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Examples and explanation as to why you should be adding Schema protocol to your marketing strategy
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Schema 101: Why the New Data Matters
Carrie HillDirector of Online Marketing Services
KeyRelevance, LLC
@CarrieHill
@CarrieHill #smx #22c
Who Needs Schema?
You Do!
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Why
Use Schema?
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Servicing Locations
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The Need to be Discovered
When there are hundreds or thousands of websites competing for the same real estate – you need a leg up on the competition.
1. Are your competitors using Schema already?
2. Can you be the first in your niche to implement?
3. What opportunities can you glean and how can you match a schema protocol to it?
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Trying to be different!
None – What’s Up Amazon?
None – What’s Up Amazon?
Product, Aggregate Rating, Offer, Rating, Review
Product, Web Page, Offer, Book, Person, Organization, Aggregate Rating, Review, Rating
Book, Person, Aggregate Rating, Review
None
None
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What can I Schema
AT LEAST
574 Different Options
That’s 328,902 combinations of 2 schemas
That’s 188,131,944 combinations of 3 schemas
That’s a lot of Schemas!
Fun factoid – We’re only 238,900 miles from the Moon!
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Recipe
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Location
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Events -
Google’s Data Highlighter Tool“works” for events only – but it doesn’t really work very well.
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Reviews
#1 #4
Oct 2012 #25
Oct 2012
#8
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Products
Oops
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Offer
You can only format 1 product per page, but you CAN put multiple offers on that one product. Ebay is a prime example:
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Video
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How?
I do this for video all the time with this Webmaster Help page from
Google: goo.gl/LxDph@CarrieHill #smx #22c
Essential Tools
• Raven’s Schema Creator Tool for WordPress
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More Tools
• Not using WordPress? Try Schema-Creator.com from Raven
• Zip-It or Easy Recipe for Recipes in WordPress• SEOGadget released a Guide to Generating
Rich Snippets http://goo.gl/grSJB • Google’s Structured Data Testing Tool• Webmaster Tools Structured Markup Section• Attend From Authorship To Authority: Why
Claiming Your Identity Matters at 3:30 in this room
• Exercise Patience@CarrieHill #smx #22c
Thank You!
Carrie HillKeyRelevance, LLC
@CarrieHill
@KeyRelevance
(972) 429-1222
@CarrieHill #smx #22c
