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November 15, 2012 presentation by Food Export Northeast
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The CaribbeanThe Caribbean An Export Market With An Open Door Policy!An Export Market With An Open Door Policy!
The Caribbean IslandsThe Caribbean Islands
16.16. MartiniqueMartinique17.17. MontserratMontserrat18.18. Netherlands Antilles (Sint Netherlands Antilles (Sint
Maarten, Sint Eustatius, Maarten, Sint Eustatius, Saba, Curacao, Bonaire)Saba, Curacao, Bonaire)
19.19. Puerto RicoPuerto Rico 20.20. St. BarthelemySt. Barthelemy21.21. St. Kitts & NevisSt. Kitts & Nevis22.22. St. LuciaSt. Lucia23.23. St. Martin St. Martin 24.24. St. Vincent & the St. Vincent & the
GrenadinesGrenadines25.25. Trinidad & TobagoTrinidad & Tobago26.26. Turks & CaicosTurks & Caicos27.27. USVIUSVI
1.1. AnguillaAnguilla2.2. Antigua & BarbudaAntigua & Barbuda3.3. ArubaAruba4.4. The BahamasThe Bahamas5.5. BarbadosBarbados6.6. BermudaBermuda7.7. BVIBVI8.8. Cayman IslandsCayman Islands 9.9. CubaCuba10.10. DominicaDominica11.11. The Dominican RepublicThe Dominican Republic12.12. GuadeloupeGuadeloupe13.13. GrenadaGrenada14.14. HaitiHaiti15.15. JamaicaJamaica
Discussion OutlineDiscussion Outline
I.I. Caribbean Market OverviewCaribbean Market Overview
II.II. Consumer TrendsConsumer Trends
III.III. Market SegmentsMarket Segments
IV.IV. Market Entry Requirements and Market Entry Requirements and StrategiesStrategies
V.V. Activities Targeting Caribbean BuyersActivities Targeting Caribbean Buyers
I.I. Caribbean Market Caribbean Market OverviewOverviewGeography Geography
I.I. Caribbean Market Caribbean Market OverviewOverviewGeography Geography CONTINUEDCONTINUED
• Single Island or Multi-Island ChainsSingle Island or Multi-Island Chains
• Location: Location: From:From: Bermuda Bermuda in N. Atlantic, E. of South in N. Atlantic, E. of South CarolinaCarolinaTo:To: Trinidad & TobagoTrinidad & Tobago, btw Caribbean / N. Atlantic, N.E. of , btw Caribbean / N. Atlantic, N.E. of VenezuelaVenezuela
• Climate: Climate: Sub-Tropical / Tropical Maritime / Tropical, Sub-Tropical / Tropical Maritime / Tropical, Minimal Seasonal Temp Variation, Seasonal Rainfall Minimal Seasonal Temp Variation, Seasonal Rainfall VariationVariation
• Terrain: Terrain: Varies!Varies! Low lying limestone base, coral Low lying limestone base, coral reefs, plains, fertile valleys, low hills and mountainsreefs, plains, fertile valleys, low hills and mountains
I.I. Caribbean Market Caribbean Market OverviewOverviewGeography Geography CONTINUEDCONTINUED
• Natural Resources: “Natural Resources: “Sun, Sand & Sea”, Limestone, Sun, Sand & Sea”, Limestone, Nickel, Bauxite, Gold Silver, Petroleum, Natural Gas and Nickel, Bauxite, Gold Silver, Petroleum, Natural Gas and AsphaltAsphalt
• Land Use: Land Use:
The Dominican Republic The Dominican Republic – Arable Land = 23%, Permanent – Arable Land = 23%, Permanent crops = 10% and Other Use = 67%crops = 10% and Other Use = 67%
The BahamasThe Bahamas – Arable Land = 1%, Permanent crops = 0% and – Arable Land = 1%, Permanent crops = 0% and Other Use = 99%Other Use = 99%
• Natural Hazards: Natural Hazards: Hurricanes (June – November), Hurricanes (June – November), Occasional Floods, Periodic DroughtsOccasional Floods, Periodic Droughts
I.I. Caribbean Market Caribbean Market OverviewOverviewPopulation/DemographicsPopulation/Demographics
Out of Many One People
I.I. Caribbean Market Caribbean Market OverviewOverviewPopulation/DemographicsPopulation/Demographics
CONTINUEDCONTINUED Total Population : 40 Million Total Population : 40 Million (approx)(approx)
Top 5 : 92% / 37 MillionTop 5 : 92% / 37 MillionCuba – 11.5 M / Dominican Republic – 9.7 M / Haiti – 9 M / Cuba – 11.5 M / Dominican Republic – 9.7 M / Haiti – 9 M / Puerto Rico – 4 M / Jamaica – 2.8 MPuerto Rico – 4 M / Jamaica – 2.8 M
Annual Population Growth RateAnnual Population Growth RateHaiti – 1.8% / Dominican Republic 1.5% / Barbados 0.38%Haiti – 1.8% / Dominican Republic 1.5% / Barbados 0.38%
Male : Female RatioMale : Female RatioHaiti – 0.98: 1 / Dominican Republic 1.03:1 / Barbados 0.94:1Haiti – 0.98: 1 / Dominican Republic 1.03:1 / Barbados 0.94:1
Life Expectancy Life Expectancy Haiti – 61 Years / Dominican Republic & Barbados 74 YearsHaiti – 61 Years / Dominican Republic & Barbados 74 Years
I.I. Caribbean Market Caribbean Market OverviewOverviewPopulation/DemographicsPopulation/Demographics
CONTINUEDCONTINUED Ethnic GroupsEthnic Groups
African, European, East Indian, Asian, Caribbean Amerindian, African, European, East Indian, Asian, Caribbean Amerindian, MixedMixed
ReligionsReligionsProtestant (Anglican, Seven-Day Adventist, Pentecostal, Baptist, Protestant (Anglican, Seven-Day Adventist, Pentecostal, Baptist, Methodist , etc.), Roman Catholic, Hindu, Muslim, Jewish, Other, Methodist , etc.), Roman Catholic, Hindu, Muslim, Jewish, Other, NoneNone
LanguagesLanguagesSPANISH , FRENCH / Creole / French Patois, ENGLISH/ English SPANISH , FRENCH / Creole / French Patois, ENGLISH/ English Patois, DUTCH / PapiamentoPatois, DUTCH / Papiamento
Literacy Literacy Haiti – 53% / Dominican Republic – 87% / Barbados – 99%Haiti – 53% / Dominican Republic – 87% / Barbados – 99%
I.I. Caribbean Market Caribbean Market OverviewOverviewGovernmentsGovernments
I.I. Caribbean Market Caribbean Market OverviewOverview Governments Governments CONTINUED CONTINUED
Status: Status: Independent Nations vs. Dependent / Overseas Territories / Independent Nations vs. Dependent / Overseas Territories / Overseas DepartmentsOverseas Departments
Types:Types:Parliamentary Democracies, Democratic Republics, Self-Governing Parliamentary Democracies, Democratic Republics, Self-Governing Territories, Commonwealth State, Communist StateTerritories, Commonwealth State, Communist State
Legal Systems:Legal Systems:Based on: English Common Law, French Civil Law, Spanish Civil Law, Based on: English Common Law, French Civil Law, Spanish Civil Law, Roman Civil Law and US LawsRoman Civil Law and US Laws
Heads of State / Government:Heads of State / Government:H of S: Queen Elizabeth II, Queen Beatrix, President Obama, Local H of S: Queen Elizabeth II, Queen Beatrix, President Obama, Local PresidentsPresidents
H of G: Prime Ministers, Presidents, Premiers, Leaders of H of G: Prime Ministers, Presidents, Premiers, Leaders of Government, GovernorsGovernment, Governors
Suffrage: 18 years of age / UniversalSuffrage: 18 years of age / Universal
I.I. Caribbean Market Caribbean Market OverviewOverviewEconomiesEconomies
I.I. Caribbean Market Caribbean Market OverviewOverview Economies Economies CONTINUED CONTINUED
ArubaAruba $ 21, 800$ 21, 800BermudaBermuda $ 69,900$ 69,900Dominican Dominican Rep.Rep.
$ 8,200$ 8,200
HaitiHaiti $ 1,300$ 1,300
GDP per Capita GDP per Capita IncomeIncome
GDP Composition GDP Composition by Sectorby Sector
Agric.Agric. Indus.Indus. Serv.Serv.
ArubaAruba 0.40.4%%
33%33% 6666%%
BermudaBermuda 1%1% 10%10% 8989%%
Dom. Dom. Rep.Rep.
11%11% 23%23% 6666%%
HaitiHaiti 28%28% 20%20% 5252%%
I.I. Caribbean Market Caribbean Market OverviewOverview Economies Economies CONTINUED CONTINUED Unemployment Rates:Unemployment Rates: Aruba:Aruba: 6.9% /6.9% / Bermuda:Bermuda: 2.1% /2.1% /
Dominican Republic:Dominican Republic: 14.1% /14.1% / Haiti: Haiti: widespread, two-thirds of the widespread, two-thirds of the labor force do not have formal jobslabor force do not have formal jobs
Industries:Industries: Tourism, Banking, Insurance & Finance, Sugar, Tourism, Banking, Insurance & Finance, Sugar, Bananas, Tobacco, Food Processing, Beverage, Light Bananas, Tobacco, Food Processing, Beverage, Light Manufacturing, Cement, Textiles, Mining (Bauxite, other Metallic Manufacturing, Cement, Textiles, Mining (Bauxite, other Metallic and Non-Metallic Minerals) , Petroleum, Chemicals, Information and Non-Metallic Minerals) , Petroleum, Chemicals, Information TechnologyTechnology
Major Import Partners:Major Import Partners:Aruba:Aruba: US 53%, Netherlands 12%, UK 5%US 53%, Netherlands 12%, UK 5%Bermuda:Bermuda: Italy 26%,Italy 26%, US 18%, South Korea 17%, UK 8%, US 18%, South Korea 17%, UK 8%, Singapore 5%, France 5%, Norway 4%Singapore 5%, France 5%, Norway 4%Dominican Republic:Dominican Republic: US 39%, Venezuela 8%, Mexico 5%, US 39%, Venezuela 8%, Mexico 5%, Colombia 5%Colombia 5%Haiti:Haiti: US 34%, Dominican Republic 23%, US 34%, Dominican Republic 23%, Netherland Antilles 10%, China 4%Netherland Antilles 10%, China 4%
I.I. Caribbean Market Caribbean Market OverviewOverview Infrastructure Infrastructure
I.I. Caribbean Market Caribbean Market OverviewOverview Infrastructure Infrastructure CONTINUED CONTINUED
TelephonTelephone Main e Main LinesLines
TelephonTelephone e
CellularCellular
TV TV StationStation
ss
Internet Internet UsersUsers
Intl. Air Intl. Air and Sea and Sea
PortsPorts
Dom. Dom. Rep.Rep.
985,70985,7000
7.2 M7.2 M 2525 Plus CablePlus Cable
2.1 M2.1 M22% of Pop.22% of Pop.
10 – Air10 – Air5 - Sea5 - Sea
JamaicaJamaica 316,60316,6000
2.7 M2.7 M 77Plus CablePlus Cable
1.5 M1.5 M54% of Pop.54% of Pop.
2 – Air2 – Air5 - Sea5 - Sea
Trinidad Trinidad & & TobagoTobago
307,00307,0000
1.5 M1.5 M 66Plus CablePlus Cable
227 K227 K19% of Pop.19% of Pop.
2 – Air2 – Air3 - Sea3 - Sea
Neth.Neth.AntillesAntilles
88,00088,000 200,00200,0000
33 Plus CablePlus Cable
32 K32 K14% of Pop.14% of Pop.
3 – Air3 – Air3 - Sea3 - Sea
I.I. Caribbean Market Caribbean Market OverviewOverview Top 10 Export Markets Top 10 Export Markets
0 500 1000 1500
$ Millions
Dom. Rep.Jamaica
HaitiCuba
TrinidadBahamas
Neth. Ant.BermudaBarbados
Cayman
Source: USDA
U.S. Agriculture, Fish & Forestry U.S. Agriculture, Fish & Forestry ProductsProducts
20112011
II.II. Consumer TrendsConsumer Trends U.S. Agriculture, Fish & Forestry Exports to U.S. Agriculture, Fish & Forestry Exports to the the Top 5 Caribbean MarketsTop 5 Caribbean Markets
TOTALTOTAL
CaribbeaCaribbeann
Dom. Dom. Rep.Rep.
JamaicJamaicaa
HaitiHaiti CubaCuba Trinidad Trinidad & &
TobagoTobago
BulkBulk 1,228.91,228.9 548.4548.4 144.5144.5 174.1174.1 194.9194.9 71.971.9
IntermediatIntermediatee
671.4671.4 328.1328.1 101.4101.4 47.747.7 36.536.5 82.482.4
ConsumerConsumer 1,516.81,516.8 312.2312.2 155.2155.2 104.7104.7 121.3121.3 161.0161.0
Forest Forest Prod.Prod.
249.9249.9 49.149.1 29.729.7 30.130.1 1.51.5 19.019.0
SeafoodSeafood 51.651.6 9.29.2 3.63.6 1.01.0 00 4.44.4
TotalTotal 3,718.6 3,718.6 1,247.11,247.1 434.4434.4 357.5357.5 354.3354.3 338.7338.7
Source: USDA
2011($ 2011($ Millions)Millions)
Growth in US Agricultural Exports to the Growth in US Agricultural Exports to the CaribbeanCaribbean
Source: USDA
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2007 2008 2009 2010 2011
$ B
illio
ns
II.II. Consumer Trends Consumer Trends
Growth in US Consumer-Oriented Growth in US Consumer-Oriented Agricultural Exports to the CaribbeanAgricultural Exports to the Caribbean
Source: USDA
0
200
400
600
800
1000
1200
1400
1600
2007 2008 2009 2010 2011
$ M
illions
II.II. Consumer Trends Consumer Trends
Caribbean Market for Packaged FoodsCaribbean Market for Packaged FoodsMarket Size – Retail Value – Growth ForecastMarket Size – Retail Value – Growth Forecast
II.II. Consumer Trends Consumer Trends
0
1000
2000
3000
4000
5000
6000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
$ M
illions
Source: EUROMONITOR
2009
2014
0
200
400
600
800
1000
1200
1400
1600
1800
$ M
illions
DR CUBA JA HAITI T&T GUAD BAH MART BDOS NA
II.II. Consumer Trends Consumer Trends Top 10 Caribbean Markets for Packaged Top 10 Caribbean Markets for Packaged
FoodsFoodsMarket Size – Retail Value – Growth ForecastMarket Size – Retail Value – Growth Forecast
Source: EUROMONITOR
Distribution of Consumer Ready Foods in the Distribution of Consumer Ready Foods in the CaribbeanCaribbean
Source: USDA
60%
40%
Retail Food Service
II.II. Consumer Trends Consumer Trends
Breakdown of U.S. Exports to the Caribbean of Breakdown of U.S. Exports to the Caribbean of Consumer-Oriented Products (2011)Consumer-Oriented Products (2011)
Source: USDA
Poultry24%
R. Meats15%
Snacks8%
Fresh F&V6%
Proc. F&V6%
Juice4%
Wine/ Beer3%
Dairy12%
Pet Food2%
Nuts1%
Cereals3%
Egg & Prods.3%
Other13%
II.II. Consumer Trends Consumer Trends
II.II. Consumer Trends Consumer Trends
050
100150200250300350400
$ M
illions
Poultry Fruit & VegRed Meats SnackFoods
2007 2008 2009 2010 2011
U.S. Exports to the Caribbean of Consumer-Oriented U.S. Exports to the Caribbean of Consumer-Oriented Products – High Growth Categories Products – High Growth Categories
Source: USDA
II.II. Consumer Trends Consumer Trends
Healthy Living and EatingHealthy Living and Eating
Busier Lifestyles need Convenience Busier Lifestyles need Convenience
Good Value/Economic PricesGood Value/Economic Prices
Specialty FoodsSpecialty Foods
Caribbean Consumers’ Caribbean Consumers’ Demands/NeedsDemands/Needs
Best Product ProspectsBest Product Prospects Snack Foods – Healthy & SpecialtySnack Foods – Healthy & Specialty Fresh & Frozen Vegetables & FruitFresh & Frozen Vegetables & Fruit Fruit Juices & Drinks / Healthy Beverages / Energy Fruit Juices & Drinks / Healthy Beverages / Energy
DrinksDrinks Wine & BeerWine & Beer Frozen Foods / Convenience FoodsFrozen Foods / Convenience Foods Healthy / Natural Foods / Organic / Diabetic ProductsHealthy / Natural Foods / Organic / Diabetic Products Deli Meats – Salami, Cold Cuts, Turkey Breasts…Deli Meats – Salami, Cold Cuts, Turkey Breasts… Bakery Products - Ready-made, Pre-prep, IngredientsBakery Products - Ready-made, Pre-prep, Ingredients High End Seafood – Scallops, Crab, Lobster, SalmonHigh End Seafood – Scallops, Crab, Lobster, Salmon Pet Foods – Dog & Cat FoodsPet Foods – Dog & Cat Foods
II.II. Consumer Trends Consumer Trends
III.III. Market Segments Market Segments
More Direct Purchases by More Direct Purchases by Chains and Large Chains and Large IndependentsIndependents
Continued Demand for Continued Demand for Private Labeling and Store Private Labeling and Store BrandingBranding
Continued Demand for Continued Demand for Value/Economy Grocery Value/Economy Grocery LinesLines
Added Service to the Added Service to the Yachting “Niche” Market – Yachting “Niche” Market – Phoned/Faxed in Orders for Phoned/Faxed in Orders for Yacht ProvisionsYacht Provisions
Retail Market Trends
III.III. Market Segments Market Segments
New / Expanded Stores and New / Expanded Stores and Improved Store FormatsImproved Store Formats
More In-store Bakeries and More In-store Bakeries and Delis with “Ready” Meal Delis with “Ready” Meal ServicesServices
Expanded Frozen Food Expanded Frozen Food SectionsSections
Designated Sections for Designated Sections for Healthy/Natural/Organic and Healthy/Natural/Organic and Specialty FoodsSpecialty Foods
Introduction of Introduction of Natural/Organic Products Natural/Organic Products across Food Categoriesacross Food Categories
Retail Market Trends CONTINUED
III.III. Market Segments Market Segments
Buyer Profiles:Buyer Profiles:
• Importer/Distributor mostly Importer/Distributor mostly unspecialized, Foodservice & unspecialized, Foodservice & Retail, Dry &/or RefrigeratedRetail, Dry &/or Refrigerated
• Regional ConglomeratesRegional Conglomerates
• Local chains / some with IGA Local chains / some with IGA affiliationsaffiliations
• International chains, e.g. International chains, e.g. PriceSmart, Cost-U-Less, PriceSmart, Cost-U-Less, Carrefour etc.Carrefour etc.
• Large and medium sized Large and medium sized Independent StoresIndependent Stores
• Moms & Pops, Convenience Moms & Pops, Convenience Stores etc.Stores etc.
Retail Market Structure
Foreign Supplier
Independents
Importers/Distributors
Supermarket Chains
Wholesalers
Specialty Stores
Mom & PopsConvenience Stores
PharmaciesGas Marts
III.III. Market Segments Market Segments
Steady Growth in Caribbean Steady Growth in Caribbean Tourism since 2002Tourism since 2002
Approximately 14 million Approximately 14 million stop-over tourists & 13 stop-over tourists & 13 million cruise passenger million cruise passenger arrivals per yeararrivals per year
US Visitors Comprise Major US Visitors Comprise Major Share just over 50% of Share just over 50% of Tourists in the Caribbean Tourists in the Caribbean
Significant Expansion in the Significant Expansion in the # of Hotels across the # of Hotels across the Region Region
HRI / Food Service Market Trends
III.III. Market Segments Market Segments
Fast Food Restaurants Fast Food Restaurants one of the Fastest one of the Fastest Growing HRI Market Growing HRI Market Segments in recent Segments in recent yearsyears
World Class Chef’s in World Class Chef’s in the Caribbean the Caribbean Influence Demand for Influence Demand for High Quality and High Quality and Specialty Food Specialty Food IngredientsIngredients
HRI / Food Service Market Trends
III.III. Market Segments Market Segments
Buyer Profiles:Buyer Profiles:
• Some major Importers / Some major Importers / Distributors focus on food Distributors focus on food service market although many service market although many supply both retail and supply both retail and foodservice customers foodservice customers
• European Plan & All-InclusiveEuropean Plan & All-InclusiveChainsChains
• International and Regional International and Regional Chains Chains
• Multi-Island Hotel ChainsMulti-Island Hotel Chains
Miami / S. FL Buying OfficesMiami / S. FL Buying Offices
HRI / Food Service Market Structure
Restaurants
Institutions
Hotels
Foreign Suppliers
Importers Distributors
IV.IV. Market Entry Market Entry Requirements & Strategies Requirements & Strategies
Import Documentation – Bill of Lading, Import Documentation – Bill of Lading, Commercial Invoice, Insurance CertificateCommercial Invoice, Insurance Certificate
Duties & Taxes – Import Tariffs, Other Fees, Duties & Taxes – Import Tariffs, Other Fees, Value-Added TaxesValue-Added Taxes
Health Registration / CertificationHealth Registration / Certification
Trademark RegistrationTrademark Registration
GMOs - AcceptedGMOs - Accepted
Import & Food Safety Requirements
IV.IV. Market Entry Market Entry Requirements & Strategies Requirements & Strategies
1.1. Company brand nameCompany brand name2.2. Product nameProduct name3.3. Country of origin Country of origin 4.4. Ingredients listIngredients list5.5. Net weight (Metric)Net weight (Metric)6.6. Producer name and Producer name and
address or Importer address or Importer name and addressname and address
7.7. Product batch codeProduct batch code8.8. Expiration dateExpiration date9.9. Preparation Preparation
instructionsinstructions10.10. Storage instructions Storage instructions
after openingafter opening11.11. Nutrition Facts Nutrition Facts 12.12. UPC Code UPC Code
Labeling Regulations
IV.IV. Market Entry Market Entry Requirements & Strategies Requirements & Strategies
Understanding from New Suppliers that initial Understanding from New Suppliers that initial orders may be small but potentially can grow in to orders may be small but potentially can grow in to big orders! big orders!
Reliable Service and CommunicationsReliable Service and Communications Good Value and Competitive PricingGood Value and Competitive Pricing Good Quality Good Quality Adequate Lead Time for Products with Expiry DatesAdequate Lead Time for Products with Expiry Dates Exclusive Importer/Distributor RelationshipsExclusive Importer/Distributor Relationships Marketing Support: POS Materials, Advertising & Marketing Support: POS Materials, Advertising &
Promotion Funds, Free Stock for PromotionsPromotion Funds, Free Stock for Promotions
What do Caribbean Food Buyers Want?
IV.IV. Market Entry Market Entry Requirements & Strategies Requirements & Strategies
Important Questions:Important Questions: What are your company’s What are your company’s
Export Objectives?Export Objectives? What are your company’s What are your company’s
Resources?Resources? How much experience How much experience
does your company have does your company have in Exporting?in Exporting?
What is your company’s What is your company’s Export Strategy?Export Strategy?
Options & Approach:Options & Approach: Regional Coverage – Sell Regional Coverage – Sell
directly to Large Markets directly to Large Markets and in-directly to small and in-directly to small marketsmarkets
Sell in-directly to all Sell in-directly to all markets and transition to markets and transition to direct exports as markets direct exports as markets developsdevelops
Target Specific Market (s) Target Specific Market (s)
Export Market Options & Approach
IV.IV. Market Entry Requirements Market Entry Requirements & Strategies& Strategies
Consolidation is Key for the CaribbeanConsolidation is Key for the Caribbean
• Majority of freight moving to the Region is consolidated in FloridaMajority of freight moving to the Region is consolidated in Florida
• Bermuda sources from the NE and from JacksonvilleBermuda sources from the NE and from Jacksonville
• Consolidators’ Success Factors: Proximity to Markets, Wide Product Consolidators’ Success Factors: Proximity to Markets, Wide Product Range & Services, Competitive PricesRange & Services, Competitive Prices
• Some consolidators carry product, some act as freight forwarders Some consolidators carry product, some act as freight forwarders onlyonly
• Many consolidators specialize but larger consolidators offer a full Many consolidators specialize but larger consolidators offer a full line of productsline of products
• Parallel TradingParallel Trading is a common complaint among Caribbean based is a common complaint among Caribbean based distributorsdistributors
The Role of US Export The Role of US Export Wholesalers/ConsolidatorsWholesalers/Consolidators
Advantages Advantages of Selling to Consolidatorsof Selling to Consolidators
Access to a wide market and large number of buyers through a Access to a wide market and large number of buyers through a single “customer”single “customer”
Expansion of product distribution over a greater number of small-Expansion of product distribution over a greater number of small-scale buyers through consolidatorsscale buyers through consolidators
Lower payment risk selling to consolidators vs. smaller-size Lower payment risk selling to consolidators vs. smaller-size regional buyersregional buyers
Consolidators have in-depth knowledge and are better equipped Consolidators have in-depth knowledge and are better equipped to sell to the regionto sell to the region
Consolidators’ own Consolidators’ own Private LabelPrivate Label another opportunity another opportunity
IV.IV. Market Entry Market Entry Requirements & Requirements & StrategiesStrategies
A Great opportunity to meet with Caribbean A Great opportunity to meet with Caribbean Buyers from most of the Caribbean MarketsBuyers from most of the Caribbean Markets
Look out for Registration details in early Look out for Registration details in early 2013! 2013!
V. 2013 Activities Targeting V. 2013 Activities Targeting Caribbean BuyersCaribbean Buyers
JUNE 2013
V. 2013 Activities Targeting V. 2013 Activities Targeting Caribbean BuyersCaribbean Buyers
A Well Favored Trade Show among A Well Favored Trade Show among Caribbean and other Regional Food & Caribbean and other Regional Food & Beverage Buyers!Beverage Buyers!
October 2013Miami, Florida
Thank You!Thank You!