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Case Study 1About the companyOur client is a global logisti cs company who off er a vast array of Internati onal courier services.

What problems were they experiencing before working with Artemis? Before working with Artemis their business model relied enti rely on leads generated by pay per click adverti sing with a spend of £6000 a month. Our client was becoming very frustrated because their return on investment and profi t margin was forever decreasing as the key phrases they were targeti ng became more and more competi ti ve and therefore expensive as their competi tors kept trying to outbid each other.

What happened when they met Artemis? The fi rst thing Artemis did was run a review of the site. Artemis identi fi ed that although their site was visually att racti ve many areas were technically wrong or missing from an SEO perspecti ve.

Artemis worked with the client to defi ne a clear 12 month strategy, with all the key steps and informati on explained in simple, no nonsense language. As a result, they were confi dent to move forward, and informed and able to make strong decisions on how they wanted the site to develop.

What acti on was taken and what benefi ts did it bring?Our client took the advice they had been provided with, and instructed Artemis to opti mise their site, as they could see the potenti al to make signifi cant extra profi t. By deep research into the applicati ons of their service, Artemis were able to understand the psychology behind the way their prospects were searching for their service, this then enabled Artemis to accurately target the revenue driving search terms.

Artemis then created over 300 internal pages targeti ng the countries with the highest profi t margins, and then conti nued to build on this foundati on by adding more new pages for the largest citi es by populous. The results Artemis have achieved have been nothing short of spectacular (see below). This enabled the client to completely stop their PPC campaign giving them a signifi cantly higher ROI.

Monthly marketi ng budget cut from £6000 to £2000From 0 to 325 key phrases in top 3 positi ons on GoogleOrganic Traffi c From 141 (Oct -12) to 7958 (Dec 2013)

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Case Study 2About the CompanyOur client is a nati onal civil engineering contractor who provide a wide range of constructi on services to both the public and private sectors.

What problems were they experiencing before working with Artemis? Although our client had some good rankings in the West Sussex region in which their head offi ce was based, they had multi ple depots around the UK which weren’t getti ng enough use. They grew worried as they felt they were missing out on lots of available business in the areas where they had no online presence. They were also ti red of relying on cold calling as it was not providing a very good return on investment.

What happened when they met Artemis? The fi rst acti on Artemis took was to carry out a full review of the site. By working with the client, Artemis identi fi ed that although their site ranked well on a local level, they hadn’t uti lised their internal pages to generate leads from diff erent areas across the UK. When Artemis demonstrated the huge scope for growth the site had, they wanted to get the ball rolling as soon as possible.

Artemis worked with the client to establish a strategy, explaining all the key processes and how they would help the site generate more business. Because of this our client felt secure in the marketi ng of their website and how they wanted it to progress.

What acti on was taken and what benefi ts did it bring?Artemis worked with the client to outline a clear step by step process which prioriti sed extensive research on the specifi c locati ons to target for higher profi t margins. The next step was to conduct research into the applicati ons of their products and services to determine the best key phrases to target in order to generate the highest return on investment for the client. Artemis then created multi ple internal pages which were opti mised for a variety of specifi c geographical regions as well as for each of their services. Artemis then quickly identi fi ed the need to generate high quality links to the client’s site. Artemis also looked into how they would usually apply their services in order to adapt the method of search for prospecti ve clients.

Thanks to the support that Artemis has provided, the overall results have been outstanding. Artemis managed to reduce the amount of cold calling required, which consequently allowed them to reduce the amount of telemarketers the client needed to employ. Now their sales staff can completely focus on dealing with the warm enquiries they receive through their website. This has signifi cantly improved the client’s conversion rate and drasti cally reduced their marketi ng budget.

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Case Study 2 contd...From 12 to 98 key phrases in top 3 positi ons on GoogleOrganic traffi c up by 109%Marketi ng budget cut by 50%

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Case Study 3About the company Our client is a leading law fi rm in the south east, founded nearly 50 years ago with seven partners.

What problems were they experiencing before working with Artemis? Our client had invested over £50,000 throughout a two-year period of working alongside another SEO company. They grew more and more frustrated as they had generated very few enquiries through their website, and the ones they had received were low value accident claims, when really they wanted to target brain injury and clinical negligence claims as this was an area they were looking to push due to the high value of such claims.

What happened when they met Artemis? Artemis sat down with the client and conducted a full site analysis in order to review the suspected issues surrounding the client’s SEO campaign. Artemis found that the pages on the site were not opti mised correctly and it was clear that, with regards to SEO, the site was failing to reach its potenti al.

Artemis provided the required assistance, ensuring that an eff ecti ve strategy was put in place to solve the site’s SEO issues. The client was happy with the development strategy they had created together and felt assured that their plan of acti on could be initi ated successfully with Artemis onboard.

What acti on was taken and what benefi ts did it bring?The client took the advice provided by Artemis. Artemis then carried out detailed keyword research, around clinical negligence and brain injury claims. They then went on to opti mise each of the internal pages on their site using data from this research.

Aft er just 12 weeks of working alongside Artemis, there was a clear improvement in the site’s positi on in the search rankings. Our client was ecstati c to receive their fi rst brain injury case from the site, which if successful will cover their investment with Artemis for many years.

From 9 to 92 key phrases in top 3 positi ons on Google in 4 months

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Case Study 4About the company Our client is a nati onal coach hire company, providing a range of coaches and minibuses for clients across the UK.

What problems were they experiencing before working with Artemis? The client approached Artemis having spent thousands of pounds a month on both their organic SEO campaign and Google Pay Per Click ads. They were very frustrated as they hadn’t achieved the results their previous SEO company had promised. The client’s site lacked calls to acti on and provided a poor user experience. The site was also seriously dated compared to some of their rivals.

What happened when they met Artemis? Artemis were quick to identi fy the issues surrounding the client’s site, taking note of the dated appearance and the general lack of user friendliness. Artemis concluded that this could be best addressed by carrying out a complete redevelopment of the site.

Artemis also found that the potenti al of the business was not being met and could be improved upon by using a new marketi ng strategy. The strategy provided enabled our client to feel confi dent in redeveloping the site going forward.

What acti on was taken and what benefi ts did it bring?Artemis carried out a complete rebuilding process of the client’s site in order to challenge the issues surrounding the old-fashioned site design. Artemis also took over the online marketi ng strategy which led to a spectacular improvement in results.

Furthermore Artemis were able to identi fy and suggest new areas to target for the client’s business to expand into, such as sporti ng events, festi vals and concerts. This provided a platf orm for expansion and further successes in the future.

From 0 front page rankings to 77Enquiries up by 500%Overall spend on marketi ng down by 25%

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Case Study 5About the company Our client provides interacti ve audience response systems for business conferences, training days, exhibiti ons and numerous other events.

What problems were they experiencing before working with Artemis? The client work in a global market however the industry only has 12 major players. During their ti me with a previous SEO company, the client grew dissati sfi ed as they had failed to achieve any signifi cant return on their investment, whilst they also found themselves spending heavily on Pay Per Click.

What happened when they met Artemis? The client contacted Artemis in order to fi nd a soluti on to their problems, so Artemis carried out extensive research into the client’s products and their applicati ons to the user. Artemis found that there could have been issues with the interpretati on of the client’s service and this could be the reason behind their lack of return.

Artemis identi fi ed the possibility that certain search phrases being targeted weren’t worthwhile and as these play a fundamental role in the successes of the client’s site, it would be vitally important to discover exactly which kind of phrases might be searched by the prospecti ve clients.

What acti on was taken and what benefi ts did it bring?Artemis acknowledged the issues surrounding applicati on of service and worked hard to determine the psychological aspects of search. It was important to understand why people were keen to get hold of the specialist service the client provided. Artemis created new internal pages that would capture a wider variety of searches, subsequently bringing more traffi c to the site.

As our organic SEO work started to kick in the client was able to cut down on their Pay per Click expenditure allowing them to reduce their marketi ng budget.

Organic traffi c up by 223%From 9 to 48 key phrases in top 3 positi ons on GoogleHad to take on new sales staff to deal with increased enquiries