Case Interview Prep Links

Embed Size (px)

Citation preview

  • 8/13/2019 Case Interview Prep Links

    1/6

    About Case Interviews

    What is a Case Interview anyway?

    Simulation of a business problem. Similar to what our associates encounter every

    day.

    Series of open-ended questions. Theyre designed to stimulate your conceptual,quantitative, analytical and most importantly creative abilities.

    There are several types of cases. Each designed to assess different skills.

    Classic Case

    o Should an organi!ation add capacity"

    o #ow should an organi!ation react to a new competitor"

    o Should an organi!ation enter$e%it a new$old mar&et"

    o 'easures

    (our broad functional s&ills

    (our big-picture perspective

    (our comfort with detail and analysis

    What are we looking for?

    )ogical s&ills

    *nalytical$reasoning s&ills

    Conceptual problem-solving abilities

    Critical path thin&ing

    +le%ibility

    What do we mean by

    roblem-solving ability"

    o Can you identify the &ey issues of the case while accurately and

    methodically reaching the solution"

    Critical path thin&ing"

    o Can you use clues that build on each other while staying on trac& and

    focusing on whats relevant"

    +le%ibility"

    o Can you adapt your answers to a changing situation"

    Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.

    1 Updated 10/2/2011

    http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1
  • 8/13/2019 Case Interview Prep Links

    2/6

    About Case Interviews

    What do yo! need to bring?

    (our logical business sense.

    o #ow do decreasing marginal costs affect profitability"

    o /hat effect will fi%ed costs have on the result"

    (our mathematical aptitude.

    o +rom basic mathematics to 0

    *lgebra

    robability

    /eighted averages

    1nit conversion

    (our strategic interpretation s&ills.

    o Can you ...

    2nterpret your answers impact"

    *ssess alternatives"

    3eep a grasp on the 4big picture5 as well as the minor details"

    (our presentation s&ills.

    o Can you ...

    Clearly state your thoughts and synthesi!e information"

    6%plain how your answer changes in the face of changingvariables"

    7efend your answer"

    "o! will be solving real#life problems with real#life ob$ectives%

    8perational efficiency ma%imi!ation roduct profitability

    'ar&et e%pansion$product development

    +inancial decision ma&ing

    rofit ma%imi!ation

    9rea&even points

    Strategic pricing and planning

    What Case Interviews &re '(T%

    :ot a means of intimidation

    :ot the only deciding factor

    :ot easy

    Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.

    2 Updated 10/2/2011

    http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1
  • 8/13/2019 Case Interview Prep Links

    3/6

    About Case Interviews

    & )ample Case%

    9ac&ground 2nformation

    o (ou are a manager at a company that mar&ets various products and

    services and that is loo&ing to diversify.o (ou receive some information that indicates maga!ine publishing may be

    interesting.o (ou are considering developing a new maga!ine but are not sure how

    profitable it might be.

    What are some of the issues you must consider when evaluating the business?

    Things to consider

    o 7efining the target mar&et

    o Competition ;< of competitors, fragmentation, brand name=

    o 9uild off of core competencieso 9arriers to entry

    o 9usiness cycle stage

    o 'ethod of measuring viability

    o 8pportunity cost

    The next step is to understand the economics of the business. What are the profit

    drivers in the magazine publishing business?

    'ain profit drivers of the publishing business include ...

    Sources of evenue Costs Subscriptions rinting

    :ewsstand sales 7istribution

    *dvertising Content development

    Customer lists 'ar&eting$promotions

    2nternet

    Through some initial research you have been able to determine the following ...

    o (ou can charge >?@ for an annual subscription of @A issues

    o )ets ignore newsstand sales for nowo (ou can generate >B in advertising revenue per issue for each subscription

    o rinting and distribution costs are >B per copy per issue

    o Content development costs run >B million per year

    o )ets ignore mar&eting e%penses for now

    Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.

    ! Updated 10/2/2011

    http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1
  • 8/13/2019 Case Interview Prep Links

    4/6

    About Case Interviews

    How much profit will you generate a year from one incremental subscription?

    Subscription revenue per year >?@*dvertising revenue per year >@A

    >B$issue % @A issues(early production and distribution costs >@A

    >B$issue % @A issuesProfit from one incremental subscription = $25

    $25 + $50 - $50

    How many subscriptions do we need to sell to break even?

    rofit ;contribution margin= >?@ per subscription'aga!ine content development >B million per yearBreakeven = $1 million/$25 = 40,000 subscriptions

    What about marketing costs?

    (our company has e%pertise in direct mail solicitation so you decide to use thatmethod to mar&et your maga!ine.6ach piece of mail costs >.@A.(ou are able to achieve a ?D response rate.

    How much does it cost you to sign up a subscriber?

    Cost per subscriber calculation

    Cost of mailing$response rate cost to sign up one subscriber>.@A$?D >?@ per subscriber*nother way to calculate cost per subscriber

    *ssume you mail offer to BAA peopleCosts >@A ;>A.@A % BAA people=esponders ? ;?D of BAA=Cost per responder >@A$? or >?@

    How will this affect your breakeven calculation?

    :ew brea& even calculation

    8ld contribution margin 'ar&eting costs :ew contribution margin:ew contribution margin >?@ - >?@ >A8uchE

    Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.

    Updated 10/2/2011

    http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1
  • 8/13/2019 Case Interview Prep Links

    5/6

    About Case Interviews

    What can we do to make this venture better?

    Some possible considerations

    aise subscription prices

    aise advertising rates educe production costs

    2ncrease response rate

    'a&e each response matter moreF consider renewals and multi-year

    subscriptions

    &dditional Case Interview Tips%

    Stay confident stay cool

    Show enthusiasm not frustration

    9e thorough avoid mista&es

    *s& questions

    Show your stuff

    &dditional Case Interview *eso!rces%

    /ebsites

    o http$$www.Goinbain.com$apply-to-bain$interview-preparation$default.asp

    has sample cases you can practice.o http$$www.quintcareers.com$caseHinterviewHresources.html has different

    resources including boo&s on case interviews.o

    www.casequestions.com is all about case interviews.

    Credit Card Terms

    o http$$www.creditcards.com$credit-card-news$credit-card-glossary-terms-

    first-credit-card.php

    9rea&even analysis

    o http$$fastIcast.com$brea&-even-calculator.asp%

    o http$$accountinge%plained.com$managerial$cvp-analysis$brea&-even-

    point-equation-method

    Capital B Case

    o http$$www.capitalone.com$careers$interviewprep$analyst$interviewing$cas

    eHinterview.php"lin&id///HJHJHJHJH#AHAKHTHC2*2C

    Consulting Terms

    Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.

    " Updated 10/2/2011

    http://www.quintcareers.com/case_interview_resources.htmlhttp://www.casequestions.com/http://www.creditcards.com/credit-card-news/credit-card-glossary-terms-first-credit-card.phphttp://www.creditcards.com/credit-card-news/credit-card-glossary-terms-first-credit-card.phphttp://fast4cast.com/break-even-calculator.aspxhttp://accountingexplained.com/managerial/cvp-analysis/break-even-point-equation-methodhttp://accountingexplained.com/managerial/cvp-analysis/break-even-point-equation-methodhttp://www.capitalone.com/careers/interviewprep/analyst/interviewing/case_interview.php?linkid=WWW_Z_Z_Z_Z_H0_03_T_CIAIChttp://www.capitalone.com/careers/interviewprep/analyst/interviewing/case_interview.php?linkid=WWW_Z_Z_Z_Z_H0_03_T_CIAIChttp://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.quintcareers.com/case_interview_resources.htmlhttp://www.casequestions.com/http://www.creditcards.com/credit-card-news/credit-card-glossary-terms-first-credit-card.phphttp://www.creditcards.com/credit-card-news/credit-card-glossary-terms-first-credit-card.phphttp://fast4cast.com/break-even-calculator.aspxhttp://accountingexplained.com/managerial/cvp-analysis/break-even-point-equation-methodhttp://accountingexplained.com/managerial/cvp-analysis/break-even-point-equation-methodhttp://www.capitalone.com/careers/interviewprep/analyst/interviewing/case_interview.php?linkid=WWW_Z_Z_Z_Z_H0_03_T_CIAIChttp://www.capitalone.com/careers/interviewprep/analyst/interviewing/case_interview.php?linkid=WWW_Z_Z_Z_Z_H0_03_T_CIAIChttp://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1
  • 8/13/2019 Case Interview Prep Links

    6/6

    About Case Interviews

    o http$$managementconsulted.com$core-content$dictionary$

    8ther Sites

    o http$$careercenter.tamu.edu$guides$interviews$case.cfm"

    snprospectivestudentso http$$www.acethecase.com$

    o http$$www.bcg.com$GoinHbcg$interviewHprep$interactiveHcase$default.asp

    %o http$$www.imahal.com$careers$management$interviews$interviewsHcaseHt

    actics.htmo )everage www.youtube.comand search 4case interviews5

    9oo&s

    o ault !ui"e #o #e %ase &ntervie'by Mark sher! "ric #hung! and

    The $taff of %ault

    o %ase &n Point, %omplete %ase &ntervie' Preparationby Marc &.#osentino

    Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.

    # Updated 10/2/2011

    http://managementconsulted.com/core-content/dictionary/http://careercenter.tamu.edu/guides/interviews/case.cfm?sn=prospectivestudentshttp://careercenter.tamu.edu/guides/interviews/case.cfm?sn=prospectivestudentshttp://www.acethecase.com/http://www.bcg.com/join_bcg/interview_prep/interactive_case/default.aspxhttp://www.bcg.com/join_bcg/interview_prep/interactive_case/default.aspxhttp://www.imahal.com/careers/management/interviews/interviews_case_tactics.htmhttp://www.imahal.com/careers/management/interviews/interviews_case_tactics.htmhttp://www.youtube.com/http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://managementconsulted.com/core-content/dictionary/http://careercenter.tamu.edu/guides/interviews/case.cfm?sn=prospectivestudentshttp://careercenter.tamu.edu/guides/interviews/case.cfm?sn=prospectivestudentshttp://www.acethecase.com/http://www.bcg.com/join_bcg/interview_prep/interactive_case/default.aspxhttp://www.bcg.com/join_bcg/interview_prep/interactive_case/default.aspxhttp://www.imahal.com/careers/management/interviews/interviews_case_tactics.htmhttp://www.imahal.com/careers/management/interviews/interviews_case_tactics.htmhttp://www.youtube.com/http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1