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www.hindujagsl.com
www.hindujainteractive.com
www.hindujainteractive.com
Hinduja Interactive
Tower No. 1, 4th Floor, International Infotech Park,
Vashi, Navi Mumbai 400 075
Gulf Oil: Digital Product Digest
Client Name
Gulf Oil India
Services Offered
Strategy, Design & Development
Technology
Adobe Flex, XML, ASP.Net, HTML, AJAX, MS
SQL
The Client One of the original Seven Sisters oil magnates, Gulf Oil International occupies a premium position
amongst the leading oil & lubricant brands of the world, and is recognised worldwide by its orange disc
logo. The products of Gulf Oil International cover an entire spectrum of Automotive and Industrial
Lubricants and Specialities, and boast of a global presence in more than 50 countries. Leading edge
research and ongoing participation in global motor racing programme ensure introduction of new family
of oils meeting advanced standards of performance. Evolving for more than a hundred years, since 1901,
the brand remains committed to its ideals of quality, innovation and attention to the needs of
customers it serves.
The Brief Gulf Oil International publishes a catalogue of its products annually in the form of a “Product Digest”.
Mostly for distributors, this catalogue is on Gulf Oil's latest product offings, from tractor oils to
passenger car motor oil– formula series. But with an approximate two to three new product releases in
a month, the drawbacks of an annual “Product Digest” were apparent. Also, Gulf Oil International is a
lean new-age company with relatively less number of employees on its rolls compared to its size. Its
structure is composed of a group of individual companies in every country. Gulf Oil International was
facing problems in enforcing brand guidelines across these loosely integrated units. Each of the
companies used to create its own technical manuals & product digest brochures. It was becoming
increasingly difficult for Gulf Oil International to monitor these communications. Therefore, to effect
standardise communication across group companies, Gulf Oil International approached Hinduja
Interactive to convert its “Product Digest” into an online experience without disturbing the look and feel
of its tradition catalogue.
The Approach Hinduja Interactive studied the off-line process and the result of brand audits done earlier. The only way
to standardise communications seemed to be a centralised repository of print ready communications
www.hindujagsl.com
www.hindujainteractive.com
www.hindujainteractive.com
Hinduja Interactive
Tower No. 1, 4th Floor, International Infotech Park,
Vashi, Navi Mumbai 400 075
that each of the offices could download and print. The business challenge was that Gulf Oil International
did not sell the complete product range in every country. It was not practical for distributors to
download print ready files for every product due to the massive range of products under the Gulf
basket.
The Solution � A new layout with the basic ingredients of Gulf Oil International Product Digest was developed
as a web based application.
� Layout similar to a flippable online magazine is generated on User end from information present
in the database, where Gulf administrators could manage product details.
� The catalogue could be printed in parts, with branding guidelines implemented in the code in a
print ready PDF, so that the dealer gets only the information they want.
� The content is segregated into product specific legends with HTML view of the product digest
generated from the database.
� Distributors worldwide could log in to the intranet and select products they need a brochure for
(a set of products are pre-selected depending on the login) and generate a “digital product
digest” as well as print ready PDF files.
� New products and product updates are communicated on login.
� Easy and simple layout assures minimalistic confusion, and dissemination of content is done in
real time.
www.hindujagsl.com
www.hindujainteractive.com
www.hindujainteractive.com
Hinduja Interactive
Tower No. 1, 4th Floor, International Infotech Park,
Vashi, Navi Mumbai 400 075
Screen
www.hindujagsl.com
www.hindujainteractive.com
www.hindujainteractive.com
Hinduja Interactive
Tower No. 1, 4th Floor, International Infotech Park,
Vashi, Navi Mumbai 400 075
The Result Hinduja Interactive achieved brand standardisation for Gulf Oil International worldwide using a mix of
breakthrough technologies on the web. Once implemented, the project achieved its ROI objectives from
various areas of operations:
• Standardisation of brand communication
• Product Manuals updated worldwide in real time
• Greater involvement of distributors with the brand & new products