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Career Skills 2

Personal Branding

Today’s lesson will focus on:Taking control on others’ perceptions of you,.

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Class Agenda:

Career Research & GoalsAt the end of today’s session, you should feel better answering the following questions:

1. What makes me uniquely valuable to a company?

2. Where is room for improvement for my personal brand?

3. What steps am I taking to strengthen my personal brand?

This session’s topics will be:

• Personal Branding Overview

• Personal Branding Components

• Personal Branding Toolkit

• Applying Your Personal Brand

Deliverable: Assignment 03-Personal Branding

Due: End of Session

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Your Personal Brand

What do you think of when you see these images?

What do you want people to think of you when they hear your name?

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Personal Branding:

Misconception

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Personal Branding:

Misconception

Until I create my personal brand, nothing is benefitting or harmful to me.

• Everyone has their perceptions about you, rather you are putting effort into it or not.

• Personal Branding is focusing on how you present and interact with others to take and control that perception.

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Personal Branding Components:

OverviewAdapting Personal Branding guidelines from PWC,

the main components of a personal brand are:

1. Purpose

2. Skills & Strengths

3. Values

4. Goals

5. Passions

Sound Familiar?

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Personal Branding Components:

Purpose & Skills/StrengthsAssignment 3: Personal Branding Worksheet, Section 1

1. Purpose

– Relating back to your Personal Missions Statement, what is it you wanted to accomplish?

2. Skills/Strengths

– Relating back to your transferrable skills, choose 3 main things that highlight your top qualities.

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Personal Branding Components:

Goals & Values

Assignment 3: Personal Branding Worksheet, Section 1 (Continued)

3. Goals

– Write Down Your Career Goal from the Session

2 Activity. Feel free to expand it to your

progressions after that goal.

4. Values

– Relating back to your Mission Statement, what

values rung particularly true to you?

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Personal Branding Components:

PassionsAssignment 3: Personal Branding Worksheet, Section 1 (Continued)

5. Passions

– Not covered in past activity.

– Important to include because it adds more character.

– If nothing immediately comes to mind, following questions can help:• If I could get education for a degree in anything for free,

what would it be?

• What are some of activities?

• What do I get most excited about?

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Personal Branding Components:

Self InventoryAssignment 3: Personal Branding Worksheet, Sections 2, 3, & 5

• By completing Sections 2 & 3, select the top two

areas you feel you could improve in that would

best augment your career search.

• In Section 5, create two SMARTER goals based

off those areas of improvement, creating action

steps to address them.

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Personal Branding Toolkit

Assignment 3: Personal Branding Worksheet, Section 4

Your Personal Branding strongly affected by the following:

Your Email– Etiquette

– Address and Nickname

– Signature

Phone Etiquette – How you answer the phone

– Voicemail Greeting

– Your Response Time

Social Media Presence (Or lack thereof)– What you post online

– If you have a LinkedIn

Your Presentation– How your dress

– What you say

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Personal Branding Toolkit:

Professional E-mail Address

What’s Wrong?

Name is uncapitalized Unprofessional Message (No Subject, Greeting or Signature)

Unprofessional Address Poor Document Title

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Personal Branding Toolkit:

Professional E-mail Address• Professional

• “partygirl@..." • “chocolatelover69@..."

• Clear Connection• Make sure the employer can relate the

address to your name.

• Up to date• Using hotmail.com or aol.com will make

you look outdated. It’s best to use gmail.com

• Be cognizant of what your e-mail is saying• Bockszym73 (Employer may assume I

was born in 1973)• Better to put Birthdate rather than year

(Ex: Bockszym703)

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Personal Branding Toolkit:

Your E-mail Signature

General Outline Example 1 Example 2

(Salutations),

(Name)(Phone)(linkedin)-Optional(Quote)-Optional

Sincerely,

Bock Szymkowicz202-601-7938“Our lives begin to end the day we become silent about things that matter.” – Martin Luther King, Jr.

Best Wishes,

Bock SzymkowiczPhone: 202-601-7938Linkedin.com/in/bockszym

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Personal Branding Toolkit:

More Top Email Tips

Think Twice Before “Reply All”

Address Recipient with Hello, Hi

Be Careful with Humor

Proofread Every Message

Add the Email Address Last

Respond within 24 Hours

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• Phone Answering– Greet Politely

• Voicemail Greeting– Concise (20-30 seconds)

– Friendly

– Make sure to:• Introduce Self

• Give Clear Instructions

• Say When You’ll Respond (Keep Your Word!)

• Friendly Salutations

• Voicemail– Set It Up/Clear it out so people can leave new messages

• Remember Ringback Tone – Choose appropriate song

Personal Branding Toolkit:

Professional Phone & Voicemail Greeting

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Personal Branding Toolkit:

Your Social Media PresenceAccording to a 2018 CareerBuilder survey:• 70% of employers use social media

to screen candidates during the hiring process.

• 43% of employers use social media to check on current employees.

MAIN POINT:If there’s anything you think could harm you or don’t want employer’s seeing, MAKE IT PRIVATE!• Facebook: Link• Instagram: Link• Twitter: Link

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Applying Your Personal Brand:

OnlineLinkedIn Profile

• Summary

• Influencers you follow

• Posts you create/share

• Groups you join

Twitter Discussions/Chats

• A Twitter chat is a public Twitter conversation around a unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

• https://www.tweetreports.com/twitter-chat-schedule/– #LeadersHour, Mondays @ 4pm, #CareerServChat, 2nd Weds of month @ 12:30pm,

#JobHuntChat, Mondays @ 9pm

General Self Promotion

• Websites, Blogs, Facebook Pages, etc.

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Personal Branding Toolkit:

Attire & Elevator PitchAttire• If you are in need of professional attire, you can reach out to Martika

Futrell, Student Success Coordinator a mfutrell@byteback.org• Please cc Bock Szymkowicz (bock@byteback.org), Career

Development Coordinator as well.• We will go into what is considered professional vs not in Session 8:

Interviewing Logistics.

Networking Pitch• We will be creating one the second half of class!

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Applying Your Personal Brand:

In Person

• In the next session we will discuss how to

properly convey your brand through words…

• However, actions will always speak the

loudest.

What Are Some Ways You Are Creating Your

Brand Right Now, intentionally or not?

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Class Review:

Personal Branding

How do you feel about answering the following

questions?

1. What makes me uniquely valuable to a company?

2. Where is room for improvement for my personal

brand?

3. What steps am I taking to strengthen my

personal brand?