Website Copy and Blog Articles Improve Search Results Key-word optimized content lifts customer’s websites to the first page of Google A Schaumburg-IL based, website designer gained a new client that needed to improve his fifth page search rank in Google. In addition, the client heard feedback from prospects stating they found his company website difficult to navigate. Rather than rewriting the website entirely from scratch, the website designer needed to improve his customers’ Google page rankings, streamline the website design and improve overall customer brand perception. With a goal to be listed on the first page of Google within 6 months and improve overall site design, the website designer engaged Ardent Scope Marketing to make a list of all recommended website design changes, rewrite the website copy, and write a series of fresh blog articles to be published in WordPress specific to his customer’s industry. In order to establish a list of current industry topics, Ardent Scope Marketing researched competitors’ websites and returned a list of potential keywords to be used in the new WordPress blog articles. Keywords strings were matched to the customers’ products and services page, and the website designer refined these selected keyword strings further through the Google AdWord Planner tool. Equipped with the right keywords, Ardent Scope Marketing rewrote the website copy and made specific design recommendations for improved site readability including: uniform colors, fonts, and images and removed all punctuation errors. Eye-catching headlines and a call to action on each page completed the overhaul. Why It Worked The website designer’s customer was thrilled with the new look of

his website, and achieved a $3000.00 savings by not rewriting it from scratch. The keyword optimized page content and blog

articles were written with a personal touch, but were specific in purpose and positioned the customer as a thought leader in his industry. The customer achieved improved search

rankings to be found on the first page of Google. Post Sales Coaching Ardent Scope Marketing followed up the program with a review session with the website

designer to ensure his customer satisfaction and to review what worked for his client. Additional blog article topics are planned for the future to maintain and improve search

results and a new social media campaign will further build awareness.

“Ardent Scope Marketing took the pressure off for me and my customer. All I had to do was outline briefly what we were looking for, and within 48 hours I was presented with a list of keywords and article ideas that my customer loved. They were thrilled they could keep their current website. I would definitely recommend Ardent Scope Marketing. They write with a purpose and are very easy to do business with. Website Design Firm, Owner