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Careers in Direct Marketing
Johnson & Quin, Inc.Presented by Emily Keach
September 20, 2005Indiana University
What is Direct Marketing?
Direct Marketing is. . . An interactive system of marketing
which uses one or more advertising media to effect a measurable response and/or transaction at any location (DMA).
Types of Direct Marketing
Telemarketing Direct response print
Magazines and newspapers Direct response broadcast
Radio and television Direct mail Internet marketing
Direct Marketing Advertising Expenditures
Total advertising expenditures Forecast $278.8 Billion* for 05’
(5.7% increase since 04’) Total DM expenditures
$186 Billion* (04’) **DM expenditures are 67% of
total ad expenditures
*Source DM News and B2B Journal
Direct Mail
Direct Mail Expenditure Forecast 05’ $56.6 Billion* (8.5% increase)
Industry growth factors: Technology advancements More targeted & customized programs
available Clients’ need for more accountable
communications Advertiser can control timing
*Source: DM News
Users of Direct Mail
Catalog companies- direct marketing as main focus
Other corporations- direct as one of many channels
Advertising agencies- specializing in direct marketing
Suppliers to the Industry
Database specialists Telemarketers List brokers Printers and envelope converters Lettershops Full service production companies Internet marketing companies
Industry Trends
Shorter time frames to produce programs
Less experienced clients More competitive pricing Consolidation of companies Businesses focusing on core
competencies and outsourcing other activities
Johnson & Quin- A Full Service Production Co.
Nationally recognized as a leader in direct mail production and critical corporate communications
Manage all production aspects of our client’s mailings: Data processing High color printing Laser personalization Bindery and lettershop Project Management
How Big are We?
Medium sized in industry $15 million annual sales 90 employees 104,000 square foot facility Located north of Chicago in Niles Founded in 1876
Typical Customers
Financial Institutions Insurance Companies Large Retailers Telecommunications Companies Fortune 500 Companies Direct Marketing Advertising
Agencies
Entry level positions in DM
Account Management Associate Coordinate production of DM
promotions Liaison between client, sales and
manufacturing departments Work with Fortune 500 corporations
nationwide
Entry level positions in DM
Sales Support Associate Assist sales with proposals and
presentations Qualify sales leads Track sales activity Assist out-of-town sales reps Ideal entry level position for sales
Entry level positions in DM
Operations Trainee Develop price estimates, schedules and
coordinate production Manage the production process
Offset printing Laser and ink jet personalization Bindery and lettershop
Analyze and design production methods
Unique Training Program
Program began in 1997 Covers direct marketing in general
and J&Q specifically 6 to 8 weeks In-house training Outside speakers and seminars Tours
Possible Career Directions
Account management Sales
Managing existing business Opening new business
Operations management Production Planning
Scheduling, estimating, purchasing
Direct Marketing is. . .
A dynamic, profitable, growing, challenging, respected, influential industry with lots of opportunity for YOU!
05’-06’ Recruitment
IU Marketing Career Fair Friday, September 23 (11AM to 4PM)
Spring Semester - TBA Information Night at IU Interviews on Campus
Questions?
Contact our Indiana University Coordinator Jean Locklund
847-588-4530 [email protected]
View our web site at: www.johnson&quin.com
