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Career Skills 2

Personal BrandingToday’s lesson will focus on:

Taking control on others’ perceptions of you,.

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Class Agenda:Career Research & Goals

At the end of today’s session, you should feel better answering the following questions:1. What makes me uniquely valuable to a company?2. Where is room for improvement for my personal brand?3. What steps am I taking to strengthen my personal brand?

This session’s topics will be:• Personal Branding Overview• Personal Branding Components• Personal Branding Toolkit• Applying Your Personal Brand

Deliverable: Assignment 03-Personal BrandingDue: End of Session

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Your Personal Brand

What do you think of when you see these images?

What do you want people to think of you when they hear your name?

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Personal Branding:Misconception

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Personal Branding:Misconception

Until I create my personal brand, nothing is benefitting or harmful to me.

• Everyone has their perceptions about you, rather you are putting effort into it or not.

• Personal Branding is focusing on how you present and interact with others to take and control that perception.

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Personal Branding Components:Overview

Adapting Personal Branding guidelines from PWC, the main components of a personal brand are:

1. Purpose2. Skills & Strengths3. Values4. Goals5. Passions

Sound Familiar?

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Personal Branding Components:Purpose & Skills/Strengths

Assignment 3: Personal Branding Worksheet, Section 1

1. Purpose– Relating back to your Personal Missions

Statement, what is it you wanted to accomplish?

2. Skills/Strengths– Relating back to your transferrable skills,

choose 3 main things that highlight your top qualities.

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Personal Branding Components:Goals & Values

Assignment 3: Personal Branding Worksheet, Section 1 (Continued)

3. Goals– Write Down Your Career Goal from the Session

2 Activity. Feel free to expand it to your progressions after that goal.

4. Values– Relating back to your Mission Statement, what

values rung particularly true to you?

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Personal Branding Components:Passions

Assignment 3: Personal Branding Worksheet, Section 1 (Continued)

5. Passions– Not covered in past activity.– Important to include because it adds more character.– If nothing immediately comes to mind, following

questions can help:• If I could get education for a degree in anything for free,

what would it be?• What are some of activities?• What do I get most excited about?

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Personal Branding Components:Self Inventory

Assignment 3: Personal Branding Worksheet, Sections 2, 3, & 5

• By completing Sections 2 & 3, select the top two areas you feel you could improve in that would best augment your career search.

• In Section 5, create two SMARTER goals based off those areas of improvement, creating action steps to address them.

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Personal Branding ToolkitAssignment 3: Personal Branding Worksheet, Section 4

Your Personal Branding strongly affected by the following:Your Email

– Etiquette– Address and Nickname– Signature

Phone Etiquette – How you answer the phone– Voicemail Greeting– Your Response Time

Social Media Presence (Or lack thereof)– What you post online– If you have a LinkedIn

Your Presentation– How your dress– What you say

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Personal Branding Toolkit:Professional E-mail Address

What’s Wrong?Name is uncapitalized Unprofessional Message

(No Subject, Greeting or Signature)

Unprofessional Address Poor Document Title

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Personal Branding Toolkit:Professional E-mail Address

• Professional• “partygirl@..." • “chocolatelover69@..."

• Clear Connection• Make sure the employer can relate the

address to your name.

• Up to date• Using hotmail.com or aol.com will make

you look outdated. It’s best to use gmail.com

• Be cognizant of what your e-mail is saying• Bockszym73 (Employer may assume I

was born in 1973)• Better to put Birthdate rather than year

(Ex: Bockszym703)

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Personal Branding Toolkit:Your E-mail Signature

General Outline Example 1 Example 2

(Salutations),

(Name)(Phone)(linkedin)-Optional(Quote)-Optional

Sincerely,

Bock Szymkowicz202-601-7938“Our lives begin to end the day we become silent about things that matter.” – Martin Luther King, Jr.

Best Wishes,

Bock SzymkowiczPhone: 202-601-7938Linkedin.com/in/bockszym

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Personal Branding Toolkit:More Top Email Tips

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• Phone Answering– Greet Politely

• Voicemail Greeting– Concise (20-30 seconds)– Friendly– Make sure to:

• Introduce Self• Give Clear Instructions• Say When You’ll Respond (Keep Your Word!)• Friendly Salutations

• Voicemail– Set It Up/Clear it out so people can leave new messages

• Remember Ringback Tone – Choose appropriate song

Personal Branding Toolkit:Professional Phone & Voicemail Greeting

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Personal Branding Toolkit:Your Social Media Presence

According to a 2018 CareerBuilder survey:• 70% of employers use social media

to screen candidates during the hiring process.

• 43% of employers use social media to check on current employees.

MAIN POINT:If there’s anything you think could harm you or don’t want employer’s seeing, MAKE IT PRIVATE!• Facebook: Link• Instagram: Link• Twitter: Link

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Applying Your Personal Brand:OnlineLinkedIn Profile

• Summary• Influencers you follow• Posts you create/share• Groups you join

Twitter Discussions/Chats• A Twitter chat is a public Twitter conversation around a unique hashtag. This

hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

• https://www.tweetreports.com/twitter-chat-schedule/– #LeadersHour, Mondays @ 4pm, #CareerServChat, 2nd Weds of month @ 12:30pm,

#JobHuntChat, Mondays @ 9pm

General Self Promotion• Websites, Blogs, Facebook Pages, etc.

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Personal Branding Toolkit:Attire & Elevator Pitch

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Applying Your Personal Brand:In Person

• In the next session we will discuss how to properly convey your brand through words…

• However, actions will always speak the loudest.

What Are Some Ways You Are Creating Your Brand Right Now, intentionally or not?

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Class Review:Personal Branding

How do you feel about answering the following questions?

1. What makes me uniquely valuable to a company?2. Where is room for improvement for my personal

brand?3. What steps am I taking to strengthen my personal

brand?

Please turn in Assignment 03-Personal Branding