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Develop your animation project into a cross-media brand
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vade-mecum
New pitchiNg eveNt develop your animation project into a cross-media brand
25-27 March 2014
Munich, Germany
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pitch your cross-media project to a panel of digital experts
get instant practical advice and guidance
Learn about detailed budget costs and business plans, best practices, audience engagement, new partnerships…
connect with today’s digital stakeholders
How does it work?The 2 1/2 days will focus on:
• Didactic presentations by key cross-media players (each in their field).
• Pitches made by animation company who has a 360 approach built in their project.
The pitches will be appraised by a team of interactive and cross-media experts who will advise on content, financing and distribution.
Who can present a project?• european producers who want to develop their animation project or property into a cross-media brand to be distributed on several screens.
• european professionals who want to develop their cross-media project into animation.
• Fluency in english is required as there will be no translation onsite.
Which cross-media project can be submitted? • An animation project or existing property which is being developed across multiple platforms.
• Preferably originating from an animated TV series or film but this is not a condition for eligibility.
• At a stage where at least 2 developments on distinct platforms can be pitched in full.
a new pitching event totally dedicated to cross-media animation
cartoon 360the next step after cartoon Forum and cartoon movie
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who’s coming?Cartoon 360 targets producers of animation who want to get inspiration and knowledge on new cross-media opportunities from a creative and business point of view.
More specifically, the event will offer participants the privilege of hearing both pitching sessions on cross-media projects and the instant guidance given by our panel of digital experts.
Producers wishing to pitch their cross-media project are invited to register online and submit a file by 14 February.
The event is also open to producers without a project but having already developed a cross-media brand or thinking of doing so.
The setting and social programme will give all participants the opportunity to exchange and network with a view to entering into new partnerships.
the experts will come from fields such as
tablets
web
consoles
tv
apps
games
augmented reality
web series
Funding
Social networks
vOd platforms
e-books
Second screens
Smart tv
connected toy
and more...
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1. pitching sessionsDurationProducers will be allocated a 40-minute session:
• 20 minutes to present the cross-media approach of their project. The pitch will focus on how the project will be/is developed to travel on a selected number of platforms (min. 2 platforms excluding TV and theater since these formats will not be pitched)
• 20 minutes for a panel of interactive and cross-media experts to give their first impression on the pitch and offer guidance and helpful advice
Other participants will be present at the pitching sessions.
ModeratorsThere will be a moderator for each pitching session who will help producers with their pitch and ask questions to the experts.
Panel of expertsCARTOON will appoint 20 digital stakeholders from TV, digital platforms, financing, licensing, gaming, distribution who are willing to share their knowledge on the new platforms.
2. KeynotesThe pitching sessions will be completed by presentations on key elements of the digital market, such as detailed budget costs, business plans, audience engagement, new partnerships, best practices, distribution, etc.
how cartoon 360 works
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in order to ensure that the event runs smoothly and that your project is successfully pitched, we kindly request that you observe these instructions. we remain at your disposal should you require any further information.
14 February closing date for project submission.
21 February Producers will be informed whether their project has been selected (Only 20 projects will be selected).
28 February Participants registration deadline (with project).
10 March Participants registration deadline (without project).
17 March closing date for the submission of pitching documents (Power-Points, videos, etc.) and technical form.
18 March Schedule of the project pitches.CARTOON will send you the day and time of your pitch session.
25-27 March cartoon 360
Schedule and deadlines
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1. Online form for project
Fill-in the short online form to register your project. The form is available at:
http://www.cartoon-media.eu/cartoon-masters/cartoon-360/submit-a-project-2.htm
2. project filePrepare a pdF presentation of your project:
Written in English only
From 10 to 20 pages in total, including:
• a cover page with the project title, company name and a nice still to illustrate the project
• the concept / note of intent: it should explain what the project is (briefly mention the origin of the project), why it lends itself to cross-media development, and which cross-media developments you are considering (max. 2 pages).
• detail as much as you can the content/platform* that you will develop. Please be aware that to obtain clear and helpful advice from our panel of experts, you will need to be as precise as possible.
• Nice stills of the project and graphic elements: Make it attractive!
3. Send us the pdF and 1 still
Send the following items to [email protected] by 14 February:
the pdF document of your project file (1 single PDF);
1 horizontal still for our digital publication, screen and website: high resolution (300 dpi) in .jpeg
Use an ftp or web service like wetransfer if the file is too big.
Don’t hesitate to contact us should you have any questions!
Submit a projectproject submission
1. Fill-in the online form for project
2. prepare your project File (1 single pdF)
3. Send the project File and 1 still of your project to [email protected] deadline: 14 February 2014
*Note: In order to help you, we have listed a number of platforms/content which you may tick in the online form when relevant to your project: Tablets / Web / Consoles / TV / Apps / Games / Augmented reality / Web series / Social networks / VOD Platforms / E-books / Second screens / Smart TV / Other On the form, we ask you to prioritise the cross-media extensions from number 1 (the main one that will drive the property) to numbers 2 and 3 (for the platforms that you will use to extend your brand at a later stage). This too will be helpful information for our panel of experts.
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Dates• tuesday 25 march:
Morning: arrival of participants.
Afternoon: presentations by cross-media experts.
Evening: networking at Welcome dinner.
• wednesday 26 march: pitching sessions.
• thursday 27 march: pitching sessions and Farewell dinner.
• Friday 28 march: Departure of participants.
VenueMunich, Germany.
The event will take place at the eurostars grand central hotel****.
Cost• 400 euR for participants without project.
• 500 euR for producers pitching a project.
Transportairport
The airport is located at approx. 45 minutes from the city centre. You can find information about the airport and transportation to Munich city centre on the munich airport’s website.
transfers from munich airport
Please kindly note that CARTOON will not organise any transfers from and to the airport since the way to and from the city centre is very easy. The hotels are all located at maximum 15 minutes on foot from the main station (Hauptbahnhof). Upon your arrival at Munich airport you can take the train or a taxi to reach the city centre of Munich.
the event is open to professionals pitching a project but also for other animation / game / cross-media professionals interested in the topic.
Ideas?
this event is designed for you, to help you in the best way possible to develop your cross-media ap-proach.
So make it truly yours and tell us what you would expect by pitching a project there and what your cur-rent needs are, in terms of type of experts, information, partners… drop us an email!
practical informationNot registered yet?download the form for producers pitching a project. to return by 28 February
download the form for participants without a project. to return by 10 march
http://www.cartoon-media.eu/cartoon-masters/cartoon-360/register-4.htm
Cartoon 360 is organised byOrganised by caRtOONCartoon 360 was devised and created by Cartoon, an international non-profit association based in brussels.
Cartoon’s remit is to support the european animation industry and for more than 20 years, it has received financial support from the Media Programme (Creative europe) of the european Union to run its activities, which concentrate on four areas:
caRtOON FORum: a co-production forum for ani mated (mainly television) series. the Car-toon Forum (over 800 participants) takes place annually in september;
caRtOON mOvie: a co-production forum for feature-length animation, mainly for the cinema. Cartoon Movie (over 700 participants) takes place every year in March in Lyon, rhône-alpes (France);
caRtOON maSteRS: four training seminars each year for european professionals in the industry (about 100 participants per session), dealing with specialised subjects affecting the development of the skills and trade involved in animation;
caRtOON cONNectiON: events intended to explore ways of reinforcing cooperation between eU and non-eU animation professionals, mainly from Canada and south Korea.
www.cartoon-media.eu
Cartoon - european association of animation Film aisbL
Marc VANDEWEYER - General Director
For further information please contact:Yolanda ALONSO - Cartoon 360 DirectorAv. Huart Hamoir 105- 1030 Brussels - Belgiumt (32) (2) 242 93 53 - F (32) (2) 245 46 [email protected] - www.cartoon-media.eu
With the CoLLaboration oF
With the sUPPort oF
Cartoon is sPonsored by
www.facebook.com/CARTOON.eu
twitter.com/CARTOON_media
