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CARFAC OntarioAGM Presentation

MEMBERSHIP PROFILE:Current + Lapsed

September 15, 2013

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Membership Survey 2 surveys, distinct but complementary:

Current Membership

Lapsed Membership

Delivered electronically

Survey Monkey Incentives + Repeats

Last delivered 2009

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Survey Delivery Current Membership

785 addressees 750 received

364 completed

Response Rate:

48 .5%

2009 @ 31.0%

Lapsed Membership

473 addressees 420 received

101 completed

Response Rate:

24 .1%

2009 @ 9.4% 3

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Satisfaction LevelsCurrent Members

95%

53% Very Satisfied

42% Some Satisfied

5% Dissatisfied

Lapsed Members

84%

35% Very Satisfied

49% Some Satisfied

17% Dissatisfied

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Current Membership Profile:

Length of membership (1)

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Current Membership Profile:

Age Distribution (2)

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Current Membership Profile:

Career Path (3)

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Current Membership Profile:

Annual Exhibitions (4)

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Current Membership Profile:

Geographic Distribution (5)

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Motivation for Joining(1)

Big picture, just being there

44% organizational reputation

40% organizational mandate

34% professional prestige ofbeing a member

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Motivation (2) Specific benefit

49% Calls for submission

34% Networking potential

28% Education/training opportunity

24% VALCO

19% Discounts

15% Certificate of Canadian Origin

12% Call for jobs

6% Group insurance rates

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Valuable

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Program SuccessesService/Benefit Very Somewhat TotalImportant Important

% % %

Advocacy 80.8 9.7 91

Publications 46.8 33.8 81 DISPATCH 34.5 45.7 80

www.carfacontario.ca 41.9 36.7 79

CARFAC Online 46.3 30.4 78

Staff 46.3 30.4 77

Training 41.5 30.9 72 Health & Safety Info 32.7 31.8 65

VALCO 34.0 24.4 58

Group Insurance 18.4 23.5 42

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http://www.carfacontario.ca/http://www.carfacontario.ca/

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Lapsed Membership:Time Lapsed since being a Member

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Lapsed Membership:Age

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Lapsed Membership:Career Path

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Lapsed Membership:Annual Exhibitions

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Lapsed Membership:Geographic Distribution

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MOTIVATION for LAPSE

25% Price

15% Did not feel connected

13% Thought I was still a member 4% CARFAC not meeting my needs

3% Dissatisfied 31% Did not use services 8% No longer a practicing artist 2% Left Ontario

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Program Successes: ComparativeService/Benefit Very Somewhat Total Total

Important Important Lapsed Member

% % %

Advocacy 65.3 17.8 83 91

Publications 45.0 30.0 75 81 DISPATCH 23.8 38.6 62 80

www.CARFACOntario.ca 34.3 31.3 66 79

CARFAC Online 32.0 38.0 70 78

Staff 33.0 33.0 66 77

Training 34.3 28.3 63 72 Health & Safety Info 33.0 32.0 65 65

VALCO 38.0 24.0 62 58

Group Insurance 25.0 29.0 54 42

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http://www.carfacontario.ca/http://www.carfacontario.ca/

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Conclusions (1)

Current Membership

95% Satisfaction

More than 3 years

Mature

Professional:

32% Mid Career

23% Established

20% Interrupted

12% Multiple

10% Entry Level

Lapsed Membership

84% Satisfaction

Less than 3 years

Mature

Professional:

22% Mid Career

15% Established

28% Interrupted

14% Multiple

14% Entry Level

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Conclusions(2)

Current Membership

Annual Exhibitions 9% No Shows/Events

42% 1 2 Shows/Events

30% 3 4 Shows/Events

19% 5+ Shows/Events

Lapsed Membership

Annual Exhibitions 10% No Shows/Events

32% 1 2 Shows/Events

29% 3 4 Shows/Events

30% 5+ Shows/Events

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