CarnivalC l i e n t A n a l y s i s

1970’s 1980’s 1990’s 2000’s 2010 -

1972 Ted Arison, founder, launches first ship, the Mardi Gras. TSS Carnivale (‘75) TSS Festivale (‘78)

The first custom built Carnival Vessel, The

Tropicale (‘82)

Holiday Class: :Largest Carnival ship at the time-Holiday (‘85), Jubilee (‘86), Celebration (‘87)

Fantasy Class: Life boats on upper deck & cabins at hull & suite on superstruc-ture. Currently in service. -Fantasy (‘90), Ecstasy (‘91), Sensation (‘93), Fascination (‘94), Imagination (‘95), Inspiration (‘96), Elation (‘98), Para-dise (‘98), Triumph (‘99).

Destiny Class: Largest passenger ship of its time (100,000 GT). -Destiny (‘95)

Carnival Cruise Lines is now known as Carnival Corporation & plc, since the 2003 acquisition of P&O Princess Cruises. Debut of Carnival Victory (‘00).

Spirit Class: smallest smoke stack for Carnival. Funnel design integrates a skylight dome. -Spirit (‘01), Pride (‘02), Legend (‘02),

Conquest Class: based on Destiny Class but vary in decor. -Conquest (‘02), Glory (‘03), Miracle (‘04), Liberty (‘05), Valor (‘05), Freedom (‘07),

Splendor Class: Originally for Costa Cruises & only one of its class-Splendor (‘08)

Dream Class: first with 1/2 mile exterior promenade on deck 5 & an aquapark-Dream (‘10) -Magic (‘11), Breeze (‘12)

Vista Class: 85% of rooms have ocean views & extensive use of glass -Vista (‘16), Horizon (‘18) Panorama (‘19)

2 more ships set to make their debut in 2020 and 2022.

They are now a combined fleet of over 100 vessels throughout 10 cruise line brands.

History

1,400 PAX 1,500 PAX 2,050 PAX 3,000 PAX 5,000 PAX

Goals The goal is to make sure there are activities for every type of guest to enjoy. Carnival is the world’s most successful cruise line because they aim to offer more of what consumers want- a wide variety of choices, a fun and relaxed atmosphere, unique destinations, and great value- all at an inclusive price.

Destinations Carnival Vista has 5 private destinations in the Bahamas, Turks & Caicos, the Dominican Republic, Honduras, and Mexico.

Total Capacity

1,450 ONBOARD CREW

3,934 ONBOARD GUEST

Who are they? Carnival is a pioneer for shorter, less expensive cruises. They call their ships “Fun Ships” because of the wide variety of activities offered aboard.

On Board Experience

CHILDREN FAMILIES ADULTS

SHOPPING

Cherry On Top Jewelry

Beauty Products Apparel

ENTERTAINMENTCULINARY EXPERIENCE

RedFrog Pub Havana Bar

Alchemy Bar Piano Bar

SkyBox Sports Bar

Cooking Demonstration

World Wide Restaurants

Sky Ride Waterworks

Game Lounge Sports Square

Beach Pool

Comedy Club IMAX Cinema Live Performances Nightclub Casino

RELAXATION

Spa Beauty Salon

Serenity Adults Only Retreat

SkyFitness

Mr. Donald started working with carnival in 2013 and has worked in various sectors of fortune-100 companies. This includes R&D, manufacturing, and marketing companies. This diverse outlook on industry and profitability can lead carnival to new heights and successes

The horizon will launch in April 2018 and will be the horizon offers a wide variety of programs that caters to all types of passangers. activities such as private pools, an imax theater, waterparks, adult only retreates, lip sync battles, co mdedy clubs, gameshows, play houses, etc.

SkyrunIMAXSportbarPlay house

“ALL-AROUND FUN”FUTURE

MORE VIEWS FOR YOU

Carnival Horizon

Arnold W. Donald

Biophilic design

Horizon Oasis of the Seas Seaside Bliss

Waterparks

Open Center

Kid only

Imax

Brewery

Adult only

Outdoor Sports

Design Quality

Helipad

Competitive games