Case studyBy Thomas Payne

Overview

• The Empire was launched in late June 1989 as a movie magazine. • The magazine is based around new films being developed• The magazine has many main features each week• The Empire is the biggest selling film magazine in the United Kingdom and is also

published in the United States, Australia, Turkey, Russia, and Portugal. • The Empire organizes the annual Empire Awards which were sponsored by Sony

Ericsson, and from 2009 sponsored by Jameson and The awards are voted for by readers of the magazine.

• The Empire is a British film magazine published monthly by Bauer Consumer Media. • The cover price for this magazine is £3.99, and is one of the cheapest magazines out

there today. • The subscription rate for this magazine in the UK is £47.88, and the published annual

ROI subscription rate is £103.00, and from this to other countries subscriptions rate, it is £103.00 to £181.00.

Contents

• The magazine is split into four sections:• 1. New films

• 2. Q&A

• 3. Reviews

• 4. Celebrities

• Each week includes common weekly articles:• • New cover story• • New films• • New reviews• • Who’s doing what?• • Celebrities• • New actors• • Q&A• • Trailers• • Behind the scenes

Where to buy

• The common places which The Empire magazine is sold is in any known supermarket, WH Smith and amazon.

• The Empire picked these places because they are main money makers for magazines around the world, they also do subscription once a month, and that could be paid on the website itself or amazon. These figures show us that the main buyers for this magazine are in fact men, and 75.6% are in fact buying the magazine.

• We also see in this picture the different ages who are buying the magazine, and we see the biggest age is 18-24, with 64 people buying it.

• These figures show us that the main buyers for this magazine are in fact men, and 75.6% are in fact buying the magazine. We also see in this picture the different ages who are buying the magazine, and we see the biggest age is 18-24, with 64 people buying it.

The audeince

• Empire magazine is the definitive read for people who love the movies. It’s an internationally respected brand and the world’s best movie magazine with over 1 million readers worldwide every month. It’s also Australia’s biggest selling movie magazine. Empire recently won the General Interest category in the Australian Magazine Awards and has grown its circulation in 2012.

• The constant quest to deliver the best movie coverage on the planet is underscored by amazing relationships between Empire and the biggest filmmakers in the world: Steven Spielberg, James Cameron, Christopher Nolan, Quentin Tarantino, Peter Jackson and JJ Abrams just some of its most influential fans and readers. After more than 20 years of being the world’s best movie magazine, Empire is now the BIGGEST movie magazine in the world. This international domination – outselling all its rivals globally by an average of 2 to 1 – is down to Empire’s continued commitment to delivering movie fans the greatest monthly experience, telling them which movies to get excited about and why.

Sponsers/adverts

• • Upcoming films• • Samsung TV’s• • IMAX• • Virgin Atlantic• • Hamilton• • Khaki titanium• • Nautische instrumente• • In cinemas• • Whisky• • What’s also out

• . • The first pie chart shows us the demographic sections, and it shows that ABC1

demographics buy and read more of the magazine then C2DE demographic readers. ABC1 readers are people who are based around highly good jobs, and the people who are C2DE are people who aren’t as wealthy.

• The second pie chart shows us gender, and which gender prefers the magazine, as we can see the male gender prefers the magazine a lot then the female magazine.

• The third and last pie chart show age, this pie shows us what age is more frequent with buying the magazine, and we see that 15-34 age is more frequent with buying the magazine, above 3/4. The other age is 35+, and this shows us that the magazine is catchier for the younger viewers.

• When considering audience theory, the potential audience of the Empire magazine is an active one. They interact with the media texts, and use them for their own purposes, they do this to be part of the community, and to be part of something.

• The potential readership of The Empire, using audience demographics is C1 (office and clerical staff). The magazine itself is aimed at higher class of people, the people who go out and watch films, and can afford the magazine subscription.

• Using audience psychographic research, it can be confirmed that Aspires interested in image and appearance would be the magazine potential readers.

The webpage

• The website www.empireonline.com main focus is on the upcoming movies, they show this in small articles, images and video footage, e.g. trailers and interviews.

• The site also invites the readers to enter in competitions, read articles and read new information about upcoming movies or celebrities. The site is also used by other advertisers and provides links to social networking sites: Facebook and Twitter. It allows interaction, in which people can write to the publishers.

• Convergence- the coming together of multimedia digital data technologies allowing words, audio, video, graphics and animated to be linked and routed together via broadband to create interactive two way communications.

• Now editorial employers can links content in the magazine to the website which adds value to the magazine; the magazine can write a review on a film, but the website can show trailers and the interview of it.

The Empire

• The Empire magazine online do a lot of new and different techniques to pull there audience in that other magazines don’t.

• For example:• Facts of different genres of films, specific films, top 10

films, and reviews on many different things.• These techniques pull a lot of new subscribers everyday,

because the Empire online is giving the audience something that other magazines don’t offer.