Careers in Microsoft Cloud

Organised and initiated by Microsoft, Women Think Next was built to

actively contribute towards the growth of professional women in the

technology industry

Women Think Next brings together professional women from

Advertising & Marketing, Sales, Finance, Technology & Research,

Services and more

With a focus of bringing people together, building connections,

giving professionals the opportunity to learn from one another

while ultimately supporting members to further achieve their

professional goals

About

Promoting Diversity through Technology

Ana Alonso

Enterprise Customers & Partners Director, Microsoft Spain

Case Study: Business Transformation with the Microsoft Cloud

at thyssenkrupp Elevator

Birgit Reiners

Sales Manager, Microsoft Germany

Q&A

Agenda

Ana AlonsoEnterprise Customers & Partners

Director, Microsoft Spain

EDUCATION WORK EXPERIENCE LIFE LEASSONS

TelecomunicationsEngineer 1995

Executive MBA 2002

IE Madrid

1996-2003HP Services

I manage my first team with 25 years

2003-2009Sun Microsystems

Proffesional Services Director for South Europe

2009-2016Microsoft Spain

Sales Director for Enterprise & Partner

Group

Professional & Personal Projects

You have to be COHERENT with

yourself

Walk the Talk

RESILIENCE, EMPATHY &

PASSIONis what makes the

difference

How Did I Get Here?

Diversity

Women matter

40% 70% 85%

$55B 49%

Worldwide

workforce

Purchase

decisions made

by women

Consumer

electronics

purchases

Technology

products

turnover

Innovation

generated within

diverse teams

Women matter

40% 70% 85%

$55B 49%

Worldwide

workforce

Purchase

decisions made

by women

Consumer

electronics

purchases

Technology

products

turnover

Innovation

generated within

diverse teams

90%Technology

designed by men

From using technology...

...to working in

technology

Promoting

STEM studies

Recruitment

75% of STEM graduates will

abandon their professional

career

Flexibility

Professional Development

Ana Alonso

Enterprise Group Director

Birgit ReinersSales Manager

Microsoft Germany

Birgit Reiners, 39

Sales Manager Manufacturing Industry, Enterprise & Partner

Group, Microsoft Germany

Based in Hamburg, Germany

14 years with Microsoft

started as Administrative Assistant

moved to a sales role 9 years ago

managed thyssenkrupp 3 years as Global Account

Executive

manages a team of 6 Account Executives since March

2016

1 son, 6 years

in my free time passionated about Lego and Playmobil

Our digital transformation principles

THE WORLD HAS CHANGED

Digital transformation is essential for a competitive advantage

ENGAGE YOUR

CUSTOMERS

with connected experiences

TRANSFORM

YOUR PRODUCTS

to unlock new revenue opportunities

OPTIMIZE YOUR

OPERATIONS

and rapidly deliver new services

EMPOWER YOUR

EMPLOYEES

to respond faster to subscriber needs

„Our industry does not

respect tradition –

it only respects

innovation“

Satya Nadella

CEO Microsoft

“We wanted to go beyond the industry standard of preventative maintenance, to

offer predictive and even pre-emptive maintenance, so we can guarantee a higher

uptime percentage on our elevators”.”

— Andreas Schierenbeck, CEO, ThyssenKrupp Elevators

ThyssenKrupp Elevators

14

“HoloLens will support technicians prior to and on the job site, significantly reducing

service intervention times.”

— Andreas Schierenbeck, CEO, ThyssenKrupp ElevatorThyssenKrupp Elevators

14

MAX: Supporting a end2end business transformation

- disruptive and game-changer, people-centric attitude

“We can use technology to change, disrupt the landscape of the industries we that participate in.” – Satya Nadella

“We strive to make cities the best ever places to live, by transforming an industry that moves over 1 billion people each day” – Andreas Schierenbeck

Building credibility for thyssenkrupp and Microsoft as business transformers

35 | October 10, 2016 | MAX Communications | Luis Ramos

Optional: thyssenkrupp Elevator

HoloLens + MAX – NY 2016

MAX Germany - HMI 2015

MAX Spain – Madrid 2016

MAX Launch - NY 2015

Digital Business Transformation

Cortana Analytics Suite

Intelligent cloud

See the world differently

Digital transformation is essential for a competitive advantage

ENGAGE YOUR

CUSTOMERS

with connected experiences

TRANSFORM

YOUR PRODUCTS

to unlock new revenue opportunities

OPTIMIZE YOUR

OPERATIONS

and rapidly deliver new services

EMPOWER YOUR

EMPLOYEES

to respond faster to subscriber needs

Q&A

Thank you