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ARRO needed a new brand and brand identity. The new tagline "Out In Front" summed up what they do and what they do for you. Printed and electronic deliverables are covered in the case study. It was one of our proudest moments as a branding firm. The brand was embraced internally and externally. It really is them.
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www.sacunas.net©2008 Sacunas
04/08/23
FRESH thinking. BOLD ideas. SMART strategy.
04/08/23 www.sacunas.net©2008 Sacunas
CASE STUDY
04/08/23 www.sacunas.net©2008 Sacunas
CASE STUDY
: Campaign Goals1. Develop an internal communications program2. Conduct internal training on client relations techniques3. Rebrand the organization; Assist in developing USP
OUR APPROACH
04/08/23 www.sacunas.net©2008 Sacunas
I-SERIES
04/08/23 www.sacunas.net©2008 Sacunas
04/08/23 www.sacunas.net©2008 Sacunas
Full Service Capabilities
Limited Service Capabilities
Traditional/Conservative Technical Expertise/Innovative
RKK
Rettew
Buchart Horn
ARRO (current)
ATC
Entech
ARRO (future)
I-SERIES
04/08/23 www.sacunas.net©2008 Sacunas
I-SERIES
04/08/23 www.sacunas.net©2008 Sacunas
: Brand Champion Program- Team Culture- Team Client Service- Team Technical Expertise
04/08/23 www.sacunas.net©2008 Sacunas
04/08/23 www.sacunas.net©2008 Sacunas
04/08/23 www.sacunas.net©2008 Sacunas
IMPLEMENTATIONI-SERIES
04/08/23 www.sacunas.net©2008 Sacunas
04/08/23 www.sacunas.net©2008 Sacunas
04/08/23 www.sacunas.net©2008 Sacunas
IMPLEMENTATON
04/08/23 www.sacunas.net©2008 Sacunas
IMPLEMENTATON
IMPLEMENTATON
04/08/23 www.sacunas.net©2008 Sacunas
www.sacunas.net©2008 Sacunas
04/08/23
FRESH thinking. BOLD ideas. SMART strategy.
