Business MARKET RESEARCH

Juan Pablo Carreira, Pedro Nardi, Manuel Van Peborgh

yes70%

no10%

sometimes20%

DO YOU USUALLY USE HEADPHONES?

40%

30%

20%

10%

AGES14-19 20-30 30-40 40-50 50 - +

Yes

No

HAVE YOU EVER HAD PROBLEMS WITH YOUR HEADPHONES CABLES?

Yes

No

DO YOU LIKE THIS PRODUCT?

Yes60%

No40%

IF THIS PRODUCT COSTS BETWEEN $50 TO $70, WOULD YOU BE ABLE TO BUY IT?

Útil20%

Práctico50%

No Necesario20%

Inútil10%

¿CUÁL ES SU OPINIÓN FINAL DEL PRODUCTO?

CONCLUSIoN

In conclusion; from the respondents, most of them use headphones and like the product because they think it can solve them a problem. Even though the price was accepted by more than the half, it wasn’t what they liked the most. Therefore, this product could be successfully sold but the price should change.