Case IH North America Jim Walker Slide 2 140+ Tractors Slide 3
4WD Tractors $ Slide 4 Combines $ Slide 5 2007 versus 2006 Slide 6
Ag Equipment Value Package: Performance Productivity Technology
Total Systems Solutions Reliability Quality Product Support Finance
Package Customer Relations Management Dealer Brand Image Value
(price) Slide 7 Ag Equipment Value Package: Performance
Productivity Technology Total Systems Solutions Reliability Quality
Product Support Finance Package Customer Relations Management
Dealer Brand Image Value (price) Slide 8 Case IH North America 2007
Go To Market Plan Slide 9 The number of potential customers to buy
our equipment in the future is shrinking. In order to grow our
business, we will need to take business away from competition.
Slide 10 Dealer type and new Regions Slide 11 Purchasers can be
subdivided into three major groups: Traditional Key Account
National Account Slide 12 Traditional Business Dealerships-016-08
(7"x7") Slide 13 Key Account Team TSM CTM Product Specialist CNH
Capital DealerPSSM Regional Sales Director Consider using graphics
being developed for Orlando. Slide 14 Key Account Team TSM CTM
Product Specialist CNH Capital DealerPSSM Regional Sales Director
Consider using graphics being developed for Orlando. Note areas
highlighted from previous slide. Sales Mnj. Service Mnj. Parts Mnj.
Slide 15 National Account Team National Accounts Manager is
Quarterback of the team Team members participant at applicable
sales process stage National Accounts Regional Service Manager
Racine Marketing Corp CNH Capital Dealer Corp Parts Key Accounts
Sales Mgr Consider using graphics being developed for Orlando.
Slide 16 Sales Pursuance (Key/National Accounts) REPLACE WITH SALES
PURSUANCE GRAPHIC FROM ORLANDO Slide 17 Slide 18 Slide 19
Dealerships-162-04 (11"x7") Slide 20 Slide 21 Dealerships-094-08
(7"x7") Engine Rebuild Slide 22 Dealerships-109- 12 (7"x7") Slide
23 STX Series-016-10 (4"x4")
