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Gr o u p : Ivano Benigno,MattThornton,NatalieBell,Angela. Wecreatedafuncampaignbased onpeopleoverlyexpressingthemselves,and inturn exaggeratingreallifescenarios. C o p y wr i t i n g P o r t f o l i o Cardies:Thebriefwas to createacampaignforCardies,we hadto createa radio,printandalternativemediacampaign. Wedecidedonamessagewhich was ‘Thereis aneasierwayto express yourself.’ Insteadofexpressingyourselfphysicallygo to cardies andbuyagiftto show thepersonyou care.
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The Brief Description:
Ivano BenignoCopywriting Portfolio
Cardies: The brief was to create a campaign for Cardies, we had to create a radio, print and alternative media campaign. We decided on a message which was ‘There is an easier way to express yourself.’ Instead of expressing yourself physically go to cardies and buy a gift to show the person you care.
We created a fun campaign based on people overly expressing themselves, and in turn exaggerating real life scenarios.
Group:Ivano Benigno, Matt Thornton, Natalie Bell, Angela.
