SUBMITTED TO:

PROF.MISS DIPIKA AGRAWAL

SUBMITTED BY:

SHRADDHA AGRAWAL

ASHUTOSH KHANDELWAL

Contents:History of maggi

Maggi in INDIA

Maggi- 4P’S

Maggi- SWOT ANALYSIS

History of maggi• Maggi is an over 100-year-old Nestlé brand of instant soups,

stocks, bouillons, ketchups, sauces, seasonings and instant noodles.

• The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill.

• Marked the beginning of the Maggi® brand and its lines of convenient food products.

• In 1882, the Swiss Public Welfare Society commissioned Maggi to create a vegetable food product that would be quick to prepare and easy to digest to help with the problem of women having less time to prepare meals as more and more worked outside the home.

• Maggi merged with Nestlé in 1947.  

Maggi-INDIA

NESTLE introduced maggi brand in INDIA in 1982.

With the launch of maggi noodles, NUL created a new food category in indian packaged food market.

Over in india, maggi became a popular snack food product.

In fact, "Maggi" has become a genericized name for instant noodles in India and Malaysia.

4 p’s of MARKETING

Maggi –PRODUCT

Maggi SAUSES Tomato ketchups Tamrind sauses Soya sauses Soups Cook up soups Instant soups 2 minute noodles Chicken Vegetable Pizza Curry Cheese Dal and aata

PRICE :• Considering the price points in the market for Maggi, it

should continue to position itself in the "snacks" category itself, since few would be willing to accept it as a meal (Indian Consumption Habits - Noodles still arent taken as proper food item).

• Affordable by all income groups.

PLACE:• The distribution network is well spread• Easily available in all kirana stores, retail store etc.• Market share

PROMOTION:Changed their advertising

campaign- focus on health and nutrition.

Celebrity endorsements. Eg . Javed Jafferi

Sales promotion in schools and offices, as the exercise of brand call.

Market research exercise-regards of taste and health

issues. This helped maggi to think about the customer.

Distributed free samples-period of new launches.

Invited housewives to send new innovative recipes.

Product extention

• Maggi's first product extension was Maggi instant soups launched in 1988. With the launch of Maggi soups, NIL had become a pioneer in the organized packaged soup market in India…

Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry), 'Bas 2-Minute,' (Only 2 minutes) and

'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers

SWOT ANALYSISS – STRENGTH

W – WEAKNESS

O – OPPORTUNITY

T – THREATS

STRENGTH

Leader Loyal consumers Wide distribution Innovation

WEAKNESS One Flavour Health related issues Rural market

OpprtunitiesRural marketIncreasing working youthPreference for Chinese food

and fast food

threats

Competitive pricing Strong presence of regional

competitors