carbon heroes

From web to mobile –

the evolution of online journey sharing

April 25th 2013

The longest journey starts with a single step

The longest journey starts with a single step

“Connected Devices”

The longest journey starts with a single step

Product Category2012 Unit

Shipments2012 Market

Share2017 Unit

Shipments*2017 Market

Share*2012—2017

Growth*

Desktop PC 148.4 12.4% 141.0 6.0% -5.0%

Portable PC 202.0 16.8% 240.9 11.0% 19.3%

Tablet 128.3 10.7% 352.3 16% 174.5%

Smartphone 722.4 60.1% 1,516 67% 109.9%

Total 1,201.1 100.0% 2,250.3 100.0% 87.3%

Smart Connected Devices by Category, Shipments, Market Share, 2012-2017 (units in millions)1

1 Source: IDC

Native Apps vs. HTML5

Apps vs. HTML5

Android vs. iOS

Hybrid Native Apps with HTML5 wrapper

Fragmentation

Version control

Functional inconsistency

The longest journey starts with a single step

The longest journey starts with a single step

clear that mobile was now the company's be all and end all

"To say that mobile is important to Facebook is the under-exaggeration of all time"

last quarter, users spent more time with Facebook on their mobile phones than on the desktop

The longest journey starts with a single step

“as important - if not more important - than television”

“the most immersive & best state-of-the-art Facebook experience”

The longest journey starts with a single step

Desktop Function vs. Mobile

The longest journey starts with a single step

Mobile App – Journey Planning

Dynamic planning – more touchpoints

The longest journey starts with a single step

Mobile App – Data AccuracyRoutes, speeds = mileage & carbon dataPrivacy issues.

The longest journey starts with a single step

Craig Barrack

M: 07957 18 78 98

E: craig@carbonheroes.com

T: @carbonheroes

F: facebook.com/carbonheroes