8/2/2019 Case Analysis of Intel Corporation
2/5
How: A proper action plan should be develop before launching
Overdrive processors into the
markets.Oftenly, new product launches take longer and cost more
money then expected. So,
INTEL should properly allocate its time and resources.
2. Marketing mix of INTEL Overdrive Processor:
1. Product:
Who is the product aimed at?
Overtime processor is especially for IT clients (MIS managers)
and for those users who want doubling
speed of the computer.
Whatbenefit will customers expect?
1. Fast speed.2. Better performance.
3. Easy upgradations.
4. After Sales Support.
5. Easy to install.
How does the INTEL plan toposition the Overdrive processor
within the market?
They will position themselves by creating category membership
and a cost effective product which
will not only double the speed of processor but also cater the
needs of MIS managers globally.
Whatdifferential advantages will the Overdrive processors
(Product) offers over their competitors?Features
Form
Reparability
Customization
Delivery
Installation
Customer Consulting
Ordering Ease
2. Price: Overdrive processors should be kept at minimal cost
may be around 500$-600$ range , so
that it becomes cheaper than the end user other options.
3. Place: Intel Corporation should decide whether to launch the
new product in a region, several
regions, national market, and International market. My
suggestion is that Intel should launch its
product in USA and Japan first and then expand it globally.
4. Promotion: They should adopt all the following measures in
order to successfully launch a
product.
8/2/2019 Case Analysis of Intel Corporation
3/5
3. Marketing Strategy:
Intel should consider marketing strategy in which the marketing
mix is used to attract and satisfy the
target market(s) and accomplish an organization's
objectives.
Specifically, Intel Corporation marketing strategy should
consider the following factors:
Environment analysis and marketing research
Consumer analysis
Product planning (including services, and ideas)
Distribution planning
Promotion planning
Price planning
4. Positioning: They should position themselves as a different
product with respect to MPG business
not as a substitute product and should take into account that
Overdrive should not affect the MPG
business. They should segment their product as a niche product
and position themselves as the first
time entrant of Overdrive Processors.
5. Distribution channels which should be adopted by INTEL:
Distribution should take place regionally .It should first enter
the USA market and if product results
out to be success, then it should penetrate into global
market.
USA1. OEMs like dell and gateways who have indicated their
desire to sell the Overdrives through their
channels.
2.40 direct accounts
3. National distributors, regional distributors, direct
resellers, superstores etc.
Japan
1. System Manufacturers
2. Direct Resellers.
Europe
1. Distributors.
6. Mechanical Compatibility of Intel Overdrive processor?
Overdrive processor should successfully pass the test for heat
emission, air flows, heat sinks and
insertion forces. This will not only be helpful in proper
running of processors but also be a added
competitive advantage with respect to Down market OEMs
7. Logical Compatibility of Intel Overdrive processor?
Overdrive processor should have wider windows of tolerance and
window must have a large enough
overlap for the PC to work efficiently.
