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CASE STUDY
AZIENDALE
AGENDA
• The business idea
• Our key success factors
• The competitive system
• The next steps
The business idea
A simple idea with the power of SEMPLICITY …
DoveVivo is a residential real estate management
company with an innovative format based on an
essential insight:
PEOPLE LOVE SIMPLICITY
… based on simple pillars…
In a context always governed by rigid rules and a traditionalist approach, we propose both to owners and to
tenants a long lasting and “full option” relationship based on trust and reliability
… that were the starting point…
The idea was born of an entrepreneurial idea developed starting 2007 by Valerio
Fonseca and William Maggio, two young guys who were personally living the experience – and the
issues – of the house sharing and decided to turn negative into positive
and CHANGE THE RULES
2007 – Milan
From 1 to 4 units
… the reason behind our numbers …
Portfolio of properties
• approximately 500 housing units
• approximately 250 owners
• over 2,000 beds in shared apartments
• 4 cities: Milan, Rome, Bologna, Como
• since 2007, more than 10.000 tenants have lived in
the housing units rented by DoveVivo
Company structure
• team of 50 people
• anticipated turnover of approx.
€12 million (cagr* 2012-16 equal to 40%)
• over €11 million in investments between 2007 and
today
*compound annual growth rate in revenues
… and the key points of the success…
… that is now fully recognized and rewarded
Our Key success factors
Our USP starts from a distinctive and premium product…
Immagine people&carriers Immagine?
… with different options and typologies…
… suitable for different targets…
We have an ambitious mission…
DoveVivo believes that living in a new city or a new home represents a unique and unforgettable
experience.
For this reason, it has adopted an innovative way to help young people to enjoy this
experience to the full by sharing their space in and out of the home
DoveVivo does more than managing properties: it seeks the engagement of communities which are
veritable melting pots of young people from different cultural backgrounds and lifestyles,
with a common denominator: living in shared facilities.
A «full option» formula…
Fully furnished homes
Bills included WATER
GAS
ELECTRICITY
Wi-fi connections
STA
ND
AR
D
AD
DE
D V
ALU
E Sportify
Night life
Food
Shopping
Fidelity card
A 2.0 company with a strong online presence …
… and active on all the social networks…
… a trustworthy CUSTOMER CARE attitude
Finance
… with a distinctive visual identity…
… and a strong focus on the team…
Newsletter
Party and time together Welfare plan
Library
… and on our core values and strong corporate culture…
… and in the society where we play
We want to promote and encourage culture and
education – for this reason, we offer 5k euros
scholarship to the best candidate among our tenants
We want to leverage on our «green» DNA and the
idea of sustainable growth – we are partner of FAI,
promoting the Italian heritage, and when possible we
support alternative trading organizations
The competitive system
The market is appealing and more and more crowded…
… and we will compete with direct competitors….
… with the risk of low distinctiveness…
The most beautiful
rooms…
International
players
… and indirect competitors…
… short term stays: different business model, but with a strong overlap in the product we all need: FLATS!
… with a DYI approach, more and more organized…
The next steps
We have a challenging plan…
… supported by some strong ideas!
We are moving to a customization of our rooms – «tailor made» solutions, in terms of interior design, service
options, price positioning,…
More and more will be the added value possibilities for our community – more and more occasions to get together,
shared options for entertainment,…
We are working on strategical partnerships that will «open the door» to BtoB solutions
We will invest on our brand image and identity with a new big office, we will invest on people hunting and hiring
talents
PRO
DUCT
CO
MM
UN
ITY
PART
NER
SHIP
TE
AM
DoveVivo S.p.A.
mail: [email protected]
web: www.dovevivo.it
Legal headquarter/Operations office:
Via Compagnoni 13
20129 Milano
tel: +39 02 36697390
fax: +39 02 36697394
Operations office:
Via Cernaia 20
00185 Roma
tel: +39 06 83796605
fax: +39 06 83795610
Operations office:
Viale Pietramellara 27
40121 Bologna
tel: +39 051 0394110
fax: +39 051 0394111