8/14/2019 Carma Parrish Cover Letter
1/1
July 30, 2008
To Whom It May Concern:
I have been made aware of an opening in your company thru the
Palladium Item and believe that my education,
skills and work experience would transition well into the
position of Director of Communications and
Marketing for Indiana University East.
As VP of Marketing for Perfect Circle Credit Union (PCCU), the
largest credit union in Wayne County Indiana,
I am responsible for the efficient and effective operations of
the marketing and public relations functionsincluding visionary
marketing, strategic focus on customer value and the use of
customer information as the
driving force behind successful marketing plans and
initiatives.
With the expansion of our field of membership in 2003, the need
to distinguish our selves more clearly to thegeneral public became
the opportunity of a lifetime for a marketer----brand overhaul.
Unable to change our
name, I created a new brand image including shortening our name
to PCCU in all communications, a newlogo, tagline, and signage. In
2007 PCCU celebrated 75 years of serving its members. I further
developed our
brand to drive public awareness by utilizing the five senses
which included a new color scheme, infamous baldguy spokesman, new
website, branch televisions, Warmglow snicker doodle candles to all
new members,
snicker doodle scent air machine in branch lobbies and snicker
doodle cookies. My efforts resulted in 4.5%member growth while the
credit union industry as a whole showed negative growth in
2007.
It seemed almost simultaneous with my branding campaign I began
seeing IU Easts name popping up all over
town, even on interstate 70. While our industries may be miles
apart our efforts towards brand recognition aretext book marketing.
Along with your recent addition of collegiate sports in the NAIA
division, branding is
even more crucial to build your rosters with quality student
athletes.
While I enjoyed developing and implementing a branding campaign
from scratch, the idea of taking the workof what my would-be
predecessor has begun and continuing the evolution process would be
a career choice I
would be passionate towards. My ability to provide effective and
successful deliverables is directly related to
my thoughtful and creative work. Over the past seven years, I
have researched, created, designed and producedmulti-media
advertising campaigns and programs to successfully generate
increased public awareness andknowledge of the credit union
philosophy and the value proposition it has to offer.
I have also executed a number of community and corporate focused
events that reinforced strategic goals to
gain end results while including creative ideas to draw
attendance and awareness. I am creative, highlyorganized, and make
wise decisions after careful thought. The freedom afforded me by my
current employer to
work independently and to make high-level decisions is an
example of the trust and confidence that I havegained through a
strong work ethic and integrity.
I bring to the table an abundance of energy and excitement, as
well as a wealth of experience and knowledge in
the areas of advertising, marketing, building
business-to-business relationships, customer relationship
management, sales, contract negotiation, and community
relations. I look forward to learning more about IUEast and
discussing how I can make a contribution to its future. My interest
in marketing IU East is genuine
and I am committed to my objective.
Sincerely,
Carma Parrish
765.478.5342
