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Case Study #03

City showcase Antwerp.

Where brands meet people

Antwerp Belgium.

The world’s leading diamond centre is also Europe’s second busiest port. Its growing range of designer shops, museums and excellent transport links, makes this stylish city a popular destination for tourists and a prime location for advertisers.

Portfolio overview.

With more than 500,000 residents, Antwerp is Belgium’s second largest city and also one of the country’s top three economic centres. More than 85,000 companies are based in the city centre and the surrounding area, and in total, employ almost 250,000 people.

This fashionable city is the world’s number one diamond production and trade centre, making it an increasingly attractive prospect for global advertisers.

City ShowcaseAntwerp

Case Study#03

Clear Channel InternationalWhere brands meet people

The busy port is the second largest in Europe, whilst the increasing number of designer retailers and over 25 museums, means that it is a popular choice with tourists from Europe and beyond. Amongst Clear Channel’s portfolio of products in the city are new street furniture solutions and upscale billboards, as well as several Clear Channel Play digital opportunities inthe beautiful Antwerp train station.

Key sites.

Street furnitureWith the recent gain of the prestigious contract for the bus shelters in Antwerp, Clear Channel can pride itself on offering advertisers 2m² solutions in a variety of locations. With 80% of Antwerp’s 2m² surfaces in the city centre, adjacent municipalities and the subway network, Clear Channel can give coverage of up to 96% of Antwerp’s population from a seven day campaign.

BillboardsClear Channel holds billboards at some of the best addresses in the city, delivering both high impact and coverage. The panoramic format offers advertisers exceptional creative opportunities. Billboards are located in strategic districts and around highly populated and economically affluent areas.

The numbers.

1,765,000The number of people living in the Antwerp province

500,000 + The number of residents based in the city centre

313,000Passengers passing through the digitally enabled Antwerp station per week

85,000Companies located in the city

#1The world’s number one diamond centre

Smart bikesSince June 2011, Clear Channel has offered a public bike service called Velo-Antwerpen. 85 Velo stations with 1000 bikes are located every 400 meters in the city centre. The stations are situated near busy bus or tram stations, public buildings and important crossroads. In a second phase, the number of stations will be increased to 150, equipped with 1800 bikes by 2013.

DigitalClear Channel has recently launched the first digital networks in Belgium with 3 main networks, each with a presence in Antwerp Central Station. Advertisers have the choice between 12 upscale vertical 70” screens; 2 horizontal 4:1 screens and 4 vertical 70” screens located in the high speed train zone. These screens can be bought locally or combined within a network.