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Carolina BlitzApril - May 2015
Brent LancasterHelping Hand Winner
Page 11
Charleston MarriottCharleston SC | May 17-18 2015
Carolina Blitz
Greenville South Carolina ndash one of the fastest growing destinations in the Southeast ndash has quickly become that
Greenville The one with an award-winning downtown set against the breathtaking backdrop of the Blue Ridge Mountains The one with a growing reputation as the Southrsquos next big culinary hotspot The one with countless things-to-do diversions and an incredibly diverse venue mix from big boxes to innovative and unique alternatives The one more and more planners and organizers are choosing to hold their events Yeah that Greenville Learn more online or call us at 800-351-7180
Carolina Blitz | April - May 2015 | 1
in this issue
in every issue
features
Our Chapterrsquos Future Leaders 19
Making It Personal with High Tech 20
Common AV Mistakes 22
Dude Where is My Meeting Data 24
Our Members 3
Presidentrsquos Message 5
New Member Spotlight 8
Helping Hand Award 11
Look Who We Spotted 14-15 Education 16
Hra
mov
nick
iSto
ckT
hink
stoc
k
2 | Carolina Blitz | April - May 2015
Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month All contributions articles and photographs should be submitted to Director of PublicationsEditor one week after the meeting Ginny Fountain CMP - GinnyFountainncemcscom
EDITORIAL AND NEWSLETTER COMMITTEE
Director of PublicationsLaura Barnes CMP bull Omni Hilton Head Oceanfront Resort
EditorGinny Fountain CMP bull North Carolina Association of Electric Cooperatives
Contributing WritersMalinda Harrell CMP CASE Greater Raleigh CVB Christine Irwin CMP The Management Office Lindsay Myers Caesars Entertainment Christian Savelli Meeting Professionals International Nicole Robinson Greater Raleigh CVB April Ferguson CMP BCD MampI onsite at Cisco Andrew Schmidt CHME MPA Greenville-Pitt County CVB Kathy Flowe CMP Alabama Theatre Peggy Duncan The Digital BreakThroughs Institute Erin Moye Washington Duke Inn and Golf Club Corbin Ball CMP CSP Corbin Ball Associates
PhotographerMicah Parekh - IWP Photography
ProofreadersKathy Flowe CMP Alabama Theatre Christine Irwin CMP The Management Office Cathy Mauldin CMP DESA Inc Melanie OrsquoBryan Biltmore Teresa Palmieri Sheraton Imperial Myron Jones Fayetteville CVB Connie Hayes Student
PublisherVince Chelena bull The Management Office704-377-5648 bull Fax 704-333-6927 bull staffthemanagementofficecom
AdvertisingAmy Johnson bull Courtyard by Marriott Carolina Beach Oceanfront and Fairfield Inn amp Suites WilmingtonWrightsville Beach bull 910-458-2617
DesignKistin Jordan bull Kistin Jordan [Graphic Designer] bull 704-724-9188
MPI-CC Web Site wwwmpi-ccorg
ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 12rdquoW x 4 34rdquoH) 3X $200issue $270issue 6X $160issue $230issueHalf Page Horizontal 1X $420 $550(7 14rdquoW x 4 34rdquoH) 3X $400issue $530issue 6X $360issue $490issueHalf Page Vertical 1X $420 $550(3 12rdquoW x 9 12rdquoH) 3X $400issue $530issue 6X $360issue $490issueFull Page 1X $640 $840(7 12rdquoW x 9 12rdquoH) 3X $620issue $820issue 6X $580issue $780issueFull Page Insert 1X $700issue $910issue 3X $680issue $890issue 6X $640issue $850issue(Produced and provided by advertiser)
There are 6 issues of the Blitz published yearly -FEBMAR APRMAY JUNEJULY AUGSEPT OCTNOV DECJAN
NOTE Rates are published as of January 2011 and are subject to change without notice All published rates are net non-commisionable Any cost incurred by the BLITZ for art that is not fully press ready (eg reductions halftones) will be billed to the advertiser or art that is not press ready may be refused
DUE DATE Due by the 15th of the month prior to publication Artwork is due to the publisher within 10 days after deadline for space reservations
SEND MATERIALS TO Christine Irwin CMP The Management Office 1800 Camden Road Suite 107 213 Charlotte NC 28203ChristineTheManagementOfficecom bull Fax 704-333-6927
For more advertising information contact Amy Johnson at amyjohnsoncrestlinehotelscom or 910-458-2617
Visit our website at wwwmpi-ccorg for additional advertising and sponsorship opportunities
WErsquoVE HOSTED MEETINGS OF ALL SIZES INCLUDING ONES THAT SHAPED OUR COUNTRYBeyond our deft hand for well-run assemblies Cumberland County offers an impressive array of venues amenities and attractions to enhance anyonersquos meeting scope So turn to the region thatrsquos hosted meetings that helped shape historyndashlet our dedicated staff shape a proposal for you Give us a call at 1-888-98-HEROES to get started
Fayetteville NC was the only namesake city visited by Lafayette
V I S I T F A Y E T T E V I L L E N C C O M
C
M
Y
CM
MY
CY
CMY
K
FYV-473c-Events-Ad-35x475-FINAL-[021615]-RWpdf 3 21615 254 PM
A Southeastern meeting destination thatrsquos easy to get to but difficult to leave From the mountains to the beach our southern hospitality and well crafted style are sure to impress Convenience and affordability arenrsquot the only things we have going for us
Contact us today to find out why you should be meeting in Hickory NC
where meetings are well craftedhickorymetrocom | 8283221355
Carolina Blitz | April - May 2015 | 3
Welcome New Members
our members
Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom
Debra LucentiDebra Lucentidlucentitriadrrcom
Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom
Laura BowdenAmerican Expresslaurabowdenaexpcom
Lori Williams CMPBASFloriwilliamsbasfcom
Carrie SimsBizBash Mediacsimsbizbashcom
Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg
Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom
Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom
Maria MeidanisUNCCmmeidanishotmailcom
Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom
Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg
Marjory DuryUNC Charlotteartgalmedaolcom
Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom
Marty BrooksCore Staging Inc martycorestagingcom
Megan JacksonCore Staging Inc meganjacksoncorestagingcom
Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom
MPI-CC Anniversaries25 years
Brenda Taylor
Asheville Conventions amp Visitors Bureau
15 yearsDebra Furr
Hilton Charlotte University Place
10 yearsKatherine Wilder
SAS Institute Inc
5 yearsTonya Miller
Embassy Suites Greensboro
Sarahbeth Derrick CMP
Aladdin Travel amp Meeting Planners
Kate Marcus CMP
Student California Miramar University
Congratulations to each of you for
reaching a milestone in MPI
Megan Jackson Core Staging Leah A Winstead Apex Analytix
Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI
Staci L Carnahan The Mills House Alex Nicyper GMR Marketing
Lauren Deese GMR Marketing
Michaelina Antahades Nascar Hall of Fame
First Timers andNew Members
4 | Carolina Blitz | April - May 2015
MPI-CC THANKSOUR ANNUAL SPONSORS
We Appreciate Your Support
Silver Sponsors
Gold Sponsors
Diamond Sponsor
Carolina Blitz | April - May 2015 | 5
presidentrsquos message
WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President
I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I
am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that
because of my current volunteer role Some of you know my storyhelliphave heard my spiel
you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who
feel the same
I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh
from Charlotte and asked me to volunteer I was honored to be asked and he bought me
lunch so of course I said yes From there I started my journey My path wasnrsquot clearly
defined because remember I joined because my boss told me to It began as a Return on
Investment (ROI) that my boss wanted for our company I find that to be the story quite
often whether you are a planner or supplierhellipwhen you join an industry organization our
first focus is whatrsquos in it for me or my company The good news is that there is room for both
to benefit
So often we join an organization expecting an immediate return I challenge you to
customize your MPI benefits to suit you Look beyond the surface and determine what your
ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip
My ROI has evolved into relationships idea sharing professional development leadership training and yes business for
my company And each and every benefit is connected I could not have one without the other
Here are a few ways you can enhance your membership
bull Volunteer The best way to build your network is to connect peer to peer
bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch
bull Use the following tools on wwwmpiweborg
bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash
BUY MPI
bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU
approved webinars
bull Use the MPI-speaker tool to find your next presenter
bull Get cash for referring a friend to MPI
bull Browse the Research and tools tab to view whitepapers best practices and more
I encourage you to take your membership to the next level embrace your ROI and what it means to you n
Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention
and Visitors Bureau 2014-2015 MPI-CC President
President
Malinda Harrell CMP CASE
Greater Raleigh CVB
919-645-2668
mharrellvisitraleighcom
President-Elect
Christian Schroeder
Visit Winston-Salem
336-728-4218
Christianvisitwinstonsalemcom
Vice President of Education
Barbara Dragan
The Westin Charlotte
704-335-2114
BarbaraDraganwestincom
Vice President of Finance
Alyce Kelly CHSP
alycek1gmailcom
Vice President of Membership
Tarshi McCoy TMP
Greenville-Pitt County
Convention amp Visitors Bureau
252-329-4200
TMcCoygreenvillencgov
Immediate Past President
Erin Moye
Washington Duke Inn amp Golf Club
919-313-2160
emoyewdigccom
MPI-CC 2014-2015 Board of Directors and Committees
EXECUTIVE COMMITTEE
AwardsRecognition
Lindsay Myers
Caesars Entertainment
919-628-8836
lmyers1caesarscom
MarketingCommunity Outreach
Alison Jenkins
The Umstead Hotel amp Spa
919-447-4122
AlisonJenkinstheumsteadcom
Strategic Partnerships
Amy Johnson
Courtyard by Marriott
at Carolina Beach
910-458-2617
amyjohnsoncrestlinehotelscom
Meeting Planning
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
919-991-5105
lhedrickbwfundorg
DIRECTORS
6 | Carolina Blitz | April - May 2015
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
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Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
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inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
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k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
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stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Greenville South Carolina ndash one of the fastest growing destinations in the Southeast ndash has quickly become that
Greenville The one with an award-winning downtown set against the breathtaking backdrop of the Blue Ridge Mountains The one with a growing reputation as the Southrsquos next big culinary hotspot The one with countless things-to-do diversions and an incredibly diverse venue mix from big boxes to innovative and unique alternatives The one more and more planners and organizers are choosing to hold their events Yeah that Greenville Learn more online or call us at 800-351-7180
Carolina Blitz | April - May 2015 | 1
in this issue
in every issue
features
Our Chapterrsquos Future Leaders 19
Making It Personal with High Tech 20
Common AV Mistakes 22
Dude Where is My Meeting Data 24
Our Members 3
Presidentrsquos Message 5
New Member Spotlight 8
Helping Hand Award 11
Look Who We Spotted 14-15 Education 16
Hra
mov
nick
iSto
ckT
hink
stoc
k
2 | Carolina Blitz | April - May 2015
Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month All contributions articles and photographs should be submitted to Director of PublicationsEditor one week after the meeting Ginny Fountain CMP - GinnyFountainncemcscom
EDITORIAL AND NEWSLETTER COMMITTEE
Director of PublicationsLaura Barnes CMP bull Omni Hilton Head Oceanfront Resort
EditorGinny Fountain CMP bull North Carolina Association of Electric Cooperatives
Contributing WritersMalinda Harrell CMP CASE Greater Raleigh CVB Christine Irwin CMP The Management Office Lindsay Myers Caesars Entertainment Christian Savelli Meeting Professionals International Nicole Robinson Greater Raleigh CVB April Ferguson CMP BCD MampI onsite at Cisco Andrew Schmidt CHME MPA Greenville-Pitt County CVB Kathy Flowe CMP Alabama Theatre Peggy Duncan The Digital BreakThroughs Institute Erin Moye Washington Duke Inn and Golf Club Corbin Ball CMP CSP Corbin Ball Associates
PhotographerMicah Parekh - IWP Photography
ProofreadersKathy Flowe CMP Alabama Theatre Christine Irwin CMP The Management Office Cathy Mauldin CMP DESA Inc Melanie OrsquoBryan Biltmore Teresa Palmieri Sheraton Imperial Myron Jones Fayetteville CVB Connie Hayes Student
PublisherVince Chelena bull The Management Office704-377-5648 bull Fax 704-333-6927 bull staffthemanagementofficecom
AdvertisingAmy Johnson bull Courtyard by Marriott Carolina Beach Oceanfront and Fairfield Inn amp Suites WilmingtonWrightsville Beach bull 910-458-2617
DesignKistin Jordan bull Kistin Jordan [Graphic Designer] bull 704-724-9188
MPI-CC Web Site wwwmpi-ccorg
ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 12rdquoW x 4 34rdquoH) 3X $200issue $270issue 6X $160issue $230issueHalf Page Horizontal 1X $420 $550(7 14rdquoW x 4 34rdquoH) 3X $400issue $530issue 6X $360issue $490issueHalf Page Vertical 1X $420 $550(3 12rdquoW x 9 12rdquoH) 3X $400issue $530issue 6X $360issue $490issueFull Page 1X $640 $840(7 12rdquoW x 9 12rdquoH) 3X $620issue $820issue 6X $580issue $780issueFull Page Insert 1X $700issue $910issue 3X $680issue $890issue 6X $640issue $850issue(Produced and provided by advertiser)
There are 6 issues of the Blitz published yearly -FEBMAR APRMAY JUNEJULY AUGSEPT OCTNOV DECJAN
NOTE Rates are published as of January 2011 and are subject to change without notice All published rates are net non-commisionable Any cost incurred by the BLITZ for art that is not fully press ready (eg reductions halftones) will be billed to the advertiser or art that is not press ready may be refused
DUE DATE Due by the 15th of the month prior to publication Artwork is due to the publisher within 10 days after deadline for space reservations
SEND MATERIALS TO Christine Irwin CMP The Management Office 1800 Camden Road Suite 107 213 Charlotte NC 28203ChristineTheManagementOfficecom bull Fax 704-333-6927
For more advertising information contact Amy Johnson at amyjohnsoncrestlinehotelscom or 910-458-2617
Visit our website at wwwmpi-ccorg for additional advertising and sponsorship opportunities
WErsquoVE HOSTED MEETINGS OF ALL SIZES INCLUDING ONES THAT SHAPED OUR COUNTRYBeyond our deft hand for well-run assemblies Cumberland County offers an impressive array of venues amenities and attractions to enhance anyonersquos meeting scope So turn to the region thatrsquos hosted meetings that helped shape historyndashlet our dedicated staff shape a proposal for you Give us a call at 1-888-98-HEROES to get started
Fayetteville NC was the only namesake city visited by Lafayette
V I S I T F A Y E T T E V I L L E N C C O M
C
M
Y
CM
MY
CY
CMY
K
FYV-473c-Events-Ad-35x475-FINAL-[021615]-RWpdf 3 21615 254 PM
A Southeastern meeting destination thatrsquos easy to get to but difficult to leave From the mountains to the beach our southern hospitality and well crafted style are sure to impress Convenience and affordability arenrsquot the only things we have going for us
Contact us today to find out why you should be meeting in Hickory NC
where meetings are well craftedhickorymetrocom | 8283221355
Carolina Blitz | April - May 2015 | 3
Welcome New Members
our members
Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom
Debra LucentiDebra Lucentidlucentitriadrrcom
Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom
Laura BowdenAmerican Expresslaurabowdenaexpcom
Lori Williams CMPBASFloriwilliamsbasfcom
Carrie SimsBizBash Mediacsimsbizbashcom
Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg
Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom
Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom
Maria MeidanisUNCCmmeidanishotmailcom
Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom
Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg
Marjory DuryUNC Charlotteartgalmedaolcom
Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom
Marty BrooksCore Staging Inc martycorestagingcom
Megan JacksonCore Staging Inc meganjacksoncorestagingcom
Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom
MPI-CC Anniversaries25 years
Brenda Taylor
Asheville Conventions amp Visitors Bureau
15 yearsDebra Furr
Hilton Charlotte University Place
10 yearsKatherine Wilder
SAS Institute Inc
5 yearsTonya Miller
Embassy Suites Greensboro
Sarahbeth Derrick CMP
Aladdin Travel amp Meeting Planners
Kate Marcus CMP
Student California Miramar University
Congratulations to each of you for
reaching a milestone in MPI
Megan Jackson Core Staging Leah A Winstead Apex Analytix
Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI
Staci L Carnahan The Mills House Alex Nicyper GMR Marketing
Lauren Deese GMR Marketing
Michaelina Antahades Nascar Hall of Fame
First Timers andNew Members
4 | Carolina Blitz | April - May 2015
MPI-CC THANKSOUR ANNUAL SPONSORS
We Appreciate Your Support
Silver Sponsors
Gold Sponsors
Diamond Sponsor
Carolina Blitz | April - May 2015 | 5
presidentrsquos message
WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President
I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I
am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that
because of my current volunteer role Some of you know my storyhelliphave heard my spiel
you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who
feel the same
I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh
from Charlotte and asked me to volunteer I was honored to be asked and he bought me
lunch so of course I said yes From there I started my journey My path wasnrsquot clearly
defined because remember I joined because my boss told me to It began as a Return on
Investment (ROI) that my boss wanted for our company I find that to be the story quite
often whether you are a planner or supplierhellipwhen you join an industry organization our
first focus is whatrsquos in it for me or my company The good news is that there is room for both
to benefit
So often we join an organization expecting an immediate return I challenge you to
customize your MPI benefits to suit you Look beyond the surface and determine what your
ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip
My ROI has evolved into relationships idea sharing professional development leadership training and yes business for
my company And each and every benefit is connected I could not have one without the other
Here are a few ways you can enhance your membership
bull Volunteer The best way to build your network is to connect peer to peer
bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch
bull Use the following tools on wwwmpiweborg
bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash
BUY MPI
bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU
approved webinars
bull Use the MPI-speaker tool to find your next presenter
bull Get cash for referring a friend to MPI
bull Browse the Research and tools tab to view whitepapers best practices and more
I encourage you to take your membership to the next level embrace your ROI and what it means to you n
Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention
and Visitors Bureau 2014-2015 MPI-CC President
President
Malinda Harrell CMP CASE
Greater Raleigh CVB
919-645-2668
mharrellvisitraleighcom
President-Elect
Christian Schroeder
Visit Winston-Salem
336-728-4218
Christianvisitwinstonsalemcom
Vice President of Education
Barbara Dragan
The Westin Charlotte
704-335-2114
BarbaraDraganwestincom
Vice President of Finance
Alyce Kelly CHSP
alycek1gmailcom
Vice President of Membership
Tarshi McCoy TMP
Greenville-Pitt County
Convention amp Visitors Bureau
252-329-4200
TMcCoygreenvillencgov
Immediate Past President
Erin Moye
Washington Duke Inn amp Golf Club
919-313-2160
emoyewdigccom
MPI-CC 2014-2015 Board of Directors and Committees
EXECUTIVE COMMITTEE
AwardsRecognition
Lindsay Myers
Caesars Entertainment
919-628-8836
lmyers1caesarscom
MarketingCommunity Outreach
Alison Jenkins
The Umstead Hotel amp Spa
919-447-4122
AlisonJenkinstheumsteadcom
Strategic Partnerships
Amy Johnson
Courtyard by Marriott
at Carolina Beach
910-458-2617
amyjohnsoncrestlinehotelscom
Meeting Planning
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
919-991-5105
lhedrickbwfundorg
DIRECTORS
6 | Carolina Blitz | April - May 2015
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
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Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
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Thi
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18 | Carolina Blitz | April - May 2015
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s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
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Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
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inks
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Car
l Leo
nard
Har
ris II
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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
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by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
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k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
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Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
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iSto
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stoc
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The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Carolina Blitz | April - May 2015 | 1
in this issue
in every issue
features
Our Chapterrsquos Future Leaders 19
Making It Personal with High Tech 20
Common AV Mistakes 22
Dude Where is My Meeting Data 24
Our Members 3
Presidentrsquos Message 5
New Member Spotlight 8
Helping Hand Award 11
Look Who We Spotted 14-15 Education 16
Hra
mov
nick
iSto
ckT
hink
stoc
k
2 | Carolina Blitz | April - May 2015
Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month All contributions articles and photographs should be submitted to Director of PublicationsEditor one week after the meeting Ginny Fountain CMP - GinnyFountainncemcscom
EDITORIAL AND NEWSLETTER COMMITTEE
Director of PublicationsLaura Barnes CMP bull Omni Hilton Head Oceanfront Resort
EditorGinny Fountain CMP bull North Carolina Association of Electric Cooperatives
Contributing WritersMalinda Harrell CMP CASE Greater Raleigh CVB Christine Irwin CMP The Management Office Lindsay Myers Caesars Entertainment Christian Savelli Meeting Professionals International Nicole Robinson Greater Raleigh CVB April Ferguson CMP BCD MampI onsite at Cisco Andrew Schmidt CHME MPA Greenville-Pitt County CVB Kathy Flowe CMP Alabama Theatre Peggy Duncan The Digital BreakThroughs Institute Erin Moye Washington Duke Inn and Golf Club Corbin Ball CMP CSP Corbin Ball Associates
PhotographerMicah Parekh - IWP Photography
ProofreadersKathy Flowe CMP Alabama Theatre Christine Irwin CMP The Management Office Cathy Mauldin CMP DESA Inc Melanie OrsquoBryan Biltmore Teresa Palmieri Sheraton Imperial Myron Jones Fayetteville CVB Connie Hayes Student
PublisherVince Chelena bull The Management Office704-377-5648 bull Fax 704-333-6927 bull staffthemanagementofficecom
AdvertisingAmy Johnson bull Courtyard by Marriott Carolina Beach Oceanfront and Fairfield Inn amp Suites WilmingtonWrightsville Beach bull 910-458-2617
DesignKistin Jordan bull Kistin Jordan [Graphic Designer] bull 704-724-9188
MPI-CC Web Site wwwmpi-ccorg
ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 12rdquoW x 4 34rdquoH) 3X $200issue $270issue 6X $160issue $230issueHalf Page Horizontal 1X $420 $550(7 14rdquoW x 4 34rdquoH) 3X $400issue $530issue 6X $360issue $490issueHalf Page Vertical 1X $420 $550(3 12rdquoW x 9 12rdquoH) 3X $400issue $530issue 6X $360issue $490issueFull Page 1X $640 $840(7 12rdquoW x 9 12rdquoH) 3X $620issue $820issue 6X $580issue $780issueFull Page Insert 1X $700issue $910issue 3X $680issue $890issue 6X $640issue $850issue(Produced and provided by advertiser)
There are 6 issues of the Blitz published yearly -FEBMAR APRMAY JUNEJULY AUGSEPT OCTNOV DECJAN
NOTE Rates are published as of January 2011 and are subject to change without notice All published rates are net non-commisionable Any cost incurred by the BLITZ for art that is not fully press ready (eg reductions halftones) will be billed to the advertiser or art that is not press ready may be refused
DUE DATE Due by the 15th of the month prior to publication Artwork is due to the publisher within 10 days after deadline for space reservations
SEND MATERIALS TO Christine Irwin CMP The Management Office 1800 Camden Road Suite 107 213 Charlotte NC 28203ChristineTheManagementOfficecom bull Fax 704-333-6927
For more advertising information contact Amy Johnson at amyjohnsoncrestlinehotelscom or 910-458-2617
Visit our website at wwwmpi-ccorg for additional advertising and sponsorship opportunities
WErsquoVE HOSTED MEETINGS OF ALL SIZES INCLUDING ONES THAT SHAPED OUR COUNTRYBeyond our deft hand for well-run assemblies Cumberland County offers an impressive array of venues amenities and attractions to enhance anyonersquos meeting scope So turn to the region thatrsquos hosted meetings that helped shape historyndashlet our dedicated staff shape a proposal for you Give us a call at 1-888-98-HEROES to get started
Fayetteville NC was the only namesake city visited by Lafayette
V I S I T F A Y E T T E V I L L E N C C O M
C
M
Y
CM
MY
CY
CMY
K
FYV-473c-Events-Ad-35x475-FINAL-[021615]-RWpdf 3 21615 254 PM
A Southeastern meeting destination thatrsquos easy to get to but difficult to leave From the mountains to the beach our southern hospitality and well crafted style are sure to impress Convenience and affordability arenrsquot the only things we have going for us
Contact us today to find out why you should be meeting in Hickory NC
where meetings are well craftedhickorymetrocom | 8283221355
Carolina Blitz | April - May 2015 | 3
Welcome New Members
our members
Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom
Debra LucentiDebra Lucentidlucentitriadrrcom
Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom
Laura BowdenAmerican Expresslaurabowdenaexpcom
Lori Williams CMPBASFloriwilliamsbasfcom
Carrie SimsBizBash Mediacsimsbizbashcom
Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg
Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom
Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom
Maria MeidanisUNCCmmeidanishotmailcom
Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom
Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg
Marjory DuryUNC Charlotteartgalmedaolcom
Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom
Marty BrooksCore Staging Inc martycorestagingcom
Megan JacksonCore Staging Inc meganjacksoncorestagingcom
Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom
MPI-CC Anniversaries25 years
Brenda Taylor
Asheville Conventions amp Visitors Bureau
15 yearsDebra Furr
Hilton Charlotte University Place
10 yearsKatherine Wilder
SAS Institute Inc
5 yearsTonya Miller
Embassy Suites Greensboro
Sarahbeth Derrick CMP
Aladdin Travel amp Meeting Planners
Kate Marcus CMP
Student California Miramar University
Congratulations to each of you for
reaching a milestone in MPI
Megan Jackson Core Staging Leah A Winstead Apex Analytix
Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI
Staci L Carnahan The Mills House Alex Nicyper GMR Marketing
Lauren Deese GMR Marketing
Michaelina Antahades Nascar Hall of Fame
First Timers andNew Members
4 | Carolina Blitz | April - May 2015
MPI-CC THANKSOUR ANNUAL SPONSORS
We Appreciate Your Support
Silver Sponsors
Gold Sponsors
Diamond Sponsor
Carolina Blitz | April - May 2015 | 5
presidentrsquos message
WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President
I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I
am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that
because of my current volunteer role Some of you know my storyhelliphave heard my spiel
you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who
feel the same
I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh
from Charlotte and asked me to volunteer I was honored to be asked and he bought me
lunch so of course I said yes From there I started my journey My path wasnrsquot clearly
defined because remember I joined because my boss told me to It began as a Return on
Investment (ROI) that my boss wanted for our company I find that to be the story quite
often whether you are a planner or supplierhellipwhen you join an industry organization our
first focus is whatrsquos in it for me or my company The good news is that there is room for both
to benefit
So often we join an organization expecting an immediate return I challenge you to
customize your MPI benefits to suit you Look beyond the surface and determine what your
ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip
My ROI has evolved into relationships idea sharing professional development leadership training and yes business for
my company And each and every benefit is connected I could not have one without the other
Here are a few ways you can enhance your membership
bull Volunteer The best way to build your network is to connect peer to peer
bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch
bull Use the following tools on wwwmpiweborg
bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash
BUY MPI
bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU
approved webinars
bull Use the MPI-speaker tool to find your next presenter
bull Get cash for referring a friend to MPI
bull Browse the Research and tools tab to view whitepapers best practices and more
I encourage you to take your membership to the next level embrace your ROI and what it means to you n
Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention
and Visitors Bureau 2014-2015 MPI-CC President
President
Malinda Harrell CMP CASE
Greater Raleigh CVB
919-645-2668
mharrellvisitraleighcom
President-Elect
Christian Schroeder
Visit Winston-Salem
336-728-4218
Christianvisitwinstonsalemcom
Vice President of Education
Barbara Dragan
The Westin Charlotte
704-335-2114
BarbaraDraganwestincom
Vice President of Finance
Alyce Kelly CHSP
alycek1gmailcom
Vice President of Membership
Tarshi McCoy TMP
Greenville-Pitt County
Convention amp Visitors Bureau
252-329-4200
TMcCoygreenvillencgov
Immediate Past President
Erin Moye
Washington Duke Inn amp Golf Club
919-313-2160
emoyewdigccom
MPI-CC 2014-2015 Board of Directors and Committees
EXECUTIVE COMMITTEE
AwardsRecognition
Lindsay Myers
Caesars Entertainment
919-628-8836
lmyers1caesarscom
MarketingCommunity Outreach
Alison Jenkins
The Umstead Hotel amp Spa
919-447-4122
AlisonJenkinstheumsteadcom
Strategic Partnerships
Amy Johnson
Courtyard by Marriott
at Carolina Beach
910-458-2617
amyjohnsoncrestlinehotelscom
Meeting Planning
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
919-991-5105
lhedrickbwfundorg
DIRECTORS
6 | Carolina Blitz | April - May 2015
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
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Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
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Thi
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18 | Carolina Blitz | April - May 2015
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s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
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Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
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iSto
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k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
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stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
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stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
2 | Carolina Blitz | April - May 2015
Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month All contributions articles and photographs should be submitted to Director of PublicationsEditor one week after the meeting Ginny Fountain CMP - GinnyFountainncemcscom
EDITORIAL AND NEWSLETTER COMMITTEE
Director of PublicationsLaura Barnes CMP bull Omni Hilton Head Oceanfront Resort
EditorGinny Fountain CMP bull North Carolina Association of Electric Cooperatives
Contributing WritersMalinda Harrell CMP CASE Greater Raleigh CVB Christine Irwin CMP The Management Office Lindsay Myers Caesars Entertainment Christian Savelli Meeting Professionals International Nicole Robinson Greater Raleigh CVB April Ferguson CMP BCD MampI onsite at Cisco Andrew Schmidt CHME MPA Greenville-Pitt County CVB Kathy Flowe CMP Alabama Theatre Peggy Duncan The Digital BreakThroughs Institute Erin Moye Washington Duke Inn and Golf Club Corbin Ball CMP CSP Corbin Ball Associates
PhotographerMicah Parekh - IWP Photography
ProofreadersKathy Flowe CMP Alabama Theatre Christine Irwin CMP The Management Office Cathy Mauldin CMP DESA Inc Melanie OrsquoBryan Biltmore Teresa Palmieri Sheraton Imperial Myron Jones Fayetteville CVB Connie Hayes Student
PublisherVince Chelena bull The Management Office704-377-5648 bull Fax 704-333-6927 bull staffthemanagementofficecom
AdvertisingAmy Johnson bull Courtyard by Marriott Carolina Beach Oceanfront and Fairfield Inn amp Suites WilmingtonWrightsville Beach bull 910-458-2617
DesignKistin Jordan bull Kistin Jordan [Graphic Designer] bull 704-724-9188
MPI-CC Web Site wwwmpi-ccorg
ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 12rdquoW x 4 34rdquoH) 3X $200issue $270issue 6X $160issue $230issueHalf Page Horizontal 1X $420 $550(7 14rdquoW x 4 34rdquoH) 3X $400issue $530issue 6X $360issue $490issueHalf Page Vertical 1X $420 $550(3 12rdquoW x 9 12rdquoH) 3X $400issue $530issue 6X $360issue $490issueFull Page 1X $640 $840(7 12rdquoW x 9 12rdquoH) 3X $620issue $820issue 6X $580issue $780issueFull Page Insert 1X $700issue $910issue 3X $680issue $890issue 6X $640issue $850issue(Produced and provided by advertiser)
There are 6 issues of the Blitz published yearly -FEBMAR APRMAY JUNEJULY AUGSEPT OCTNOV DECJAN
NOTE Rates are published as of January 2011 and are subject to change without notice All published rates are net non-commisionable Any cost incurred by the BLITZ for art that is not fully press ready (eg reductions halftones) will be billed to the advertiser or art that is not press ready may be refused
DUE DATE Due by the 15th of the month prior to publication Artwork is due to the publisher within 10 days after deadline for space reservations
SEND MATERIALS TO Christine Irwin CMP The Management Office 1800 Camden Road Suite 107 213 Charlotte NC 28203ChristineTheManagementOfficecom bull Fax 704-333-6927
For more advertising information contact Amy Johnson at amyjohnsoncrestlinehotelscom or 910-458-2617
Visit our website at wwwmpi-ccorg for additional advertising and sponsorship opportunities
WErsquoVE HOSTED MEETINGS OF ALL SIZES INCLUDING ONES THAT SHAPED OUR COUNTRYBeyond our deft hand for well-run assemblies Cumberland County offers an impressive array of venues amenities and attractions to enhance anyonersquos meeting scope So turn to the region thatrsquos hosted meetings that helped shape historyndashlet our dedicated staff shape a proposal for you Give us a call at 1-888-98-HEROES to get started
Fayetteville NC was the only namesake city visited by Lafayette
V I S I T F A Y E T T E V I L L E N C C O M
C
M
Y
CM
MY
CY
CMY
K
FYV-473c-Events-Ad-35x475-FINAL-[021615]-RWpdf 3 21615 254 PM
A Southeastern meeting destination thatrsquos easy to get to but difficult to leave From the mountains to the beach our southern hospitality and well crafted style are sure to impress Convenience and affordability arenrsquot the only things we have going for us
Contact us today to find out why you should be meeting in Hickory NC
where meetings are well craftedhickorymetrocom | 8283221355
Carolina Blitz | April - May 2015 | 3
Welcome New Members
our members
Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom
Debra LucentiDebra Lucentidlucentitriadrrcom
Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom
Laura BowdenAmerican Expresslaurabowdenaexpcom
Lori Williams CMPBASFloriwilliamsbasfcom
Carrie SimsBizBash Mediacsimsbizbashcom
Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg
Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom
Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom
Maria MeidanisUNCCmmeidanishotmailcom
Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom
Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg
Marjory DuryUNC Charlotteartgalmedaolcom
Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom
Marty BrooksCore Staging Inc martycorestagingcom
Megan JacksonCore Staging Inc meganjacksoncorestagingcom
Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom
MPI-CC Anniversaries25 years
Brenda Taylor
Asheville Conventions amp Visitors Bureau
15 yearsDebra Furr
Hilton Charlotte University Place
10 yearsKatherine Wilder
SAS Institute Inc
5 yearsTonya Miller
Embassy Suites Greensboro
Sarahbeth Derrick CMP
Aladdin Travel amp Meeting Planners
Kate Marcus CMP
Student California Miramar University
Congratulations to each of you for
reaching a milestone in MPI
Megan Jackson Core Staging Leah A Winstead Apex Analytix
Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI
Staci L Carnahan The Mills House Alex Nicyper GMR Marketing
Lauren Deese GMR Marketing
Michaelina Antahades Nascar Hall of Fame
First Timers andNew Members
4 | Carolina Blitz | April - May 2015
MPI-CC THANKSOUR ANNUAL SPONSORS
We Appreciate Your Support
Silver Sponsors
Gold Sponsors
Diamond Sponsor
Carolina Blitz | April - May 2015 | 5
presidentrsquos message
WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President
I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I
am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that
because of my current volunteer role Some of you know my storyhelliphave heard my spiel
you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who
feel the same
I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh
from Charlotte and asked me to volunteer I was honored to be asked and he bought me
lunch so of course I said yes From there I started my journey My path wasnrsquot clearly
defined because remember I joined because my boss told me to It began as a Return on
Investment (ROI) that my boss wanted for our company I find that to be the story quite
often whether you are a planner or supplierhellipwhen you join an industry organization our
first focus is whatrsquos in it for me or my company The good news is that there is room for both
to benefit
So often we join an organization expecting an immediate return I challenge you to
customize your MPI benefits to suit you Look beyond the surface and determine what your
ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip
My ROI has evolved into relationships idea sharing professional development leadership training and yes business for
my company And each and every benefit is connected I could not have one without the other
Here are a few ways you can enhance your membership
bull Volunteer The best way to build your network is to connect peer to peer
bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch
bull Use the following tools on wwwmpiweborg
bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash
BUY MPI
bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU
approved webinars
bull Use the MPI-speaker tool to find your next presenter
bull Get cash for referring a friend to MPI
bull Browse the Research and tools tab to view whitepapers best practices and more
I encourage you to take your membership to the next level embrace your ROI and what it means to you n
Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention
and Visitors Bureau 2014-2015 MPI-CC President
President
Malinda Harrell CMP CASE
Greater Raleigh CVB
919-645-2668
mharrellvisitraleighcom
President-Elect
Christian Schroeder
Visit Winston-Salem
336-728-4218
Christianvisitwinstonsalemcom
Vice President of Education
Barbara Dragan
The Westin Charlotte
704-335-2114
BarbaraDraganwestincom
Vice President of Finance
Alyce Kelly CHSP
alycek1gmailcom
Vice President of Membership
Tarshi McCoy TMP
Greenville-Pitt County
Convention amp Visitors Bureau
252-329-4200
TMcCoygreenvillencgov
Immediate Past President
Erin Moye
Washington Duke Inn amp Golf Club
919-313-2160
emoyewdigccom
MPI-CC 2014-2015 Board of Directors and Committees
EXECUTIVE COMMITTEE
AwardsRecognition
Lindsay Myers
Caesars Entertainment
919-628-8836
lmyers1caesarscom
MarketingCommunity Outreach
Alison Jenkins
The Umstead Hotel amp Spa
919-447-4122
AlisonJenkinstheumsteadcom
Strategic Partnerships
Amy Johnson
Courtyard by Marriott
at Carolina Beach
910-458-2617
amyjohnsoncrestlinehotelscom
Meeting Planning
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
919-991-5105
lhedrickbwfundorg
DIRECTORS
6 | Carolina Blitz | April - May 2015
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
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Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
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18 | Carolina Blitz | April - May 2015
9951537
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~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
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And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
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Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Carolina Blitz | April - May 2015 | 3
Welcome New Members
our members
Nathan KittrellVisitGreenvilleSCnkittrellvisitgreenvillesccom
Debra LucentiDebra Lucentidlucentitriadrrcom
Michaelina AntahadesNASCAR Hall of Famemichaelinaantahadesnascarhallcom
Laura BowdenAmerican Expresslaurabowdenaexpcom
Lori Williams CMPBASFloriwilliamsbasfcom
Carrie SimsBizBash Mediacsimsbizbashcom
Leslie KelsonCarolinas Minority Supplier Development Councillesliekelsoncvmsdcorg
Staci CarnahanThe Mills House Wyndham Grand HotelSCarnahanwyndhamcom
Alicia McKeeHilton Garden Inn CharlotteConcord aliciaamckeehiltoncom
Maria MeidanisUNCCmmeidanishotmailcom
Heather Coggins University of North Carolina Charlotteheatherccoggins92gmailcom
Brandi Delany CMPAmerican Society of Echocardiographybdelanyasechoorg
Marjory DuryUNC Charlotteartgalmedaolcom
Jonathan CasalsWinwood Hospitality GroupJonathanCasalshiltoncom
Marty BrooksCore Staging Inc martycorestagingcom
Megan JacksonCore Staging Inc meganjacksoncorestagingcom
Liza EdgertonCharleston Marriott Hotel lizaedgertonmarriottcom
MPI-CC Anniversaries25 years
Brenda Taylor
Asheville Conventions amp Visitors Bureau
15 yearsDebra Furr
Hilton Charlotte University Place
10 yearsKatherine Wilder
SAS Institute Inc
5 yearsTonya Miller
Embassy Suites Greensboro
Sarahbeth Derrick CMP
Aladdin Travel amp Meeting Planners
Kate Marcus CMP
Student California Miramar University
Congratulations to each of you for
reaching a milestone in MPI
Megan Jackson Core Staging Leah A Winstead Apex Analytix
Liza Edgerton Marriott Hotels Scott W Luczywo CSSGB BCD MampI
Staci L Carnahan The Mills House Alex Nicyper GMR Marketing
Lauren Deese GMR Marketing
Michaelina Antahades Nascar Hall of Fame
First Timers andNew Members
4 | Carolina Blitz | April - May 2015
MPI-CC THANKSOUR ANNUAL SPONSORS
We Appreciate Your Support
Silver Sponsors
Gold Sponsors
Diamond Sponsor
Carolina Blitz | April - May 2015 | 5
presidentrsquos message
WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President
I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I
am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that
because of my current volunteer role Some of you know my storyhelliphave heard my spiel
you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who
feel the same
I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh
from Charlotte and asked me to volunteer I was honored to be asked and he bought me
lunch so of course I said yes From there I started my journey My path wasnrsquot clearly
defined because remember I joined because my boss told me to It began as a Return on
Investment (ROI) that my boss wanted for our company I find that to be the story quite
often whether you are a planner or supplierhellipwhen you join an industry organization our
first focus is whatrsquos in it for me or my company The good news is that there is room for both
to benefit
So often we join an organization expecting an immediate return I challenge you to
customize your MPI benefits to suit you Look beyond the surface and determine what your
ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip
My ROI has evolved into relationships idea sharing professional development leadership training and yes business for
my company And each and every benefit is connected I could not have one without the other
Here are a few ways you can enhance your membership
bull Volunteer The best way to build your network is to connect peer to peer
bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch
bull Use the following tools on wwwmpiweborg
bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash
BUY MPI
bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU
approved webinars
bull Use the MPI-speaker tool to find your next presenter
bull Get cash for referring a friend to MPI
bull Browse the Research and tools tab to view whitepapers best practices and more
I encourage you to take your membership to the next level embrace your ROI and what it means to you n
Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention
and Visitors Bureau 2014-2015 MPI-CC President
President
Malinda Harrell CMP CASE
Greater Raleigh CVB
919-645-2668
mharrellvisitraleighcom
President-Elect
Christian Schroeder
Visit Winston-Salem
336-728-4218
Christianvisitwinstonsalemcom
Vice President of Education
Barbara Dragan
The Westin Charlotte
704-335-2114
BarbaraDraganwestincom
Vice President of Finance
Alyce Kelly CHSP
alycek1gmailcom
Vice President of Membership
Tarshi McCoy TMP
Greenville-Pitt County
Convention amp Visitors Bureau
252-329-4200
TMcCoygreenvillencgov
Immediate Past President
Erin Moye
Washington Duke Inn amp Golf Club
919-313-2160
emoyewdigccom
MPI-CC 2014-2015 Board of Directors and Committees
EXECUTIVE COMMITTEE
AwardsRecognition
Lindsay Myers
Caesars Entertainment
919-628-8836
lmyers1caesarscom
MarketingCommunity Outreach
Alison Jenkins
The Umstead Hotel amp Spa
919-447-4122
AlisonJenkinstheumsteadcom
Strategic Partnerships
Amy Johnson
Courtyard by Marriott
at Carolina Beach
910-458-2617
amyjohnsoncrestlinehotelscom
Meeting Planning
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
919-991-5105
lhedrickbwfundorg
DIRECTORS
6 | Carolina Blitz | April - May 2015
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
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Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
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Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
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Thi
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18 | Carolina Blitz | April - May 2015
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Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
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inks
tock
Car
l Leo
nard
Har
ris II
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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
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inks
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by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
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k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
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Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
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stoc
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The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
4 | Carolina Blitz | April - May 2015
MPI-CC THANKSOUR ANNUAL SPONSORS
We Appreciate Your Support
Silver Sponsors
Gold Sponsors
Diamond Sponsor
Carolina Blitz | April - May 2015 | 5
presidentrsquos message
WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President
I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I
am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that
because of my current volunteer role Some of you know my storyhelliphave heard my spiel
you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who
feel the same
I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh
from Charlotte and asked me to volunteer I was honored to be asked and he bought me
lunch so of course I said yes From there I started my journey My path wasnrsquot clearly
defined because remember I joined because my boss told me to It began as a Return on
Investment (ROI) that my boss wanted for our company I find that to be the story quite
often whether you are a planner or supplierhellipwhen you join an industry organization our
first focus is whatrsquos in it for me or my company The good news is that there is room for both
to benefit
So often we join an organization expecting an immediate return I challenge you to
customize your MPI benefits to suit you Look beyond the surface and determine what your
ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip
My ROI has evolved into relationships idea sharing professional development leadership training and yes business for
my company And each and every benefit is connected I could not have one without the other
Here are a few ways you can enhance your membership
bull Volunteer The best way to build your network is to connect peer to peer
bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch
bull Use the following tools on wwwmpiweborg
bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash
BUY MPI
bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU
approved webinars
bull Use the MPI-speaker tool to find your next presenter
bull Get cash for referring a friend to MPI
bull Browse the Research and tools tab to view whitepapers best practices and more
I encourage you to take your membership to the next level embrace your ROI and what it means to you n
Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention
and Visitors Bureau 2014-2015 MPI-CC President
President
Malinda Harrell CMP CASE
Greater Raleigh CVB
919-645-2668
mharrellvisitraleighcom
President-Elect
Christian Schroeder
Visit Winston-Salem
336-728-4218
Christianvisitwinstonsalemcom
Vice President of Education
Barbara Dragan
The Westin Charlotte
704-335-2114
BarbaraDraganwestincom
Vice President of Finance
Alyce Kelly CHSP
alycek1gmailcom
Vice President of Membership
Tarshi McCoy TMP
Greenville-Pitt County
Convention amp Visitors Bureau
252-329-4200
TMcCoygreenvillencgov
Immediate Past President
Erin Moye
Washington Duke Inn amp Golf Club
919-313-2160
emoyewdigccom
MPI-CC 2014-2015 Board of Directors and Committees
EXECUTIVE COMMITTEE
AwardsRecognition
Lindsay Myers
Caesars Entertainment
919-628-8836
lmyers1caesarscom
MarketingCommunity Outreach
Alison Jenkins
The Umstead Hotel amp Spa
919-447-4122
AlisonJenkinstheumsteadcom
Strategic Partnerships
Amy Johnson
Courtyard by Marriott
at Carolina Beach
910-458-2617
amyjohnsoncrestlinehotelscom
Meeting Planning
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
919-991-5105
lhedrickbwfundorg
DIRECTORS
6 | Carolina Blitz | April - May 2015
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
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k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
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The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Carolina Blitz | April - May 2015 | 5
presidentrsquos message
WHAT IS YOUR ROI by Malinda Harrell CMP CASE | 2014-2015 MPI-CC President
I have been a member of MPI-CC for nine years I joined because ldquomy boss told me toordquo and I
am glad he did Being a part of MPI has truly been beneficial for me and I am not saying that
because of my current volunteer role Some of you know my storyhelliphave heard my spiel
you get out what you put in My story isnrsquot uniquehellipthere are so many in our chapter who
feel the same
I was asked to serve by Tim Miron a seasoned member of our chapter He drove to Raleigh
from Charlotte and asked me to volunteer I was honored to be asked and he bought me
lunch so of course I said yes From there I started my journey My path wasnrsquot clearly
defined because remember I joined because my boss told me to It began as a Return on
Investment (ROI) that my boss wanted for our company I find that to be the story quite
often whether you are a planner or supplierhellipwhen you join an industry organization our
first focus is whatrsquos in it for me or my company The good news is that there is room for both
to benefit
So often we join an organization expecting an immediate return I challenge you to
customize your MPI benefits to suit you Look beyond the surface and determine what your
ROI looks like Ask yourself I will know MPI-CC was the right choice whenhellip
My ROI has evolved into relationships idea sharing professional development leadership training and yes business for
my company And each and every benefit is connected I could not have one without the other
Here are a few ways you can enhance your membership
bull Volunteer The best way to build your network is to connect peer to peer
bull When attending a chapter meeting connect with at least one person you donrsquot knowhellipand keep in touch
bull Use the following tools on wwwmpiweborg
bull When traveling to another state use the MPI Global membership directory for suggestions and referrals ndash
BUY MPI
bull Planning to take the CMP exam Track your CEUrsquos and take complimentary member exclusive CEU
approved webinars
bull Use the MPI-speaker tool to find your next presenter
bull Get cash for referring a friend to MPI
bull Browse the Research and tools tab to view whitepapers best practices and more
I encourage you to take your membership to the next level embrace your ROI and what it means to you n
Malinda Harrell CMP CASE Associate Director of Sales Greater Raleigh Convention
and Visitors Bureau 2014-2015 MPI-CC President
President
Malinda Harrell CMP CASE
Greater Raleigh CVB
919-645-2668
mharrellvisitraleighcom
President-Elect
Christian Schroeder
Visit Winston-Salem
336-728-4218
Christianvisitwinstonsalemcom
Vice President of Education
Barbara Dragan
The Westin Charlotte
704-335-2114
BarbaraDraganwestincom
Vice President of Finance
Alyce Kelly CHSP
alycek1gmailcom
Vice President of Membership
Tarshi McCoy TMP
Greenville-Pitt County
Convention amp Visitors Bureau
252-329-4200
TMcCoygreenvillencgov
Immediate Past President
Erin Moye
Washington Duke Inn amp Golf Club
919-313-2160
emoyewdigccom
MPI-CC 2014-2015 Board of Directors and Committees
EXECUTIVE COMMITTEE
AwardsRecognition
Lindsay Myers
Caesars Entertainment
919-628-8836
lmyers1caesarscom
MarketingCommunity Outreach
Alison Jenkins
The Umstead Hotel amp Spa
919-447-4122
AlisonJenkinstheumsteadcom
Strategic Partnerships
Amy Johnson
Courtyard by Marriott
at Carolina Beach
910-458-2617
amyjohnsoncrestlinehotelscom
Meeting Planning
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
919-991-5105
lhedrickbwfundorg
DIRECTORS
6 | Carolina Blitz | April - May 2015
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
President
Malinda Harrell CMP CASE
Greater Raleigh CVB
919-645-2668
mharrellvisitraleighcom
President-Elect
Christian Schroeder
Visit Winston-Salem
336-728-4218
Christianvisitwinstonsalemcom
Vice President of Education
Barbara Dragan
The Westin Charlotte
704-335-2114
BarbaraDraganwestincom
Vice President of Finance
Alyce Kelly CHSP
alycek1gmailcom
Vice President of Membership
Tarshi McCoy TMP
Greenville-Pitt County
Convention amp Visitors Bureau
252-329-4200
TMcCoygreenvillencgov
Immediate Past President
Erin Moye
Washington Duke Inn amp Golf Club
919-313-2160
emoyewdigccom
MPI-CC 2014-2015 Board of Directors and Committees
EXECUTIVE COMMITTEE
AwardsRecognition
Lindsay Myers
Caesars Entertainment
919-628-8836
lmyers1caesarscom
MarketingCommunity Outreach
Alison Jenkins
The Umstead Hotel amp Spa
919-447-4122
AlisonJenkinstheumsteadcom
Strategic Partnerships
Amy Johnson
Courtyard by Marriott
at Carolina Beach
910-458-2617
amyjohnsoncrestlinehotelscom
Meeting Planning
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
919-991-5105
lhedrickbwfundorg
DIRECTORS
6 | Carolina Blitz | April - May 2015
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Awards Wendy Bassett CMP HelmsBriscoe 843-243-0554 wbassetthelmsbriscoecom
Business Exchange John Cruz CMM Blue Cross Blue Shield of NC 919-765-1334 JohnCruzbcbsnccom
Buy MPI Linda Ilsley CMP LPI Events 919-322-4996 lpieventsaolcom
CMP (Co-Chairs) Sarah Sharkey CMP Ernst amp Young LLP Sarahsharkeyeycom
Amelia Hodges CMP North Carolina Association of CPAs 919-469-1040 ext 8 ahodgesNCACPAorg
Community Outreach Chair needed
Education Chair needed
Hospitality Karen Knox CMP CMM Visit Winston-Salem 336-728-4213 KKnox visitwinstonsalemcom
Leadership amp Volunteer Development Alison Harding CMP Global Knowledge 919-461-8698
AlisonHarding
globalknowledgecom
Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandiowenjqhcom
Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 MollyNelsonmarriottcom
Member Care Selah Havard Cabarrus County CVB 704-456-7970 selahvisitcabarruscom Publications Ginny Fountain CMP NC Association of Electric Cooperatives 919-875-3050 ginnyfountainncemcscom
Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberlyharrelsonkingsmillcom
Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 lizvisitwinstonsalemcom
Silent Auction Kathy Flowe CMP Alabama Theatre 843-272-5758 kflowealabama-theatrecom
Strategic Partnerships Chair needed
COMMITTEES
Auctions
Diane Weems
NC Aggregates Association
919-782-7055
Dianencaggregatesorg
Exhibits
Karolyn Stone CHSP CMP
Marriott Columbia
803-744-6922
Karolynstonemarriottcolumbiacom
Membership
Jeanette Keys
Greenville Convention Center
252-321-7671
jkeysgreenvilleconventioncentercom
Education
Tonya Miller CMP
Embassy Suites Greensboro-Airport
336-668-4535
tonyamillerjqhcom
Publications
Laura Barnes CMP
Omni Hilton Head Oceanfront Resort
843-341-8010
lbarnesomnihotelscom
Management Office
Christine Irwin CMP
The Management Office
704-377-5648
Christinethemanagementofficecom
DIRECTORS (continued)
Carolina Blitz | April - May 2015 | 7
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
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Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
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Thi
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18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
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And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
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Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
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k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
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mar
eand
mar
eiS
tock
Thi
nkst
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Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
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stoc
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The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
8 | Carolina Blitz | April - May 2015
I recently had the opportunity to learn more about Kai Zander Site Services Manager at Rally Software and our New Member Spotlight for this issue of the Blitz Kai is a wonderful addition to MPI-CC and Irsquom excited for our chapter to get to know her Kai ndash thank you for joining MPI-CC
How long have you been working
at Rally Software and what do you
do there Irsquove been at Rally for two amazing years I have the privilege of working on employee programs and events for our 500+ global employees I also work closely with our RampD teams on creating opportunities to reinforce our corporate culture team engagement and community involvement I have a pretty sweet gig
What does Rally do Rally Software is a leading global provider of cloud-based solutions for managing Agile software development The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives facilitating collaboration increasing transparency and automating manual processes Companies use Rally to accelerate the pace of innovation improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics
Give us a brief explanation of your professional experience Before Rally I held positions in event planning at MTV sales for VOGUE magazine and was Event Director for a company that owned nightclubs and event spaces all over Hollywood Irsquove taken a few breaks from event planning (including a short stint as an actorhellipspoiler alert I was terrible) but it never took long before I realized that creating engaging memorable experiences for people is what I love to do Itrsquos not always easy (or rewarding or lucrative) but therersquos nothing like overhearing ldquoThis is awesomerdquo about an event or program that started as just a crazy idea in my imagination
How were you introduced to MPI-CC and how do you feel it
will enrich your life and career
new member spotlight
Hooray for Google searches I was not involved in the MPI community in NYC or LA but when I moved to North Carolina I knew I wanted to meet people who were driven and passionate about creating memorable meetings and events As far as enriching my life and career the people I have met so far at MPI-CC make me excited to do what we do The energy is electric Itrsquos the surge I need to get me through challenging times Also this group is made up of some of the nicest individuals I have ever met I was so nervous being the ldquonew kidrdquo but I was quickly embraced Thanks guys
What event or experience has made the biggest impact on
your life and why Professionally My first event for my first job (at MTV) was insane chaotic stressful scary and tears were definitely shed However Irsquod never had so much fun working in my entire life Personally it was November 25 2006 ndash the day I got my dog James Bond For the first time in my life I had to worry about the well being for someone other than myself It was a game changer Plus that little 4-legged creature would fast become my best bud so it was a pretty big day
If you were able to meet anyone (living or deceased) who
would it be and why Salvador Dali Not just because he was an amazing artist but anyone who had an ANTEATER for a pet is someone Irsquod like to shake hands with
What is your ultimate professional goal ldquoUltimaterdquo is an intimidating word If I have the opportunity to combine event planning with enhancing the employee experience ndash Irsquom a happy camper Irsquoll leave it to the Universe to figure out how Irsquom going to do that for the rest of my life
What advice would you give to someone considering a
hospitality or meetings amp events profession My first boss once asked me my strengths and I said ldquoIrsquom good at thinking up ideas ndash the lsquobig picturersquo stuffrdquo Her response is advice I repeat at least ten times a year ldquoTherersquos no such thing as the big picture The big picture is made up of the details Be good at the detailsrdquo Be good at the details kids And floss n
New Member Spotlight Kai Zanderby Lindsay Myers
Lindsay MyersCaesars EntertainmentMPI-CC Director of Awards and Recognition
Kai Zander
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Carolina Blitz | April - May 2015 | 9
Cohesive meeting space in one central location Thatrsquos what you get with Twin City Quarterrsquos Benton Convention Center Marriott Hotel and Embassy Suites An affordable destination rich with features and amenities - Wi-Fi restaurants cafes lounges spa and salon Starbucks and fi tness centers Conveniently adjacent to Fourth Streetrsquos Restaurant Row and the Arts District with galleries dining and shops
The only number yoursquoll need for one-stop-shopping 8778889762
Itrsquos All in the Numbers170000-Square Feet of Meeting Space
5th and Cherry Streets bull Winston-Salem NC 271013367253500 bull wwwtwincityquartercom
Indoor and Outdoor Pools
Villa-Style Suites
Villas and Suites
Village Activity Center
ConventionCenter
Meeting SpaceIndoor and Outdoor Pools
Villa-Style Suites
Meeting Space
75A CLUBHOUSE RD SUNSET BEACH NC 28468
At Sea Trail VACATIONING is a way of life
eautifully designed on more than 2000 acres of lush coastal landB
8007260252
Learn more about Sea Trail Golf Resort at
wwwseatrailcom
Three award-winning championship golf courses
Our Convention Center and Meeting space totals more than 40000 sq ft with 16 separate meeting rooms and rst class catering for almost any size function or event
Villa-style suites ranging from one to four bedrooms most equipped with a full kitchen living and dining areas wi access and washerdryer await your arrival
Golf clinics from PGA learning Center for team building activities
Casual dining at Magnoliarsquos Lounge and Brassiersquos Pub
More than just swimming our Activity Center oers tness and yoga classes bicycle rentals even a Jacuzzi
Driving range two clubhouses two golf shops and snack bars
Minutes away from the beautiful shores of Sunset Beach
Sea Trailreg Resort has something for everyone facebookcomseatrail
wwwseatrai l com
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
10 | Carolina Blitz | April - May 2015
The meeting and incentive travel subscribers of Corporate amp Incentive Travel magazine have voted the Greater Raleigh Convention and Visitors Bureau as a winner of the 2015 Award of Excellence This award recognizes those hotels resorts conference centers and convention and visitors bureaus that have demonstrated their overall commitment to excellence See more information on the link below Congrats GRCVB
httpwwwthemeetingmagazinescomcorporate-incentive-travelcit-awardsawards-excellence
On April 16 and 17 the Sheraton Greensboro Hotel and Koury Convention Center hosted an exclusive behind the scenes media tour that showcased the results of a massive 22-month $30 million renovation Additionally
the tour provided a first-hand look at how this unique facility operates to serve large-scale conferences and conventions while also providing guests a wide range of accommodation choices Members of local and regional media trade publications and well-known food hospitality and tourism bloggers had access to operational areas that typically go unseen by the public eye Attendees were encouraged to engage in social media activity throughout the tour including posting of facts and photos on Twitter and Instagram at hashtag SheratonGSO
Congratulations to Elizabeth Peeler CMP for passing the CMM exam She thought we would find it more exciting than her cat didhellip
And more exciting news--congratulations go to John and Kristy Sneed on the birth of
their precious baby daughter Savannah Grace I bet shersquoll be a beautiful southern bell one day
The Greater Raleigh CVB is pleased to announce that Malinda Harrell CMP CASE will become the Director of Sales for the GRCVB effective June 1 2015 Malinda is replacing Jana Rae Oliver who is retiring from this position on May 31st
Malinda Harrell CMP CASE is a 20+ year veteran in the Hospitality and
Tourism Industry with extensive experience in operations service reservations and sales Her current role is Associate Director of Sales at the Greater Raleigh Convention and Visitors Bureau and she serves on the Board of Directors for the Carolinas Chapter of Meeting Professionals International as President She has volunteered in various leadership roles as an active member in the Georgia Chapter of Meetings Professional International and also Association Executives of North Carolina including previously serving on the board of directors Malinda has been awarded several top honors in this industry including AENCrsquos Patsy B Smith Award and MPI-CCrsquos Tomorrowrsquos Leader and Supplier of the Year Awards
She will continue to assist meeting planners that require the Raleigh Convention Center from Kentucky North Carolina South Carolina and Tennessee along with planners requiring 30+ rooms from Alabama Florida Georgia Louisiana and Mississippi
Malinda is the youngest of six brothers and sisters and was raised in the small town of Tarboro North Carolina In 1991 she moved to Raleigh ndash ldquoThe Big Cityrdquo to start a new chapter in her life Malinda enjoys spending her free time reading traveling and spending time with her husband Greg their four children three grandsons friends and extended family She looks at each day as an opportunity to live her favorite quote by Gandhi ldquoBe the change you want to see in the worldrdquo
Also on June 1st Loretta Yingling CMP will take over the Midwest and Western US markets and the majority of the religious organizations that require 30 hotel rooms and more including the Raleigh Convention Center
Nicole Robinson has been promoted from Sales Coordinator to Sales Manager for the GRCVB She will handle groups from Kentucky North Carolina South Carolina and Tennessee that require 30 hotel rooms and more and who will be using meeting space other than the Raleigh Convention Center
Congratulations ladies
News You Can Use
If you have news we can use please send to ginnyfountainncemcscom
Elizabeth Peeler
Savannah GraceSneed
Malinda Harrell CMP CASE
Loretta YinglingCMP
Nicole Robinson
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Brent was nominated by Linda Ilsley CMP LPI Events who
wrote the following words about him
Brent is such an asset to the Buy MPI team He truly
believes in what our committee is promoting and the
value of Buy MPI Brent has been instrumental in assisting
with onsite presence at meetings and organizing the prize
options He has shared his time talent and his charming
self to generate awareness of Buy MPI
Congratulations Brent
Thank you for your dedication to MPI-CC
The Helping Hand Award is given out at each chapter
meeting and recognizes individuals who give a little extra
time and attention to their MPI-CC duties To nominate a
fellow MPI-CC member for the Helping Hand Award please
email Lindsay Myers at lmyers1caesarscom n
MPI-CC is proud to present the Helping Hand Award to Brent Lancaster CCM CMPby Lindsay Myers
Brent Lancaster CCM CMP
Electric Power Research Institute
(EPRI)
Know a Helping HandKnow anyone that has lent a
helping hand
Committee Chairs please
nominate one of your members who has
volunteered their time and efforts this month
and thank them for helping to make your
goal possible Let me know who they are and
how they went above and beyond for your
committee Please send nominations
to Lindsay Myers at lmyers1caesarscom
Do you dream of being a
published author If so the Blitz
is looking for you While wersquore
not the New York Times getting
published in the Blitz is a great
way to share your ideas with
fellow MPI-CC members and
earn points toward your CMP
certification The Blitz is always
accepting original articles and
great topic ideas To submit
your articles or ideas please
contact Ginny Fountain at
GinnyFountainncemcscom
Carolina Blitz | April - May 2015 | 11
Lindsay MyersCaesars EntertainmentMPI-CC Director of AwardsRecognition
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
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Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
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Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
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Thi
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18 | Carolina Blitz | April - May 2015
9951537
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s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
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Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
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inks
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by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
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k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
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Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
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stoc
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The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
12 | Carolina Blitz | April - May 2015
bull Morethan4800hotelrooms
bull 100000+squarefeetofmeetingspacedowntown
bull Over100restaurantsandshopswithinwalkingdistanceofConventionCentercomplex
bull AForbesrsquoTop10BestDowntown
bull Centrallylocatedinthestate
reg
FOR DETAILS CONTACTChristian Schroeder Director of Sales and ServicesChristianVisitWinstonSalemcom866-728-4200mainbull336-728-4218direct
Karen Wall Sales ManagerKarenvisitwinstonsalemcom866-728-4200mainbull336-728-4210directVisitWinstonSalemcom
SuccessfulisanunderstatementWinston-Salem was near perfectionmdash Dr Linda H Gilliam Mid-Atlantic Regional Director Alpha Kappa Alpha Sorority Incldquo
ldquobull Over 16000 area hotel rooms
bull One of the Southeastrsquos largest
convention centers
bull 23500-seat coliseum
bull More than 500 restaurants
bull Easy access from 3 major Interstates
VisitGreensboroNCcom
bull PGA Championship golf courses
bull World-class museums festivals
amp entertainment
bull International airport
Greensboro
5 HRS FROM
Washington DC
5 HRS FROM
Atlanta
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
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mar
eand
mar
eiS
tock
Thi
nkst
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Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
THE GREATEST GIFT THIS LIFE CAN BRING IS WHEN YOU LOOK BACK AND KNOW
YOU WERE LOVED
mdash You Were Loved by Whitney Houston
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Look Who We Spotted at the
March Chapter Meeting in Charlotte14 | Carolina Blitz | April - May 2015
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
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k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
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The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Look Who We Spotted at the
March Chapter Meeting in CharlottePhotography by Mica Parekh ndash IWP Photography
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
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Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
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Thi
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18 | Carolina Blitz | April - May 2015
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s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
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Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
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inks
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Car
l Leo
nard
Har
ris II
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Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
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by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
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The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
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k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
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Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
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stoc
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The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
and Performing Arts Complex moderate a panel discussion
on the latest trends going on right now Panelists included
Tilman Nadolski GM of Heirloom Restaurant Kristi Martin
OwnerOperator of Feast Food Tours Jason Coperine
Executive Chef at the Westin Charlotte and Chef Luca
Executive ChefOwner of Passion8 These trends are often
influenced by runway fashion foodie TV and even interior
deacutecor Keeping sources local and sustainable is a huge
trend right now Attendees want to know the story behind
the meal that has been prepared for them Creating an
ldquoecosystemrdquo by supporting local purveyors allows that
story to be created right there on the plate Keeping a meal
comfortable and simple brings you back home Good food
that is done well has that feeling of being at home and
eating a simple meal around a table of friends and family
Our panelists also noted that the overall experience is very
important in their eyes Invoking all the senses during a
meal allows the food to energize and uplift an attendee A
meal can be just as important as an education session or
learning experience while attending a conference
Thank you again to everyone who was a part of our March
meeting We look forward to seeing you all in May for the
Annual Meeting n
16 | Carolina Blitz | April - May 2015
Recap of March Education Plus Meetingby Nicole Robinson
education
Thank you to the Charlotte Regional Visitors Authority for
hosting our reception on the first night of MPI-CCrsquos March
meeting The NASCAR Hall of Fame was the perfect
location for networking mixed with fun Attendees were
able to use the race simulator to get a real taste of what it
would be like on the big track What a blast
After a night of racing Johnson amp Wales University hosted
our panel education sessions on Emergency Management
and Food and Beverage Trends Both of these hot topics
sparked some great questions from attendees David
Conrad CFPS from the Charlotte Fire Department and
Dustin Prudhomme from TL Consulting LLC lead our
Emergency Management Session We may think we know
all there is to know about fire alarms and inclement
weather alerts but these gentlemen took it to the next
level Meeting professionals need to be prepared for all
kinds of emergency situations even if they never happen
At the end of the day attendees may not remember
when an emergency was handled correctly but they will
certainly remember if something goes wrong Something
as simple as announcing the emergency exits and plans
at the beginning of any meeting should be standard
Being prepared ahead of time is key
Food and Beverage trends are all the rage in our industry
Planners should always be on the lookout for what is
new and fresh in meetings and events when it comes to
F amp B We were lucky enough to have Kate Jansen with
Centerplate Catering at the Raleigh Convention Center
Nicole RobinsonGreater Raleigh CVBMPI-CC Education Committee Member
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
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mar
eand
mar
eiS
tock
Thi
nkst
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Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
When I purchased my iPad I thought Irsquod just use it to
read ebooks watch Netflix monitor email and hang
out on Facebook Boy was I wrong Once I started
digging I kept learning more Then I wanted to know
everything
My goal was to be able to work on my iPad almost as
efficiently as on my laptopat least when Irsquom on the
go I examined how I work on my laptop and set out on
a mission to get as close to that as I could on my iPad
including using Word Excel PowerPoint and Outlook
The iPad seminar on Sunday is a WOW and HOW
session and is not just a listing of a bunch of apps you
wonrsquot use
Put Your iPadto Workby Peggy Duncan
Peggy DuncanPersonal Productivity ExpertFounder and Lead TrainerThe Digital BreakThroughs Institute
REDISCOVER ASHEVILLE at RENAISSANCE ASHEVILLE HOTEL
ReDiscover how simple planning a meeting can be
DO THIS EARN THIS Book your next meeting between April 1 2015 and July 31 2015 Event to take place by March 31 2016 Valid for groups with 15 or more room nights for 2 or more nights
Your Choice of Two
Welcome Amenity for up to 4 VIPrsquos Double Marriott Reward Points 10 off 2015 Published Catering Prices 10 off Audio Visual
Renaissance Asheville Hotel 31 Woodfin Street Asheville NC 28801 8282523006 wwwrenaissanceashevillecom
Carolina Blitz | April - May 2015 | 17
First Irsquoll walk you through a scenario on how you can
use the iPad to plan a successful event with less stress
from gathering ideas to relaxing when itrsquos over (the
WOW) Next Irsquoll show you some of the step-by-step
tips on how I did all that (the HOW) Irsquoll also share my
iStuff gadgets and gizmos that make working on the
iPad easier
See you Sunday in Charleston
Ana
toliy
Bab
iyiS
tock
Thi
nkst
ock
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
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stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
18 | Carolina Blitz | April - May 2015
9951537
NOT MANY DIRECTIONS TO STATE-OF-THE-ART CONFERENCE FACILITIES
s t a r t w i t h lsquoT A K E A L E F T AT T H E S T O C K A D E S rsquo
~ F O R A R E V O L U T I O N A R Y M E E T I N G ~B O O K A R E V O L U T I O N A R Y K I N D O F P L A C E
W ith 67000 square feet of modern event space Colonial Williamsburg can accommodate
any group gathering Yoursquoll also find a world-class spa golf dining and shopping
And the stockades If you should need them To book visit
colonialwilliamsburgcommeetings or call 1-800-822-9127
1771A0001 MtgsREV_725x475_1inddCyan Magenta Yellow Black
73426
Yes itrsquos almost here
The last Bidding for Good (BFG) for 2014-2015 will be
posting on May 11 2015 and it will close on Monday May
22 2015 We will have designated tables with laptops set
up at the Silent Auction during the Annual Meeting so you
may bid on these items
Our regular Silent Auction will take place at the Charleston
Marriott in Charleston SC on Sunday May 17 2015 Thank
you to everyone who has
already donated items Proceeds
from this auction go to support
the MPI-CC Nancy B Holder
Scholarship Fund This yearrsquos
Silent Auction will kick off our
MPI-CC Technology Boot Camp
so come in ldquoBoot Camprdquo style
dressed in your camo and show
support for the annual event
Preview of the silent auction
items will start at 630 PM on
Sunday May 17th in the Topaz Room at the Charleston
Marriott All tables will open at 700 PM and will close in
15 minute increments
The forms for both BFG and the Silent Auction are on our
website (MPI-CCorg) or you may contact anyone on the
Silent Auction Committee and we will be happy to forward
you the forms We are still accepting donations but wersquoll
be sending out the list of auction items in advance so get
your donations in as soon as possible
We will also have an obstacle course of tires and cones for
lots of fun There will be a place for door prizes where you
may purchase raffle tickets so please bring some cash
Letrsquos all work together to make this the best year ever for
raising funds for MPI-CC Scholarships Remember these
funds are for you n
2015 MPI-CC Silent Auctionby Kathy B Flowe CMP
Kathy B Flowe CMPAlabama TheatreMPI-CC Silent Auction Committee Chair
US
BOOT CAMP
Zoon
ar R
FTh
inks
tock
Car
l Leo
nard
Har
ris II
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Carolina Blitz | April - May Carolina Blitz | April - May 2015 | 19
I am happy to announce that the 2015-2016 Board
of Directors has been elected and approved by our
membership Please join me in congratulating this new
Board for stepping up to the challenge and leading our
chapter next year We look forward to their installation
at the Annual Meeting in May and to them continuing a
legacy of success on July 1 2015
Our 2015-2016 Board is as follows
Officers Term expires June 30 2016
President
Christian Schroeder Visit Winston-Salem
President-Elect
Barbara Dragan Westin Charlotte
Vice President of Finance
Amy Johnson Crestline Hotels amp Resorts
Vice President of Membership
Alison Harding CMP GTP Global Knowledge
Vice President of Education
Lori Hedrick MHA CMM CMP
Burroughs Wellcome Fund
Vice President of Communication
Alyce Kelly CHSP
Immediate Past President
Malinda Harrell CMP CASE Greater Raleigh CVB
Directors completing their second year as a director
Term expires June 30 2016
Jeanette Keys Greenville Convention Center
Karolyn Stone CHSP CMP
Marriott and Courtyard Columbia Downtown
Directors for a two-year term Term expires June 30 2017
Amelia Hodges CMP
NC Association of Certified Public Accountants
Nicole Robinson Greater Raleigh CVB
Brittany OrsquoShaughnessy Francis Marion Hotel
Maureen Donovan Holiday Inn Resort Wrightsville Beach
We have a great team to lead us and I know they are going
to represent the interests of our members and MPI-CC well
Best of luck to you all in the coming year
I also would like to take a moment and thank our
Nominating Committee for all of their expertise and help
in the process of selecting our board slate to present to the
membership Your time and dedication to this important
process is very much appreciated
Tim Miron The Ritz Carlton Charlotte
Teresa Palmieri
Sheraton Imperial Hotel amp Convention Center
Nancy Lowe CMP NC Medical Society
Loretta Yingling CMP
Greater Raleigh Convention and Visitors Bureau
Erin Moye (Immediate Past President)
Washington Duke Inn amp Golf Club
Christian Schroeder (President Elect)
Visit Winston-Salem n
Our Chapterrsquos Future Leadersby Erin Moye Washington Duke Inn amp Golf Club
Erin MoyeWashington Duke Inn amp Golf ClubMPI-CC Nominating Committee Chair amp Immediate Past President
Zoon
ar R
FTh
inks
tock
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
by Andrew D Schmidt CHME MPA
20 | Carolina Blitz | April - May 2015
Making it PersonalWithMobileTech
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
The hospitality industry is a personal industry For our customers itrsquos all about the experience that they have while visiting our destinations AND facilities as well as their overall meeting experience
Much of those experiences hinge on the services that we provide to them which is often done through human interaction This interaction (also known as customer service opportunities or ldquomoments of truthrdquo) is often our best attempt to make service personal While it is my contention that human interaction will remain the cornerstone of the hospitality industry there is more than enough room for technology to play a role in making an attendeersquos experience more personal and satisfying Technology is allowing for a more personal experience for our meeting attendees before during and after our meetings while increasing efficiency at the same time All you have to do is pull out your smartphone
According to the latest research 74 percent of Americans have use and rely heavily on their smartphones every day and this number will do nothing but go up Hospitality meeting and lodging providers are keying in on this and have developed some excellent ideas to improve the overall hospitality experience of attendees by providing key information to smartphone users The development of meeting apps has made connecting with our peers friends and clients much easier These apps allow us to connect with other attendees set appointments with clients and arrange outings with friends long before we ever get to the meeting site and destination It is allowing for a personal connection to be made before we even get into range of another person Mobile meeting apps also allow us to stay informed on the latest regarding the meeting itself All of us know last minute room or program changes are part of life in the hospitality industry Creating a mobile app for our attendees is like having a personal concierge letting us know about any deviations from the original plan The mobile app keeps attendees on track and personalizes our choices when it comes to program content that is best for us
Another ldquomobile tech trendrdquo that is becoming more frequent is the option for mobile check-in Hotel team members can meet guests anywhere within the hotel to welcome them to the property hand them their guest key and convey any pertinent information that they may need to know about the property Mobile check-in apps are often designed to allow the user to request additional services at check-in as well For example a family can schedule a bell hop to be available at their check-in point arrange for a crib in the room or request the concierge representative to join the front desk staff at the check-in point Research has already shown
that an option such as mobile check-in increases the competitive edge that hotels have over those that do not offer such an opportunity for their guests
I also must mention the impact that smartphones have had on the ability for its users to disseminate the information for decision-making purposes The average American now looks at between seven and eleven pieces of information before making a decision involving a significant purchase Coming soon to some of our hotels will be the ability to get specific information on the property before we arrive One such real-time app will allow hotel guests to access the hotelrsquos floor plan view available rooms and choose which room they would like to occupy in the hotel all before they arrive Just think about it You are an avid fitness guru with limited free time on your trip Having the ability to choose a hotel room close to the exercise facility just might allow you to get your full workout in before the big meeting Although there is no human interaction involved in this scenario it is still personal because the app is accomplishing something that is personal and important to the user The result will be an overall enhanced and happy experience with the lodging entity
I have done it many times although I have been warned not to by front desk staff I put my hotel room key next to my cell phone which promptly demagnetizes the key and I end up locked out of my room (Yes I knowhellipnobodyrsquos fault but my own) The good news for me is that this scenario could be a thing of the past as more hotels consider utilizing technologies that will allow your smartphone to be used as a room key The many benefits of using smartphones as the tool to access your room include better security and less waste for the environment
Technology for our smartphones is ever-changing and certainly makes things easier for us The above examples are just some of the smartphone technologies that are available either now or will be in the very near future for our customers in the hospitality industry As hospitality professionals I think it is our job to consider each new technological idea to see if it is something that will benefit our customers but not embrace them simply because it makes our jobs easier We must always remember to keep a personal aspect in what we do and one should never choose convenience for ourselves or our organizations over service to others n
Andrew D Schmidt CMHE MPAGreenville-Pitt County CVBECU School of Hospitality Leadership
Carolina Blitz | April - May 2015 | 21
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
22 | Carolina Blitz | April - May 2015
As meeting planners we are expected to know a lot more than we often do about the Audio Visual (AV) aspect of our programs We must have an in-depth knowledge of what our program requires to be successful and then we have to communicate it clearly to our AV provider Sometimes those needs are not properly communicated (either to us from our clientsspeakers or from us to our AV provider) and things fall through the cracks getting fixed on the fly while we hope no one noticed
After the fix is made and we apologize endlessly to the
technician who has scrambled to make us look good
we stop and think ndash what went wrong What did I miss
How could it have been avoided Then we get the invoice
and realize wersquove gone over the AV budget by 20 percent
because of all the last-minute adds and onsite changes
Thatrsquos not good either
Over the years Irsquove been in my share of tricky situations
and the same people always save the day ndash my AV techs
and sales managers They work with hundreds of planners
and have definitely seen it all So I reached out to some of
my trusted advisors and asked for their insight After they
assured me that I was awesome and none of these things
applied to me (naturally) ndash herersquos what they had to say
Q What have clients forgotten to tell you that hugely affected their budgets
A Clients often forget that some services are exclusive
to the property or location they are hosting the event in
rigging power distribution and internet services are often
carried exclusively by the in-house team and those costs
are not always considered by clients and their external AV
providers Those costs as well as the importance of those
services are significant (Jean-Phillipe Nault Director of Event
Technology for PSAV at Hyatt Regency Montreal)
A Audio visual is often considered as an afterthought
during the planning process We are not always kept in
the loop with room changes and room turns for an event
Clients might have a room set up for a lunch or dinner and
then expect the room to be changed for a general session
in a short period of time or overnight This causes us to call
in more technicians or have our technicians stay longer
than anticipated The result is additional labor or overtime
by April Ferguson CMP
COMMON AV MISTAKES
Fede
rico
Cap
uto
iSto
ckT
hink
stoc
k
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Carolina Blitz | April - May 2015 | 23
charges tacked on to the clientrsquos bill (Justin Ebron Sales
Manager for PSAV at the Westin Stonebriar)
A Power needs can hugely affect a budget We donrsquot
typically provide power or have much inventory of power
equipment - we only have enough power for our gear and
a few extra power strips for registration When a client
asks us onsite to power an entire meeting room this adds
a couple hours of additional labor and can push back the
operations team quite a bit on their schedule We always
try to be prepared for onsite changes but powering tables
up in an entire room or multiple rooms can get tricky The
task is labor intensive and is possibly the least flexible
in pricing because of the hard cost the department will
absorb (Carl Gilbert Sales Manager ndash Event Technology for
PSAV at the Hyatt Regency Miami)
Q What are some common misconceptions your clients have about AV and how do you educate them
A I can admit AV pricing can be somewhat of a shock
Often the pricing is based on the service order in its
entirety Some clients may get hung up on specific items
and the associated prices without knowing the labor or the
availability of the gear My best practice to educate would
be to get AV specifications as early as possible That gives
us the opportunity to reserve labor and equipment without
getting hit with rush charges or booking over-qualified
technicians for simple orders Where we can save we can
share that savings with the client (CG)
A Most commonly clients are confused as to what services
fall under AV It will vary from location to location if the AV
office services power internet rigging business centers
and staging I feel that it should be a best practice to
inform the AV representative of all aspects of the event as
if they were the catering manager This reduces the chance
that items will be missed (JE)
A Besides obvious small technical misconceptions that we
sometimes see (microphones need a mixer and speakers
screen needs projector etc) I think that in general some
clients do not fully realize the time and effort it takes to
install service and uninstall certain items and the man
power and organization that goes behind it For example
some are shocked to pay labor charges for an LED TV as the
purchase cost is not that high anymore in an electronics
store However they do not consider the stand the
transport the cabling and the expertise to troubleshoot
any eventual problems the installation and maintenance
Taking the time to explain the value of what we do is more
effective than justifying the price of an item (JN)
Q What are some tips you can offer your client as ways to save on AV spend
A Reach out as early as possible (three to four months in
advance) Equipment is always based on availability at
the time of creating the order The AV manager will have
more flexibility with equipment if he or she is sure that the
equipment will be available and easy to find at the time of
your event Also it allows the AV team to schedule the best
technicians available for the event (JE)
A If you already have them on hand bring equipment such
as laptops clickers and laser pointers with you These
easily transported items can add up on an AV order (CG)
A Be organized If you plan and communicate well the
intentions you have regarding your meeting you will
allocate greater resources to what really matters and
what has the most impact A lot of times the simple
consideration of your AV needs early (and giving it the
same importance as meals and every other part of your
meeting) is key (JN)
Q Do you have any great examples of issues yoursquove had to resolve at the last minute that could have been avoided with more detailinformation from your clients
A Our most recent issue involved a client who had hired
multiple coffee brewers to an event They had machines
that pulled a lot of power and were tripping circuits all
over the building If we had been given the information of
the vendors and their power needs ahead of time we could
have strategically placed them throughout the property
rather than having rooms drop out of the power grid It
would have saved the vendors engineering and the AV
technicians a couple of hours trying to troubleshoot the
issue as the event was going on (CG)
A We once had to drive back to a remote location to
change all the projection screens at midnight as our
clients missed our appointment and had not clarified the
screen format and use when they arrived at the room
at 10 pm they were not happy We had to switch them
during the night to make sure the meeting was going to be
flawless (JN)
In summary communication is the key There is no such
thing as too much information when discussing your event
with your AV provider Give it to them early and often
They are there to help but can only work with what you
give them Transparency organization and full disclosure
of all details will result in a strong relationship with your
vendor an accurate budget and a spectacular event n
April Ferguson CMPBCD MampI onsite at CiscoMPI-CC Publications Committee Member
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
24 | Carolina Blitz | April - May 2015
For those of you just tuning in I love data as long as it is
data that helps me understand trends and allows me to
drive the decision-making process While at Maritz Travel
I dealt with a lot of data mostly aggregate meeting spend
and eRFP information from thousands of meetings per
year I was dealing with meetings at the commodity level
Now that I work for MPI I have the opportunity to explore
how to interpret data at the meeting level for example at
the World Education Congress and the European Meetings
and Events Conference I am getting closer to the heart
of meetingsmdashwhat worked what didnrsquot and what can
improve
I was at first surprised by how complex it is just to look at
the whole data environment for one meeting (budget and
spend registration scanners surveys session profiles
social media mobile applications) which consists of
information provided by different tools in different
formats What a puzzle
The most complex task in making sense of all this
knowledge was to ensure that all the data sets captured by
different providers or tools were ldquotalkingrdquo to each other
Once I combined the data into a common data discovery
environment I was able to detect trends and findings that
would have been impossible to extract looking at each data
set individually
For example aligning registration session profiles scanner
and survey data helped me gain a better understanding of
session impacts on key attendees segments I was able to
validate that our session approach was working well and
as a result reaction to the education material from the
targeted segments was positive We use these findingsmdashas
we also discovered areas that needed adjustmentsmdashto
refine our offering at our events
But this is not supposed to be big data it is ldquoonlyrdquo data for a
meeting Why is it so complicated
Unfortunately it is going to become more complex before
it becomes easier Mobile application providers are in a
unique position to capture key attendee behavior data
for meetings through movement tracking mechanisms
live polling surveys and more We are going to capture
even more data than we currently have making meeting
analysis more complex but also much more fun and
interesting
Meeting technology suppliers will need to provide tools
that help meeting planners analyze data as a whole not in
separate silos Perhaps then there will be less of a need for
people like me who are trying to build their own toolbox
But there will be a whole new area of meetings to explore
by then n
Christian Savelli SrDirector Business Intelligence amp ResearchMeeting Professionals International (MPI)
Dude where is my meeting databy Christian Savelli
mar
eand
mar
eiS
tock
Thi
nkst
ock
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
mar
eand
mar
eiS
tock
Thi
nkst
ock
Carolina Blitz | April - May 2015 | 25
MEETING AT SANDERLING
Ask about our 2015
Retreat Packages
The meeting of minds is always enhanced in an aesthetically pleasing environment and Sanderling set amidst the complex beauty of the Atlantic seascape brings the retreat to the level of art Offering
stunning sound and ocean views private and productive meeting facilities and the resortrsquos renovated four-diamond amenities Sanderling is the natural choice for your meeting event or reunion
1461 Duck Road Duck NC 27949 l Phone 8555788890 l wwwsanderling-resortcom
ART of the RETREAT
GREENVILLE-PITT COUNTYCONVENTION amp VISITORS BUREAU
Find yourself in good company in Greenville NC
wwwvisitgreenvillenccom bull 800-537-5564
Meetings executives find themselves well attended to in Greenville North Carolina Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas the newly-expanded facilities of the Convention Center District and the Uptown Greenville District hub for dining arts and recreation opportunities Point your meetings in our direction You wonrsquot find better company
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Hundreds of billions of sensors are deploying quietly They will track our every move and monitor almost everything with which we interact The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events As everything links with everything else this will be the next big technology revolution
IOT Defined
IOT is the connection of objects and people to transfer data
over a network without the need for human interaction
Sensor chips in a myriad of ldquothingsrdquo (appliances
thermostats door locks TVs watchesbracelets cars
buildings roads power grids dams livestock and more)
will provide unprecedented efficiency and convenience A
broader term the Internet of Everything (IOE) is perhaps
a more descriptive term for this revolution that will be
affecting us all in the near future
Our Bodies
Most of us are already carrying a very sophisticated set
of sensors and a sensor control panel in our pockets ndash
our smartphones They can track our every movement
and can interact with a greatly increasing assortment of
things Other wearable devices (smart watches NFC rings
(requiring no batteries) smart belts activity monitors
health monitors (via braceletsphoneswatches) smart
clothing and much more will monitor our location
activity health and interact automatically with other
devices
Our Home
Homes are a big target for IOT with connected
sensors coming in thermostats door locks lights TV
entertainment systems security systems and appliances
Sensors will recognize us as we approach our homes
to automatically unlockopen the door turn on the
lights and start entertainment systems based on our
preferences Thermostats will recognize our patterns and
control the heat accordingly Appliances will have sensors
to alert of pending equipment failures proper use and
even if we are running short on milk Small items such
as baby bottles toothbrushes and bathroom scales track
efficiency and health It will be likely that eventually even
mundane items such as a chair will have chips to track
inventory and purchase details
26 | Carolina Blitz | April - May 2015
The Internet of Things and its Impact on Tradeshows and Events
by Corbin Ball Associates
VLA
DG
RIN
iSto
ckT
hink
stoc
k
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
The World
Our bodies and homes are just the start Connected cars transportation
systems roadways parking lots buildings power grids and city infrastructure
systems are seeing similar explosive growth of sensors to increase efficiency in
improve the experience of humans using them
Applications for Meeting Venues
Indirect results of IOT are coming soon in a wide range of attendee experiences
The hotel room will become ldquosmartrdquo with mobile guestroom door locks and
sensors to determine presence for AC adjustmentlighting Smart TVs are
already in many rooms Bluetooth Low Energy (BLE) sensors including iBeacons
can track attendee movements throughout a meeting facility and local area
to provide a wide range of assistance such as location-aware information and
directions The San Diego Convention Center and the downtown Gaslamp
district is a great example of how this will develop
On a broader basis hotels and other meeting venues will become more efficient
as sensors help to manage lighting signage AC parking elevators loss control
security and crowd control Smart lighting in some cases tune to any color
with varying intensities with much lower energy consumption A convention
center for example could ldquopaintrdquo the exact show colors of the current
conference on the bulding exterior using connected LED lighting
Applications for Tradeshows and Events
In the way that smartphones are already transforming the attendee experience
at tradeshows and events other wearable smart devices will bring a new level
of convenience avoiding the ldquofumble factorrdquo of digging out phones from our
pockets and purses
Smartphones have changed society greatly in the past seven years In the next
seven years IOT will take this change to a completely new level affecting many
aspects of day-to-day life hotels meeting venues events and tradeshows n
Carolina Blitz | April - May 2015 | 27
Smart watches and other wearables will likely help event participants to
bull receive GPS directions
bull receive directional indoor way-finding through a convention facilityexhibition hall
bull open guestroom doors
bull make e-wallet transactions that are faster and more secure than credit cards
bull receive conference alerts
bull exchange contactlead retrieval information
bull use as admission tickets
bull make audience polling responses
bull access hotel rooms
bull record and track continuing education unit (CEU) credits and much more
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and consultant focusing
on meetings technology With 20 years of experience running international
citywide technology meetings he now helps clients worldwide use technology
to save time and improve productivity He can be contacted at his extensive
web site Corbin Ball Associates ndash Meetings Technology Headquarters and
followed on Twitter corbinball wwwtwittercomcorbinbal
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
28 | Carolina Blitz | April - May 2015
board meeting highlights
Prior to the start of the meeting a moment of silence was
observed in honor of Corey Bizzell
Attendees Malinda Harrell CMP CASE Christian
Schroeder Barbara Dragan Lori Hedrick CMP CMM MHA
Tarshi McCoy TMP Jeanette Keys Alison Jenkins Amy
Johnson Alyce Kelly CHSP Vince Chelena Christine Irwin
CMP Karolyn Stone CMP CHSP Laura Barnes CMP Diane
Weems Brittany OrsquoShaughnessy Nicole Robinson
Lindsay Myers
Excused Absences Tonya Miller CMP Erin Moye
Minutes Alyce Kelly CHSP presented the minutes from
the January 21 2015 Board of Directors Meeting and made
a motion to approve
Motion Alyce Kelly CHSP made a motion to approve the
January 21 2015 Board of Directors Meeting Minutes as
presented
Second Karolyn Stone CMP CHSP
Vote Approved
Financials Alyce Kelly CHSP presented the February
PampL Statement Balance Sheet and Aging Report The
aging report is in good shape and no write offs were
recommended at this time
Motion Alyce Kelly CHSP made a motion to approve the
financials as presented
Second Jeanette Keys
Vote Approved
Chapter Office Christine Irwin CMP reviewed the
February metrics report Most metrics we are tracking are
trending in the positive direction Wersquoll know more about
the financials as we get closer to year-end because of the
cash flow trends throughout our fiscal year The website
numbers for February are skewed because we could only
track the visits to the new website now which launched
halfway through the month We no longer have access
to the old websites statistics Since the new website has
officially launched Christine asked the board to review the
site and let her know of any changes they see need to be
made particularly
to the committee area
Attendance for the March
meeting is currently 106
Christine reviewed the March
meeting agenda and locations of each function
Consent Agenda Malinda Harrell CMP CASE asked for a
motion to approve the consent agenda
Motion Tarshi McCoy TMP made a motion to approve the Consent Agenda as presented Second Jeanette Keys Vote Approved
President Malinda Harrell CMP CASE reviewed items
from the mid-year retreat that were tabled for further
action as well as the 18-month event calendar
In late February we received information on the North
American Meetings Industry Day (NAMID) that CIC is
partnering with Meetings Mean Business on MPI (Global)
is requesting that we support it on the local level and
are encouraging us to host a function during that week
We would like to host it in three different cities (Raleigh
Durham area Charlotte and a city in SC) on April 16
which is the official North American Meetings Industry
Day This is a quick turnaround so the Meeting Planning
team has requested that everyone send recommendations
for unique venues to the Lori Hedrick CMP CMM MHA by
next week
At the mid-year retreat we came up with an idea to
potentially hold a Womenrsquos Golf Clinic in June this year
(and every year moving forward) as a fundraiser for the
chapter The finance team will own this function and will
put together a poll to send to the women of the chapter to
figure out what the best location price point day of the
week etc will work best
The 2015 Education amp Business Exchange is quickly
approaching The Finance team will have a call with the
President and the Management Office next week to discuss
the next steps
Board of Directors Meeting MinutesMarch 17 2015 | Charlotte NCby Christine Irwin CMP
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Carolina Blitz | April - May 2015 | 29
Christine Irwin CMP The Management Office
President-Elect Christian Schroeder announced that he
will be sending out the bylaws and policies for the Boardrsquos
review He asked that the Board send him any requested
revisions by Easter weekend This will allow us to review
the revisions at the Board Retreat April 30 ndash May 1 if need
be and vote on the revisions at the next Board meeting May
17 at the Annual meeting
The Virginia chapter of MPI has approached Christian
about Carolinas Chapter members attending their annual
meeting in August and partnering with their membership
on the September Education amp Business Exchange in
Chapel Hill It would give us the opportunity to market
the exchange as a two chapter event As more details are
confirmed on this partnership Christian will let the Board
know
Membership Jeanette Keys encouraged the Board to
attend the New Member Mixer at the NASCAR Hall of
Fame this evening
Education Barbara Dragan reviewed the results from
the January Meeting survey and addressed feedback
with the Board
Next Board Meeting Malinda Harrell CMP CASE
announced that the next board meeting would be held
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
on Sunday May 17 2015 at 430pm at the Charleston
Marriott in Charleston SC
Meeting Adjourned n
Supplier or Planner Subscriber Memberships are
available to those individuals who are currently a
member of another MPI chapter and want to join
the MPI Carolinas Chapter As a subscriber member
you will receive all the benefits of being a member
of the Carolinas chapter including member rates to
all meetings listing in the membership directory as
well as access to our online and printed directory
bi-monthly chapter newsletters and member rates
for all forms of advertising opportunities within
the Carolinas Chapter
Annual dues are $125 To print out a Subscriber Membership form
click here
httpmpi-ccorgformphpform_id=17ampc=1
SUBSCRIBER MEMBERSHIPS TO MPI-CC
Are you currently a member of another MPI Chapter and want to become a member
of the Carolinas Chapter at the same time It is possible through a Subscriber Membership with the Carolinas Chapter
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
space at the Los Angeles Convention Center or to walk through the Anaheim Hilton or an attraction like the Kennedy Space Center or Yosemite National Park Throughout the interactive experience the user can go where they want and see what they want to see The platform uses cutting-edge technology and delivers it in a responsive design that is mobile-friendly It includes a Facebook Studio application to access at home or on the phone while at a destination Additional functionality includes closed captioning for the hearing impaired or language translation mapping social networking ecommerce PDFrsquos live camera feeds and geospatial positioning all delivered within one elegant content delivery system
As these improvements in virtual travel and site inspections tools continue to advance web visitors will see increasingly realistic informative and immersive ways of exploring hotels and venues n
30 | Carolina Blitz | April - May 2015
Virtual travel once in the realm of science fiction is now becoming a reality Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues
An excellent example is XplorIt a company seeking to replicate virtually the first-person travel experience Onsite visitors can see a fly-over of a city such as Chicago Northwest to gain a sense of geospatial location These new tools provide a richer more fulfilling experience that helps bring destinations to life creating a multimedia environment that provides content while replicating the feeling of first person virtual travel
Large convention and meeting hotels seek to differentiate themselves through the quantity and quality of their meeting space amenities and proximity to local attractions Aside from the traditional site visit the only way hoteliers had to convey there propertyrsquos offering to a meeting planner was with text still photography maps or a video Now planners can ldquoflyrdquo to various destinations such as the Renaissance Hotel Schaumburg and Meet Chicago Northwest to see the Improv Comedy Club Arlington Park Raceway and other attractions throughout the region They can check out the lay of the land from Chicagorsquos OrsquoHare International Airport or Downtown Chicago These visitors can explore the destination and get a unique aerial perspective of the hotel Additional options include a map or street view and the ability to book a room or dinner reservation submit an RFP for a meeting buy tickets to a show or the racetrack or wine from a local vintner
Advertising Age recognized XplorIt with the Media Vanguard Award calling it ldquogroundbreakinghellip so immersive that it feels like a gaming experiencerdquo The game-like platform allows a visitor to explore meeting
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
copy2015 Greg Murtha PresidentCEO XplorIt
XplorIt creates the worldrsquos richest multimedia virtual travel experiences Innovative player technology drives multiple media formats engaging viewers in self-selected discovery all while selling educating amp entertaining the user in a game-like experience
New Options for Virtual Site Inspections and Virtual Travel
by Greg Murtha
Fana
tic S
tudi
oTh
inks
tock
Reprinted courtesy of Corbin Ball
Corbin Ball CMP CSP is a professional speaker and
consultant focusing on meetings technology With 20
years of experience running international citywide
technology meetings he now helps clients worldwide
use technology to save time and improve productivity
He can be contacted at his extensive web site Corbin
Ball Associates ndash Meetings Technology Headquarters
and followed on Twitter corbinball
wwwtwittercomcorbinbal
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
Carolina Blitz | April - May 2015 | 29
Keep it fresh Meet in Durhamhellipreally
Durham NC is a creative diverse colorful and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown an affordable selection of over 7500 hotel rooms and the home of the world-famous Research Triangle Park
Durham is also unique Itrsquos not like everywheremdashor anywheremdashelse there is no location amnesia here You will know you have been to a unique city that literally has something new for your attendees fresh daily
Come see what Durham is all about
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner
May 17-18 2015
May Annual Meeting
Charleston SC
Charleston Marriott
June 3 2015
June Breakfast Meeting
Durham NC
Burroughs Wellcome Fund
July meeting
information coming soon
August 1-4 2015
MPI World Education Congress
San Francisco CA
September 17-18 2015
Education amp Business Exchange
Chapel Hill NC
Sheraton Chapel Hill
November meeting
information coming soon
Reminder Deadline for submissions for the next
Carolina Blitz is May 25 2015 Please submit
any articles or photographs to be considered for
publication to Editor-In-Chief Ginny Fountain CMP
at GinnyFountainncemcscom
monthly meeting planner