CARNAVAL

PRIMAVERA

DOWNTOWN

FESTIVAL Downtown – Pacific Blvd.

Huntington Park, California

April 10, 11 and 12, 2015

Presented By:

The Greater Huntington Park Area Chamber of Commerce In Cooperation With:

City of Huntington Park

OVERVIEW One of Southern California’s largest Three-Day Spring Festivals, “Carnaval Primavera

Downtown Festival” is presented in the month of April. The major Hispanic Market event attracts hundreds of thousands of attendees to the downtown area. “Carnaval Primavera” offers a large Hispanic Market for Corporations to promote their services and products, with over 100 corporate exhibits, retail commercial booths, food, arts & crafts, a free health fair, children’s mask contest, a main stage for live entertainment and two areas of amusement rides for all ages.

FEATURED SPECIAL GUESTS

Through its 22 years of presentation, “Carnaval Primavera Downtown Festival” every year recognizes a special guest/celebrity of the Hispanic Entertainment Industry as the “King” or “Queen”. Each guest is presented an official plaque by the Chamber of Commerce and a commemorative key to the City by the Mayor and City Council. Some of the honored guests in past years were: Actor/ Producer Carlos Ponce, Singer Marisela, Actor Eduardo Yanez, Singer Beatriz Adriana, El Chapo De Sinaloa, Rafael Amaya, Lucia Mendez, Eduardo Varestegui and many others.

EVENT DEMOGRAPHICS

• “Carnaval Primavera - Downtown Festival”

currently attracts in excess of 250,000 people

during its three-day presentation.

• The Festival is created on four-continuous

downtown city-blocks and four side-streets

along Pacific Blvd. in Huntington Park,

California, five-miles southeast of downtown

Los Angeles.

• Through our annual family surveys, it is

reflected that the attendees travel to the

annual Festival from the counties of Los

Angeles, Riverside, San Diego, San Bernardino,

Santa Barbara, Ventura and Orange. The

average attendee travels to the Festival within

a 40-mile radius.

EVENT DEMOGRAPHICS… CONT’D

Twenty-eight percent (32%) of the

attendees are between 36 to 55 years

of age. Twenty-three percent (21%) of

the Festival attendees are between the

ages of 22 to 35.

An average family of four members

attends the Festival, with a median

household-income of $36k.

The free-of-charge Festival is open to

the public. To those attending, it

provides numerous free services that

include health-examinations, nutrition

information and family planning.

PARTNERSHIP “Carnaval Primavera” Downtown Festival has

created media partnerships and have maintained the support for over two decades.

We are proud to have been partners with Television Stations, Radio Stations, Newspapers and Magazine Publications.

Some of our committed media partners are Telemundo, KVEA, Channel 52,

Our media partners recognize our area of high marketing value that provides quality exposure to their participation and of their clients.

Major sponsors of the “Carnaval Primavera - Downtown Festival” vary each year from those competing for either an Exclusive or Semi-Exclusive level of exposure to the basic Corporate-Participant. The Semi-Exclusive sponsors are positioned on opposite venue-sites of the four-block festival.

PAST SPONSORS AND EXHIBITORS Major Corporate sponsors that have

participated during the past 21 years include: The Home Depot, Southern California Ford, Pampers, Charmin, U.S. Army, O’Reilly, Wells Fargo, Jarritos, AeroMexico, Curacao, Beechnut, and many others.

All Corporations have expressed their benefit to the event, and complimented our event on how well organized.

Major sponsors of the “Carnaval Primavera - Downtown Festival” vary each year from those competing for either an Exclusive or Semi-Exclusive level of exposure to the basic Corporate-Participant. The Semi-Exclusive sponsors are positioned on opposite venue-sites of the four-block festival.

PROPOSAL OUTLINE

The Chamber of Commerce is pleased to offer the following proposals for the

22nd Annual “Carnaval Primavera Downtown Festival.”

Platinum - Exclusivity Sponsor

Presenter, Top Billing, Television, Radio, Main Stage, Event Banners,

Print and Social Media, Exhibit Spaces, etc.

Gold – Semi-Exclusive Sponsor

Radio, Mid-Block Banners, Print and Social Media, Exhibit Spaces, etc.

Silver – Non-Exclusive Sponsor -

Print and Social Media, Exhibit Spaces, etc.

Other Sponsorship Packages Available

Bronze – Corporate Sponsor Participant

Crystal – Corporate Exhibitor

SPONSORSHIP VALUE

Title-Platinum and Gold Festival Sponsors receive additional value-

plus benefits. These benefits include logo and/or name recognition on

several of the professional two-face horizontal banners installed at

key intersections of the Downtown Shopping-District.

In addition, the main concert-stage is recognized as the Title-

Sponsor’s Stage. Also, several key-venue sites are installed with the

Sponsors’ Banners.

Other value-plus benefits include Sponsor Recognition as the Host of

the Festival’s “Opening-Night Gala Reception,” and also the host of

the “VIP Reception Lounge,” where complimentary food and

beverages are served to the Special Celebrity Guests, VIP Dignitaries,

Talent, Festival Sponsors and Media.

A Major Hispanic Downtown Event Presented for Over 21 Years!

(323) 585-1155

Call Your Chamber of Commerce – We Are Ready to Promote You!

Leticia Martinez

Festival Producer &

Chamber Executive Director/CEO