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CARAT MEDIA WEEKLY NEWSLETTER
No. 772
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Media Report
Media Report
2014-2015
Source
http://0.viki.io/videos/1026291v/1026291v_1312160227_1.jpg?x=b&s=590x330&q=h&e=t&f=t&cb=1http://0.viki.io/videos/1026291v/1026291v_1312160227_1.jpg?x=b&s=590x330&q=h&e=t&f=t&cb=1
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~~
201420
20142015APP
Nielsen TAM (Television Audience Measurement)TA4+
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Nielsen TAM (Television Audience Measurement)
2012 2013 2014
2015HIGH TVBSG/TVBS TVBSG/TVBS TVBSG/TVBS
2015 CTV/ CTV/ CTV/
2015 SL2/ SL2/ MUCH/MUCH
2015TTV/ TTV/ TTV/
CTiE/ CTiE/ CTiE/
2015
ONTV/ ONTV/ FTV/
VLMAX/ VLMAX/
2015
CTS/ CTS/ CTS/
2015 MUCH/MUCH MUCH/MUCH SANLI/
TVBS
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2014-2015
2015HIGH EllaSelina BoxingSpeXial
TVBSG/TVBS
2015
CTS/
2015 ken
JPMCUGPopu
Lady
TTV/
CTiV/
2015 Uni4m SANLI/
2015 Gino
A-linMP
FTV/
2015 Dream GirlsJPM CTV/
2015
A-LinOpenPlease
MUCH/MUCH
Nielsen TAM (Television Audience Measurement)
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2014iPeen4
16%
7.1622%
2014-2015
5.65
7.34
8.61
7.16
0
1
2
3
4
5
6
7
8
9
10
2011/12/31 - 2012/01/01 2012/12/31 - 2013/01/01 2013/12/31 -
2014/01/01 2014/12/31 - 2015/01/01
2012-2015
Nielsen TAM (Television Audience Measurement)TA4+
TVR
http://news.ltn.com.tw/news/life/breakingnews/1192732http://news.ltn.com.tw/news/life/breakingnews/1192732
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HIGH 20142015HIGH1.93
TVBSHebe..
20151.80
2015
1.931.8
1.150.85
0.50 0.47 0.46
0.0
0.5
1.0
1.5
2.0
2.5
2
015
HIGH
(TVBSG)
2
015
(CTV)
2
015
(FTV)
2
015
(TTV)
2
015
(CTS)
2015
(MUCH)
2
015
(SANLI)
TVR
Nielsen TAM (Television Audience Measurement)TA4+
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2014
WOW
MUCH
1.65
1.96
1.421.34
0.530.66
1.931.8
0.47
0.85
1.15
0.50 0.46
2012-2013 2013-2014 2014-2015
Nielsen TAM (Television Audience Measurement)TA4+
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2014-2015
4.03
3.49(3.43)
(3.42)
1.621.15
Nielsen TAM (Television Audience Measurement)TA4+
4.03
19:00:00-19:14:59
19:15:00-19:29:59
19:30:00-19:44:59
19:45:00-19:59:59
20:00:00-20:14:59
20:15:00-20:29:59
20:30:00-20:44:59
20:45:00-20:59:59
21:00:00-21:14:59
21:15:00-21:29:59
21:30:00-21:44:59
21:45:00-21:59:59
22:00:00-22:14:59
22:15:00-22:29:59
22:30:00-22:44:59
22:45:00-22:59:59
23:00:00-23:14:59
23:15:00-23:29:59
23:30:00-23:44:59
23:45:00-23:59:59
24:00:00-24:14:59
24:15:00-24:29:59
24:30:00-24:44:59
24:45:00-24:59:59
25:00:00-25:00:59
2015(TTV) 2015(CTV)
2015HIGH(TVBSG) 2015(FTV)TVR
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30
50
15-2425-34
0
10
20
30
40
50
6070
4-9
10-14
15-17
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-64
65+
+
+
+
2012
2013
2014
0
10
20
30
40
50
60
70
15-24M25-34M35-44M45-54M 55+M 15-24F 25-34F 35-44F 45-54F
55+F
2012
2013
2014
Nielsen TAM (Television Audience Measurement)TA4+
%
%
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Agoda.com
20142015
800.
http://www.appledaily.com.tw/
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(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)
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[email protected]
(02) 2717-5238 ext.9285
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