Boston University Questrom School of BusinessGraduate Academic & Career Development Center

CAREERTOOLKIT

ESSENTIALS

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CONTENTS

► BUILDING A POWERFUL LINKEDIN PROFILE

► USING LINKEDIN FOR MORE THAN JUST CONNECTING WITH PEOPLE

Boston University Questrom School of BusinessGraduate Academic & Career Development Center

The MENU BAR is your dashboard for navigating LinkedIn.

Your PROFILE is your personal ad (similar to your resume) and a collection of keywords that allow you to be more easily found by recruiters. It is essential to update it regularly.

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YOUR LINKEDIN PROFILE

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PROFILE SETTINGS

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BACKGROUND PANORAMA

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HEADSHOT

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HEADLINE

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CUSTOMIZE YOUR URL

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SUMMARY

ALEXANDER CLARK

MAREN PETERSON

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EXPERIENCESEAN SMALLJOANNA GHAZALI

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EDUCATION

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ETC.

► SKILLS

► INTERESTS

► HONORS & AWARDS

► ORGANIZATIONS

► VOLUNTEER WORK

► GROUPS

► FOLLOWING…

• Influencers

• News

• Companies

► SKILLS

► INTERESTS

► HONORS & AWARDS

► ORGANIZATIONS

► VOLUNTEER WORK

► GROUPS

► FOLLOWING…

• Influencers

• News

• Companies

► SKILLS

► INTERESTS

► HONORS & AWARDS

► ORGANIZATIONS

► VOLUNTEER WORK

► GROUPS

► FOLLOWING…

• Influencers

• News

• Companies

► SKILLS

► INTERESTS

► HONORS & AWARDS

► ORGANIZATIONS

► VOLUNTEER WORK

► GROUPS

► FOLLOWING…

• Influencers

• News

• Companies

Boston University Questrom School of BusinessGraduate Academic & Career Development Center

► Your PROFILE should be aligned with the personal branding of your résumé

► Your HEADLINE should define you perfectly, e.g. “Boston University MBA 2018 | NASD Series 7 and 65 | Hedge Funds | Wealth Management”; customize your LinkedIn URL; URL: www.LinkedIn.com/in/YourName

► Use PIPES (uppercase backslash, under the Backspace key) to increase SEO.

► Add a HEADSHOT; profiles with pictures are clicked on 10x more!

► Your SUMMARY is a powerful presentation of “now and future” written in 1st person; who you are and the skills you deliver to your current and future employers.

► Your EXPERIENCE describes your role and the value you contribute to your employers; include one or two of your proudest accomplishments over the past 15 years.

► Get at least 3 RECOMMENDATIONS from previous employers, co-workers and possibly professors, who know you well. Serious recruiters will contact your Recommenders.

► LinkedIn is KEYWORD-ORIENTED. Make sure your most important keywords are repeated in your profile (discretely spread out).

GENERAL PROFILE DO’S

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