AB InBev Board ReportThe CharterQuest CFO Junior Continental
Case Study Competition (2018)
Gabriella BonaAge: 14Grade: Year 10 (IGCSE)Team LeaderEthical
Analyser
Chisha SikazweAge: 15Grade: Year 10 (IGCSE)Technology
SpecialistArchitect
Anish BalasubramanianAge: 15Grade: Year 10 (IGCSE)Accountant
& Math Specialist
Team Great EmpireBaobab College Zambia
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Scenario 1Follow our message of safe drinking, and lose out on
massive sales, or ignore our message, and get increased
revenues
Scenario 2Introducing New Technologies, and reduce costly
activities, but jeopardiseemployees’ jobs
Ethics
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Scenario 4Efficient exploitation of China’s production
expertise
Scenario 5Good Financial strategies
SWOT AnalysisScenario 5If AB InBev are able to pay back the
debt, then their credit rating should rise significantly
Scenario 5The cut of dividends will most likely upset and drive
potential shareholders away
Scenario 5Credit Rates May Suffer
Scenario 1Very sustainable (and efficient) marketing
strategy)
Scenario 3Showcasing great growth skills
Scenario 3take some of the investors advice, and try to
investigate for more possible synergies to exploit Scenario 4
show the public that they are a sustainable companyScenario
1
Nigeria’s Beer Market is growing sufficiently
Scenario 3AB InBev could lose out on undiscovered synergies
Scenario 1Massive ignorance and experience in African Beer
Industry
Scenario 4could still get blamed for the waste disposal
Scenario 3Shareholder Conflicts
Scenario 1If the FDI fails, AB InBev will incur massive
losses
Scenario 4Further Protests could delay production for even
longer
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