Carat Media NewsLetter 728 Report
Embed Size (px)
Citation preview
-
8/12/2019 Carat Media NewsLetter 728 Report
1/16
CARAT MEDIA WEEKLY NEWSLETTER
No. 728
-
8/12/2019 Carat Media NewsLetter 728 Report
2/16
2014()
OOHOut-of-Home Trend
-
8/12/2019 Carat Media NewsLetter 728 Report
3/16
201315.9%41.6
(mobile)/
/2014
1.
2.
3. DOOH
4.
5.
6.
7.
8.
9.
10. Big Data
-
8/12/2019 Carat Media NewsLetter 728 Report
4/16
201324.1%26.6
6%
1.
500
2009YouBike5,500162
20
Samsonite()
-
8/12/2019 Carat Media NewsLetter 728 Report
5/16
1.
2.
-
8/12/2019 Carat Media NewsLetter 728 Report
6/16
1998
3DIMAX 3D4DX
APP
TA
20-29200948%
41%30-3917%24%40-499%12%
2.
2013APP
APPAPP
Cineplex20143
TimePlay APP
APPYoutube
-
8/12/2019 Carat Media NewsLetter 728 Report
7/16
1. 20-29
2. 30-3940-49
/
3.
4. App
-
8/12/2019 Carat Media NewsLetter 728 Report
8/16
(Digital out-of-home)
DOOHDOOH
DOOHDOOH
(Multi-Screen)DOOH
DOOHTVC
3. DOOH
2013
TVC
9
Keep in Touch 9
9
SOGO/
-
8/12/2019 Carat Media NewsLetter 728 Report
9/16
1.
2.
-
8/12/2019 Carat Media NewsLetter 728 Report
10/16
60%
201337.3%
(connected consumer)
(/)(/APP)
/(O2O)
4.
Menexpert
ATT 4 Fun
ATT 4 FUN
LED
QR code
-
8/12/2019 Carat Media NewsLetter 728 Report
11/16
1.
2. (Mobile Friendly)
3. (owned media)App
/
-
8/12/2019 Carat Media NewsLetter 728 Report
12/16
(User Generate Content)
show
12flickrtag
5.
App
Facebook
Aday.org
732012108284
85,000
-
8/12/2019 Carat Media NewsLetter 728 Report
13/16
1.
-
8/12/2019 Carat Media NewsLetter 728 Report
14/16
Pioneering Out-of-Home
( Posterscope )
26672002
(Out-of-Home Communications)
( Posterscope )
( Posterscope )HyperspaceOOH 3.0
[email protected]
20122013
-
8/12/2019 Carat Media NewsLetter 728 Report
15/16
(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
-
8/12/2019 Carat Media NewsLetter 728 Report
16/16
[email protected]
(02) 2717-5238 ext.9285
APP
APP for Android APP for iOS
https://www.facebook.com/CaratWeeklyhttp://twncarat.wordpress.com/https://itunes.apple.com/tw/app/kai-luo/id553411867?l=zh&mt=8https://play.google.com/store/apps/details?id=com.mobimedia.aCaratWeek&feature=search_result
