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CARAT MEDIA WEEKLY NEWSLETTER

No. 765

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Media Report

Media Report

Source: http://www.kidscool.com.tw/mybox_02_05_Detail2.asp?SUB_ID=02&LAYOUT_ID=200704250001

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20

20142009 -

1111

5

Google

(

Index

)Google trend

200811 200911 201011

201111 201211

201311

201411 : 100 (Index)

20072005

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/

1

23

4

1111

4

1

1111

20091111

1111

2014

http://zh.wikipedia.org/zh-tw/%E5%85%89%E6%A3%8D%E8%8A%82http://zh.wikipedia.org/zh-tw/%E5%85%89%E6%A3%8D%E8%8A%82

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20121111/

6342014

2

2012

2014

11

2014(/)

6

34

74

2012 2013 2014

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0.529.36

(+1700%)

52(+456%)

191

(+267%)

350(+83%)

571(+63%)

9.653.5

243

2009 2010 2011 2012 2013 2014

:

2009

2012

20149

24342.6%

C to C

TMALLB to C

()

http://zh.wikipedia.org/zh-tw/%E5%85%89%E6%A3%8D%E8%8A%82http://zh.wikipedia.org/zh-tw/%E5%85%89%E6%A3%8D%E8%8A%82

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20121110~1150

201445010

10

/

2014

INSIDE;

http://www.inside.com.tw/2014/11/11/alibabas-intelligence-big-screen-for-singles-dayhttp://www.inside.com.tw/2014/11/11/alibabas-intelligence-big-screen-for-singles-day

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20138

201211.1120132014

PChome - Yahoo

2013

2014

PChome

YouTube Mobile01

UDN

iPeenyam

PChome

Yahoo

YouTube

PChome

Mobile01

Babyhome

YouTube

TVC 5

/(2014/11/11)

2012 2013 2014

http://tw.taobao.com/http://technews.tw/2014/11/11/taobao-ads-are-everywhere-in-tw-entrance-websites/http://technews.tw/2014/11/11/taobao-ads-are-everywhere-in-tw-entrance-websites/http://technews.tw/2014/11/11/taobao-ads-are-everywhere-in-tw-entrance-websites/http://tw.taobao.com/

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2014

239/24~10/20

791

B to C11/11

11/11

2014(2014/11/07)

Yahoo UDN Pchome

24h momo

11/11~11/21

11

3

5

11/11-11/13

udnudnuDesign

11

PChome24h

811/1111

11111

11/11-11/15

5

5

1.1Audi

11/11-11/14

1111111

1500200

http://ecommerce.org.tw/shoptaiwan/events/index.phphttp://ecommerce.org.tw/shoptaiwan/events/index.phphttp://www.appledaily.com.tw/appledaily/article/supplement/20141107/36192189/http://www.appledaily.com.tw/appledaily/article/supplement/20141107/36192189/http://www.appledaily.com.tw/appledaily/article/supplement/20141107/36192189/http://ecommerce.org.tw/shoptaiwan/events/index.php

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ECYahoo!

/11/11Yahoo!1111

1111/11

11/11~11/21

APP

Pop-Up Store

Yahoo! O2O

LBS

Yahoo! ; : Yahoo!//

https://tw.promo.yahoo.com/2014ec/1111bigbang/index.html?_co=pZ141119uZA1&_co2=pM1119https://tw.promo.yahoo.com/2014ec/1111bigbang/index.html?_co=pZ141119uZA1&_co2=pM1119https://tw.promo.yahoo.com/2014ec/1111bigbang/index.html?_co=pZ141119uZA1&_co2=pM1119

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ECYahoo!()

20.00

30.00

40.00

50.00

60.00

11/ 9 11/ 10 11/ 11 11/12 11/ 13 11/14 11/ 15 11/ 16 11/17 11/ 18

TV GRPs

11/09 11/11DrWU

11/12TCL

11/13

11/14

11/15

11/16

11/17

11/18Miustar

AGB Nielsen /

Yahoo

10TVC12

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11/11~11/133

udnudn.uDesign1111520

111111111

1111

udnudn tv

ECudn

udn(2014/11/08) ; udn/

http://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/9052841.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/9052841.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/9052841.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/9052841.shtml

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Google

54%

http://www.nipic.com/show/2/73/5026212k8655e5e1.htmlhttp://www.nipic.com/show/2/73/5026212k8655e5e1.html

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(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)

(Amnet)

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