Issue Contours Company Overview Focused Issue Marketing Over-subscription defining successful story Business Model: Ecom Enabler – “BuildaBazaar” platform, a SaaS provider which provides an e-commerce platform & allied services including Search Engine Optimization (SEO), Digital Advertising, Channel analytics & has achieved significant operating leverage Ecom marketplace – “Infibeam.com”, an e-commerce firm that relies on traditional marketplace model Key Statistics Revenue: INR 1,746 mn ¹ Number of merchants: 48,724 (as of 31 st Dec, 2015) Operationally profitable: EBITDA INR 114 mn¹ - the only profitable E-commerce Story Issue Size: INR 4,500 mn through fresh issue of equity shares Issue Details: QIB – 75%, NIB – 15%, Retail – 10% Price Band: INR 360 – 432 BRLMs: SBICAP & Elara Capital Objects of the Issue Setting up cloud data centre & purchase of property for shifting of the registered & corporate office: INR 2,352 mn Setting up 75 logistics centres: INR 375 mn Purchase of software: INR 670 mn General Corporate Purpose: Balance (1) For 1HY FY’16; (2) REG(S) Fund Participation; (3) At the highest end of the band Category % of shares reserved # of times Subscribed 2 QIB 75% 1.03 NII 15% 2.67 Retail 10% 1.57 Total 100% 1.33 Over INR 330 Crores procured by Elara Capital Elara led the entire QIB procurement & secured almost 100% of the QIB Book Marketed across multiple regions: India, Singapore, Hong Kong, London Strategically positioned a REG (S) offering to achieve post market support from US funds – to whom marketing was conducted post issue closure Sticking to fundamentals & effective use of mass media resulted in the Issue getting successfully subscribed across all categories despite strong headwinds relating to overall e-commerce valuations, market rumors around exit of certain BRLMs Institutional Support: FIIs like Nomura, Polus Global Fund, Renaissance EM 3 along with DIIs like Next Orbit Ventures along with other marquee funds participation India’s First E-Commerce IPO Elara Dominates the QIB procurement

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Issue Contours Company Overview

Focused Issue Marketing Over-subscription defining successful story

Business Model:

Ecom Enabler – “BuildaBazaar” platform, a SaaS provider which provides an e-commerce platform & allied services including Search Engine Optimization (SEO), Digital Advertising, Channel analytics & has achieved significant operating leverage

Ecom marketplace – “Infibeam.com”, an e-commerce firm that relies on traditional marketplace model

Key Statistics

Revenue: INR 1,746 mn¹

Number of merchants: 48,724 (as of 31st Dec, 2015)

Operationally profitable: EBITDA INR 114 mn¹ - the only profitable E-commerce Story

Issue Size: INR 4,500 mn through fresh issue of equity shares

Issue Details: QIB – 75%, NIB – 15%, Retail – 10%

Price Band: INR 360 – 432

BRLMs: SBICAP & Elara Capital

Objects of the Issue

Setting up cloud data centre & purchase of property for shifting of the registered & corporate office: INR 2,352 mn

Setting up 75 logistics centres: INR 375 mn

Purchase of software: INR 670 mn

General Corporate Purpose: Balance

(1) For 1HY FY’16; (2) REG(S) Fund Participation; (3) At the highest end of the band

Category % of shares reserved # of times Subscribed2

QIB 75% 1.03

NII 15% 2.67

Retail 10% 1.57

Total 100% 1.33

Over INR 330 Crores procured by Elara Capital Elara led the entire QIB procurement & secured almost 100% of the QIB Book

Marketed across multiple regions: India, Singapore, Hong Kong, London

Strategically positioned a REG (S) offering to achieve post market support from US funds – to whom marketing was conducted post issue closure

Sticking to fundamentals & effective use of mass media resulted in the Issue getting successfully subscribed across all categories despite strong headwinds relating to overall e-commerce valuations, market rumors around exit of certain BRLMs

Institutional Support: FIIs like Nomura, Polus Global Fund, Renaissance EM3 along with DIIs like Next Orbit Ventures along with other marquee funds participation

India’s First E-Commerce IPO Elara Dominates the QIB procurement