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Carolyn Hudson
England Marketing
www.englandmarketing.co.uk
Changing Consumer Patterns
Carolyn Hudson
ENGLAND MARKETING
www.englandmarketing.co.uk
Fresh Produce holds the largest value…
• 57% of Food Spend is in Retail
• And 43% in Food Service…
• And 42% of meals now eaten outside of the home
What is going to be your next Opportunity?
www.englandmarketing.co.uk
UK Consumer Snapshot
91% look for quality (Organic, British, Local) England Marketing
An opportunity?
www.englandmarketing.co.uk
UK Consumer Snapshot
91% look for quality (Organic, British, Local) England Marketing
70% want to know where their food comes from England Marketing
2016
An opportunity for KENT?
www.englandmarketing.co.uk
UK Consumer Snapshot
91% look for quality (Organic, British, Local) England Marketing
70% want to know where their food comes from England Marketing
63% try new foods, especially young people IGD
An opportunity?
www.englandmarketing.co.uk
UK Consumer Snapshot
91% look for quality (Organic, British, Local) England Marketing
70% want to know where their food comes from England Marketing
63% try new foods, especially young people IGD
73% want to buy more British food England Marketing
An opportunity?
www.englandmarketing.co.uk
UK Consumer Snapshot
91% look for quality (Organic, British, Local) England Marketing
70% want to know where their food comes from England Marketing
63% try new foods, especially young people IGD
73% want to buy more British food England Marketing
93% eat out regularly England Marketing
An opportunity?
www.englandmarketing.co.uk
UK Consumer Snapshot
91% look for quality (Organic, British, Local) England Marketing
70% want to know where their food comes from England Marketing
63% try new foods, especially young people IGD
73% want to buy more British food England Marketing
93% eat out regularly England Marketing
43% of all meals are now out of home DEFRA
An opportunity?
www.englandmarketing.co.uk
UK Consumer Snapshot
91% look for quality (Organic, British, Local) England Marketing
70% want to know where their food comes from England Marketing
63% try new foods, especially young people IGD
73% want to buy more British food England Marketing
93% eat out regularly England Marketing
43% of all meals are now out of home DEFRA
33% have bought or consumed ‘free-from’ foods…
This is expected to grow by a further 13% Mintel
Another opportunity?
www.englandmarketing.co.uk
UK Consumer Snapshot
More and more consumers look to alternative protein
sources - reducing the amount of meat, poultry, fish and
dairy from their diet…
Health Reasons
Animal Welfare
Environmental Concerns
Provenance and sustainability
Recognising changes in consumer choice …
Another opportunity?
www.englandmarketing.co.uk
UK Consumer Snapshot
Recognising changes in consumer shopping choices
23% of UK shoppers regularly look for food choices that
Vegetarian
13% of UK shoppers regularly look for foods suitable for a
Vegan diet
Another opportunity?
www.englandmarketing.co.uk
59% expect prices to increase post Brexit England Marketing
66% expect to buy more British post Brexit England Marketing
81% want Britain to become more self sufficient England Marketing
Freshness (85%) , taste (60%) and supporting British growers
(63%) are all important factors when choosing food
60% see Brexit as an opportunity for UK growers England Marketing
These are all opportunities
The Impact of Brexit on Consumers
www.englandmarketing.co.uk
59% expect prices to increase post Brexit England Marketing
66% expect to buy more British post Brexit England Marketing
81% want Britain to become more self sufficient England Marketing
Freshness (85%) , taste (60%) and supporting British growers
(63%) are all important factors when choosing food England Marketing
60% see Brexit as an opportunity for UK growers England Marketing
These are all opportunities
Impact of Brexit on Consumers
www.englandmarketing.co.uk
59% expect prices to increase post Brexit England Marketing
66% expect to buy more British post Brexit England Marketing
81% want Britain to become more self
sufficient England Marketing
Freshness (85%) , taste (60%) and supporting British growers
(63%) are all important factors when choosing food England Marketing
60% see Brexit as an opportunity for UK growers England Marketing
These are all opportunities
Impact of Brexit on Consumers
www.englandmarketing.co.uk
59% expect prices to increase post Brexit England Marketing
66% expect to buy more British post Brexit England Marketing
81% want Britain to become more self sufficient England Marketing
Freshness (85%) , taste (60%) and supporting
British growers (63%) are all important
factors when choosing food England Marketing
60% see Brexit as an opportunity for UK growers England Marketing
These are all opportunities
Impact of Brexit on Consumers
www.englandmarketing.co.uk
59% expect prices to increase post Brexit England Marketing
66% expect to buy more British post Brexit England Marketing
81% want Britain to become more self sufficient England Marketing
Freshness (85%) , taste (60%) and supporting British growers
(63%) are all important factors when choosing food England Marketing
60% see Brexit as an opportunity for UK
growers England Marketing
These are all opportunities
Impact of Brexit on Consumers
www.englandmarketing.co.uk
These are all opportunities
Impact of Brexit on Consumers
www.englandmarketing.co.uk
Support farmers to grow more food in the UK (86%)
Negotiate trade deals with Europe (70%)
Provide subsidies to British growers (70%)
Support seasonal migrant workers (49%)
Figures from England Marketing
Exploit the opportunities…
And so Finally…
Consumers think the government should…
www.englandmarketing.co.uk
Exploit the opportunities…
And so Finally…
Consumers think the government should…
