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ANGAMALI KOLLAM KARUNAGAPPALLY THALAYOLAPARAMBU DINDUGAL BANGALORE

Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

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Page 1: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

ANGAMALI KOLLAM KARUNAGAPPALLY THALAYOLAPARAMBU DINDUGAL BANGALORE

Page 2: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

Carnival cinemas is one of the hottest entertainment

destination for people from all walks of life, across a wide age group and user profile. We love cinema and so does India. Hence, our launch plans are ambitious and nationwide. Carnival endeavors to bring new entertainment technology for the customers in India. Carnival cinemas are proud to present the first Preview theatre in Kerala. We believe that our brand ‘Carnival’ is one of the most recognizable film exhibition brands in the areas where we operate in Cochin, Kollam, Ernakulam, Dindigul, Bangalore, and expected to open in Calicut, Trivandrum, Mumbai, Hyderabad and Kolkatta shortly. Carnival Cinemas is ambitious in its future plans with 40 outlets planned in 2014. The group aims to become one of the largest player in this industry and to give a quality movie watching experience to the people in tier two and three cities. Considering the number of film releases in Kannada, Malayalam, Telugu and Tamil Carnival Cinemas is focused to spread its roots in the smaller cities in south.

ABOUT US

Page 3: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

Carnival Cinemas have already signed outlets which

would be operational in Tamil Nadu in the next six months with further expansion plans in Andhra Pradesh bringing world class movie experience to most of the towns in the southern states. Further, about 50 screens are slated to be opened in Madhya Pradesh. Carnival Cinemas plans to become a holder of 300 screens across India by 2016 with the investment of Rs 400 Cr and be a big player in the multiplex business segment in the country. It has adopted both organic and inorganic mode of expansion to speed up the growth. With a planned tie-up with a firm from Hollywood in Los Angeles, Carnival Cinemas would bring updated technology available in the world. Carnival Group aims to provide quality movie watching experience to the movie goers of smaller cities and town in the country. Carnival group with its own chain of food court and recreation facilities is aiming at wholesome family entertainment zones in most of the places where it sets up multiplexes

ABOUT US

Page 4: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

MINIPLEX IN RP MALL

CARNIVAL CINEMAS KOLLAM

2-SCREENS CAPACITY- 204

Page 5: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

• Kollam or Quilon, is one of the oldest sea port and town on the Laccadive Sea coast in Kerala, India on the Ashtamudi Lake, located Kollam.

• Kollam is the fourth-largest city after Thiruvananthapuram, Kochi, and Kozhikode,in Kerala on the basis of population.

• Kollam was considered one of the four early entrepots in the global sea trade around the 13th century.

LOCATION -KOLLAM

Page 6: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

PROPOSED OFF SCREEN BRANDING INVENTORY

INDOOR INVENTORY

DOOR BRANDING PILLAR BRANDING STEPS BRANDING LOBBY TRANSLIT POSTERS -BACKLIT

PRODUCT SAMBLING WASHROOM BRANDING DANGLERS DISPLAY TILLTALKER DISPLAY POSTERS @ BO COUNTER

FLIER DISTRIBUTION CAFÉ-PRODUCT BRANDING

ON SCREEN BRANDING

VIDEO WALL AT LOBBY ON SCREEN ADVT AT ALL 5 SCREEN(QUBE)

We help organizations of any size and kind, corporate / non corporate with our wide and unique branding techniques for building up and maintaining a healthy relationship with organizations at the same instant this can be adopted as a method for revenue generation.

Page 7: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

Inventory No : 1

The main utility of this area is for celebrating cultural events / festivals. Interested clients can sponsor the events so that they would get a better exposure and customer reach.

MAIN ENTRANCE

Page 8: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

BOX OFFICE ( CAFE )

Inventory No : 2 Size :

Material to be used : Total Available Units : 2+1+6=9

Total Sq. ft. :

Location : Box Office

Page 9: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

BOX OFFICE

Inventory No : 3

Total Available Units : 1

Total Sq. ft.

Location :

Size :

Material to be used :

Page 10: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

LOBBY

Inventory No : 4

Total Available Units : 5

Total Sq. ft.

Location :

Size :

Material to be used :

Page 11: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

LOBBY

Inventory No : 5

Total Available Units : 6

Total Sq. ft.

Location :

Size :

Material to be used :

Page 12: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

REST AREA

Inventory No : 6

Total Available Units : 6 + 1 + 12

Total Sq. ft.

Location :

Size :

Material to be used :

Page 13: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

REST AREA

Inventory No : 7

Total Available Units : 3

Total Sq. ft.

Location :

Size :

Material to be used :

Page 14: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

ENTRY TO SCREEN 1 AND 2

Inventory No : 8

Total Available Units : 9

Total Sq. ft.

Location :

Size :

Material to be used :

Page 15: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

LOBBY ENTRY TO SCREEN 1 AND 2

Inventory No : 9

Total Available Units

Total Sq. ft.

Location :

Size :

Material to be used :

Page 16: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

LOBBY ENTRY TO SCREEN 1

Inventory No : 10

Total Available Units : 11

Total Sq. ft.

Location :

Size :

Material to be used :

Page 17: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

LOBBY ENTRY & EXIT TO SCREEN 2

Inventory No : 1 1

Total Available Units : 8

Total Sq. ft.

Location :

Size :

Material to be used :

Page 18: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

LOBBY ENTRY & EXIT TO SCREEN 2

Inventory No : 12

Total Available Units : 8 + 6 + 6 = 1

Total Sq. ft.

Location :

Size :

Material to be used :

Page 19: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

WASH AREA

Inventory No : 13

Total Available Units

Total Sq. ft.

Location :

Size :

Material to be used :

Page 20: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

AUDI -DOOR BRANDING

Inventory No : 14

Total Available Units : 8

Total Sq. ft.

Location :

Size :

Material to be used :

Page 21: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

LIGHT BOX

Inventory No : 1

Total Available Units :

Total Sq. ft.

Location :

Size :

Material to be used :

Page 22: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

CAFE INVENTORY

Inventory No : 1

Total Available Units

Total Sq. ft.

Location :

Size :

Material to be used :

Page 23: Carnival Cinemas BRANDING INVENTORY - RP Mall Kollam Demo (2) (1)

Presentation prepared by

Mahesh Mohan Branding & Marketing