7/30/2019 Case Quiz #2

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How could Citibank create its own competitive advantages in the market place?Choose one answer.

a. Restructuring the processing business and advanced technology projects

b. Use processing as a USP to create a distinctive strategic position in the industry

c. Outdo competitors at their own game

d. All of the above

e. A and B

Question 2Marks: 1Why is India included as part of IKEA's core strategy?Choose one answer.

a. Keeping prices low

b. Low-cost sources

c. Sourcing in developing countries

d. All of the above

e. None of the above

Question 3Marks: 1How does Citibank differentiate its e-business product offering from that of i ts competitors?Choose one answer.

a. it differentiates itself through delivery of service

b. its globality and reliability.

c. customers have access to Citibank's network and robust back office

d. All of the above

e. None of the above

Question 4Marks: 1Is a coalition of manufacturers and exporters likely to provide a more effective monitoringprocess in India?Choose one answer.

a. Only a defensive marketing ploy initiated by the Indo German Export Promotion Council.

b. Incredibly difficult for any company to control the use of child labor in an industry

c. The production process can easily be moved out of large factories and into private homes.

d. All of the above

e. This is a great option

Question 5Marks: 1

7/30/2019 Case Quiz #2

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Why is RBC measuring customer profitability_____________________________?Choose one answer.

a. Some entry products that bring customer into the Bank are often priced as loss leaders

b. RBC appears to be moving from a product focus to a customer focus

c. Product profitability in a service environment changes quite dramatically depending on how thecustomer uses the product

d. All of the above

Question 6Marks: 1Why shouldn't RBC limit information with its front-line employees?Choose one answer.

a. Errors in calculation or methodology that is overlooked

b. Front-line employees can provide feedback to improve methodology

c. Front-line employees will be in a position to override the computer system

d. Front-line employees will be more willing to trust the numbers

e. All of the above

Question 7Marks: 1What is Citibank's unique selling proposition?Choose one answer.

a. Strategic positioning

b. Processing

c. Branch locations

d. All of the above

e. None of the above

Question 8Marks: 1Will a coalition of manufacturers and exporters be seen as a truly independent means of control_____________?Choose one answer.

a. It is putting the fox in charge of guarding the chickens

b. IKEA should keep this vital issue under its direct control

c. Work on improving its monitoring by providing stronger contract conditions, tighter controlprocesses, and more stringent penalties

d. All of the above

e. None of the above

Question 9Marks: 1What are the factors responsible for AES rapid growth and success?

7/30/2019 Case Quiz #2

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Choose one answer.

a. Government deregulation of the electricity industry all over the world

b. Diversified their assets across many countries

c. Decentralized organization for the empowerment of decision marketing

d. Reputation as a company that stands on principles

e. All of the above

Question 10Marks: 1What two factors must be present before AES will enter the market?Choose one answer.

a. Deregulation of power assets

b. Sable political environment

c. Growing economic environment

d. Privation of power assets

e. A and D

Question 11Marks: 1What does the Indian legislation require of employers in this industry?Choose one answer.

a. Prohibited the use of child labor only in certain defined hazardous industries

b. Explicitly exempted craft industries so that specialized handicraft skills could be passed on fromgeneration to generation

c. Prohibited the use of child labor in all hazardous industries

d. All of the above

e. A and B