Dear valued partner, RE: Introducing the Carton Council of Canada and its Sustainability Strategy The Carton Council of Canada is comprised of four leading Canadian carton manufacturing companies – Elopak, Evergreen Packaging, SIG Combibloc and Tetra Pak. Our member companies manufacture and market processing and packaging systems that are convenient, safe and environmentally sound. Together, we seek to continuously improve our organizations’ sustainability performance and advance sustainable recycling solutions in Canada. Cartons have amongst the lowest environmental impact in the liquid food packaging industry because they are made mainly from trees, a renewable resource, have a low carbon footprint and are recyclable. As carton manufacturers, we effectively manage our energy, water and material usage to minimize the life-cycle impact of our products. Though we are proud of the environmental profile of our products and are committed to optimizing the end-of-life management of used cartons, we cannot do it alone. Our goal is to work with the entire recycling value chain to facilitate a sustainable carton recycling infrastructure: • Work with processors to sort cartons into separate grade • Facilitate strong North American end-markets for cartons • Create top-of-mind awareness among consumers for carton recycling • Share our knowledge and industry expertise with governments to promote attainable waste

diversion goals.

We are pleased to provide additional information about the Carton Council of Canada for your review. In this package you will find the following materials: • Carton Council of Canada Overview • Master Presentation Should you have immediate questions, please email info@recyclecartons.ca or contact your local industry representative. Best regards, Edward A. Klein President, Carton Council of Canada

Carton Council of Canada Overview

About The Carton Council of Canada represents the leading carton manufacturing companies in Canada, including Elopak, Evergreen Packaging, SIG Combibloc and Tetra Pak. These companies manufacture and market processing and packaging systems that are convenient, safe and environmentally sound. The Carton Council of Canada endeavours to advance sustainable recycling solutions in Canada by promoting both recycling technology and local collection programs to divert cartons from landfills. The Carton Council of Canada is a part of Carton Council North America. Need The Carton Council of Canada was established to advance sustainable recycling solutions in Canada. Cartons are a valuable industry commodity with multiple end markets, including tissue and other value added products. The Carton Council of Canada will work with the entire recycling value chain to meet these goals, engaging brand owners, retailers and other recyclers to support carton recycling, and educating and motivating Canadian consumers to use their recycling facilities and play a crucial role in increasing carton recycling rates. Mission The Carton Council of Canada’s mission is to increase the environmental performance of food and beverage cartons through minimizing their life cycle impacts, including diverting them from landfills through increased recycling. Vision A world where every carton is recycled. Member Companies Elopak: Elopak is one of the world’s leading suppliers of packaging systems for liquid food products and develops, manufactures and sells complete systems for packaging of non-carbonated liquid food products. In 2010, the company including Joint Ventures employed about 3,000 people, produced more than 12-billion cartons and had a turnover of more than 6-billion NOK. With organizations and associates in more than 40 countries and customers in over 80, the Elopak Group seeks to bring its international expertise and product technology to new markets. Evergreen Packaging: Evergreen Packaging is a leading global packaging company that creates fibre-based packaging solutions customized to deliver product freshness and brand distinction. It takes a fresh approach, providing totally integrated, scientifically-driven customized solutions, from paperboard manufacturing to proprietary barrier technology to printing and filling equipment, focused on keeping products fresh from source to table. It is the number one supplier of gable top cartons and liquid packaging board in North America and the world. In fact, more than 700 fresh beverage producers, including many of the top brands in their categories, count on its Fresh by Design™ packaging for its products.

SIG Combibloc: SIG Combibloc is one of the world’s leading system suppliers of carton packaging and filling machines for beverages and food. In 2010 the company achieved a turnover of 1,360 million Euro with around 4,650 employees in 40 countries. SIG Combibloc is part of the New Zealand based Rank Group Tetra Pak: Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with its customers and suppliers, it provides safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, Tetra Pak believes in responsible industry leadership and a sustainable approach to business. Its motto, “PROTECTS WHAT’S GOOD™," reflects its vision to make food safe and available, everywhere.

Carton Council of Canada

Introduction

The Carton Council of Canada represents the leading carton

manufacturing companies in Canada:

Elopak Evergreen Packaging SIG Combibloc Tetra Pak

Our member companies manufacture and market processing and

packaging systems that are convenient, safe and environmentally

sound.

Who We Are

How We Came To Be

Need

Affiliates

The Carton Council of Canada was established

to advance sustainable recycling solutions in

Canada. Cartons are a valuable industry

commodity with multiple end markets, including

tissue and other value added products.

The Carton Council of Canada is a part of the

Carton Council, North America.

In France, carton manufactures belong to the

Alliance Carton Nature (ACN)

Carton Manufacturers in other European

countries and the United Kingdom are a part of

The Alliance for Beverage Cartons and the

Environment (ACE).

What We Endeavour To Achieve

Mission

Vision

Initial Goals

The Carton Council of Canada’s

mission is to increase the

environmental performance of

food and beverage cartons

through minimizing their life

cycle impacts, including diverting

them from landfills through

increased recycling.

Our vision is a world

in which every carton

is recycled.

Our goal is to work with the entire

recycling value chain to facilitate a

sustainable infrastructure for carton

recycling.

• Work with processors to sort

cartons into separate grade

• Facilitate strong North American

end-markets for cartons

• Create top-of-mind awareness

among consumers for carton

recycling

• Share our knowledge and industry

expertise with governments to

promote attainable waste diversion

goals.

A Closer Look At Cartons

Key Components

Cartons are a type of packaging for food and beverage products. They

are made mainly from paper, easy to recognize and are available in two

types:

Shelf Stable Refrigerated

On average contain 74% paper,

22% polyethylene and 4%

aluminum

On average contain 80% paper

and 20% polyethylene

Include juice, milk, soy beverage,

soup broth and wine

Include milk, juice, cream, liquid

egg and soy beverage

Environmental Profile

Cartons have amongst the lowest environmental impact in the liquid

food packaging industry.

Cartons are:

• Recyclable

• Have a low carbon footprint

• Made mainly from trees, a renewable resource, from well-managed

forests.

Cartons are lightweight, compact and transport efficient.

Commitment to Sustainability

As concerned carton manufacturers and members of the Carton

Council of Canada, we work to continuously improve our organizations’

sustainability performance. We take great pride in effectively managing

our energy, water and material usage to minimize the life-cycle impacts

of our products and are committed to optimizing the end-of-life

management of used cartons.

Cartons are and will continue to be the leading renewable liquid food

packaging option.

Carton Recycling in Canada

How to Recycle Cartons

Deposits:

For provinces that have a deposit on juice or milk, consumers simply

recycle by returning cartons and redeeming their deposit.

Blue Box:

For blue box programs, consumers simply place the cartons in their

recycling bin. » Single-stream recycling programs allow cartons to be placed in bins with all

other recyclables.

» Dual-stream recycling programs typically separate containers from fibers. In

this case, cartons typically should be placed in the container stream. Always

refer to your municipality's instructions to determine which stream to place

your carton in.

Current Recycling Rate

Today, the Carton Council of Canada estimates that more

than 94% of Canadians have access to carton recycling.

The Carton Council of Canada is committed to increasing

sustainable carton recycling by promoting both recycling

technology and local collection programs to divert cartons

from landfills

End-of-life Management:

Secondary Markets

Carton Council of Canada is focused on ensuring that there are sustainable carton end markets for all of Canada.

Cartons are a valuable industry commodity with multiple existing end markets, including:

» Tissue

» Other recycled paper products

» Industrial and commercial product manufacturing.

Carton Council of Canada is committed to working with the recycling industry to facilitate carton recycling and divert cartons from landfills.

Carton Recycling End Markets

As with most recyclables, cartons are collected, sorted

and sent to recycling facilities in North America and

overseas. Bales of recycled cartons are typically shipped to

paper mills where cartons are mixed with water in a

hydrapulper, which functions like an oversized blender, to

extract the paper fibre from the plastic and aluminum.

Carton Recycling End Markets

North American paper mill locations that accept Canadian cartons include:

There are four other paper mills located in the United States and at least nine other mills

operating internationally.

In 2010 a recycling facility based out of Yamachiche Québec launched a new recycling

line that turns cartons and plastic bags into granules through a thermokinetic process.

Carton Council of Canada is currently exploring other end markets in North America.

Fibrek Inc (former SFK) Great Lakes Tissue Tissue Technology

Fairfield, West Virginia Cheboygan, Michigan Green Bay, Wisconsin

Work with Value Chain to

Facilitate Sustainable Recycling

Sorting Goals End Market Goals

Cartons are sorted into a separate

grade where feasible

Strong end markets, including North

American markets

• Get baseline in Ontario and

Quebec

• Develop plan

• Get baseline of end markets used

today for Canadian cartons

• Communicate key information to

sorting facilities & brokers on all

end markets

• Develop plan to enhance end

markets, including assessing the

feasibility of end markets in Canada

Work with Value Chain to

Facilitate Sustainable Recycling

Awareness Goals Government and IFO’s Goals

Consumers recycle their cartons Fair recycling levies & attainable

recycling targets

• Engage and align stakeholders

• Develop plan that leverages

traditional & social media to

generate maximum impact

• Participate in key legislative,

regulatory & fee setting

proceedings

• Share information and expertise

• Promote transparency

Call to Action

Your support and feedback will help us to

ensure that sustainable carton recycling will

grow.