Innovation Management and New Product Development

Case n. 4 – Questionnaire for market research

Description: we are designing a new vending machine for refreshments to be placed in a public space. As a student, you are likely to have seen and/or used the vending machines in this or in other universities. We would greatly appreciate your help

SOMETHING ABOUT YOU

1) Age …2) Gender F M

3) My friends say that I am someone who (1= completely disagree …5= completely agree):

4) Thinking about my capability to adapt to situations, my friends say that (only one answer):

YOU AND BEVERAGES

5) How many hot beverages (coffee, tea, cappuccino, etc.) do you drink each day?

None 1 to 3 More than 3

6) How do you usually make coffee at home? (only one answer)

Moka or french press Traditional espresso machine Single serving espresso machine (e.g., Nespresso) Instant coffee At home I drink other hot beverages such as tea At home I do not drink hot beverages

7) How do you usually drink hot beverages when you are not at home? (1=never… 5=all the time)

1 2 3 4 5loves sports knows how to have fun and mingle with others

has quite sophisticated tastes

often wastes time

Uses money sparingly

I am someone who doesn’t care. Anything goes. I am someone that doesn’t worry that much. I can easily adapt

If it’s necessary, I can try adapting to situations

I find it quite difficult to adapt.

1 2 3 4 5Bar Vending machine

I take it from home in a thermal bottle

YOUT AND VENDING MACHINES8) On average, how many times do you use a vending machine each week in Politecnico?

never once two or more but less than daily daily

9) Why do you use these vending machines? (max 2 replies)

I get my beverage quickly It’s not crowded and I don’t have to wait It’s cheap It’s closer to the places I usually am in I can find beverages I couldn’t find elsewhere I like it more Other _________________________________________________

10) If the answer to question 8 was “never”, why? (max 2 replies)

I like chatting with the bartenders I like going to the bar and take a longer break Beverages at the bar are better quality Vending machines are pretty far away I wouldn’t know where to find the vending machine

11) How important is the presence of vending machines in a public building? (1=indifferent… 5=very important)

12) This is what I think about vending machines in the Politecnico campus (-2=completely inadequate … 0=indifferent…2=completely adequate):

13) What problems do you usually find in beverages coming from vending machines? (max 2 replies)

I don’t like the taste and the aroma, or I think it’s not very natural The taste is quite different from what I am used to at home or at the bar I find deposits in the cup Bad smell Beverages are too hot Other: ____________________________________________________________________

14) What problems do you usually find in the vending machines? (max 3 replies)

The product is not available

1 2 3 4 5

-2 -1 0 1 2Number of available vending machines Distribution of vending machines

Cleaninliness and hygiene of vending machines

Reliability of vending machines

Assortment of products in the vending machines

The product takes too much time to be served Not enough variety Too much varietà Difficult to pick up change The machine does not give change Cleanliness and hygiene Other: _____________________________________________________________________

15) What features and functions should a goo vending machine have?(1=indifferent… 5=very important)

1 2 3 4 5The availability of a wide variety of hot beverages (coffee, tea, herbs, etc.) The availability of a wide variety of recipes (long coffee, cappuccino, etc.) The availability of a wide variety in portions (small, medium, large cups) High quality ingredients A recognizable brand name (e.g., Lavazza, Illy, Nespresso) The possibility of buying a snack along with the beverage (e.g., cookies, chocolate bar) The possibility of buying cold beverages in the same machine (e.g. mineral water) The possibility of buying single-portion meals too (as on an airplane) An attractive and modern design of the vending machine The vending machine and materials used have low environmental impact The reliability of the vending machine User friendliness and ease of use The possibility of paying with electronic means (e.g., debit card, credit card) The possibility of getting change even if I introduce a high-value banknote) The possibility of using other cards (e.g. prepaid cards, student card, public transport, etc.) Being part of a chain allowing to use the same prepaid card in other places too The possibility of checking the offering in real time through the Internet