Case study

ABBOTT laboratories- We have a conference in Jersey ....……..

printdesign fulfil innovate communicate align

- For further information -

www.linney.com/quadrant +44 (0)1992 587373

challenge

Hotel booked, conference details finalised in Jersey and fifty seven marketing collateral projects being designed, tested and need to be printed. Colour consistency across all items essential. Final approval of all items running late and likely to get worse. Abbott Laboratories have a number of suppliers they can call on, but only one was trusted to rise to this enormous challenge. From our perspective very flattering but we HAD to deliver!

strategy

To work in extremely close collaboration with three design agencies and our client, to ensure that the whole campaign was project managed with regard to correct legal and aesthetic sign off, whilst never losing site of the end date. We appointed an internal campaign team at LINNEYquadrant with huge experience of this type of operation, who project managed every item retaining the full proof cycle, taking instructions from the three agencies and client on an ongoing basis. The main element of the strategy however, was to organise every hour available to contain 90 minutes!!

results

A delighted client that all materials were in their hands before the conference started. This enabled their representatives to leave the conference and immediately start selling the product, resulting in brilliant first week figures. The product has gone on to be a world beating project.

Working

Psoriatic arthritis:assessing the whole patient, helping treat the whole disease

PART ONE: The basic facts behind PsA and HUMIRA treatment

Some patients may not be suitable for HUMIRA. You are strongly advised to read the prescribing information (PI) which can be found on the inside back cover.

HUMIRA is indicated for the treatment of active and progressive psoriatic arthritis (PsA) in adults when the response to previous DMARD therapy has been inadequate.1

HSA5073 PsA Nurse DA ONE 172x210:Artwork 20/5/10 12:51 Page 2

Sponsored by Abbott. Date of preparation: May 2010 AXHUR101324

Please complete the form in block capital letters using a black ballpoint pen.

1. Hospital information Provide the name and address of the hospital the patient attends for their appointments.

2. Patient information It is important that Healthcare at Home have the correct address and postcode and it should be identical to that given on the Registration Form. New patient: Please tick the YES box if the patient is new to the HUMIRA Healthcare at Home service only. Dose/frequency change: For use if this is a repeat prescription.

3. Hospital purchase order number: Some hospital procurement departments use purchase order numbers in different ways. Some use one number per prescription; others use one number per delivery of a prescription. It is important that Healthcare at Home have the correct number in order to process invoices correctly and promptly. If your hospital pharmacy does not use purchase order numbers, please write N/A in this section.

4. Indication This information is required for auditing purposes.

5. Treatment details Healthcare at Home will supply the HUMIRA pen to your patients unless you indicate that a pre-filled syringe is required.

6. Frequency of deliveries Please tick the appropriate box for prescription duration. The number of purchase orders must cover the duration needed.

7. Prescriber’s signature/name/date: This information is important should Healthcare at Home have any queries related to the prescription. The date is required for auditing purposes.

8. Pharmacy clinical screen: Some hospitals require all Healthcare at Home prescriptions to be checked and logged with the hospital pharmacy. This section provides you with a checkpoint.

9. Healthcare at Home address: This is the address and contact details for the Healthcare at Home pharmacy department. The Healthcare at Home Prescription and Patient Registration Form must be sent together to this address.

Guidance notes on completing a Healthcare at Home Prescription Form for HUMIRA

The time taken from a patient choosing Immunology Care during their clinic appointment to then receiving their first HUMIRA delivery may be up to ten working days. This may be prolonged if the Prescription Form is not completed accurately.

An electronic version of this form is available - please ask your Coordinator for a copy if this is better suited to your needs.

Service provided by

Working

Prescribing information can be found on the reverse of the Prescription Forms

The Abbott Arena for ImmunologyAnnual Meeting 2010

This meeting has been accredited by the RCN Accreditation Unit and approved by the BDNG

Evolving immunology treatment

Sponsored by Abbott ImmunologyYou are strongly advised to read the prescribing information, which can be found on the inside back cover of this folderAXHUM100723 Date of preparation: March 2010

A forum for nurse development and excellenceFOR IMMUNOLOGY

09-13621_Training folder Cover aw.indd 2 20/5/10 17:46:25