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PRESENTED BY:

MAYURI TRIVEDI

ANKITA CHAKRAVARTY

SHIVANGI KANT

SAKSHI AHUJA

SHUBHANGI BARERIA

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LIPCARE

Who all could be needing it?

Where are they?

What unique benefits they seek?

What occasions? Form of the product?

Technology used?

Price range?

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Who are they?

Gender wise # Male,

# Female.Age wise # Children (2-12 yrs)

# Teen ager (13-19 yrs)

# Middle age (20-45 yrs)

# Elders (45+ yrs)Income wise # Lower income group

# Middle income group

# Upper income group.

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Occupation Wise

Students # school going

# college goinghouse wives

working class # blue collar

# white collar

# EntrepreneurUnorganized sector workers

Orientation wise

# Straight

# Gay

# Lesbian

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Rural ,

Urban (Small cities, Metro cities).

Dessert

Coastal area

Hill area

Plains

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Long lasting

Softness

Smoothness

Flavor

Gloss, glitter

Matte

Nourishment

Moisturizing

Non- Chemical Base

Natural lip color ( anti blackening)

Colors (red,pink,maroon, mouve,magenta,brown etc.)

(sober,vibrant,base,natural,matellic)

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Frequency#Daily or regular

#Occasional

Time

# Day# Evening

# Night

# Anytime

Usage

# Personal use or family use

# Self use or professional guidance

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Solid ( stick,powder,lip pencil)

Liquid (lotion, spray)

Semi liquid ( crme)

Gel

Gaseous (foam)

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Herbal

Chemical

Ayurvedic

Medicinal

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Vaseline Borolene Nivea

Male, Female Male, female Female

All age groups Middle age, Elder Teen + middle age

Middle income Lower + middleincome

Middle + upperincome

Students, Workingclass

Blue collar+ housewives+ unorg. sector

White collar+students + h w

Straight Straight straight

Urban Rural+ small towns Urban

Soft + moisture Smoothness(cracklips)

Flavor+ softness+color+ moisture

Daily, Anytime, Daily, Anytime Daily, Anytime

Personal and self use Family use Personal and self use

Gel Crme Gel

Chemical Chemical + Medicinal Chemical

Rs 20 for 10 gm Rs 20 for 21 gm Rs 35-200 for 12 gm

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Mac Lakme Maybelline

Female female Female

Teen + middle age Teen + middle age Middle age

Upper segment (premium) Middle+ upperincome

Upper segment

Students + white collar+entrepreneur

Students + whitecollar+entrepreneur

Students(coll ) + whitecollar+ entrepreneur

Straight Straight StraightUrban(metro) Urban Urban(metro)

Color+ gloss+ softness+flavor

Color+ gloss+matte+ softness

Color+ nourishment+long-lasting +matte

Daily + anytime Daily + anytime Daily + anytime

Personal +self use Personal +self use Personal +self useLiquid , solid Liquid , solid Liquid , solid

chemical chemical chemical

Rs 350 and above (3-4gm) Rs 150- Rs.500 (3-4 gm)

Rs 200 and above(3-4gm)

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Although the market for lip care products is fully

tapped n there are large varieties of lip careproduct, all of them are chemical base.

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Niche 1 Niche 2 Niche 3Female Male, female

(SMOKERS)Male

Teen + middle age Middle age Teen + middle age

Middle income Middle + upper Upper

College g

oing+

housewives+ white collar

White c

ollar +entrepreneur C

ollege g

oing+ w

hitecollar

Urban urban Urban

straight straight Gay

Color+ flavor+ nonchemical+ moisture

Anti blackening+nourishment

Color+ flavor+moisture

Daily+ anytime Daily Daily+ anytime

Personal+ self use Personal + self use Personal+ self use

semi-liquid Gel semi-liquid

Herbal Medicinal chemical

Rs 100 -200(3gms) Rs 150(8gms) Rs 250-500(3gms)

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Niche 1:

Herbal semi liquid lip colour with moisturizer

and flavour priced Rs.100 -200 (3gms), suitable for

daily, anytime and personal use for teen age and

middle age females of urban areas who are

students, housewives or working & belong tomiddle income families.

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Niche 2:

A medicinal anti-blackening and nourishing

gel priced Rs.150(8gms) for daily, anytime

and personal use suitable for heavy smoking

middle aged males and females who belongs

to middle and upper income group living in

metros and are either white collared orentrepreneurs.

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Niche 3:

A chemical based semi liquid lip color with

flavor and moisturizer priced Rs.250-500 for

daily anytime and personal use especially

formulated for teen and middle aged

GAYS belong to urban (metros) upper

income families who are either students orwhite collared employees.

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THANK YOU