallyprocessed woollen or wool pluscotton rugs with

chain stitchedembroidedpatterns


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Geographical Indication

The term GI has been defined as anindication which defines such goodsas agricultural, natural or

manufactured goods as originatinggoods or manufactured in the territoryof a country, or a region or a locality in

that country where a given quality,reputation or other characteristics ofsuch goods is essentially attributed to

its geographical origin.


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Article 22 of the TRIPSagreement

Article 22 of the TRIPS Agreementsays that all governments mustprovide legal opportunities in their

own laws for the owner of a GIregistered in that country to preventthe use of marks that mislead the

public as to the geographical origin ofthe goods.


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Problems Faced

Only one good(Pashmina Shawl) isregistered under GIs

Selling of pirated Kashmiri shawls in

Amritsar and other places under the tagKashmiri Shawls

Copying of Khatambandh art work by

workers of Saharanpur Government has taken no action


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Conclusion

The handicrafts of Kashmir representKashmiri heritage and pride

These have economic as well as

employment incentives Government should provide Infrastructural,

financial and Logistic support to thecraftsmen

More Kashmiri handicrafts should beregistered under GIs

Pirated Kashmiri shawls should be banned


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Documents

Case Study of Kashmiri Handicrafts