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© Preqin Ltd. www.preqin.com
CASE STUDY: ASSETMETRIX
CASE STUDY:ASSETMETRIX
© Preqin Ltd. www.preqin.com
CASE STUDY: ASSETMETRIX
Access to private markets data is an absolute requirement. We couldn’t do what we do if we didn’t have Preqin in place.
Managing Director AssetMetrix
Kevin Gruber
Firm Type: Fund AdministratorAsset Class: MultiAUA: €10-25bnUse Case: Portfolio Monitoring, Risk Analyis, Cash Flow Forecasting, Benchmarking, Business DevelopmentUsers: Market Research, Quantitive Research, Product Development, Business DevelopmentHeadquarters: GermanyProduct: Preqin Pro, Preqin InsightsWebsite:www.asset-metrix.com
About AssetMetrix:AssetMetrix was founded in 2013, as a spin-off from fund of funds manager von Braun & Schreiber. With 20+ years of experience, AssetMetrix is a leading provider of high-end analytics and tailored asset servicing for private capital investors. It offers modular front-, middle-, and back-office solutions for limited and general partners, including fund administration, portfolio monitoring, reporting, and more. These solutions improve in-house transparency for optimal decision-making, and allow clients to outsource time-consuming administrative tasks, which frees up resources to focus on their areas of expertise. Today, AssetMetrix has over €12bn of assets under administration (AUA) and services over 1,500 funds.
The challenge: from fund of funds to asset servicingIn 2013 fund of funds manager von Braun & Schreiber stopped its fundraising activities and AssetMetrix was established. The ambition was to develop a convenient one-stop-shop experience for private capital investors, with full coverage of fund administration and reporting services for LPs and GPs to cover more of the value chain.
At that time the private capital industry lacked the public market forward thinking. Industry players relied heavily on Excel to support their administrative tasks and fund manager relationships were key to success. With the ambition to digitalize and modernize front-, middle-, and back-office fund administration services, AssetMetrix set course to develop a state-of-the-art platform centralizing all its modular outsourcing solutions for private capital investors.
The requirements: AssetMetrix operates in all private capital sub asset classes across various regions. Even before AssetMetrix was founded, von Braun & Schreiber recognized the need for a reliable and comprehensive source of market data to overcome the opaqueness of these private markets.
The firm evaluated database options but felt the solutions it was presented with lacked transparency, granularity, and customization capabilities. They did not allow AssetMetrix to:1. Go one layer deeper by gaining access to underlying data
behind investment activities.2. Understand market trends in the complex and illiquid private
capital space.3. Export the data for further customization in line with Asset
Metrix’s solutions.
© Preqin Ltd. www.preqin.com
CASE STUDY: ASSETMETRIX
The firm was searching for a solution that would give a comprehensive, reliable picture of the investment activities in private markets, and drill down into the details of related industry players to help the firm understand context.
The solution: Throughout its transition from a private equity fund of funds to a tech-enabled asset service provider offering a full range of modular outsourcing solutions, AssetMetrix fully trusted Preqin’s market data, tools, and insights. Now, the firm relies on Preqin to:
1. Build and develop statistical modelsOne of AssetMetrix’s main applications is developing and building statistical models based on Preqin data. The team of Quantitative Research Analysts within the firm build complex forecasting models to analyze future cash flow projections and private capital fund performance. These models are then applied onto AssetMetrix’s client portfolios for program planning, cash flow management, and risk analysis purposes.
To build these forecasting models, AssetMetrix relies heavily on Preqin’s historical cash flow data, covering over 5,000 private capital funds. Combined with Preqin’s deals & exits data and external macroeconomic data, the team develops custom statistical models to compute risk figures for its clients’ private equity portfolios. Its clients can use this information for portfolio monitoring, program planning, and cash management.
The firm also uses Preqin’s fund performance and fund terms data to benchmark a client’s private capital portfolio. AssetMetrix can either choose from the 93,000+ Preqin market benchmarks or create custom benchmarks to get a comprehensive picture of a client’s private capital portfolio, allowing them to make informed investment decisions.
2. Expand business in existing and new marketsAssetMetrix’s business development team relies heavily on Preqin’s investor data. The team uses it to map potential and relevant clients, and to better understand markets. Typically, they begin on a country-level, measuring the size of AUM, allocations, and the number of participants before identifying potential prospects. From there, the team takes a more granular approach using Preqin’s data to access firm preferences, key personnel, and contact details.
As the firm works to extend its offering to Asian markets, it is using Preqin’s growing market data on the region, which already covers more than 2,500 active LPs, 7,200 GPs, and 13,500 private capital funds.
We are constantly researching and developing new models and applications based on your data. To understand the trends, we needed a dataset like Preqin where you can directly refer to the underlying data and underlying funds and you can understand how everything links to each other.
Managing Director AssetMetrix
Kevin Gruber
© Preqin Ltd. www.preqin.com
CASE STUDY: ASSETMETRIX
3. Better understand the private markets in which they operateAssetMetrix uses Preqin’s data to understand the various markets it operates in and keep track of emerging trends. For example, in reaction to the rise of responsible investing, AssetMetrix has been using Preqin data to track fund managers' ESG policies, and investors' ESG preferences.
Validation for its new business modelSince AssetMetrix launched its full-stack asset service offering in 2013, the firm has grown exponentially, exceeding €12bn in AUA in December 2019. Initially, the firm focused on establishing itself and modernizing the industry. Its value proposition has been validated by its success (and through excellent feedback from clients), so the next step for AssetMetrix is to grow internationally.
In November 2019, AssetMetrix signed a partnership agreement with BNP Paribas Securities Services – one of the most prominent fund administrators in Europe, with over $2.7tn in AUA. With this strategic partner, AssetMetrix looks to expand into Asia and beyond, setting up a global business model.
With Preqin, we know we’re in good hands. If we came up with a new idea and therefore needed an additional module, Preqin would take it live within a day.
Head of Product Development AssetMetrix
Moritz Haarmann
Why AssetMetrix chose Preqin:• Access to comprehensive global coverage of GPs and LPs with historical
cash flow data for private capital funds, in order to build and develop statistical models for AssetMetrix' clients
• Identify new business opportunities by analyzing Preqin's investor data• Allows greater understanding of market trends and transparency on
underlying fund perfomance data • Provides great customer support via the 24 hour-a-day, Monday-to-Friday
Customer Service team
© Preqin Ltd. www.preqin.com
CASE STUDY: ASSETMETRIX
About Preqin
Preqin is the home of alternative assets, providing indispensable data, solutions and insights for investment professionals around the globe.
Today, over 80,000 fund managers, investors, placement agents, service providers, advisors and other industry professionals from more than 25,000 firms worldwide are empowered with information that underpins their daily workflow including fundraising, asset allocation, investor relations, origination and business development.
• Private Equity & Venture Capital
• Private Debt
• Hedge Funds
• Real Estate
• Infrastructure
• Natural Resources
The Homeof Alternatives
37,800+Firms
15,500+Investors Monitored
68,500+Funds
31,800+Funds with Performance
420,000+Deals and Exits
500,000+Curated Contacts
About PreqinPreqin is the Home of AlternativesTM, the foremost provider of data, analytics and insights to the alternative assets community. From pioneering rigorous methods of data collection to developing a revolutionary platform, we have committed ourselves to furthering the understanding of alternatives for over 17 years. Through close partnership with our clients, our 300 researchers based in key financial centres worldwide combine with cutting-edge technology to make sure our data and research is unique, timely, accurate and insightful.
Today, over 110,000 fund managers, investors, placement agents, service providers, advisors, and other industry professionals from more than 34,000 firms worldwide are empowered with information that underpins their daily workflow including fundraising, asset allocation, investor relations, origination, and business development.
• Private Equity & Venture Capital
• Private Debt
• Hedge Funds
• Real Estate
• Infrastructure
• Natural Resources
The Homeof Alternatives
40,500+Firms
17,800+Investors Monitored
109,000+Funds
35,300+Funds with Performance
487,000+Deals and Exits
230,000+Curated Contacts
