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Case Study – Bolsa de Madrid
Stock Exchange
Key Benefits
• Real time content updates
• Reliable and powerful
• Complete control from one single point
Solutions:
• Telefónica project owner
• Euroservicios System Integrator
• AOpen Digital Engine DE7000
• DISE software
• Mitsubishi MDT521S 52 inch displays
Real Time Informative Signage on the Trade Floor
“This was one of the most demanding and innovative projects in the advanced digital signage landscape.”
According to Display Evolution Klocktornet
Bolsa de Madrid (Madrid Stock Exchange) is the largest of
Spain’s four stock exchanges, it operates internationally and is
at the heart of all organizational aspects. Bolsa de Madrid is
owned by Bolsas y Mercados Españoles hence the
abbreviation BME. The BME Group is formed by the Barcelona,
Bilbao, Madrid and Valencia stock exchanges, MF Mercados
Financieros and Iberclear. The stock exchange floor is housed
in an impressive building constructed in the late 1800’s.
When it comes to the trading of stocks and bonds, nothing is more important
than real-time information. This flow of information can’t be disrupted, because
that could cost people large sums of money, therefore a new and more
sophisticated system was built and implemented. The newly implemented
digital signage concept meets the high demand for up to date information on
the trading floor, offering different types of content regarding the condition of
distinctive markets at any given moment in time.
The Implementation
It was time for a change, so BME decided to upgrade their IT information system
to cater to the traders needs and hired Telefónica as project owner. At the most
prominent and central position is a central LED screen, displaying all crucial
information for the traders. The entire perimeter arc of the trade floor has been
fitted with Mitsubishi MDT521S 52 inch displays which are powered by the
reliable AOpen Digital Engine DE7000 media players and DISE software for
content management.
The advanced ”No Border system”
provided by DISE software and the
powerful AOpen Digital Engine make
it possible to run an entire system
consisting of multiple displays from
one single point. Even on a set of
displays with different and very
specific resolutions to ensure
complete integration. The system
allows seamless integration of
content predefined by the user with
different signals of Television (DTT)
using capture systems of television
signals and the built-in DTV tuner.
AOpen Computer BV Europe I Ploegweg 5 I 5232 BR ’s-Hertogenbosch I The Netherlands
Tel: 0031 (0)73 64 66 400 I Fax: 0031 (0)73 646 6499 I E-mail: [email protected]
Case Study – Bolsa de Madrid
Stock Exchange
This makes it possible to control and integrate the programming of TV channels and programs to show
at any given time. Thanks to the small size of the Digital Engine media player, the media player is hidden
from visibility. The possibilities this system offers on a creative and technical level are spectacular and
can allow BME to generate information and graphical elements that transition across all 30 displays that
comprise the perimeter of the trade floor, whilst not deterring from the beauty of the impressive
historical building.
Benefits
The major benefits for BME are that the system allows content to be updated in real time. It is possible to
update all data presented in the entire system in less than 10 seconds. Thanks to the market information
systems managed by Infobolsa (BME Group); the system is continuously updated, even between data
transitions across different display areas. The system contains a new module that allows a ticker with all
relevant market information, based on the opening and closing of markets, to run across all 30 screens.
The synchronized system makes it possible for the values in the ticker to change in real-time while
passing through the screens. The complete solution including displays, media players and software look
professional and tidy. And most importantly the system is reliable, which is key for a Stock Exchange
trade floor.
The Concept
The concept is based on a single control station, to
manage and control all hardware associated with
the system. The control station sends a feed to the
31 players that are all connected by a network. This
station can also be used for content creation. One
of the most interesting applications of the system
is the ability to launch content or even entire
channels by the click of a mouse.
The implementation of the project was led by
Euroservicios a system integrator specialized in IT
audiovisual digital signage software and hardware.
They picked the AOpen Digital Engine and DISE
software as the hardware and software
combination of choice because of its great
compatability and previous success cases.
Euroservicios is a valuable AOpen partner with its
primary business in Spain.
AOpen Computer BV Europe I Ploegweg 5 I 5232 BR ’s-Hertogenbosch I The Netherlands
Tel: 0031 (0)73 64 66 400 I Fax: 0031 (0)73 646 6499 I E-mail: [email protected]
Case Study – Bolsa de Madrid
Stock Exchange
The Setup
AOpen Computer BV Europe I Ploegweg 5 I 5232 BR ’s-Hertogenbosch I The Netherlands
Tel: 0031 (0)73 64 66 400 I Fax: 0031 (0)73 646 6499 I E-mail: [email protected]
Case Study – Bolsa de Madrid
Stock Exchange
About Euroservicios
Euroservicios BS SL founded in 1996 has more than 15 years experience in the IT and multimedia market.
Based in Madrid, Spain, Euroservicios is a reference company in its activity, participating in some of the
most relevant projects of the IT and Audiovisual Spanish panorama, as self-developers and international
brand representatives. Euroservicios is specialized in large and complex projects for either private
companies or public institutions and has the talent to optimize and consolidate for a long term
relationship with its customers.
www.euroservicios.es
About Display Evolution Klocktornet
Klocktornet founders and developers have a long experience in digital signage, working with the same
concepts since 1989 when they helped to pioneer the business. Back then it was all about TV based
installations, videotex and low resolution graphics. Now Plasma and LCD screens have become widely
available and the entry cost for a digital signage system has become more attractive to more companies.
In addition the demands on the software platform have increased. However the basic concept is still the
same, to present your content to your viewers with high quality, dynamic playback, control and
reliability.
www.displayevolution.com
About AOpen
AOpen, Inc. has more than 15 years of IT hardware manufacturing experience along with keen insights
into IT industry trends that help drive the growth of AOpen. As the worldwide leading manufacturer, of
ultra small form factor digital signage media players also known as Digital Engine, AOpen keeps
expanding its products and services for digital signage and other vertical application markets. With in-
depth market knowledge AOpen can offer advice for complete digital signage platform solutions.
AOpen cooperates with its global value added channel network to go to market.
www.AOpen.com
Copyright (C) 2011 AOpen Media. All rights reserved.
AOpen Computer BV Europe I Ploegweg 5 I 5232 BR ’s-Hertogenbosch I The Netherlands
Tel: 0031 (0)73 64 66 400 I Fax: 0031 (0)73 646 6499 I E-mail: [email protected]
