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Carolina Blitz April - May 2015 Brent Lancaster Helping Hand Winner Page 11 Charleston Marriott Charleston, SC | May 17-18, 2015 Carolina Blitz

Carolina Blitz April-May 2015

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Page 1: Carolina Blitz April-May 2015

Carolina BlitzApril - May 2015

Brent LancasterHelping Hand Winner

Page 11

Charleston MarriottCharleston SC | May 17-18 2015

Carolina Blitz

Greenville South Carolina ndash one of the fastest growing destinations in the Southeast ndash has quickly become that

Greenville The one with an award-winning downtown set against the breathtaking backdrop of the Blue Ridge Mountains The one with a growing reputation as the Southrsquos next big culinary hotspot The one with countless things-to-do diversions and an incredibly diverse venue mix from big boxes to innovative and unique alternatives The one more and more planners and organizers are choosing to hold their events Yeah that Greenville Learn more online or call us at 800-351-7180

Carolina Blitz | April - May 2015 | 1

in this issue

in every issue

features

Our Chapterrsquos Future Leaders 19

Making It Personal with High Tech 20

Common AV Mistakes 22

Dude Where is My Meeting Data 24

Our Members 3

Presidentrsquos Message 5

New Member Spotlight 8

Helping Hand Award 11

Look Who We Spotted 14-15 Education 16

Hra

mov

nick

iSto

ckT

hink

stoc

k

2 | Carolina Blitz | April - May 2015

Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month All contributions articles and photographs should be submitted to Director of PublicationsEditor one week after the meeting Ginny Fountain CMP - GinnyFountainncemcscom

EDITORIAL AND NEWSLETTER COMMITTEE

Director of PublicationsLaura Barnes CMP bull Omni Hilton Head Oceanfront Resort

EditorGinny Fountain CMP bull North Carolina Association of Electric Cooperatives

Contributing WritersMalinda Harrell CMP CASE Greater Raleigh CVB Christine Irwin CMP The Management Office Lindsay Myers Caesars Entertainment Christian Savelli Meeting Professionals International Nicole Robinson Greater Raleigh CVB April Ferguson CMP BCD MampI onsite at Cisco Andrew Schmidt CHME MPA Greenville-Pitt County CVB Kathy Flowe CMP Alabama Theatre Peggy Duncan The Digital BreakThroughs Institute Erin Moye Washington Duke Inn and Golf Club Corbin Ball CMP CSP Corbin Ball Associates

PhotographerMicah Parekh - IWP Photography

ProofreadersKathy Flowe CMP Alabama Theatre Christine Irwin CMP The Management Office Cathy Mauldin CMP DESA Inc Melanie OrsquoBryan Biltmore Teresa Palmieri Sheraton Imperial Myron Jones Fayetteville CVB Connie Hayes Student

PublisherVince Chelena bull The Management Office704-377-5648 bull Fax 704-333-6927 bull staffthemanagementofficecom

AdvertisingAmy Johnson bull Courtyard by Marriott Carolina Beach Oceanfront and Fairfield Inn amp Suites WilmingtonWrightsville Beach bull 910-458-2617

DesignKistin Jordan bull Kistin Jordan [Graphic Designer] bull 704-724-9188

MPI-CC Web Site wwwmpi-ccorg

ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 12rdquoW x 4 34rdquoH) 3X $200issue $270issue 6X $160issue $230issueHalf Page Horizontal 1X $420 $550(7 14rdquoW x 4 34rdquoH) 3X $400issue $530issue 6X $360issue $490issueHalf Page Vertical 1X $420 $550(3 12rdquoW x 9 12rdquoH) 3X $400issue $530issue 6X $360issue $490issueFull Page 1X $640 $840(7 12rdquoW x 9 12rdquoH) 3X $620issue $820issue 6X $580issue $780issueFull Page Insert 1X $700issue $910issue 3X $680issue $890issue 6X $640issue $850issue(Produced and provided by advertiser)

There are 6 issues of the Blitz published yearly -FEBMAR APRMAY JUNEJULY AUGSEPT OCTNOV DECJAN

NOTE Rates are published as of January 2011 and are subject to change without notice All published rates are net non-commisionable Any cost incurred by the BLITZ for art that is not fully press ready (eg reductions halftones) will be billed to the advertiser or art that is not press ready may be refused

DUE DATE Due by the 15th of the month prior to publication Artwork is due to the publisher within 10 days after deadline for space reservations

SEND MATERIALS TO Christine Irwin CMP The Management Office 1800 Camden Road Suite 107 213 Charlotte NC 28203ChristineTheManagementOfficecom bull Fax 704-333-6927

For more advertising information contact Amy Johnson at amyjohnsoncrestlinehotelscom or 910-458-2617

Visit our website at wwwmpi-ccorg for additional advertising and sponsorship opportunities

WErsquoVE HOSTED MEETINGS OF ALL SIZES INCLUDING ONES THAT SHAPED OUR COUNTRYBeyond our deft hand for well-run assemblies Cumberland County offers an impressive array of venues amenities and attractions to enhance anyonersquos meeting scope So turn to the region thatrsquos hosted meetings that helped shape historyndashlet our dedicated staff shape a proposal for you Give us a call at 1-888-98-HEROES to get started

Fayetteville NC was the only namesake city visited by Lafayette

V I S I T F A Y E T T E V I L L E N C C O M

C

M

Y

CM

MY

CY

CMY

K

FYV-473c-Events-Ad-35x475-FINAL-[021615]-RWpdf 3 21615 254 PM

A Southeastern meeting destination thatrsquos easy to get to but difficult to leave From the mountains to the beach our southern hospitality and well crafted style are sure to impress Convenience and affordability arenrsquot the only things we have going for us

Contact us today to find out why you should be meeting in Hickory NC

where meetings are well craftedhickorymetrocom | 8283221355

Carolina Blitz | April - May 2015 | 3

Welcome New Members

our members

Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom

Debra LucentiDebra Lucentidlucentitriadrrcom

Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom

Laura BowdenAmerican Expresslaurabowdenaexpcom

Lori Williams CMPBASFloriwilliamsbasfcom

Carrie SimsBizBash Mediacsimsbizbashcom

Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg

Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom

Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom

Maria MeidanisUNCCmmeidanishotmailcom

Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom

Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg

Marjory DuryUNC Charlotteartgalmedaolcom

Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom

Marty BrooksCore Staging Inc martycorestagingcom

Megan JacksonCore Staging Inc meganjacksoncorestagingcom

Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom

MPI-CC Anniversaries25 years

Brenda Taylor

Asheville Conventions amp Visitors Bureau

15 yearsDebra Furr

Hilton Charlotte University Place

10 yearsKatherine Wilder

SAS Institute Inc

5 yearsTonya Miller

Embassy Suites Greensboro

Sarahbeth Derrick CMP

Aladdin Travel amp Meeting Planners

Kate Marcus CMP

Student California Miramar University

Congratulations to each of you for

reaching a milestone in MPI

Megan Jackson Core Staging Leah A Winstead Apex Analytix

Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI

Staci L Carnahan The Mills House Alex Nicyper GMR Marketing

Lauren Deese GMR Marketing

Michaelina Antahades Nascar Hall of Fame

First Timers andNew Members

4 | Carolina Blitz | April - May 2015

MPI-CC THANKSOUR ANNUAL SPONSORS

We Appreciate Your Support

Silver Sponsors

Gold Sponsors

Diamond Sponsor

Carolina Blitz | April - May 2015 | 5

presidentrsquos message

WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President

I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I

am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that

because of my current volunteer role Some of you know my storyhelliphave heard my spiel

you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who

feel the same

I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh

from Charlotte and asked me to volunteer I was honored to be asked and he bought me

lunch so of course I said yes From there I started my journey My path wasnrsquot clearly

defined because remember I joined because my boss told me to It began as a Return on

Investment (ROI) that my boss wanted for our company I find that to be the story quite

often whether you are a planner or supplierhellipwhen you join an industry organization our

first focus is whatrsquos in it for me or my company The good news is that there is room for both

to benefit

So often we join an organization expecting an immediate return I challenge you to

customize your MPI benefits to suit you Look beyond the surface and determine what your

ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip

My ROI has evolved into relationships idea sharing professional development leadership training and yes business for

my company And each and every benefit is connected I could not have one without the other

Here are a few ways you can enhance your membership

bull Volunteer The best way to build your network is to connect peer to peer

bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch

bull Use the following tools on wwwmpiweborg

bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash

BUY MPI

bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU

approved webinars

bull Use the MPI-speaker tool to find your next presenter

bull Get cash for referring a friend to MPI

bull Browse the Research and tools tab to view whitepapers best practices and more

I encourage you to take your membership to the next level embrace your ROI and what it means to you n

Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention

and Visitors Bureau 2014-2015 MPI-CC President

President

Malinda Harrell CMP CASE

Greater Raleigh CVB

919-645-2668

mharrellvisitraleighcom

President-Elect

Christian Schroeder

Visit Winston-Salem

336-728-4218

Christianvisitwinstonsalemcom

Vice President of Education

Barbara Dragan

The Westin Charlotte

704-335-2114

BarbaraDraganwestincom

Vice President of Finance

Alyce Kelly CHSP

alycek1gmailcom

Vice President of Membership

Tarshi McCoy TMP

Greenville-Pitt County

Convention amp Visitors Bureau

252-329-4200

TMcCoygreenvillencgov

Immediate Past President

Erin Moye

Washington Duke Inn amp Golf Club

919-313-2160

emoyewdigccom

MPI-CC 2014-2015 Board of Directors and Committees

EXECUTIVE COMMITTEE

AwardsRecognition

Lindsay Myers

Caesars Entertainment

919-628-8836

lmyers1caesarscom

MarketingCommunity Outreach

Alison Jenkins

The Umstead Hotel amp Spa

919-447-4122

AlisonJenkinstheumsteadcom

Strategic Partnerships

Amy Johnson

Courtyard by Marriott

at Carolina Beach

910-458-2617

amyjohnsoncrestlinehotelscom

Meeting Planning

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

919-991-5105

lhedrickbwfundorg

DIRECTORS

6 | Carolina Blitz | April - May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

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Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

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Car

l Leo

nard

Har

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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

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k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

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stoc

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 2: Carolina Blitz April-May 2015

Greenville South Carolina ndash one of the fastest growing destinations in the Southeast ndash has quickly become that

Greenville The one with an award-winning downtown set against the breathtaking backdrop of the Blue Ridge Mountains The one with a growing reputation as the Southrsquos next big culinary hotspot The one with countless things-to-do diversions and an incredibly diverse venue mix from big boxes to innovative and unique alternatives The one more and more planners and organizers are choosing to hold their events Yeah that Greenville Learn more online or call us at 800-351-7180

Carolina Blitz | April - May 2015 | 1

in this issue

in every issue

features

Our Chapterrsquos Future Leaders 19

Making It Personal with High Tech 20

Common AV Mistakes 22

Dude Where is My Meeting Data 24

Our Members 3

Presidentrsquos Message 5

New Member Spotlight 8

Helping Hand Award 11

Look Who We Spotted 14-15 Education 16

Hra

mov

nick

iSto

ckT

hink

stoc

k

2 | Carolina Blitz | April - May 2015

Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month All contributions articles and photographs should be submitted to Director of PublicationsEditor one week after the meeting Ginny Fountain CMP - GinnyFountainncemcscom

EDITORIAL AND NEWSLETTER COMMITTEE

Director of PublicationsLaura Barnes CMP bull Omni Hilton Head Oceanfront Resort

EditorGinny Fountain CMP bull North Carolina Association of Electric Cooperatives

Contributing WritersMalinda Harrell CMP CASE Greater Raleigh CVB Christine Irwin CMP The Management Office Lindsay Myers Caesars Entertainment Christian Savelli Meeting Professionals International Nicole Robinson Greater Raleigh CVB April Ferguson CMP BCD MampI onsite at Cisco Andrew Schmidt CHME MPA Greenville-Pitt County CVB Kathy Flowe CMP Alabama Theatre Peggy Duncan The Digital BreakThroughs Institute Erin Moye Washington Duke Inn and Golf Club Corbin Ball CMP CSP Corbin Ball Associates

PhotographerMicah Parekh - IWP Photography

ProofreadersKathy Flowe CMP Alabama Theatre Christine Irwin CMP The Management Office Cathy Mauldin CMP DESA Inc Melanie OrsquoBryan Biltmore Teresa Palmieri Sheraton Imperial Myron Jones Fayetteville CVB Connie Hayes Student

PublisherVince Chelena bull The Management Office704-377-5648 bull Fax 704-333-6927 bull staffthemanagementofficecom

AdvertisingAmy Johnson bull Courtyard by Marriott Carolina Beach Oceanfront and Fairfield Inn amp Suites WilmingtonWrightsville Beach bull 910-458-2617

DesignKistin Jordan bull Kistin Jordan [Graphic Designer] bull 704-724-9188

MPI-CC Web Site wwwmpi-ccorg

ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 12rdquoW x 4 34rdquoH) 3X $200issue $270issue 6X $160issue $230issueHalf Page Horizontal 1X $420 $550(7 14rdquoW x 4 34rdquoH) 3X $400issue $530issue 6X $360issue $490issueHalf Page Vertical 1X $420 $550(3 12rdquoW x 9 12rdquoH) 3X $400issue $530issue 6X $360issue $490issueFull Page 1X $640 $840(7 12rdquoW x 9 12rdquoH) 3X $620issue $820issue 6X $580issue $780issueFull Page Insert 1X $700issue $910issue 3X $680issue $890issue 6X $640issue $850issue(Produced and provided by advertiser)

There are 6 issues of the Blitz published yearly -FEBMAR APRMAY JUNEJULY AUGSEPT OCTNOV DECJAN

NOTE Rates are published as of January 2011 and are subject to change without notice All published rates are net non-commisionable Any cost incurred by the BLITZ for art that is not fully press ready (eg reductions halftones) will be billed to the advertiser or art that is not press ready may be refused

DUE DATE Due by the 15th of the month prior to publication Artwork is due to the publisher within 10 days after deadline for space reservations

SEND MATERIALS TO Christine Irwin CMP The Management Office 1800 Camden Road Suite 107 213 Charlotte NC 28203ChristineTheManagementOfficecom bull Fax 704-333-6927

For more advertising information contact Amy Johnson at amyjohnsoncrestlinehotelscom or 910-458-2617

Visit our website at wwwmpi-ccorg for additional advertising and sponsorship opportunities

WErsquoVE HOSTED MEETINGS OF ALL SIZES INCLUDING ONES THAT SHAPED OUR COUNTRYBeyond our deft hand for well-run assemblies Cumberland County offers an impressive array of venues amenities and attractions to enhance anyonersquos meeting scope So turn to the region thatrsquos hosted meetings that helped shape historyndashlet our dedicated staff shape a proposal for you Give us a call at 1-888-98-HEROES to get started

Fayetteville NC was the only namesake city visited by Lafayette

V I S I T F A Y E T T E V I L L E N C C O M

C

M

Y

CM

MY

CY

CMY

K

FYV-473c-Events-Ad-35x475-FINAL-[021615]-RWpdf 3 21615 254 PM

A Southeastern meeting destination thatrsquos easy to get to but difficult to leave From the mountains to the beach our southern hospitality and well crafted style are sure to impress Convenience and affordability arenrsquot the only things we have going for us

Contact us today to find out why you should be meeting in Hickory NC

where meetings are well craftedhickorymetrocom | 8283221355

Carolina Blitz | April - May 2015 | 3

Welcome New Members

our members

Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom

Debra LucentiDebra Lucentidlucentitriadrrcom

Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom

Laura BowdenAmerican Expresslaurabowdenaexpcom

Lori Williams CMPBASFloriwilliamsbasfcom

Carrie SimsBizBash Mediacsimsbizbashcom

Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg

Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom

Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom

Maria MeidanisUNCCmmeidanishotmailcom

Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom

Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg

Marjory DuryUNC Charlotteartgalmedaolcom

Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom

Marty BrooksCore Staging Inc martycorestagingcom

Megan JacksonCore Staging Inc meganjacksoncorestagingcom

Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom

MPI-CC Anniversaries25 years

Brenda Taylor

Asheville Conventions amp Visitors Bureau

15 yearsDebra Furr

Hilton Charlotte University Place

10 yearsKatherine Wilder

SAS Institute Inc

5 yearsTonya Miller

Embassy Suites Greensboro

Sarahbeth Derrick CMP

Aladdin Travel amp Meeting Planners

Kate Marcus CMP

Student California Miramar University

Congratulations to each of you for

reaching a milestone in MPI

Megan Jackson Core Staging Leah A Winstead Apex Analytix

Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI

Staci L Carnahan The Mills House Alex Nicyper GMR Marketing

Lauren Deese GMR Marketing

Michaelina Antahades Nascar Hall of Fame

First Timers andNew Members

4 | Carolina Blitz | April - May 2015

MPI-CC THANKSOUR ANNUAL SPONSORS

We Appreciate Your Support

Silver Sponsors

Gold Sponsors

Diamond Sponsor

Carolina Blitz | April - May 2015 | 5

presidentrsquos message

WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President

I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I

am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that

because of my current volunteer role Some of you know my storyhelliphave heard my spiel

you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who

feel the same

I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh

from Charlotte and asked me to volunteer I was honored to be asked and he bought me

lunch so of course I said yes From there I started my journey My path wasnrsquot clearly

defined because remember I joined because my boss told me to It began as a Return on

Investment (ROI) that my boss wanted for our company I find that to be the story quite

often whether you are a planner or supplierhellipwhen you join an industry organization our

first focus is whatrsquos in it for me or my company The good news is that there is room for both

to benefit

So often we join an organization expecting an immediate return I challenge you to

customize your MPI benefits to suit you Look beyond the surface and determine what your

ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip

My ROI has evolved into relationships idea sharing professional development leadership training and yes business for

my company And each and every benefit is connected I could not have one without the other

Here are a few ways you can enhance your membership

bull Volunteer The best way to build your network is to connect peer to peer

bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch

bull Use the following tools on wwwmpiweborg

bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash

BUY MPI

bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU

approved webinars

bull Use the MPI-speaker tool to find your next presenter

bull Get cash for referring a friend to MPI

bull Browse the Research and tools tab to view whitepapers best practices and more

I encourage you to take your membership to the next level embrace your ROI and what it means to you n

Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention

and Visitors Bureau 2014-2015 MPI-CC President

President

Malinda Harrell CMP CASE

Greater Raleigh CVB

919-645-2668

mharrellvisitraleighcom

President-Elect

Christian Schroeder

Visit Winston-Salem

336-728-4218

Christianvisitwinstonsalemcom

Vice President of Education

Barbara Dragan

The Westin Charlotte

704-335-2114

BarbaraDraganwestincom

Vice President of Finance

Alyce Kelly CHSP

alycek1gmailcom

Vice President of Membership

Tarshi McCoy TMP

Greenville-Pitt County

Convention amp Visitors Bureau

252-329-4200

TMcCoygreenvillencgov

Immediate Past President

Erin Moye

Washington Duke Inn amp Golf Club

919-313-2160

emoyewdigccom

MPI-CC 2014-2015 Board of Directors and Committees

EXECUTIVE COMMITTEE

AwardsRecognition

Lindsay Myers

Caesars Entertainment

919-628-8836

lmyers1caesarscom

MarketingCommunity Outreach

Alison Jenkins

The Umstead Hotel amp Spa

919-447-4122

AlisonJenkinstheumsteadcom

Strategic Partnerships

Amy Johnson

Courtyard by Marriott

at Carolina Beach

910-458-2617

amyjohnsoncrestlinehotelscom

Meeting Planning

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

919-991-5105

lhedrickbwfundorg

DIRECTORS

6 | Carolina Blitz | April - May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

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Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

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18 | Carolina Blitz | April - May 2015

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s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

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And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

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Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

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inks

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Car

l Leo

nard

Har

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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

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inks

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by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

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Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

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Thi

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mar

eand

mar

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 3: Carolina Blitz April-May 2015

Carolina Blitz | April - May 2015 | 1

in this issue

in every issue

features

Our Chapterrsquos Future Leaders 19

Making It Personal with High Tech 20

Common AV Mistakes 22

Dude Where is My Meeting Data 24

Our Members 3

Presidentrsquos Message 5

New Member Spotlight 8

Helping Hand Award 11

Look Who We Spotted 14-15 Education 16

Hra

mov

nick

iSto

ckT

hink

stoc

k

2 | Carolina Blitz | April - May 2015

Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month All contributions articles and photographs should be submitted to Director of PublicationsEditor one week after the meeting Ginny Fountain CMP - GinnyFountainncemcscom

EDITORIAL AND NEWSLETTER COMMITTEE

Director of PublicationsLaura Barnes CMP bull Omni Hilton Head Oceanfront Resort

EditorGinny Fountain CMP bull North Carolina Association of Electric Cooperatives

Contributing WritersMalinda Harrell CMP CASE Greater Raleigh CVB Christine Irwin CMP The Management Office Lindsay Myers Caesars Entertainment Christian Savelli Meeting Professionals International Nicole Robinson Greater Raleigh CVB April Ferguson CMP BCD MampI onsite at Cisco Andrew Schmidt CHME MPA Greenville-Pitt County CVB Kathy Flowe CMP Alabama Theatre Peggy Duncan The Digital BreakThroughs Institute Erin Moye Washington Duke Inn and Golf Club Corbin Ball CMP CSP Corbin Ball Associates

PhotographerMicah Parekh - IWP Photography

ProofreadersKathy Flowe CMP Alabama Theatre Christine Irwin CMP The Management Office Cathy Mauldin CMP DESA Inc Melanie OrsquoBryan Biltmore Teresa Palmieri Sheraton Imperial Myron Jones Fayetteville CVB Connie Hayes Student

PublisherVince Chelena bull The Management Office704-377-5648 bull Fax 704-333-6927 bull staffthemanagementofficecom

AdvertisingAmy Johnson bull Courtyard by Marriott Carolina Beach Oceanfront and Fairfield Inn amp Suites WilmingtonWrightsville Beach bull 910-458-2617

DesignKistin Jordan bull Kistin Jordan [Graphic Designer] bull 704-724-9188

MPI-CC Web Site wwwmpi-ccorg

ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 12rdquoW x 4 34rdquoH) 3X $200issue $270issue 6X $160issue $230issueHalf Page Horizontal 1X $420 $550(7 14rdquoW x 4 34rdquoH) 3X $400issue $530issue 6X $360issue $490issueHalf Page Vertical 1X $420 $550(3 12rdquoW x 9 12rdquoH) 3X $400issue $530issue 6X $360issue $490issueFull Page 1X $640 $840(7 12rdquoW x 9 12rdquoH) 3X $620issue $820issue 6X $580issue $780issueFull Page Insert 1X $700issue $910issue 3X $680issue $890issue 6X $640issue $850issue(Produced and provided by advertiser)

There are 6 issues of the Blitz published yearly -FEBMAR APRMAY JUNEJULY AUGSEPT OCTNOV DECJAN

NOTE Rates are published as of January 2011 and are subject to change without notice All published rates are net non-commisionable Any cost incurred by the BLITZ for art that is not fully press ready (eg reductions halftones) will be billed to the advertiser or art that is not press ready may be refused

DUE DATE Due by the 15th of the month prior to publication Artwork is due to the publisher within 10 days after deadline for space reservations

SEND MATERIALS TO Christine Irwin CMP The Management Office 1800 Camden Road Suite 107 213 Charlotte NC 28203ChristineTheManagementOfficecom bull Fax 704-333-6927

For more advertising information contact Amy Johnson at amyjohnsoncrestlinehotelscom or 910-458-2617

Visit our website at wwwmpi-ccorg for additional advertising and sponsorship opportunities

WErsquoVE HOSTED MEETINGS OF ALL SIZES INCLUDING ONES THAT SHAPED OUR COUNTRYBeyond our deft hand for well-run assemblies Cumberland County offers an impressive array of venues amenities and attractions to enhance anyonersquos meeting scope So turn to the region thatrsquos hosted meetings that helped shape historyndashlet our dedicated staff shape a proposal for you Give us a call at 1-888-98-HEROES to get started

Fayetteville NC was the only namesake city visited by Lafayette

V I S I T F A Y E T T E V I L L E N C C O M

C

M

Y

CM

MY

CY

CMY

K

FYV-473c-Events-Ad-35x475-FINAL-[021615]-RWpdf 3 21615 254 PM

A Southeastern meeting destination thatrsquos easy to get to but difficult to leave From the mountains to the beach our southern hospitality and well crafted style are sure to impress Convenience and affordability arenrsquot the only things we have going for us

Contact us today to find out why you should be meeting in Hickory NC

where meetings are well craftedhickorymetrocom | 8283221355

Carolina Blitz | April - May 2015 | 3

Welcome New Members

our members

Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom

Debra LucentiDebra Lucentidlucentitriadrrcom

Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom

Laura BowdenAmerican Expresslaurabowdenaexpcom

Lori Williams CMPBASFloriwilliamsbasfcom

Carrie SimsBizBash Mediacsimsbizbashcom

Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg

Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom

Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom

Maria MeidanisUNCCmmeidanishotmailcom

Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom

Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg

Marjory DuryUNC Charlotteartgalmedaolcom

Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom

Marty BrooksCore Staging Inc martycorestagingcom

Megan JacksonCore Staging Inc meganjacksoncorestagingcom

Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom

MPI-CC Anniversaries25 years

Brenda Taylor

Asheville Conventions amp Visitors Bureau

15 yearsDebra Furr

Hilton Charlotte University Place

10 yearsKatherine Wilder

SAS Institute Inc

5 yearsTonya Miller

Embassy Suites Greensboro

Sarahbeth Derrick CMP

Aladdin Travel amp Meeting Planners

Kate Marcus CMP

Student California Miramar University

Congratulations to each of you for

reaching a milestone in MPI

Megan Jackson Core Staging Leah A Winstead Apex Analytix

Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI

Staci L Carnahan The Mills House Alex Nicyper GMR Marketing

Lauren Deese GMR Marketing

Michaelina Antahades Nascar Hall of Fame

First Timers andNew Members

4 | Carolina Blitz | April - May 2015

MPI-CC THANKSOUR ANNUAL SPONSORS

We Appreciate Your Support

Silver Sponsors

Gold Sponsors

Diamond Sponsor

Carolina Blitz | April - May 2015 | 5

presidentrsquos message

WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President

I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I

am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that

because of my current volunteer role Some of you know my storyhelliphave heard my spiel

you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who

feel the same

I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh

from Charlotte and asked me to volunteer I was honored to be asked and he bought me

lunch so of course I said yes From there I started my journey My path wasnrsquot clearly

defined because remember I joined because my boss told me to It began as a Return on

Investment (ROI) that my boss wanted for our company I find that to be the story quite

often whether you are a planner or supplierhellipwhen you join an industry organization our

first focus is whatrsquos in it for me or my company The good news is that there is room for both

to benefit

So often we join an organization expecting an immediate return I challenge you to

customize your MPI benefits to suit you Look beyond the surface and determine what your

ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip

My ROI has evolved into relationships idea sharing professional development leadership training and yes business for

my company And each and every benefit is connected I could not have one without the other

Here are a few ways you can enhance your membership

bull Volunteer The best way to build your network is to connect peer to peer

bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch

bull Use the following tools on wwwmpiweborg

bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash

BUY MPI

bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU

approved webinars

bull Use the MPI-speaker tool to find your next presenter

bull Get cash for referring a friend to MPI

bull Browse the Research and tools tab to view whitepapers best practices and more

I encourage you to take your membership to the next level embrace your ROI and what it means to you n

Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention

and Visitors Bureau 2014-2015 MPI-CC President

President

Malinda Harrell CMP CASE

Greater Raleigh CVB

919-645-2668

mharrellvisitraleighcom

President-Elect

Christian Schroeder

Visit Winston-Salem

336-728-4218

Christianvisitwinstonsalemcom

Vice President of Education

Barbara Dragan

The Westin Charlotte

704-335-2114

BarbaraDraganwestincom

Vice President of Finance

Alyce Kelly CHSP

alycek1gmailcom

Vice President of Membership

Tarshi McCoy TMP

Greenville-Pitt County

Convention amp Visitors Bureau

252-329-4200

TMcCoygreenvillencgov

Immediate Past President

Erin Moye

Washington Duke Inn amp Golf Club

919-313-2160

emoyewdigccom

MPI-CC 2014-2015 Board of Directors and Committees

EXECUTIVE COMMITTEE

AwardsRecognition

Lindsay Myers

Caesars Entertainment

919-628-8836

lmyers1caesarscom

MarketingCommunity Outreach

Alison Jenkins

The Umstead Hotel amp Spa

919-447-4122

AlisonJenkinstheumsteadcom

Strategic Partnerships

Amy Johnson

Courtyard by Marriott

at Carolina Beach

910-458-2617

amyjohnsoncrestlinehotelscom

Meeting Planning

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

919-991-5105

lhedrickbwfundorg

DIRECTORS

6 | Carolina Blitz | April - May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

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Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

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Thi

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18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

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Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

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Thi

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mar

eand

mar

eiS

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

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stoc

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 4: Carolina Blitz April-May 2015

2 | Carolina Blitz | April - May 2015

Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month All contributions articles and photographs should be submitted to Director of PublicationsEditor one week after the meeting Ginny Fountain CMP - GinnyFountainncemcscom

EDITORIAL AND NEWSLETTER COMMITTEE

Director of PublicationsLaura Barnes CMP bull Omni Hilton Head Oceanfront Resort

EditorGinny Fountain CMP bull North Carolina Association of Electric Cooperatives

Contributing WritersMalinda Harrell CMP CASE Greater Raleigh CVB Christine Irwin CMP The Management Office Lindsay Myers Caesars Entertainment Christian Savelli Meeting Professionals International Nicole Robinson Greater Raleigh CVB April Ferguson CMP BCD MampI onsite at Cisco Andrew Schmidt CHME MPA Greenville-Pitt County CVB Kathy Flowe CMP Alabama Theatre Peggy Duncan The Digital BreakThroughs Institute Erin Moye Washington Duke Inn and Golf Club Corbin Ball CMP CSP Corbin Ball Associates

PhotographerMicah Parekh - IWP Photography

ProofreadersKathy Flowe CMP Alabama Theatre Christine Irwin CMP The Management Office Cathy Mauldin CMP DESA Inc Melanie OrsquoBryan Biltmore Teresa Palmieri Sheraton Imperial Myron Jones Fayetteville CVB Connie Hayes Student

PublisherVince Chelena bull The Management Office704-377-5648 bull Fax 704-333-6927 bull staffthemanagementofficecom

AdvertisingAmy Johnson bull Courtyard by Marriott Carolina Beach Oceanfront and Fairfield Inn amp Suites WilmingtonWrightsville Beach bull 910-458-2617

DesignKistin Jordan bull Kistin Jordan [Graphic Designer] bull 704-724-9188

MPI-CC Web Site wwwmpi-ccorg

ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 12rdquoW x 4 34rdquoH) 3X $200issue $270issue 6X $160issue $230issueHalf Page Horizontal 1X $420 $550(7 14rdquoW x 4 34rdquoH) 3X $400issue $530issue 6X $360issue $490issueHalf Page Vertical 1X $420 $550(3 12rdquoW x 9 12rdquoH) 3X $400issue $530issue 6X $360issue $490issueFull Page 1X $640 $840(7 12rdquoW x 9 12rdquoH) 3X $620issue $820issue 6X $580issue $780issueFull Page Insert 1X $700issue $910issue 3X $680issue $890issue 6X $640issue $850issue(Produced and provided by advertiser)

There are 6 issues of the Blitz published yearly -FEBMAR APRMAY JUNEJULY AUGSEPT OCTNOV DECJAN

NOTE Rates are published as of January 2011 and are subject to change without notice All published rates are net non-commisionable Any cost incurred by the BLITZ for art that is not fully press ready (eg reductions halftones) will be billed to the advertiser or art that is not press ready may be refused

DUE DATE Due by the 15th of the month prior to publication Artwork is due to the publisher within 10 days after deadline for space reservations

SEND MATERIALS TO Christine Irwin CMP The Management Office 1800 Camden Road Suite 107 213 Charlotte NC 28203ChristineTheManagementOfficecom bull Fax 704-333-6927

For more advertising information contact Amy Johnson at amyjohnsoncrestlinehotelscom or 910-458-2617

Visit our website at wwwmpi-ccorg for additional advertising and sponsorship opportunities

WErsquoVE HOSTED MEETINGS OF ALL SIZES INCLUDING ONES THAT SHAPED OUR COUNTRYBeyond our deft hand for well-run assemblies Cumberland County offers an impressive array of venues amenities and attractions to enhance anyonersquos meeting scope So turn to the region thatrsquos hosted meetings that helped shape historyndashlet our dedicated staff shape a proposal for you Give us a call at 1-888-98-HEROES to get started

Fayetteville NC was the only namesake city visited by Lafayette

V I S I T F A Y E T T E V I L L E N C C O M

C

M

Y

CM

MY

CY

CMY

K

FYV-473c-Events-Ad-35x475-FINAL-[021615]-RWpdf 3 21615 254 PM

A Southeastern meeting destination thatrsquos easy to get to but difficult to leave From the mountains to the beach our southern hospitality and well crafted style are sure to impress Convenience and affordability arenrsquot the only things we have going for us

Contact us today to find out why you should be meeting in Hickory NC

where meetings are well craftedhickorymetrocom | 8283221355

Carolina Blitz | April - May 2015 | 3

Welcome New Members

our members

Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom

Debra LucentiDebra Lucentidlucentitriadrrcom

Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom

Laura BowdenAmerican Expresslaurabowdenaexpcom

Lori Williams CMPBASFloriwilliamsbasfcom

Carrie SimsBizBash Mediacsimsbizbashcom

Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg

Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom

Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom

Maria MeidanisUNCCmmeidanishotmailcom

Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom

Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg

Marjory DuryUNC Charlotteartgalmedaolcom

Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom

Marty BrooksCore Staging Inc martycorestagingcom

Megan JacksonCore Staging Inc meganjacksoncorestagingcom

Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom

MPI-CC Anniversaries25 years

Brenda Taylor

Asheville Conventions amp Visitors Bureau

15 yearsDebra Furr

Hilton Charlotte University Place

10 yearsKatherine Wilder

SAS Institute Inc

5 yearsTonya Miller

Embassy Suites Greensboro

Sarahbeth Derrick CMP

Aladdin Travel amp Meeting Planners

Kate Marcus CMP

Student California Miramar University

Congratulations to each of you for

reaching a milestone in MPI

Megan Jackson Core Staging Leah A Winstead Apex Analytix

Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI

Staci L Carnahan The Mills House Alex Nicyper GMR Marketing

Lauren Deese GMR Marketing

Michaelina Antahades Nascar Hall of Fame

First Timers andNew Members

4 | Carolina Blitz | April - May 2015

MPI-CC THANKSOUR ANNUAL SPONSORS

We Appreciate Your Support

Silver Sponsors

Gold Sponsors

Diamond Sponsor

Carolina Blitz | April - May 2015 | 5

presidentrsquos message

WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President

I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I

am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that

because of my current volunteer role Some of you know my storyhelliphave heard my spiel

you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who

feel the same

I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh

from Charlotte and asked me to volunteer I was honored to be asked and he bought me

lunch so of course I said yes From there I started my journey My path wasnrsquot clearly

defined because remember I joined because my boss told me to It began as a Return on

Investment (ROI) that my boss wanted for our company I find that to be the story quite

often whether you are a planner or supplierhellipwhen you join an industry organization our

first focus is whatrsquos in it for me or my company The good news is that there is room for both

to benefit

So often we join an organization expecting an immediate return I challenge you to

customize your MPI benefits to suit you Look beyond the surface and determine what your

ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip

My ROI has evolved into relationships idea sharing professional development leadership training and yes business for

my company And each and every benefit is connected I could not have one without the other

Here are a few ways you can enhance your membership

bull Volunteer The best way to build your network is to connect peer to peer

bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch

bull Use the following tools on wwwmpiweborg

bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash

BUY MPI

bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU

approved webinars

bull Use the MPI-speaker tool to find your next presenter

bull Get cash for referring a friend to MPI

bull Browse the Research and tools tab to view whitepapers best practices and more

I encourage you to take your membership to the next level embrace your ROI and what it means to you n

Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention

and Visitors Bureau 2014-2015 MPI-CC President

President

Malinda Harrell CMP CASE

Greater Raleigh CVB

919-645-2668

mharrellvisitraleighcom

President-Elect

Christian Schroeder

Visit Winston-Salem

336-728-4218

Christianvisitwinstonsalemcom

Vice President of Education

Barbara Dragan

The Westin Charlotte

704-335-2114

BarbaraDraganwestincom

Vice President of Finance

Alyce Kelly CHSP

alycek1gmailcom

Vice President of Membership

Tarshi McCoy TMP

Greenville-Pitt County

Convention amp Visitors Bureau

252-329-4200

TMcCoygreenvillencgov

Immediate Past President

Erin Moye

Washington Duke Inn amp Golf Club

919-313-2160

emoyewdigccom

MPI-CC 2014-2015 Board of Directors and Committees

EXECUTIVE COMMITTEE

AwardsRecognition

Lindsay Myers

Caesars Entertainment

919-628-8836

lmyers1caesarscom

MarketingCommunity Outreach

Alison Jenkins

The Umstead Hotel amp Spa

919-447-4122

AlisonJenkinstheumsteadcom

Strategic Partnerships

Amy Johnson

Courtyard by Marriott

at Carolina Beach

910-458-2617

amyjohnsoncrestlinehotelscom

Meeting Planning

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

919-991-5105

lhedrickbwfundorg

DIRECTORS

6 | Carolina Blitz | April - May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

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Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

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Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

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18 | Carolina Blitz | April - May 2015

9951537

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s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

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W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

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hink

stoc

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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

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hink

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k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

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tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

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stoc

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 5: Carolina Blitz April-May 2015

Carolina Blitz | April - May 2015 | 3

Welcome New Members

our members

Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom

Debra LucentiDebra Lucentidlucentitriadrrcom

Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom

Laura BowdenAmerican Expresslaurabowdenaexpcom

Lori Williams CMPBASFloriwilliamsbasfcom

Carrie SimsBizBash Mediacsimsbizbashcom

Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg

Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom

Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom

Maria MeidanisUNCCmmeidanishotmailcom

Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom

Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg

Marjory DuryUNC Charlotteartgalmedaolcom

Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom

Marty BrooksCore Staging Inc martycorestagingcom

Megan JacksonCore Staging Inc meganjacksoncorestagingcom

Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom

MPI-CC Anniversaries25 years

Brenda Taylor

Asheville Conventions amp Visitors Bureau

15 yearsDebra Furr

Hilton Charlotte University Place

10 yearsKatherine Wilder

SAS Institute Inc

5 yearsTonya Miller

Embassy Suites Greensboro

Sarahbeth Derrick CMP

Aladdin Travel amp Meeting Planners

Kate Marcus CMP

Student California Miramar University

Congratulations to each of you for

reaching a milestone in MPI

Megan Jackson Core Staging Leah A Winstead Apex Analytix

Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI

Staci L Carnahan The Mills House Alex Nicyper GMR Marketing

Lauren Deese GMR Marketing

Michaelina Antahades Nascar Hall of Fame

First Timers andNew Members

4 | Carolina Blitz | April - May 2015

MPI-CC THANKSOUR ANNUAL SPONSORS

We Appreciate Your Support

Silver Sponsors

Gold Sponsors

Diamond Sponsor

Carolina Blitz | April - May 2015 | 5

presidentrsquos message

WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President

I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I

am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that

because of my current volunteer role Some of you know my storyhelliphave heard my spiel

you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who

feel the same

I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh

from Charlotte and asked me to volunteer I was honored to be asked and he bought me

lunch so of course I said yes From there I started my journey My path wasnrsquot clearly

defined because remember I joined because my boss told me to It began as a Return on

Investment (ROI) that my boss wanted for our company I find that to be the story quite

often whether you are a planner or supplierhellipwhen you join an industry organization our

first focus is whatrsquos in it for me or my company The good news is that there is room for both

to benefit

So often we join an organization expecting an immediate return I challenge you to

customize your MPI benefits to suit you Look beyond the surface and determine what your

ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip

My ROI has evolved into relationships idea sharing professional development leadership training and yes business for

my company And each and every benefit is connected I could not have one without the other

Here are a few ways you can enhance your membership

bull Volunteer The best way to build your network is to connect peer to peer

bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch

bull Use the following tools on wwwmpiweborg

bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash

BUY MPI

bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU

approved webinars

bull Use the MPI-speaker tool to find your next presenter

bull Get cash for referring a friend to MPI

bull Browse the Research and tools tab to view whitepapers best practices and more

I encourage you to take your membership to the next level embrace your ROI and what it means to you n

Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention

and Visitors Bureau 2014-2015 MPI-CC President

President

Malinda Harrell CMP CASE

Greater Raleigh CVB

919-645-2668

mharrellvisitraleighcom

President-Elect

Christian Schroeder

Visit Winston-Salem

336-728-4218

Christianvisitwinstonsalemcom

Vice President of Education

Barbara Dragan

The Westin Charlotte

704-335-2114

BarbaraDraganwestincom

Vice President of Finance

Alyce Kelly CHSP

alycek1gmailcom

Vice President of Membership

Tarshi McCoy TMP

Greenville-Pitt County

Convention amp Visitors Bureau

252-329-4200

TMcCoygreenvillencgov

Immediate Past President

Erin Moye

Washington Duke Inn amp Golf Club

919-313-2160

emoyewdigccom

MPI-CC 2014-2015 Board of Directors and Committees

EXECUTIVE COMMITTEE

AwardsRecognition

Lindsay Myers

Caesars Entertainment

919-628-8836

lmyers1caesarscom

MarketingCommunity Outreach

Alison Jenkins

The Umstead Hotel amp Spa

919-447-4122

AlisonJenkinstheumsteadcom

Strategic Partnerships

Amy Johnson

Courtyard by Marriott

at Carolina Beach

910-458-2617

amyjohnsoncrestlinehotelscom

Meeting Planning

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

919-991-5105

lhedrickbwfundorg

DIRECTORS

6 | Carolina Blitz | April - May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

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Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

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Thi

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18 | Carolina Blitz | April - May 2015

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NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

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And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

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Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

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inks

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Car

l Leo

nard

Har

ris II

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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

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by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

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Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

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Thi

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mar

eand

mar

eiS

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 6: Carolina Blitz April-May 2015

4 | Carolina Blitz | April - May 2015

MPI-CC THANKSOUR ANNUAL SPONSORS

We Appreciate Your Support

Silver Sponsors

Gold Sponsors

Diamond Sponsor

Carolina Blitz | April - May 2015 | 5

presidentrsquos message

WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President

I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I

am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that

because of my current volunteer role Some of you know my storyhelliphave heard my spiel

you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who

feel the same

I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh

from Charlotte and asked me to volunteer I was honored to be asked and he bought me

lunch so of course I said yes From there I started my journey My path wasnrsquot clearly

defined because remember I joined because my boss told me to It began as a Return on

Investment (ROI) that my boss wanted for our company I find that to be the story quite

often whether you are a planner or supplierhellipwhen you join an industry organization our

first focus is whatrsquos in it for me or my company The good news is that there is room for both

to benefit

So often we join an organization expecting an immediate return I challenge you to

customize your MPI benefits to suit you Look beyond the surface and determine what your

ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip

My ROI has evolved into relationships idea sharing professional development leadership training and yes business for

my company And each and every benefit is connected I could not have one without the other

Here are a few ways you can enhance your membership

bull Volunteer The best way to build your network is to connect peer to peer

bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch

bull Use the following tools on wwwmpiweborg

bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash

BUY MPI

bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU

approved webinars

bull Use the MPI-speaker tool to find your next presenter

bull Get cash for referring a friend to MPI

bull Browse the Research and tools tab to view whitepapers best practices and more

I encourage you to take your membership to the next level embrace your ROI and what it means to you n

Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention

and Visitors Bureau 2014-2015 MPI-CC President

President

Malinda Harrell CMP CASE

Greater Raleigh CVB

919-645-2668

mharrellvisitraleighcom

President-Elect

Christian Schroeder

Visit Winston-Salem

336-728-4218

Christianvisitwinstonsalemcom

Vice President of Education

Barbara Dragan

The Westin Charlotte

704-335-2114

BarbaraDraganwestincom

Vice President of Finance

Alyce Kelly CHSP

alycek1gmailcom

Vice President of Membership

Tarshi McCoy TMP

Greenville-Pitt County

Convention amp Visitors Bureau

252-329-4200

TMcCoygreenvillencgov

Immediate Past President

Erin Moye

Washington Duke Inn amp Golf Club

919-313-2160

emoyewdigccom

MPI-CC 2014-2015 Board of Directors and Committees

EXECUTIVE COMMITTEE

AwardsRecognition

Lindsay Myers

Caesars Entertainment

919-628-8836

lmyers1caesarscom

MarketingCommunity Outreach

Alison Jenkins

The Umstead Hotel amp Spa

919-447-4122

AlisonJenkinstheumsteadcom

Strategic Partnerships

Amy Johnson

Courtyard by Marriott

at Carolina Beach

910-458-2617

amyjohnsoncrestlinehotelscom

Meeting Planning

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

919-991-5105

lhedrickbwfundorg

DIRECTORS

6 | Carolina Blitz | April - May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

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k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 7: Carolina Blitz April-May 2015

Carolina Blitz | April - May 2015 | 5

presidentrsquos message

WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President

I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I

am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that

because of my current volunteer role Some of you know my storyhelliphave heard my spiel

you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who

feel the same

I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh

from Charlotte and asked me to volunteer I was honored to be asked and he bought me

lunch so of course I said yes From there I started my journey My path wasnrsquot clearly

defined because remember I joined because my boss told me to It began as a Return on

Investment (ROI) that my boss wanted for our company I find that to be the story quite

often whether you are a planner or supplierhellipwhen you join an industry organization our

first focus is whatrsquos in it for me or my company The good news is that there is room for both

to benefit

So often we join an organization expecting an immediate return I challenge you to

customize your MPI benefits to suit you Look beyond the surface and determine what your

ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip

My ROI has evolved into relationships idea sharing professional development leadership training and yes business for

my company And each and every benefit is connected I could not have one without the other

Here are a few ways you can enhance your membership

bull Volunteer The best way to build your network is to connect peer to peer

bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch

bull Use the following tools on wwwmpiweborg

bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash

BUY MPI

bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU

approved webinars

bull Use the MPI-speaker tool to find your next presenter

bull Get cash for referring a friend to MPI

bull Browse the Research and tools tab to view whitepapers best practices and more

I encourage you to take your membership to the next level embrace your ROI and what it means to you n

Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention

and Visitors Bureau 2014-2015 MPI-CC President

President

Malinda Harrell CMP CASE

Greater Raleigh CVB

919-645-2668

mharrellvisitraleighcom

President-Elect

Christian Schroeder

Visit Winston-Salem

336-728-4218

Christianvisitwinstonsalemcom

Vice President of Education

Barbara Dragan

The Westin Charlotte

704-335-2114

BarbaraDraganwestincom

Vice President of Finance

Alyce Kelly CHSP

alycek1gmailcom

Vice President of Membership

Tarshi McCoy TMP

Greenville-Pitt County

Convention amp Visitors Bureau

252-329-4200

TMcCoygreenvillencgov

Immediate Past President

Erin Moye

Washington Duke Inn amp Golf Club

919-313-2160

emoyewdigccom

MPI-CC 2014-2015 Board of Directors and Committees

EXECUTIVE COMMITTEE

AwardsRecognition

Lindsay Myers

Caesars Entertainment

919-628-8836

lmyers1caesarscom

MarketingCommunity Outreach

Alison Jenkins

The Umstead Hotel amp Spa

919-447-4122

AlisonJenkinstheumsteadcom

Strategic Partnerships

Amy Johnson

Courtyard by Marriott

at Carolina Beach

910-458-2617

amyjohnsoncrestlinehotelscom

Meeting Planning

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

919-991-5105

lhedrickbwfundorg

DIRECTORS

6 | Carolina Blitz | April - May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 8: Carolina Blitz April-May 2015

President

Malinda Harrell CMP CASE

Greater Raleigh CVB

919-645-2668

mharrellvisitraleighcom

President-Elect

Christian Schroeder

Visit Winston-Salem

336-728-4218

Christianvisitwinstonsalemcom

Vice President of Education

Barbara Dragan

The Westin Charlotte

704-335-2114

BarbaraDraganwestincom

Vice President of Finance

Alyce Kelly CHSP

alycek1gmailcom

Vice President of Membership

Tarshi McCoy TMP

Greenville-Pitt County

Convention amp Visitors Bureau

252-329-4200

TMcCoygreenvillencgov

Immediate Past President

Erin Moye

Washington Duke Inn amp Golf Club

919-313-2160

emoyewdigccom

MPI-CC 2014-2015 Board of Directors and Committees

EXECUTIVE COMMITTEE

AwardsRecognition

Lindsay Myers

Caesars Entertainment

919-628-8836

lmyers1caesarscom

MarketingCommunity Outreach

Alison Jenkins

The Umstead Hotel amp Spa

919-447-4122

AlisonJenkinstheumsteadcom

Strategic Partnerships

Amy Johnson

Courtyard by Marriott

at Carolina Beach

910-458-2617

amyjohnsoncrestlinehotelscom

Meeting Planning

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

919-991-5105

lhedrickbwfundorg

DIRECTORS

6 | Carolina Blitz | April - May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 9: Carolina Blitz April-May 2015

Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom

Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom

Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom

CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom

Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg

Community Outreach Chair needed

Education Chair needed

Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom

Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698

AlisonHarding

globalknowledgecom

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom

Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom

Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom

Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom

Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom

Strategic Partnerships Chair needed

COMMITTEES

Auctions

Diane Weems

NC Aggregates Association

919-782-7055

Dianencaggregatesorg

Exhibits

Karolyn Stone CHSP CMP

Marriott Columbia

803-744-6922

Karolynstonemarriottcolumbiacom

Membership

Jeanette Keys

Greenville Convention Center

252-321-7671

jkeysgreenvilleconventioncentercom

Education

Tonya Miller CMP

Embassy Suites Greensboro-Airport

336-668-4535

tonyamillerjqhcom

Publications

Laura Barnes CMP

Omni Hilton Head Oceanfront Resort

843-341-8010

lbarnesomnihotelscom

Management Office

Christine Irwin CMP

The Management Office

704-377-5648

Christinethemanagementofficecom

DIRECTORS (continued)

Carolina Blitz | April - May 2015 | 7

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

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Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

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18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

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hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

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hink

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k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

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stoc

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 10: Carolina Blitz April-May 2015

8 | Carolina Blitz | April - May 2015

I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC

How long have you been working

at Rally Software and what do you

do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig

What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics

Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination

How were you introduced to MPI-CC and how do you feel it

will enrich your life and career

new member spotlight

Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys

What event or experience has made the biggest impact on

your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day

If you were able to meet anyone (living or deceased) who

would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with

What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life

What advice would you give to someone considering a

hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n

New Member Spotlight Kai Zanderby Lindsay Myers

Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition

Kai Zander

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 11: Carolina Blitz April-May 2015

Carolina Blitz | April - May 2015 | 9

Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops

The only number yoursquoll need for one-stop-shopping 8778889762

Itrsquos All in the Numbers170000-Square Feet of Meeting Space

5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom

Indoor and Outdoor Pools

Villa-Style Suites

Villas and Suites

Village Activity Center

ConventionCenter

Meeting SpaceIndoor and Outdoor Pools

Villa-Style Suites

Meeting Space

75A CLUBHOUSE RD SUNSET BEACH NC 28468

At Sea Trail VACATIONING is a way of life

eautifully designed on more than 2000 acres of lush coastal landB

8007260252

Learn more about Sea Trail Golf Resort at

wwwseatrailcom

Three award-winning championship golf courses

Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event

Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival

Golf clinics from PGA learning Center for team building activities

Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub

More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi

Driving range two clubhouses two golf shops and snack bars

Minutes away from the beautiful shores of Sunset Beach

Sea Trailreg Resort has something for everyone facebookcomseatrail

wwwseatrai l com

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

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18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

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Thi

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mar

eand

mar

eiS

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Thi

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 12: Carolina Blitz April-May 2015

10 | Carolina Blitz | April - May 2015

The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB

httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence

On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally

the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO

Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip

And more exciting news--congratulations go to John and Kristy Sneed on the birth of

their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day

The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st

Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and

Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards

She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi

Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo

Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center

Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center

Congratulations ladies

News You Can Use

If you have news we can use please send to ginnyfountainncemcscom

Elizabeth Peeler

Savannah GraceSneed

Malinda Harrell CMP CASE

Loretta YinglingCMP

Nicole Robinson

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 13: Carolina Blitz April-May 2015

Brent was nominated by Linda Ilsley CMP LPI Events who

wrote the following words about him

Brent is such an asset to the Buy MPI team He truly

believes in what our committee is promoting and the

value of Buy MPI Brent has been instrumental in assisting

with onsite presence at meetings and organizing the prize

options He has shared his time talent and his charming

self to generate awareness of Buy MPI

Congratulations Brent

Thank you for your dedication to MPI-CC

The Helping Hand Award is given out at each chapter

meeting and recognizes individuals who give a little extra

time and attention to their MPI-CC duties To nominate a

fellow MPI-CC member for the Helping Hand Award please

email Lindsay Myers at lmyers1caesarscom n

MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers

Brent Lancaster CCM CMP

Electric Power Research Institute

(EPRI)

Know a Helping HandKnow anyone that has lent a

helping hand

Committee Chairs please

nominate one of your members who has

volunteered their time and efforts this month

and thank them for helping to make your

goal possible Let me know who they are and

how they went above and beyond for your

committee Please send nominations

to Lindsay Myers at lmyers1caesarscom

Do you dream of being a

published author If so the Blitz

is looking for you While wersquore

not the New York Times getting

published in the Blitz is a great

way to share your ideas with

fellow MPI-CC members and

earn points toward your CMP

certification The Blitz is always

accepting original articles and

great topic ideas To submit

your articles or ideas please

contact Ginny Fountain at

GinnyFountainncemcscom

Carolina Blitz | April - May 2015 | 11

Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

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Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

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Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

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18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

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Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

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Thi

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mar

eand

mar

eiS

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

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stoc

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 14: Carolina Blitz April-May 2015

12 | Carolina Blitz | April - May 2015

bull Morethan4800hotelrooms

bull 100000+squarefeetofmeetingspacedowntown

bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex

bull AForbesrsquoTop10BestDowntown

bull Centrallylocatedinthestate

reg

FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct

Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom

SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo

ldquobull Over 16000 area hotel rooms

bull One of the Southeastrsquos largest

convention centers

bull 23500-seat coliseum

bull More than 500 restaurants

bull Easy access from 3 major Interstates

VisitGreensboroNCcom

bull PGA Championship golf courses

bull World-class museums festivals

amp entertainment

bull International airport

Greensboro

5 HRS FROM

Washington DC

5 HRS FROM

Atlanta

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 15: Carolina Blitz April-May 2015

THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW

YOU WERE LOVED

mdash You Were Loved by Whitney Houston

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

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18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

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hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 16: Carolina Blitz April-May 2015

Look Who We Spotted at the

March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 17: Carolina Blitz April-May 2015

Look Who We Spotted at the

March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

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Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

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18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

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And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

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Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

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Car

l Leo

nard

Har

ris II

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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

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by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

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Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

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Thi

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mar

eand

mar

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

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The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 18: Carolina Blitz April-May 2015

and Performing Arts Complex moderate a panel discussion

on the latest trends going on right now Panelists included

Tilman Nadolski GM of Heirloom Restaurant Kristi Martin

OwnerOperator of Feast Food Tours Jason Coperine

Executive Chef at the Westin Charlotte and Chef Luca

Executive ChefOwner of Passion8 These trends are often

influenced by runway fashion foodie TV and even interior

deacutecor Keeping sources local and sustainable is a huge

trend right now Attendees want to know the story behind

the meal that has been prepared for them Creating an

ldquoecosystemrdquo by supporting local purveyors allows that

story to be created right there on the plate Keeping a meal

comfortable and simple brings you back home Good food

that is done well has that feeling of being at home and

eating a simple meal around a table of friends and family

Our panelists also noted that the overall experience is very

important in their eyes Invoking all the senses during a

meal allows the food to energize and uplift an attendee A

meal can be just as important as an education session or

learning experience while attending a conference

Thank you again to everyone who was a part of our March

meeting We look forward to seeing you all in May for the

Annual Meeting n

16 | Carolina Blitz | April - May 2015

Recap of March Education Plus Meetingby Nicole Robinson

education

Thank you to the Charlotte Regional Visitors Authority for

hosting our reception on the first night of MPI-CCrsquos March

meeting The NASCAR Hall of Fame was the perfect

location for networking mixed with fun Attendees were

able to use the race simulator to get a real taste of what it

would be like on the big track What a blast

After a night of racing Johnson amp Wales University hosted

our panel education sessions on Emergency Management

and Food and Beverage Trends Both of these hot topics

sparked some great questions from attendees David

Conrad CFPS from the Charlotte Fire Department and

Dustin Prudhomme from TL Consulting LLC lead our

Emergency Management Session We may think we know

all there is to know about fire alarms and inclement

weather alerts but these gentlemen took it to the next

level Meeting professionals need to be prepared for all

kinds of emergency situations even if they never happen

At the end of the day attendees may not remember

when an emergency was handled correctly but they will

certainly remember if something goes wrong Something

as simple as announcing the emergency exits and plans

at the beginning of any meeting should be standard

Being prepared ahead of time is key

Food and Beverage trends are all the rage in our industry

Planners should always be on the lookout for what is

new and fresh in meetings and events when it comes to

F amp B We were lucky enough to have Kate Jansen with

Centerplate Catering at the Raleigh Convention Center

Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

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18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

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hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

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Thi

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mar

eand

mar

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Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 19: Carolina Blitz April-May 2015

When I purchased my iPad I thought Irsquod just use it to

read ebooks watch Netflix monitor email and hang

out on Facebook Boy was I wrong Once I started

digging I kept learning more Then I wanted to know

everything

My goal was to be able to work on my iPad almost as

efficiently as on my laptopat least when Irsquom on the

go I examined how I work on my laptop and set out on

a mission to get as close to that as I could on my iPad

including using Word Excel PowerPoint and Outlook

The iPad seminar on Sunday is a WOW and HOW

session and is not just a listing of a bunch of apps you

wonrsquot use

Put Your iPadto Workby Peggy Duncan

Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute

REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL

ReDiscover how simple planning a meeting can be

DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights

Your Choice of Two

Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual

Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom

Carolina Blitz | April - May 2015 | 17

First Irsquoll walk you through a scenario on how you can

use the iPad to plan a successful event with less stress

from gathering ideas to relaxing when itrsquos over (the

WOW) Next Irsquoll show you some of the step-by-step

tips on how I did all that (the HOW) Irsquoll also share my

iStuff gadgets and gizmos that make working on the

iPad easier

See you Sunday in Charleston

Ana

toliy

Bab

iyiS

tock

Thi

nkst

ock

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

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inks

tock

Car

l Leo

nard

Har

ris II

iSto

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hink

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k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 20: Carolina Blitz April-May 2015

18 | Carolina Blitz | April - May 2015

9951537

NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES

s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo

~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E

W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate

any group gathering Yoursquoll also find a world-class spa golf dining and shopping

And the stockades If you should need them To book visit

colonialwilliamsburgcommeetings or call 1-800-822-9127

1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black

73426

Yes itrsquos almost here

The last Bidding for Good (BFG) for 2014-2015 will be

posting on May 11 2015 and it will close on Monday May

22 2015 We will have designated tables with laptops set

up at the Silent Auction during the Annual Meeting so you

may bid on these items

Our regular Silent Auction will take place at the Charleston

Marriott in Charleston SC on Sunday May 17 2015 Thank

you to everyone who has

already donated items Proceeds

from this auction go to support

the MPI-CC Nancy B Holder

Scholarship Fund This yearrsquos

Silent Auction will kick off our

MPI-CC Technology Boot Camp

so come in ldquoBoot Camprdquo style

dressed in your camo and show

support for the annual event

Preview of the silent auction

items will start at 630 PM on

Sunday May 17th in the Topaz Room at the Charleston

Marriott All tables will open at 700 PM and will close in

15 minute increments

The forms for both BFG and the Silent Auction are on our

website (MPI-CCorg) or you may contact anyone on the

Silent Auction Committee and we will be happy to forward

you the forms We are still accepting donations but wersquoll

be sending out the list of auction items in advance so get

your donations in as soon as possible

We will also have an obstacle course of tires and cones for

lots of fun There will be a place for door prizes where you

may purchase raffle tickets so please bring some cash

Letrsquos all work together to make this the best year ever for

raising funds for MPI-CC Scholarships Remember these

funds are for you n

2015 MPI-CC Silent Auctionby Kathy B Flowe CMP

Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair

US

BOOT CAMP

Zoon

ar R

FTh

inks

tock

Car

l Leo

nard

Har

ris II

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 21: Carolina Blitz April-May 2015

Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19

I am happy to announce that the 2015-2016 Board

of Directors has been elected and approved by our

membership Please join me in congratulating this new

Board for stepping up to the challenge and leading our

chapter next year We look forward to their installation

at the Annual Meeting in May and to them continuing a

legacy of success on July 1 2015

Our 2015-2016 Board is as follows

Officers Term expires June 30 2016

President

Christian Schroeder Visit Winston-Salem

President-Elect

Barbara Dragan Westin Charlotte

Vice President of Finance

Amy Johnson Crestline Hotels amp Resorts

Vice President of Membership

Alison Harding CMP GTP Global Knowledge

Vice President of Education

Lori Hedrick MHA CMM CMP

Burroughs Wellcome Fund

Vice President of Communication

Alyce Kelly CHSP

Immediate Past President

Malinda Harrell CMP CASE Greater Raleigh CVB

Directors completing their second year as a director

Term expires June 30 2016

Jeanette Keys Greenville Convention Center

Karolyn Stone CHSP CMP

Marriott and Courtyard Columbia Downtown

Directors for a two-year term Term expires June 30 2017

Amelia Hodges CMP

NC Association of Certified Public Accountants

Nicole Robinson Greater Raleigh CVB

Brittany OrsquoShaughnessy Francis Marion Hotel

Maureen Donovan Holiday Inn Resort Wrightsville Beach

We have a great team to lead us and I know they are going

to represent the interests of our members and MPI-CC well

Best of luck to you all in the coming year

I also would like to take a moment and thank our

Nominating Committee for all of their expertise and help

in the process of selecting our board slate to present to the

membership Your time and dedication to this important

process is very much appreciated

Tim Miron The Ritz Carlton Charlotte

Teresa Palmieri

Sheraton Imperial Hotel amp Convention Center

Nancy Lowe CMP NC Medical Society

Loretta Yingling CMP

Greater Raleigh Convention and Visitors Bureau

Erin Moye (Immediate Past President)

Washington Duke Inn amp Golf Club

Christian Schroeder (President Elect)

Visit Winston-Salem n

Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club

Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President

Zoon

ar R

FTh

inks

tock

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

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k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 22: Carolina Blitz April-May 2015

by Andrew D Schmidt CHME MPA

20 | Carolina Blitz | April - May 2015

Making it PersonalWithMobileTech

VLA

DG

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k

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

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k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 23: Carolina Blitz April-May 2015

The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience

Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone

According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us

Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown

that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests

I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity

I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment

Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n

Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership

Carolina Blitz | April - May 2015 | 21

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 24: Carolina Blitz April-May 2015

22 | Carolina Blitz | April - May 2015

As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed

After the fix is made and we apologize endlessly to the

technician who has scrambled to make us look good

we stop and think ndash what went wrong What did I miss

How could it have been avoided Then we get the invoice

and realize wersquove gone over the AV budget by 20 percent

because of all the last-minute adds and onsite changes

Thatrsquos not good either

Over the years Irsquove been in my share of tricky situations

and the same people always save the day ndash my AV techs

and sales managers They work with hundreds of planners

and have definitely seen it all So I reached out to some of

my trusted advisors and asked for their insight After they

assured me that I was awesome and none of these things

applied to me (naturally) ndash herersquos what they had to say

Q What have clients forgotten to tell you that hugely affected their budgets

A Clients often forget that some services are exclusive

to the property or location they are hosting the event in

rigging power distribution and internet services are often

carried exclusively by the in-house team and those costs

are not always considered by clients and their external AV

providers Those costs as well as the importance of those

services are significant (Jean-Phillipe Nault Director of Event

Technology for PSAV at Hyatt Regency Montreal)

A Audio visual is often considered as an afterthought

during the planning process We are not always kept in

the loop with room changes and room turns for an event

Clients might have a room set up for a lunch or dinner and

then expect the room to be changed for a general session

in a short period of time or overnight This causes us to call

in more technicians or have our technicians stay longer

than anticipated The result is additional labor or overtime

by April Ferguson CMP

COMMON AV MISTAKES

Fede

rico

Cap

uto

iSto

ckT

hink

stoc

k

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 25: Carolina Blitz April-May 2015

Carolina Blitz | April - May 2015 | 23

charges tacked on to the clientrsquos bill (Justin Ebron Sales

Manager for PSAV at the Westin Stonebriar)

A Power needs can hugely affect a budget We donrsquot

typically provide power or have much inventory of power

equipment - we only have enough power for our gear and

a few extra power strips for registration When a client

asks us onsite to power an entire meeting room this adds

a couple hours of additional labor and can push back the

operations team quite a bit on their schedule We always

try to be prepared for onsite changes but powering tables

up in an entire room or multiple rooms can get tricky The

task is labor intensive and is possibly the least flexible

in pricing because of the hard cost the department will

absorb (Carl Gilbert Sales Manager ndash Event Technology for

PSAV at the Hyatt Regency Miami)

Q What are some common misconceptions your clients have about AV and how do you educate them

A I can admit AV pricing can be somewhat of a shock

Often the pricing is based on the service order in its

entirety Some clients may get hung up on specific items

and the associated prices without knowing the labor or the

availability of the gear My best practice to educate would

be to get AV specifications as early as possible That gives

us the opportunity to reserve labor and equipment without

getting hit with rush charges or booking over-qualified

technicians for simple orders Where we can save we can

share that savings with the client (CG)

A Most commonly clients are confused as to what services

fall under AV It will vary from location to location if the AV

office services power internet rigging business centers

and staging I feel that it should be a best practice to

inform the AV representative of all aspects of the event as

if they were the catering manager This reduces the chance

that items will be missed (JE)

A Besides obvious small technical misconceptions that we

sometimes see (microphones need a mixer and speakers

screen needs projector etc) I think that in general some

clients do not fully realize the time and effort it takes to

install service and uninstall certain items and the man

power and organization that goes behind it For example

some are shocked to pay labor charges for an LED TV as the

purchase cost is not that high anymore in an electronics

store However they do not consider the stand the

transport the cabling and the expertise to troubleshoot

any eventual problems the installation and maintenance

Taking the time to explain the value of what we do is more

effective than justifying the price of an item (JN)

Q What are some tips you can offer your client as ways to save on AV spend

A Reach out as early as possible (three to four months in

advance) Equipment is always based on availability at

the time of creating the order The AV manager will have

more flexibility with equipment if he or she is sure that the

equipment will be available and easy to find at the time of

your event Also it allows the AV team to schedule the best

technicians available for the event (JE)

A If you already have them on hand bring equipment such

as laptops clickers and laser pointers with you These

easily transported items can add up on an AV order (CG)

A Be organized If you plan and communicate well the

intentions you have regarding your meeting you will

allocate greater resources to what really matters and

what has the most impact A lot of times the simple

consideration of your AV needs early (and giving it the

same importance as meals and every other part of your

meeting) is key (JN)

Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients

A Our most recent issue involved a client who had hired

multiple coffee brewers to an event They had machines

that pulled a lot of power and were tripping circuits all

over the building If we had been given the information of

the vendors and their power needs ahead of time we could

have strategically placed them throughout the property

rather than having rooms drop out of the power grid It

would have saved the vendors engineering and the AV

technicians a couple of hours trying to troubleshoot the

issue as the event was going on (CG)

A We once had to drive back to a remote location to

change all the projection screens at midnight as our

clients missed our appointment and had not clarified the

screen format and use when they arrived at the room

at 10 pm they were not happy We had to switch them

during the night to make sure the meeting was going to be

flawless (JN)

In summary communication is the key There is no such

thing as too much information when discussing your event

with your AV provider Give it to them early and often

They are there to help but can only work with what you

give them Transparency organization and full disclosure

of all details will result in a strong relationship with your

vendor an accurate budget and a spectacular event n

April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 26: Carolina Blitz April-May 2015

24 | Carolina Blitz | April - May 2015

For those of you just tuning in I love data as long as it is

data that helps me understand trends and allows me to

drive the decision-making process While at Maritz Travel

I dealt with a lot of data mostly aggregate meeting spend

and eRFP information from thousands of meetings per

year I was dealing with meetings at the commodity level

Now that I work for MPI I have the opportunity to explore

how to interpret data at the meeting level for example at

the World Education Congress and the European Meetings

and Events Conference I am getting closer to the heart

of meetingsmdashwhat worked what didnrsquot and what can

improve

I was at first surprised by how complex it is just to look at

the whole data environment for one meeting (budget and

spend registration scanners surveys session profiles

social media mobile applications) which consists of

information provided by different tools in different

formats What a puzzle

The most complex task in making sense of all this

knowledge was to ensure that all the data sets captured by

different providers or tools were ldquotalkingrdquo to each other

Once I combined the data into a common data discovery

environment I was able to detect trends and findings that

would have been impossible to extract looking at each data

set individually

For example aligning registration session profiles scanner

and survey data helped me gain a better understanding of

session impacts on key attendees segments I was able to

validate that our session approach was working well and

as a result reaction to the education material from the

targeted segments was positive We use these findingsmdashas

we also discovered areas that needed adjustmentsmdashto

refine our offering at our events

But this is not supposed to be big data it is ldquoonlyrdquo data for a

meeting Why is it so complicated

Unfortunately it is going to become more complex before

it becomes easier Mobile application providers are in a

unique position to capture key attendee behavior data

for meetings through movement tracking mechanisms

live polling surveys and more We are going to capture

even more data than we currently have making meeting

analysis more complex but also much more fun and

interesting

Meeting technology suppliers will need to provide tools

that help meeting planners analyze data as a whole not in

separate silos Perhaps then there will be less of a need for

people like me who are trying to build their own toolbox

But there will be a whole new area of meetings to explore

by then n

Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)

Dude where is my meeting databy Christian Savelli

mar

eand

mar

eiS

tock

Thi

nkst

ock

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 27: Carolina Blitz April-May 2015

mar

eand

mar

eiS

tock

Thi

nkst

ock

Carolina Blitz | April - May 2015 | 25

MEETING AT SANDERLING

Ask about our 2015

Retreat Packages

The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering

stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion

1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom

ART of the RETREAT

GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU

Find yourself in good company in Greenville NC

wwwvisitgreenvillenccom bull 800-537-5564

Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 28: Carolina Blitz April-May 2015

Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution

IOT Defined

IOT is the connection of objects and people to transfer data

over a network without the need for human interaction

Sensor chips in a myriad of ldquothingsrdquo (appliances

thermostats door locks TVs watchesbracelets cars

buildings roads power grids dams livestock and more)

will provide unprecedented efficiency and convenience A

broader term the Internet of Everything (IOE) is perhaps

a more descriptive term for this revolution that will be

affecting us all in the near future

Our Bodies

Most of us are already carrying a very sophisticated set

of sensors and a sensor control panel in our pockets ndash

our smartphones They can track our every movement

and can interact with a greatly increasing assortment of

things Other wearable devices (smart watches NFC rings

(requiring no batteries) smart belts activity monitors

health monitors (via braceletsphoneswatches) smart

clothing and much more will monitor our location

activity health and interact automatically with other

devices

Our Home

Homes are a big target for IOT with connected

sensors coming in thermostats door locks lights TV

entertainment systems security systems and appliances

Sensors will recognize us as we approach our homes

to automatically unlockopen the door turn on the

lights and start entertainment systems based on our

preferences Thermostats will recognize our patterns and

control the heat accordingly Appliances will have sensors

to alert of pending equipment failures proper use and

even if we are running short on milk Small items such

as baby bottles toothbrushes and bathroom scales track

efficiency and health It will be likely that eventually even

mundane items such as a chair will have chips to track

inventory and purchase details

26 | Carolina Blitz | April - May 2015

The Internet of Things and its Impact on Tradeshows and Events

by Corbin Ball Associates

VLA

DG

RIN

iSto

ckT

hink

stoc

k

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 29: Carolina Blitz April-May 2015

The World

Our bodies and homes are just the start Connected cars transportation

systems roadways parking lots buildings power grids and city infrastructure

systems are seeing similar explosive growth of sensors to increase efficiency in

improve the experience of humans using them

Applications for Meeting Venues

Indirect results of IOT are coming soon in a wide range of attendee experiences

The hotel room will become ldquosmartrdquo with mobile guestroom door locks and

sensors to determine presence for AC adjustmentlighting Smart TVs are

already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons

can track attendee movements throughout a meeting facility and local area

to provide a wide range of assistance such as location-aware information and

directions The San Diego Convention Center and the downtown Gaslamp

district is a great example of how this will develop

On a broader basis hotels and other meeting venues will become more efficient

as sensors help to manage lighting signage AC parking elevators loss control

security and crowd control Smart lighting in some cases tune to any color

with varying intensities with much lower energy consumption A convention

center for example could ldquopaintrdquo the exact show colors of the current

conference on the bulding exterior using connected LED lighting

Applications for Tradeshows and Events

In the way that smartphones are already transforming the attendee experience

at tradeshows and events other wearable smart devices will bring a new level

of convenience avoiding the ldquofumble factorrdquo of digging out phones from our

pockets and purses

Smartphones have changed society greatly in the past seven years In the next

seven years IOT will take this change to a completely new level affecting many

aspects of day-to-day life hotels meeting venues events and tradeshows n

Carolina Blitz | April - May 2015 | 27

Smart watches and other wearables will likely help event participants to

bull receive GPS directions

bull receive directional indoor way-finding through a convention facilityexhibition hall

bull open guestroom doors

bull make e-wallet transactions that are faster and more secure than credit cards

bull receive conference alerts

bull exchange contactlead retrieval information

bull use as admission tickets

bull make audience polling responses

bull access hotel rooms

bull record and track continuing education unit (CEU) credits and much more

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and consultant focusing

on meetings technology With 20 years of experience running international

citywide technology meetings he now helps clients worldwide use technology

to save time and improve productivity He can be contacted at his extensive

web site Corbin Ball Associates ndash Meetings Technology Headquarters and

followed on Twitter corbinball wwwtwittercomcorbinbal

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 30: Carolina Blitz April-May 2015

28 | Carolina Blitz | April - May 2015

board meeting highlights

Prior to the start of the meeting a moment of silence was

observed in honor of Corey Bizzell

Attendees Malinda Harrell CMP CASE Christian

Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA

Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy

Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin

CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane

Weems Brittany OrsquoShaughnessy Nicole Robinson

Lindsay Myers

Excused Absences Tonya Miller CMP Erin Moye

Minutes Alyce Kelly CHSP presented the minutes from

the January 21 2015 Board of Directors Meeting and made

a motion to approve

Motion Alyce Kelly CHSP made a motion to approve the

January 21 2015 Board of Directors Meeting Minutes as

presented

Second Karolyn Stone CMP CHSP

Vote Approved

Financials Alyce Kelly CHSP presented the February

PampL Statement Balance Sheet and Aging Report The

aging report is in good shape and no write offs were

recommended at this time

Motion Alyce Kelly CHSP made a motion to approve the

financials as presented

Second Jeanette Keys

Vote Approved

Chapter Office Christine Irwin CMP reviewed the

February metrics report Most metrics we are tracking are

trending in the positive direction Wersquoll know more about

the financials as we get closer to year-end because of the

cash flow trends throughout our fiscal year The website

numbers for February are skewed because we could only

track the visits to the new website now which launched

halfway through the month We no longer have access

to the old websites statistics Since the new website has

officially launched Christine asked the board to review the

site and let her know of any changes they see need to be

made particularly

to the committee area

Attendance for the March

meeting is currently 106

Christine reviewed the March

meeting agenda and locations of each function

Consent Agenda Malinda Harrell CMP CASE asked for a

motion to approve the consent agenda

Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved

President Malinda Harrell CMP CASE reviewed items

from the mid-year retreat that were tabled for further

action as well as the 18-month event calendar

In late February we received information on the North

American Meetings Industry Day (NAMID) that CIC is

partnering with Meetings Mean Business on MPI (Global)

is requesting that we support it on the local level and

are encouraging us to host a function during that week

We would like to host it in three different cities (Raleigh

Durham area Charlotte and a city in SC) on April 16

which is the official North American Meetings Industry

Day This is a quick turnaround so the Meeting Planning

team has requested that everyone send recommendations

for unique venues to the Lori Hedrick CMP CMM MHA by

next week

At the mid-year retreat we came up with an idea to

potentially hold a Womenrsquos Golf Clinic in June this year

(and every year moving forward) as a fundraiser for the

chapter The finance team will own this function and will

put together a poll to send to the women of the chapter to

figure out what the best location price point day of the

week etc will work best

The 2015 Education amp Business Exchange is quickly

approaching The Finance team will have a call with the

President and the Management Office next week to discuss

the next steps

Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 31: Carolina Blitz April-May 2015

Carolina Blitz | April - May 2015 | 29

Christine Irwin CMP The Management Office

President-Elect Christian Schroeder announced that he

will be sending out the bylaws and policies for the Boardrsquos

review He asked that the Board send him any requested

revisions by Easter weekend This will allow us to review

the revisions at the Board Retreat April 30 ndash May 1 if need

be and vote on the revisions at the next Board meeting May

17 at the Annual meeting

The Virginia chapter of MPI has approached Christian

about Carolinas Chapter members attending their annual

meeting in August and partnering with their membership

on the September Education amp Business Exchange in

Chapel Hill It would give us the opportunity to market

the exchange as a two chapter event As more details are

confirmed on this partnership Christian will let the Board

know

Membership Jeanette Keys encouraged the Board to

attend the New Member Mixer at the NASCAR Hall of

Fame this evening

Education Barbara Dragan reviewed the results from

the January Meeting survey and addressed feedback

with the Board

Next Board Meeting Malinda Harrell CMP CASE

announced that the next board meeting would be held

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

on Sunday May 17 2015 at 430pm at the Charleston

Marriott in Charleston SC

Meeting Adjourned n

Supplier or Planner Subscriber Memberships are

available to those individuals who are currently a

member of another MPI chapter and want to join

the MPI Carolinas Chapter As a subscriber member

you will receive all the benefits of being a member

of the Carolinas chapter including member rates to

all meetings listing in the membership directory as

well as access to our online and printed directory

bi-monthly chapter newsletters and member rates

for all forms of advertising opportunities within

the Carolinas Chapter

Annual dues are $125 To print out a Subscriber Membership form

click here

httpmpi-ccorgformphpform_id=17ampc=1

SUBSCRIBER MEMBERSHIPS TO MPI-CC

Are you currently a member of another MPI Chapter and want to become a member

of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 32: Carolina Blitz April-May 2015

space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system

As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n

30 | Carolina Blitz | April - May 2015

Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues

An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel

Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner

Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

copy2015 Greg Murtha PresidentCEO XplorIt

XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience

New Options for Virtual Site Inspections and Virtual Travel

by Greg Murtha

Fana

tic S

tudi

oTh

inks

tock

Reprinted courtesy of Corbin Ball

Corbin Ball CMP CSP is a professional speaker and

consultant focusing on meetings technology With 20

years of experience running international citywide

technology meetings he now helps clients worldwide

use technology to save time and improve productivity

He can be contacted at his extensive web site Corbin

Ball Associates ndash Meetings Technology Headquarters

and followed on Twitter corbinball

wwwtwittercomcorbinbal

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 33: Carolina Blitz April-May 2015

Carolina Blitz | April - May 2015 | 29

Keep it fresh Meet in Durhamhellipreally

Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park

Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily

Come see what Durham is all about

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner

Page 34: Carolina Blitz April-May 2015

May 17-18 2015

May Annual Meeting

Charleston SC

Charleston Marriott

June 3 2015

June Breakfast Meeting

Durham NC

Burroughs Wellcome Fund

July meeting

information coming soon

August 1-4 2015

MPI World Education Congress

San Francisco CA

September 17-18 2015

Education amp Business Exchange

Chapel Hill NC

Sheraton Chapel Hill

November meeting

information coming soon

Reminder Deadline for submissions for the next

Carolina Blitz is May 25 2015 Please submit

any articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain CMP

at GinnyFountainncemcscom

monthly meeting planner