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8/14/2019 Casbis Project Final 2-22-2
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Supplier Power
X
Our industry requires a large amount of goods along withmultiple suppliers. We expect to purchase used and overstocked
bulk equipment from multiple suppliers, such as nearby ski areas
and manufacturing plants. By purchasing our supplies from thelocal area, our shipping expenses will naturally be lower.
Threat of Substitute
Products or Services
X Since our mountain caters to the expert skier and rider, the threat
of substitutes in the British Columbia area for the customers is
limited. Although there are a large amount of substitutes for
family-oriented vacations, the expert or local skier is unlikely tolook elsewhere. To sustain customer retention, each year that acustomer returns to our resort, he or she will receive a free one-
day lift ticket (If they are able to present their ski pass from theprevious year).
Threat of New
Entrants
X
Because the prime locations for skiable terrain are difficult tofind, new ski resorts are uncommon. Establishing a resortrequires a large amount of capital and marketing to make an
entrance into the industry. Many customers have loyalties to
preexisting competitors, so investors are unlikely to find a newresort financially viable. We recognize that this will be our mostdifficult obstacle to overcome. Therefore, in order to enter the
mountain resort industry successfully, our company will
implement effective marketing strategies.
Rivalry Among
Existing
Competitors
X
The mountain resort industry is a highly competitive market. The
large amount of suppliers of similar skiing services in BritishColumbia makes competitive pricing and marketing strategiesessential. By using local supplies and manufactured products on
our mountain, the pricing of our lift tickets will be significantlylower than the more commercialized resorts in the area.
Advanced skiers irritated with these overcrowded mountains willtransfer loyalty to our resort.
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3. Description of the competitive environment that is relevant to the use of the Web by the industry.Competitive Force and their Web Usage within the Industry
Customers
Customers will use the Web to search the different opportunitiesavailable when trying to plan a ski vacation. While comparing the
different websites that they visit, they are able to make a decision on
their destination. Customers will also be looking for discounted prices,which could benefit our company. The high season and low season forvisitation will also decipher when many customers will be visiting our
website to plan their trip.
Suppliers
While a lot of our success depends on the amount of snow in our area(which changes form year to year), we will also have to have manysuppliers for the beginning of our resort. The Web is not particularly
relevant to the use of our website because with the formation of a new
ski resort we will be contacting the suppliers rather than they suppliers
contacting us.
New Entrants
While new entrants have an advantage because they are able to analyze
their competitors before actually entering the force, they are also at a
disadvantage when trying to figure out exactly what it is that thecustomers are looking for. For the Web industry, new entrants will use
the web to market and advertise to potential new customers.
Competitors
Our competitors will utilize the web to compare different ski resorts inorder to improve their websites in the future. If a competitor were to visit
our website and see that we have a deal for Ski five days, get a sixthday free, then that competitor might feel compelled to do the same. Ourcompany will have to use the Internet in the same way to learn our
competitors.
Substitute Products
The web will facilitate substitute products when a potential customer
searches the web for vacations while not specifying what type ofvacation. Our customers will relate to other skiing areas along with
beach resorts all over the world.
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4. Using what you have learned about good/bad web design in class and using class notes, pleaseidentify: four web sites in your industry that you believe are good and four that you consider
poorly designed. (Each individual researches two companies.)
Company Name Whistler Blackcomb Alta
Web Sites URL http://www.whistlerblackcomb.com/index.htm http://www.alta.com/
Sites
Target
Audience
Individual skiers and snowboarders or families
looking for a family ski/snowboard vacation.
This is a well-known ski area (especially with
the 2010 Olympics in Vancouver), which willbring customers from all over the world.
Altas target audience for their
website would be aimed mainly
towards skiers in the United
States. This mountain does notallow snowboarders.
Sites Purpose
The sites purpose is not only to inform but
also to provide vacation planning with rentals
online.
The sites purpose is to inform the
customer along with the ability to
purchase tickets online, but no ski
rentals are available online.
Good? (Yes/No) Yes No
Design elements fromthe lecture notes/lecture
that contributed to a
Positive/Negative
impression
- provide at least 3 for
each site & explain;
Attach website
screenshots with
discussed features
highlighted with
diigo.com orawesomehighlighter.com
The homepage has a top navigation with drop
down menus that give the customers easyaccess to find what he or she is looking for.The top navigation also includes a weather and
snow base update. Along with the topnavigation, there is also a search bar where you
can find what you are looking for immediately.
The text-based bottom navigation gives further
information about the company and also has
the links for social media networks, such as
Facebook, Twitter, and a mobile device
application.
There is a vacation planner available to the
customer that compares different price dates.
The entire website has a consistent layout with
an easy return to the home screen by clicking
on the main logo in the upper left hand corner
A good color scheme does not turn thecustomer away and makes it easier to read the
important facts. The homepage also includes
online deals that will grab the customers eye
with advertisements that change daily.
The home pages image and
pictures were inconsistent in sizeand of poor quality. We felt thatthis would fail to grab the
customers attention and keepthem on the website.
There is no bottom text-based
navigation, which often includes
the last updated date, the social
media networks and copyrights.
There is no easy way to plan your
trip from the homepage. Whilethere is a link to guide you to
where you could plan your trip,from this website you are not able
to rent your skis online.
Fresh Alta News does not
contain information that would be
relevant for ski customers. Thisbordered text-box is not appealing
for someone that is visiting the
website. While it starts off with
notes of different news, eachbullet will stop in the middle of a
sentence.
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A great top navigation along with a good home icon thatwill always bring you back to the homepage helps makethis ski resort website good. The search engine at the topmakes finding information easier. The background
pictures are a slideshow of pictures that catch the eye.
This homepage is too cluttered and the picture size and
quality is inconsistent.
There is too much unused white space at the bottom ofthe home page, which does also not have bottom text-
based navigation or a last updated date
The drop down quality from the top navigation makes iteasy for the customer to find what he or she is looking
for. Weather and snow updates are also located at thetop of the homepage.
This bordered box of Fresh Alta News does notcontain information that is relevant for what many
customers are seeking. The information for each bulletalso cuts off in the middle of sentences.
There are several online advertisements that attractcustomers with price and a beautiful picture.
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Company Name Red Mountain Resort Sugar Mountain Resort
Web Sites URL http://www.redresort.com/ www.skisugar.com
Sites
Target
Audience
This resort targets a younger audience ofall skill levels. They target families and
college students especially.
The resort targets a young audience aswell as an older audience (70+).
Sites Purpose
To inform customers about the services
and products they offer. The sites
purpose is also to try to convince the
viewers that this is a great spot to take avacation.
To promote their business and all the
services and events they offer
Good? (Yes/No) Yes No
Design elements from
the lecture notes/lecture
that contributed to a
Positive/Negative
impression
- provide at least 3 for
each site & explain
Attach website
screenshots with
discussed features
highlighted with
diigo.com or
awesomehighlighter.com
This homepage as well as the
corresponding pages are all at 1 to 1.5
screens long. This allows viewers the
ability to scan the page easily and find
the information they desire quickly.
Red Mountain keeps the empty space to
a minimum, allowing the company to
maximize the amount of information
they advertise on their site.
The picture slideshow and other imageswere adequate to keep the viewer'sattention. The pictures are all relevantand they allow the viewers to see
different sides to the mountain.
There is a lot of empty space that could
be filled with advertisement of future or
current events.
There is not a good balance between
words and pictures. The design lacks
any creative appeal.
The pages length is not compensated
with information and creates moreunfilled space.
Color scheme is not very youth friendly.
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The navigation tool bar is conveniently
located at both the top and the bottom of the
website (highlighted). The information is
easy to find and the dropdown menus makesinformation easier to locate.
There is a lack of balance between words
and pictures. The top of the page is verybusy.
Unused space is kept to a minimum and
the pictures and color scheme make the
website more attractive.
There is a lot of unused space in the
bottom half of the home page with few
supporting text or pictures.
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Full screen shot of homepage, highlighting the lack o
navi ation bar
This is the most prominent box on the homepage witha very unclear meaning. The text doesnt provide the
visitor with any helpful information.
Examples of color usage and varying fonts
Book your vacation online box in bottom right
corner of homepage
Full screen view with large image banner highlighted.
Bottom right corner of the homepage highlighting text
that is difficult to read. It is small and turned on its side.
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Company Name Mammoth Mountain Monarch Mountain
Web Sites URL http://www.mammothmountain.com/ http://www.skimonarch.com/
Sites
Target
Audience
This site is geared towards local skiersand college-aged winter sport
enthusiasts.
Monarch targets large families andoften less experienced skiers.
Sites Purpose
To promote their mountain resort to a
younger-aged group of potential
customers
To appeal to large families through the
use of bright colors and large pictures
Good? (Yes/No) Yes No
Design elements from
the lecture notes/lecture
that contributed to a
Positive/Negative
impression
- provide at least 3 for
each site & explain
Attach website
screenshots withdiscussed features
highlighted with
diigo.com or
awesomehighlighter.com
The navigation is located conveniently
at the top of the webpage. Its design
allows users to easily see the most
visited parts of the page quickly.Whether their users want to plan a
vacation or search for reality, this
navigation bar provides for their needs.
Mammoth Mountains website color
scheme is easy on users eyes. The fade
from dark blue to white implies the
mountains snowy atmosphere, and theimportant icons are contrasted with a
light brown.
The webpage is separated into twosections. The first main section shows
the navigation and main picture display.
With a half page scroll, another section
reveals local events and a trip planner
for visiting parties.
The amount of icons moving upon
entering the website is overwhelming.
This movement distracts users from the
highest priority links. By reducing thenumber of moving parts, the website
would improve greatly
Monarch Mountains navigation is sub-
par. Not only is it located at the bottom
of the website, but it is difficult to
move a cursor over to the multiple
links. The horizontal expansion of linkscan frustrate users if it is not run
correctly.
Although the inference of snowexplains Monarch Mountains
reasoning for the white color scheme, it
is uncreative and too bright. It is
difficult to tell when the page ends and
useless white space begins.
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The main navigation bar is located at the top of
the page. The live weather update box informs
users of the slope condition. Finally, the bottom
section informs users of upcoming events.
This window shows the drop down feature
to other links from the navigation bar.
The bottom location of the navigation bar
is unnatural to web users. In order to cater
to the customers needs, Monarch should
relocate this function.
In the lower part of his page, an extensive
amount of white space is unused
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5. Industry key competitors (Select four of the well designed websites from the previous section andhave each individual research their company in more depth. Include your perceptions/opinions in
this section.)
Competitors name and URL of the
web site
How (what features?)
are they using on the
web?
What are their
most effective
or unique ways
of using the
web?
What are their
most ineffective
ways of using
the web?
Whistler Blackcomb
http://www.whistlerblackcomb.com/inde
x.htm
The top navigation
makes it easy for thecustomers to find what
they are looking for. If
you can not easily findit right on thehomepage, then there
is a search box at thetop right that only
makes using the
website easier. Thesocial networkinglinks are located in the
bottom text-based
navigation and includeFacebook and Twitter,along with a mobile
application for phones.The simple color
scheme is consistent
throughout thewebsite, which reallyallows customers to
see what they are
looking for.
They use their
home screen asa slideshow of
different
pictures of thearea. You areable to view
pictures andvideos to get a
better idea of
what theatmosphere isactually like in
Whistler. The
pictures alsoallow customersto see other
opportunities inthe different
seasons
While the top
navigation isdesigned great
for this website,
there is alsoanother topnavigation,
which crowdsthe top of the
page. The
informationwould be betterfitted as part of
the bottom text-
based navigation
Red Mountain Resort
http://www.redresort.com/
Red Mountain Resort
uses simple navigation
tools, images,
consistent colorscheme, social
networking links,
calendar of events, andweather and
temperature forecast.
The color
scheme and the
pictures help to
attract people toresearch further
into the site. The
top navigationbar is well
organized andinformative, asseen through the
utilization of the
Though the
navigation tool
is great, the font
size needs to bebigger. The
home page
contains a lot ofadvertisements
and informationthat should beleft off of the
home page to
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drop down
menu. Theheader contains
convenient
application suchas the weather
panel and thesocial
networkinglinks. There is
also a video onthe site thatallows the
viewers to
witness a realresortexperience.
make room for
highlightingsome of their
bigger events
and programs.
Sun Peaks Resort
http://www.sunpeaksresort.com/
Sun Peaks website
home page includes abox to book your
vacation online,
current weather and
snow conditions,social networkinglinks, and links to
current news andevents. Also included
are a top navigationbar, a search bar,header and footer, a
large image banner,and effective use of
color.
The most
effectivefeatures of this
website are the
boxes for
currentmountainconditions,
booking avacation online,
and the mainphoto images.The site is very
effectivelyorganized with
boxes andmenus, and thecolor and text
makes it veryaesthetically
appealing.
Sun Peaks could
makeaccessibility to
upcoming events
easier, possibly
including aquick link to anevent calendar.
Also, thewebsite should
be used topromote dealsand values to
customers, asonly one small
box shows aspecial deal.
Mammoth Mountain
http://www.mammothmountain.com/
The navigation bar is
the initial feature seenby the user upon
entering the site. It
directs the user tomultiple helpful links
in the website.
Another importantfeature is an eye-pleasing color scheme.
This part of website
development appealsto the senses and
The resort
website not onlyfacilitates
information
about the skiingarea, but also
about the rest of
the town.MammothMountain
identifies that
potentialcustomers will
The icons at the
top of the page(above the
navigation bar)
have thepotential to
confuse a new
customer.Mammoth couldimprove their
site management
by moving theselinks elsewhere.
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perceptions of the
potential customer.Finally, networking
links like Twitter,
Facebook, and RSSkeep the customer
linked to the resort.Updates and
informationcommunication can be
streamlined through
the use of these sites.
spend a large
amount of theirtime in the
closest town.
Therefore, theirwebsite informs
users ofupcoming
events and otherattractions
within
Mammoth.
Once the extra
links areremoved, the
navigation bar
will be the soleicon at the top of
the screen.
6. Industry Key Competitors - Web Site Ratings
(Be sure to come up with three more criteria on your own.)
Company
Name
Website
Content
Ease of
Navigation
Site
Appearance
Quality
of
Images
Professionalism Social
Networking
Overall
Whistler
Blackcomb
8 7 8 9 8 6 46
RedMountain
Resort
8 7 6 7 7 7 39
Sun Peaks
Resort
10 9 9 10 9 8 55
Mammoth 8 7 9 8 9 8 49
Legend: 1-10, 1 being the lowest score, 10 being the highest possible. Overall out of 60.
Company#1: Whistler Blackcomb
Rating Explanation of Rating
Website Content 8While there is very little text content on the home page, the top navigation
easily leads the customers to the information that they are looking for. This
website is simple, but it also displays all of the information necessary to plan avacation to Whistler.
Ease of Navigation 7There is a top navigation that had drop-down boxes that separate activities
and information. While there is no side navigation, there is a search box at thetop of the homepage which will search the entire website. Along with these twomain features, the bottom text-based navigation leads to the social media links
which can give further information of the ski resort and even provide the ability
to see the opinions of other people. The homepage also provides the opportunity
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to buy lift tickets as well as rent equipment for a vacation.
Site Appearance 8The color scheme is not too overpowering for this website with the grays andreds. The color scheme is also consistent through the entire website which doesnot lead the customer to think that he or she has left the resort website. The
pictures found on each page are clear and not too overbearing. They give the
customer a visual of what they could see through the ability to access different
links to pictures and cameras (including live cameras)Quality Of Images 9The image quality on the homepage is very high, along with the consistency
of quality on other pages of the website. They are easy for the viewer to see andshow the customer a real life image of what it would be like to ski at Whistler
Blackcomb
Professionalism 8We felt like the professionalism for Whistler really stood out above other
website that we viewed. Everything was consistent throughout every page whichdid not lead to any confusion when going from page to page.
Social Networking 6The social media networking is very well distributed for this website. There
are links to Facebook, Twitter, and mobile applications to download. These aregood applications to have on a website to draw different generations through the
Web. The fact that they are at the bottom is not too overbearing on the rest of the
website.
Company #2: Red Mountain Resort
Rating Explanation of Rating
Website Content 8 Red Mountain Resort's website is very easy to read and its design is very upto date. The site contains answers to all the questions a customer wants to know
within the navigation toolbar as well as on the homepage. The site contains acalendar of events, weather and temperature forecast, videos, and images, and
ads highlighting current specials.Ease of Navigation 7The navigation bar presented at the top and bottom of the screen are easily
identifiable; however, they are a little small. Any information you are looking for
can be located on the navigation bar. The pages that the bar directs you to arekept on an average of one page, which makes the information even more
accessible.
Site Appearance 7It looks recently renovated and the color scheme is very effective for
targeting a youthful audience. Although the home page contains pictures and avideo, the images add to the site appeal.
Quality Of Images 7The picture slideshow located at the top of the page helps to advertiseupcoming events. The video also helps to showcase a authentic view of theresort.
Professionalism 7The site maintains its professionalism throughout every page. It solidifies itsauthenticity through the copyright information and photo credits. There are no
flashy or distracting images, and the website has consistent color scheme and
layout throughout every page.
Social Networking 7 The site contains four different mediums of social networking: Facebook,
Twitter, YouTube, and RSS feed. They are located at the top of the site and they
are big enough for people to identify them, but possibly distracting to the rest ofthe content.
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Company #3: Sun Peaks Resort
Rating Explanation of Rating
Website Content 10The website includes everything a visitor could hope to know about Sun
Peaks. The home page includes a report of the current weather conditions, aBook Your Vacation box, and links to important news and events occurring on
the mountain. The top navigation bar features well organized categories with
links to all information on the site and a search bar. The footer includes allimportant information such as phone number, copyright and ownershipinformation, and links to administrative information.
Ease of Navigation 9Navigation is very simple throughout the entire site. The main navigation barfeatures links to all the important information on the site, and it is easy todetermine what each subtitle links to. Within each section, a side bar appears
with links to each subsection. The search option is also very helpful. The only
addition that could make navigation even easier would be the inclusion of a sidenavigation bar on the home page with links to the most popular links.
Site Appearance 9This website is very aesthetically appeasing. A large picture that stretches the
width of the screen is the first aspect the eye notices. There is limited white spaceon the site, and it is organized neatly with boxes for each aspect. The headerincludes the resort logo, current weather conditions, and other links, while the
footer is also neatly organized. The home page requires the visitor to only scroll
down slightly to see more information. One suggestion to add to the siteappearance would be to revamp the company logo. Currently, the logo is very
small and located only in the top left corner of the screen. A larger and higherquality graphic would certainly add to the appearance. The use of color is also
highly effective; with certain links including color, but not overwhelming.
Quality of Images 10The primary graphic on the page takes up a large percentage of the homepage. This graphic features pictures of the resort, and the photos change
approximately every 5 seconds. It also has a link to a photo gallery. The homepage includes other small images in links to other pages within the site. Each
different section and subsection features a large graphic at the top of the page,and other photos on the page.
Professional 9This site includes all the important information to present the resort as aprofessional organization. It includes important content such as an onlinebooking option, information about copyrights and ownership, and contact
information. The overall appearance of the site is very professional, with highquality images, use of color and fonts. The only aspect that could make the site
appear more professional would be a larger, higher quality logo. The logo
graphic is very small, slightly out of focus, and not extremely prominent on thepage.
Social Networking 8Sun Peaks includes links on its website to social networking sites Facebook
and Twitter. These images are seen in the header at the top of each page on thesite. The simple inclusion of these links is important, and the location of them inthe header is highly effective. However, each graphic is fairly small and not
highly visible. Larger and more visible images would cause visitors to be more
likely to visit these social networking sites, when currently, they simply blend in.
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Company #4: Mammoth Mountain Resort
Rating Explanation of Rating
Website Content 8This site ranks as one of our most impressive resort page. The key to scoring
well begins with website content. Website content makes it user friendly andcaters to the needs of their target audience. Most needs imaginable for those
seeking a ski vacation or information on Mammoth Mountain are managedeffectively.
Ease of Navigation 7The navigation bar was located conveniently at the top of the webpage. Thedrop down function from the bar helped users move through the website
conveniently. All of the links were well described, and if a user needed to make
his or her way back to the original page, it was well facilitated by the main logoin the top-left corner.
Site Appearance 9The overall site appearance was excellent. The color scheme was
aesthetically pleasing, and the pictures chosen for each page on their websiteidentified well with the subject topic. Also, the limited number moving objects
within the site kept the user from being distracted or overwhelmed. The overallfeel focuses on their college-aged audience.
Quality of Images 8Although the main display features a large picture, the slide show function islimited. Providing more images to circulate through on the front display wouldhave given this website a higher score. In order to score well, Mammoth would
need to feature multiple parts of their mountain.
Professionalism 9A scale to critique website networking is often difficult to determine. Thenetworking link must be easily visible from the main page, but the number of
links cannot be superfluous. A modest number of links allows users to connect to
the resort without being overwhelming.
Social Networking 8Overall, the professionalism of the website is adequate for their audience.
Mammoths target audience is college-aged; therefore, they design their website
accordingly. A corporate, more professional feel could turn away potential
customers because of their perceptions of the mountain resort. BecauseMammoth effectively manages their online site in a professional manner, their
score is high.
7. The industrys strengths and weaknesses in regard to the effective use of the web?(at least 3 each)Strengths Weaknesses
1. The opportunity to purchase your lift tickets
online.
1. Websites weaknesses start with animation and
falling snow which is not professional are a
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10.Detailed description of the proposed new business, including mission/goals, services and productsit will offer, size, etc.
Palladium Ski Resort is a ski resort focused on the actual mountain experience. Our services and
products consist of the ski area itself. Primarily, our product is a lift ticket, which includes the ski lifts
and runs for our customers to enjoy. Accompanying this basic need, Palladium will include diningservices, ski patrol services, and other on-mountain activities. The actual product that is sold will be a
lift ticket; however, Palladium will supply all the necessary services to provide the customer with the
best ski experience on the mountain.
Our mission is to provide a high-intensity winter mountain destination, primarily geared towards
experienced skiers and riders hoping to escape the large corporate resort environment, by maintaininga real connection to the local area. Our goal is to become the most popular ski area for advanced to
expert skiers and riders not only in the British Columbia/Alberta area, but the greater North Americancontinent.
11.Determine which of Porter's Three Generic Strategies you will use as you build your company forthe 21st century. Explain your answer.
Palladium Mountain will use a differentiation strategy in order to achieve the highest profits. Becausebig-name ski areas like Whistler, Vail, and Jackson Hole overwhelm the mountain resort industry,Palladium must offer unique services to separate our company from historically popular resorts.
Alternate services such as snow cat transportation to extreme terrain and inexpensive heli-ski access
will attract expert skiers to Palladium. Our resort will not only be a product differentiator, but it willoffer lower prices. By providing an economic friendly resort, Palladium will appeal to frequentlyactive skiers. Through both product and price differentiation, our new British Columbian resort will
find its market niche.
12.Discuss the many eBusiness strategies that your company could use to increase revenue anddecrease cost.
A. Company web sites target audience who will use the website (internally and externally), forwhat purpose and where are they located geographically?
Our websites target audience will be aimed towards the more advanced skiers along with a local
crowd. The terrain will be more difficult that many places, which makes our Resort not a great
place for beginner skiers. Families will enjoy skiing here as long as there is experience byeveryone. People will be using our website to: 1) Decide that our Resort is where they would liketo ski or snowboard, and 2) Purchase tickets and reserve skis and snowboards for their vacation.
Internally, we will use the website to update different promotions and price changes for ourcustomers to see. The weather and snow tracker will have to be update daily. As the managers of
the website, we will also have to use the website internally as a means to track who has paid for
their vacation and how many people will be estimated for a time. The geographical location ofour target audience will range from local skiers in the Canada area to customers from all over
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Canada and the United States. Our resort is located fairly close to two big cities in Canada, which
gives customers the opportunity to decide to where they would like to fly.
B. Companys website purpose:The main purpose of our website is to show that the quality location of our resort provides greatski service by allowing customers to buy their lift tickets and rent their skis or snowboards at the
same time that they book their trip.
C. Companys primary usage of the web
a. Is the primary use going to be informational or transactional or both? Justify.The primary use of our website will be both informational and transactional. While our
website will demonstrate the advantages of skiing at our resort, customers will also be
able to plan their vacation and rent their equipment on our website.
b. What pages will be found on the website? Please list major sections of the site.The major pages of our site will be Plan Your Vacation, Events/Activities, The
Mountain, Rentals/Lessons, and Photos/Videos. Many subsections will be includedunder each in the drop-down navigation bar.
c. Is the website primarily for B2B (business to business) or B2C (business to consumer) orboth? Justify.
The website is primarily for Business to Consumer (B2C). We are the business and our
consumers will be individuals or families who are planning a vacation to our resort.
D. How can an eBusiness strategy help your company attract customers and increase sales?Through forming business relationships with multiple intermediaries, Palladium can increase its
total sales. Intermediaries bring together buyers and sellers, or in our case, skiers and resorts.Travel-facilitating websites and search engines can provide increased visibility to potential
customers for Palladium as well.
E. How could eBusiness strategy help customer service?Potential customers of Palladium have specific wants and needs. Information such as weather
updates, snow condition reports, and ski run openings can be facilitated through eBusiness.Customer service is key to a differentiation strategy. Furthermore, because our alternate services
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increase the amount of interaction with patrons, our service is critical to customer retention. By
using our website and other technology effectively, Palladium can provide quality service thoughthe internet.
F. How could you use an eBusiness strategy to partner with suppliers?In order to fully integrate our company and our suppliers, we will use e-procurement. Thisstrategy uses the Internet to facilitate the purchase and sale of supplies over the internet. Becausethe materials needed to run our resort do not need interpersonal interaction with suppliers, the use
of technology is essential. E-procurement will facilitate an efficient way to link us to the suppliers
necessary to run Palladium Mountain Resort.
G. How could a portal help your employees?A ski resort portal could be helpful to our employees. This would allow our employees to
research information around the industry to determine pricing, and possibly consider ideas for
new services. Also, a portal could be a very good opportunity for purchasing equipment fromsuppliers, as well as selling used equipment to other companies in the industry.
H. How could a kiosk help your business?A kiosk could definitely be helpful for our business. Placing a computer system in the main
mountain lodge with access to the Internet could be very beneficial to customers. Customerscould research current mountain statistics, trail maps, ticket purchasing information, and other
helpful information. This would allow customers to feel more connected to the ski area, to bemore comfortable on the mountain, and discover services they may not have been familiar withthat Palladium can provide. Kiosks can also be located away from the ski area for customers to
purchase lift tickets in advance. These potential locations could include grocery stores, ski shops,and hotels.
I. What types of metrics would you want to track on your eBusiness Web site? Be sure to justifyyour answers.
We would want to track interactivity measurers for our website. We would want to know thenumber of visitors we receive, how long a visitor spends on the site, how many pages they view,
and how often they return to the site. These are important for advertisers, but also for our own
benefit. We could compare how decisions we make influence our site visitors, such as marketingpromotions, changes to the website, advertising, and more. Tracking clickstream data would also
allow us to analyze the effectiveness of our site design by knowing how visitors navigate throughthe site. Cookies, click-through, and banner ads are all possible metrics that could help us
measure our site effectiveness.
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Appendix: Storyboard for your new companys website homepage
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Works Cited
"Industry Overview: Ski Facilities."Hoovers: A D&G Company . First Research, Web. 22 Feb 2010.
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Sandler, Corey. Ski and Snowboard America. Lincolnwood, IL: NTC Contemporary, 2000. 176-271.
Print.
"US Ski & Snowboard Industry Market Research Report."IBIS World. Web. 22 Feb 2010.
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