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8/13/2019 Case Interview Prep Links
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About Case Interviews
What is a Case Interview anyway?
Simulation of a business problem. Similar to what our associates encounter every
day.
Series of open-ended questions. Theyre designed to stimulate your conceptual,quantitative, analytical and most importantly creative abilities.
There are several types of cases. Each designed to assess different skills.
Classic Case
o Should an organi!ation add capacity"
o #ow should an organi!ation react to a new competitor"
o Should an organi!ation enter$e%it a new$old mar&et"
o 'easures
(our broad functional s&ills
(our big-picture perspective
(our comfort with detail and analysis
What are we looking for?
)ogical s&ills
*nalytical$reasoning s&ills
Conceptual problem-solving abilities
Critical path thin&ing
+le%ibility
What do we mean by
roblem-solving ability"
o Can you identify the &ey issues of the case while accurately and
methodically reaching the solution"
Critical path thin&ing"
o Can you use clues that build on each other while staying on trac& and
focusing on whats relevant"
+le%ibility"
o Can you adapt your answers to a changing situation"
Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.
1 Updated 10/2/2011
http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS18/13/2019 Case Interview Prep Links
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About Case Interviews
What do yo! need to bring?
(our logical business sense.
o #ow do decreasing marginal costs affect profitability"
o /hat effect will fi%ed costs have on the result"
(our mathematical aptitude.
o +rom basic mathematics to 0
*lgebra
robability
/eighted averages
1nit conversion
(our strategic interpretation s&ills.
o Can you ...
2nterpret your answers impact"
*ssess alternatives"
3eep a grasp on the 4big picture5 as well as the minor details"
(our presentation s&ills.
o Can you ...
Clearly state your thoughts and synthesi!e information"
6%plain how your answer changes in the face of changingvariables"
7efend your answer"
"o! will be solving real#life problems with real#life ob$ectives%
8perational efficiency ma%imi!ation roduct profitability
'ar&et e%pansion$product development
+inancial decision ma&ing
rofit ma%imi!ation
9rea&even points
Strategic pricing and planning
What Case Interviews &re '(T%
:ot a means of intimidation
:ot the only deciding factor
:ot easy
Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.
2 Updated 10/2/2011
http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS18/13/2019 Case Interview Prep Links
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About Case Interviews
& )ample Case%
9ac&ground 2nformation
o (ou are a manager at a company that mar&ets various products and
services and that is loo&ing to diversify.o (ou receive some information that indicates maga!ine publishing may be
interesting.o (ou are considering developing a new maga!ine but are not sure how
profitable it might be.
What are some of the issues you must consider when evaluating the business?
Things to consider
o 7efining the target mar&et
o Competition ;< of competitors, fragmentation, brand name=
o 9uild off of core competencieso 9arriers to entry
o 9usiness cycle stage
o 'ethod of measuring viability
o 8pportunity cost
The next step is to understand the economics of the business. What are the profit
drivers in the magazine publishing business?
'ain profit drivers of the publishing business include ...
Sources of evenue Costs Subscriptions rinting
:ewsstand sales 7istribution
*dvertising Content development
Customer lists 'ar&eting$promotions
2nternet
Through some initial research you have been able to determine the following ...
o (ou can charge >?@ for an annual subscription of @A issues
o )ets ignore newsstand sales for nowo (ou can generate >B in advertising revenue per issue for each subscription
o rinting and distribution costs are >B per copy per issue
o Content development costs run >B million per year
o )ets ignore mar&eting e%penses for now
Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.
! Updated 10/2/2011
http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS18/13/2019 Case Interview Prep Links
4/6
About Case Interviews
How much profit will you generate a year from one incremental subscription?
Subscription revenue per year >?@*dvertising revenue per year >@A
>B$issue % @A issues(early production and distribution costs >@A
>B$issue % @A issuesProfit from one incremental subscription = $25
$25 + $50 - $50
How many subscriptions do we need to sell to break even?
rofit ;contribution margin= >?@ per subscription'aga!ine content development >B million per yearBreakeven = $1 million/$25 = 40,000 subscriptions
What about marketing costs?
(our company has e%pertise in direct mail solicitation so you decide to use thatmethod to mar&et your maga!ine.6ach piece of mail costs >.@A.(ou are able to achieve a ?D response rate.
How much does it cost you to sign up a subscriber?
Cost per subscriber calculation
Cost of mailing$response rate cost to sign up one subscriber>.@A$?D >?@ per subscriber*nother way to calculate cost per subscriber
*ssume you mail offer to BAA peopleCosts >@A ;>A.@A % BAA people=esponders ? ;?D of BAA=Cost per responder >@A$? or >?@
How will this affect your breakeven calculation?
:ew brea& even calculation
8ld contribution margin 'ar&eting costs :ew contribution margin:ew contribution margin >?@ - >?@ >A8uchE
Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.
Updated 10/2/2011
http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS18/13/2019 Case Interview Prep Links
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About Case Interviews
What can we do to make this venture better?
Some possible considerations
aise subscription prices
aise advertising rates educe production costs
2ncrease response rate
'a&e each response matter moreF consider renewals and multi-year
subscriptions
&dditional Case Interview Tips%
Stay confident stay cool
Show enthusiasm not frustration
9e thorough avoid mista&es
*s& questions
Show your stuff
&dditional Case Interview *eso!rces%
/ebsites
o http$$www.Goinbain.com$apply-to-bain$interview-preparation$default.asp
has sample cases you can practice.o http$$www.quintcareers.com$caseHinterviewHresources.html has different
resources including boo&s on case interviews.o
www.casequestions.com is all about case interviews.
Credit Card Terms
o http$$www.creditcards.com$credit-card-news$credit-card-glossary-terms-
first-credit-card.php
9rea&even analysis
o http$$fastIcast.com$brea&-even-calculator.asp%
o http$$accountinge%plained.com$managerial$cvp-analysis$brea&-even-
point-equation-method
Capital B Case
o http$$www.capitalone.com$careers$interviewprep$analyst$interviewing$cas
eHinterview.php"lin&id///HJHJHJHJH#AHAKHTHC2*2C
Consulting Terms
Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.
" Updated 10/2/2011
http://www.quintcareers.com/case_interview_resources.htmlhttp://www.casequestions.com/http://www.creditcards.com/credit-card-news/credit-card-glossary-terms-first-credit-card.phphttp://www.creditcards.com/credit-card-news/credit-card-glossary-terms-first-credit-card.phphttp://fast4cast.com/break-even-calculator.aspxhttp://accountingexplained.com/managerial/cvp-analysis/break-even-point-equation-methodhttp://accountingexplained.com/managerial/cvp-analysis/break-even-point-equation-methodhttp://www.capitalone.com/careers/interviewprep/analyst/interviewing/case_interview.php?linkid=WWW_Z_Z_Z_Z_H0_03_T_CIAIChttp://www.capitalone.com/careers/interviewprep/analyst/interviewing/case_interview.php?linkid=WWW_Z_Z_Z_Z_H0_03_T_CIAIChttp://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.quintcareers.com/case_interview_resources.htmlhttp://www.casequestions.com/http://www.creditcards.com/credit-card-news/credit-card-glossary-terms-first-credit-card.phphttp://www.creditcards.com/credit-card-news/credit-card-glossary-terms-first-credit-card.phphttp://fast4cast.com/break-even-calculator.aspxhttp://accountingexplained.com/managerial/cvp-analysis/break-even-point-equation-methodhttp://accountingexplained.com/managerial/cvp-analysis/break-even-point-equation-methodhttp://www.capitalone.com/careers/interviewprep/analyst/interviewing/case_interview.php?linkid=WWW_Z_Z_Z_Z_H0_03_T_CIAIChttp://www.capitalone.com/careers/interviewprep/analyst/interviewing/case_interview.php?linkid=WWW_Z_Z_Z_Z_H0_03_T_CIAIChttp://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS18/13/2019 Case Interview Prep Links
6/6
About Case Interviews
o http$$managementconsulted.com$core-content$dictionary$
8ther Sites
o http$$careercenter.tamu.edu$guides$interviews$case.cfm"
snprospectivestudentso http$$www.acethecase.com$
o http$$www.bcg.com$GoinHbcg$interviewHprep$interactiveHcase$default.asp
%o http$$www.imahal.com$careers$management$interviews$interviewsHcaseHt
actics.htmo )everage www.youtube.comand search 4case interviews5
9oo&s
o ault !ui"e #o #e %ase &ntervie'by Mark sher! "ric #hung! and
The $taff of %ault
o %ase &n Point, %omplete %ase &ntervie' Preparationby Marc &.#osentino
Capital One Confidential/ProprietaryCapital One does not provide, endorse, nor guarantee and is not liable for third partyproducts, services, educational tools, or other information available through this site. ead additional disclosures.
# Updated 10/2/2011
http://managementconsulted.com/core-content/dictionary/http://careercenter.tamu.edu/guides/interviews/case.cfm?sn=prospectivestudentshttp://careercenter.tamu.edu/guides/interviews/case.cfm?sn=prospectivestudentshttp://www.acethecase.com/http://www.bcg.com/join_bcg/interview_prep/interactive_case/default.aspxhttp://www.bcg.com/join_bcg/interview_prep/interactive_case/default.aspxhttp://www.imahal.com/careers/management/interviews/interviews_case_tactics.htmhttp://www.imahal.com/careers/management/interviews/interviews_case_tactics.htmhttp://www.youtube.com/http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1http://managementconsulted.com/core-content/dictionary/http://careercenter.tamu.edu/guides/interviews/case.cfm?sn=prospectivestudentshttp://careercenter.tamu.edu/guides/interviews/case.cfm?sn=prospectivestudentshttp://www.acethecase.com/http://www.bcg.com/join_bcg/interview_prep/interactive_case/default.aspxhttp://www.bcg.com/join_bcg/interview_prep/interactive_case/default.aspxhttp://www.imahal.com/careers/management/interviews/interviews_case_tactics.htmhttp://www.imahal.com/careers/management/interviews/interviews_case_tactics.htmhttp://www.youtube.com/http://www.capitalone.com/capitaloneplace/disclosures.php?linkid=WWW_Z_Z_Z_GBLFO_FO_08_T_DIS1